Facial Tissue Market Synopsis:
Facial Tissue Market Size Was Valued at USD 13.5 Billion in 2023, and is Projected to Reach USD 25.88 Billion by 2032, Growing at a CAGR of 7.5% From 2024-2032.
The facial tissue market pertains to the sector dedicated to manufacturing and selling soft, single-use tissues designed for personal cleanliness, mainly for cleaning the face. These tissues come in different types, such as boxes, pocket packs, and bulk packs. Consumer demand for convenience, hygiene, and skin-friendly products propels the market in both developed and developing economies
This report discovered that the facial tissue market has seen a slow but consistent growth in the past years, driven by the increase in the use of facial tissue among consumer all over the world. Reasons for growth of the market are continued urbanization, greater per-capita incomes, and escalating demand for cleanliness in everyday life.
Consumer needs and demands are being addressed constantly by manufacturers from which today we get a wide rang of choices including green products and tissue papers with skincare properties. Retailers and e-tailers bear significant responsibility for market access, obvious to the consumer in both the developed and developing regions of the globe. There is however challenges on the market such as; environmental effect through the usage of disposable tissues which has inclined the market to embrace sustainability when it comes to production and materials used in the market. Still, the world market for facial tissue is believed to be still strong due to the increasing trend towards the health and wellbeing all over the world.
Facial Tissue Market Trend Analysis:
Eco-Friