Fitness Tracker Market Synopsis

Fitness Tracker Market Size Was Valued at USD 53.94 Billion in 2023, and is Projected to Reach USD 306.66 Billion by 2032, Growing at a CAGR of  21.30% From 2024-2032.

Fitness tracker is a wearable device or a software that helps you measure and record your different activities in the physical field, for instance, the number of steps you have made, the distance you have covered, the number of calories you have burned, your heart beat and even your sleeping pattern at times. These trackers incorporate some form of sensor capabilities to collect information and many times individuals can connect them to a portable device such as an iPhone or computer software to display their level of fitness as well as their improvements in this area over time. With actuarial feedback and customized statistics, fitness track+j makes people exercise, record daily objectives, and thus, lead a healthier live.

• The Fitness tracker has seen tremendous growth and introduction of new products to the market due to the growing awareness of the health-conscious population, availability and improvement of technological devices and the trend whereby individuals are interested in knowing their personal fitness levels. Activity tracking devices, commonly referred to as fitness trackers, wearables or activity monitors, are electronics used to measure and record physical activity including, steps taken, distance covered, calories consumed, heart rate, sleep quality and duration among other features. These devices have also gathered popularity among consumer of different age groups because the insight it gives about the level of physical activity as well as encourages user in achieving fitness goals.
• Here’s another factor that contribute to the growth of fitness tracker, people are now very conscious of their health and are willing to go to extra lengths to prevent sicknesses and diseases. As a result of increasing advocacy against a predominant passive lifestyle and diseases that are affiliated to the modern person’s inactive lifestyle including obesity, diabetes and cardiovascular disorders, the people are taking it upon themselves to maintain their health and fitness. Wearable devices can prove to be helpful in providing some details related to daily physical activity so that the person can remain motivated in living a healthy life.
• Innovations also contribute to the increase in the market of fitness trackers, as they help people to monitor their health issues. The fitness trackers of the current time contain very much sophisticated sensors, GPS, connectivity features, which makes the users capable of tracking a plethora of parameters pertaining to fitness in an accurate and real-time manner. Furthermore, the partnership with smartphone’s applications and other online platforms allows individuals to process the received information, adjust their goals and objectives, and monitor the changes occurred over a specific period in time, making the experience more engaging for users.
• Also, with growth of wearable technology or the big demand in smart watches that broadened the market for fitness trackers. More smartwatches are coming with fitness tracking capabilities along with other related features like notifications, music and mobile payments, catering for variably healthy perusing customers. In the same respect, other aspects of the current society including fitness-related groups and social networks help in the creation of a community of users who in this case practice fitness and help in competition as more people with trackers pushes others to look for the same gadgets in the market.
• The market segmentation of the fitness tracker has also experienced cut-throat competition over the last few years with many player competing in the market. A number of prominent original equipment manufacturers (OEM) like Fitbit, Garmin, and Apple have been successful to hook the consumers owing to their brand loyalty, advanced technology, and ecosystem influence. Though, there has been recently some competition from new players like Xiaomi and Huawei that has been introducing similar fitness trackers, which are also cheaper than those produced by Apple.
• The analysis of the future trends in the fitness tracker industry also indicates that it will have further development and escalation in the later years. Future developments in sensor technologies, AI, and ML are also anticipated to improve the functionalities of fitness trackers so that data is gathered and reported with significant precision and tailored feedback. Also, one can suggest that the ties between manufacturers of fitness trackers and healthcare entities, insurance companies will appear, considering that important changes in the insurance sphere may occur with the use of fitness data in preventive care and wellness programs.
• Therefore, there has been high growth and evolution in the fitness tracker market caused by a growing culture of healthy lifestyle, technologically enhanced gadget innovations, and wearable merchandise. Concerning the consumer trends due to the rise of more and more health-and-fitness informed, the products such as fitness trackers will continue to remain popular and offering chances to the both incumbents and newcomers in the market.

Fitness Tracker Market Trend Analysis

Integration of Health Monitoring Features Beyond Exercise

• The diversification of applications offered by the fitness tracker to go beyond the exercise tracking resulted as one of the significant trends due to the increasing focus on health-centricity. A good example is the contemporary fitness trackers, which were first used solely to count steps taken and record workouts only. It also points to the fact that these devices are gradually introducing new capabilities such as sleep tracking, heart rate monitoring, stress management, and even other sophisticated measures that include blood oxygen levels.
• This shift aims at catering to customer’s desire to know not only about the quality of their cardiovascular fitness but also their overall health status. As people pay more attention to elements such as the quality of rest they get or the amount of levels of stress they experience in their everyday lives, they require devices that will enable them monitor and learn ways of improving these factors. Also, the enhancement of the Sensors and Data Analysis technologies has paved way for enhanced Health Tracking by making it accurate and even personalized, thus enhancing the ability of the users in making the right decisions as per their lifestyle. Thus, modern wearables are no longer just friends that help keep individuals company during workouts but tools for exercising more effective control over one’s life and human body while delivering the desired outcomes.

Expansion into Corporate Wellness Programs

• With the current enhancement towards the corporate wellness programs, the fitness tracker industry is rapidly evolving with the dual wheel of innovation characterize by the firms which warns up the spirit towards making way for greater improvements on employees’ health. With the increasing awareness of the potential rewards for businesses that take an interest in the well-being of their workforce, organisations are adopting fitness bands as part of workplace fitness programmes to increase employees’ activity levels. The increase in this trend is triggered by the emergence of the understanding of how healthier employee leads to better work performance, as well as the escalating health risks and costs that accompany employee weightiness.
• Manufacturers of fitness trackers have noticed this opportunity and are coming up with specific solutions for corporate clients thus incorporating elements such as steps taken, health tips and fitness benefits with wellness programs. Furthermore, the continuous innovations in the wearables technology such as improved sensing, data analytics, and increase in fitness tracking sensors built-in the wearables have increased the efficacy of the worn devices thereby increasing their application in corporations. As more companies begin to place the state of their employees’ health as a point of focus due to its importance to business, the corporate wellness programs fitness tracker market is expected to grow to new heights and bring positive changes to both the health of the employee and the productivity of the business.

Fitness Tracker Market Segment Analysis:

Fitness Tracker Market Segmented based on  By DeviceType, By Application, and By Distribution Channel.

By Device Type, Smart Watches segment is expected to dominate the market during the forecast period

• The fitness tracker market is in the process of the dynamic shift, and all the types of devices are likely to have their impact on the growth and development of the market. Fitness tracking, as a subcategory of smart wearables, has not remained the only focus for consumers who are instead embracing smartwatches that include tracking features, in addition to other features and functionalities. Such functions include, but are not limited to heart rate, GPS navigation for distance, time and place determination as well as workout analysis making it useful for the fitness lovers and the average populace. Traditional fitness bands and wearable devices, which are thin and centered around activity tracking, continue to be an essential part of the market since they offer basic functionality to consumers who are not overly concerned with intricate features but need affordable devices to track their fitness levels. Another category that, despite the fact that they are less popular at the moment compared to smartwatches, is slowly but surely finding its place on the market – smart glasses offer various features and integrate fitness tracking into augmented reality workout experiences and performance reports.
• Smart clothing is also becoming another distinct category like indoor nutrition and special clothing, with built-in sensors and biometric control, which will help track the level of fitness without the need to wear any additional devices. Outside of these main categories, there are also other forms of new generation fitness tracking devices making a shift to the already diverse fitness trackers’ market, including specific sensors, wearable patches, and multifunctional wearables. This variety can be understood by the customer’s different demands and expectations, as well as the necessity for manufacturers to constantly introduce unique tech products and services within the context of fitness tracking.

 By Application, Heart Rate Tracking segment held the largest share in 2023

• Fitness tracker is on the upward trend mainly boosted by expansive application segments meeting the various demands. The heart rate monitor function, therefore, continues to be a core feature that provides users with a timely understanding of their cardiovascular fitness level and physical activity level. The functions for sleep have started emerging or becoming relevant, with people paying attention to how long they should sleep as well as the quality of sleep as a crucial aspect of their health.
• Further, the integration of one’s glucose measurement capability is a particularly appealing enhancement for diabetics or for anyone who wishes to monitor their carbohydrate intake. As for sports related apps, the running and cycling tracking features remain in demand and under development, providing users with additional data about distance, pace, and elevation for better realization of their performance, as well as training improvements. These duality of applications can be seen to reinforce the use of fitness trackers going beyond just mere sporting devices but also as overall health companions, which in turn, helps to sustain market expansion.

Fitness Tracker Market Regional Insights:

Asia-Pacific is Expected to Dominate the Market Over the Forecast period

• Market analysis also reveals that the Asia-Pacific region will than the other regions in providing the largest share of the fitness tracker market over the forecast period. To this extent the following factors contribute to this projected dominance. Firstly, demography factor – populations of the region, especially of such countries as China and India, are actively growing and are already showing strong interest towards the fitness and wellness technologies. The growth of the fitness trackers market is thanks to the growing health concerns and the rise of the middle class – the shoppers with higher purchasing capabilities boosting their spending on health and wellbeing gadgets.
• Additionally, details like improved sensor electronics and analytical processing incorporated into the wearable devices make these products more desirable and practical to consumers in the Asia-Pacific region. Furthermore, the Asian-Pacific region is experiencing growing numbers of lifestyle diseases such as obesity, diabetes, and other chronic diseases that makes it easier for the market to adopt the fitness trackers for preventive measures. Other factors which are also enhancing the market for fitness trackers in the region include increase in corporate wellness programs and initiatives by governments around the world to encourage people to engage in more physical activities. With all these factors, the Asia-Pacific region stands to be the leading market in the fitness tracker market in the coming years where both new entrants an established players will reap from this promising market segment.

Active Key Players in the Fitness Tracker Market

• Garmin Ltd. (U.S.)
• Apple Inc. (U.S.)
• Fitbit, Inc. (U.S.)
• Huawei Technologies Co., Ltd. (China)
• Pebble Technology Corp (U.S.)
• Samsung Electronics Co., Ltd. (South Korea)
• Google Inc. (U.S.)
• Xiaomi Technology Co., Ltd. (China)
• Polar Electro (U.S.)
• Nike, Inc. (U.S.)
• Other Key Players

Key Industry Developments in the Fitness Tracker Market

• February 2024: Amazfit, a smart wearable brand owned by Zepp Health, a health technology company, introduced the Amazfit Active Smartwatch. The device provides a readiness score, which derives data from stress, heart rate, sleep, respiration, temperature, and HRV. By considering both mental and physical recovery, the score provides personalized suggestions, contributing to overall well-being.
• September 2023 - Google launched the next-generation fitness wearable utilizing machine learning and Al, Fitbit Charge 6. The device is equipped with the latest features, such as a more precise heart rate tracker and new exercise models.
• April 2023: Proximie launched PxLens, a smart glasses solution that can be easily paired with the Proximie mobile app. It can also be integrated with Proximie's cloud platform for telepresence.
• January 2023: Garmin Ltd. launched the ECG App1, an FDA-cleared app for the Venu 2 Plus smartwatch. It helped users record their heart rhythm and frequently check for signs of atrial fibrillation (AFib).
• January 2022: Fitbit, Inc., an American consumer electronics and fitness company, was acquired by Google LLC, an American multinational company that is focused on artificial intelligence, online advertising, search engine technology, and others.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Fitness Tracker Market by Device Type
 4.1 Fitness Tracker Market Snapshot and Growth Engine
 4.2 Fitness Tracker Market Overview
 4.3 Smart Watches
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Smart Watches: Geographic Segmentation Analysis
 4.4 Fitness Bands
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Fitness Bands: Geographic Segmentation Analysis
 4.5 Smart Glasses
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Smart Glasses: Geographic Segmentation Analysis
 4.6 Smart Clothing
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Smart Clothing: Geographic Segmentation Analysis
 4.7 and Others
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 and Others: Geographic Segmentation Analysis

Chapter 5: Fitness Tracker Market by Application
 5.1 Fitness Tracker Market Snapshot and Growth Engine
 5.2 Fitness Tracker Market Overview
 5.3 Heart Rate Tracking
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Heart Rate Tracking: Geographic Segmentation Analysis
 5.4 Sleep Measurement
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Sleep Measurement: Geographic Segmentation Analysis
 5.5 Glucose Measurement
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Glucose Measurement: Geographic Segmentation Analysis
 5.6 Sports
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Sports: Geographic Segmentation Analysis
 5.7 Running
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Running: Geographic Segmentation Analysis
 5.8 and Cycling Tracking
  5.8.1 Introduction and Market Overview
  5.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.8.3 Key Market Trends, Growth Factors and Opportunities
  5.8.4 and Cycling Tracking: Geographic Segmentation Analysis

Chapter 6: Fitness Tracker Market by Distribution Channel
 6.1 Fitness Tracker Market Snapshot and Growth Engine
 6.2 Fitness Tracker Market Overview
 6.3 Online
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Online: Geographic Segmentation Analysis
 6.4 Retail
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Retail: Geographic Segmentation Analysis
 6.5 Others
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Fitness Tracker Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 CARGILL
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 INCORPORATED (US)
 7.4 ADM (US)
 7.5 INTERNATIONAL FLAVORS & FRAGRANCES (US)
 7.6 EVONIK INDUSTRIES AG (GERMANY)
 7.7 BASF SE (GERMANY)
 7.8 DSM (NETHERLANDS)
 7.9 AJINOMOTO (JAPAN)
 7.10 NOVOZYMES (DENMARK)
 7.11 OTHER MAJOR PLAYERS

Chapter 8: Global Fitness Tracker Market By Region
 8.1 Overview
 8.2. North America Fitness Tracker Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Device Type
   8.2.4.1 Smart Watches
   8.2.4.2 Fitness Bands
   8.2.4.3 Smart Glasses
   8.2.4.4 Smart Clothing
   8.2.4.5 and Others
  8.2.5 Historic and Forecasted Market Size By Application
   8.2.5.1 Heart Rate Tracking
   8.2.5.2 Sleep Measurement
   8.2.5.3 Glucose Measurement
   8.2.5.4 Sports
   8.2.5.5 Running
   8.2.5.6 and Cycling Tracking
  8.2.6 Historic and Forecasted Market Size By Distribution Channel
   8.2.6.1 Online
   8.2.6.2 Retail
   8.2.6.3 Others
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Fitness Tracker Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Device Type
   8.3.4.1 Smart Watches
   8.3.4.2 Fitness Bands
   8.3.4.3 Smart Glasses
   8.3.4.4 Smart Clothing
   8.3.4.5 and Others
  8.3.5 Historic and Forecasted Market Size By Application
   8.3.5.1 Heart Rate Tracking
   8.3.5.2 Sleep Measurement
   8.3.5.3 Glucose Measurement
   8.3.5.4 Sports
   8.3.5.5 Running
   8.3.5.6 and Cycling Tracking
  8.3.6 Historic and Forecasted Market Size By Distribution Channel
   8.3.6.1 Online
   8.3.6.2 Retail
   8.3.6.3 Others
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Fitness Tracker Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Device Type
   8.4.4.1 Smart Watches
   8.4.4.2 Fitness Bands
   8.4.4.3 Smart Glasses
   8.4.4.4 Smart Clothing
   8.4.4.5 and Others
  8.4.5 Historic and Forecasted Market Size By Application
   8.4.5.1 Heart Rate Tracking
   8.4.5.2 Sleep Measurement
   8.4.5.3 Glucose Measurement
   8.4.5.4 Sports
   8.4.5.5 Running
   8.4.5.6 and Cycling Tracking
  8.4.6 Historic and Forecasted Market Size By Distribution Channel
   8.4.6.1 Online
   8.4.6.2 Retail
   8.4.6.3 Others
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Fitness Tracker Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Device Type
   8.5.4.1 Smart Watches
   8.5.4.2 Fitness Bands
   8.5.4.3 Smart Glasses
   8.5.4.4 Smart Clothing
   8.5.4.5 and Others
  8.5.5 Historic and Forecasted Market Size By Application
   8.5.5.1 Heart Rate Tracking
   8.5.5.2 Sleep Measurement
   8.5.5.3 Glucose Measurement
   8.5.5.4 Sports
   8.5.5.5 Running
   8.5.5.6 and Cycling Tracking
  8.5.6 Historic and Forecasted Market Size By Distribution Channel
   8.5.6.1 Online
   8.5.6.2 Retail
   8.5.6.3 Others
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Fitness Tracker Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Device Type
   8.6.4.1 Smart Watches
   8.6.4.2 Fitness Bands
   8.6.4.3 Smart Glasses
   8.6.4.4 Smart Clothing
   8.6.4.5 and Others
  8.6.5 Historic and Forecasted Market Size By Application
   8.6.5.1 Heart Rate Tracking
   8.6.5.2 Sleep Measurement
   8.6.5.3 Glucose Measurement
   8.6.5.4 Sports
   8.6.5.5 Running
   8.6.5.6 and Cycling Tracking
  8.6.6 Historic and Forecasted Market Size By Distribution Channel
   8.6.6.1 Online
   8.6.6.2 Retail
   8.6.6.3 Others
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Fitness Tracker Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Device Type
   8.7.4.1 Smart Watches
   8.7.4.2 Fitness Bands
   8.7.4.3 Smart Glasses
   8.7.4.4 Smart Clothing
   8.7.4.5 and Others
  8.7.5 Historic and Forecasted Market Size By Application
   8.7.5.1 Heart Rate Tracking
   8.7.5.2 Sleep Measurement
   8.7.5.3 Glucose Measurement
   8.7.5.4 Sports
   8.7.5.5 Running
   8.7.5.6 and Cycling Tracking
  8.7.6 Historic and Forecasted Market Size By Distribution Channel
   8.7.6.1 Online
   8.7.6.2 Retail
   8.7.6.3 Others
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research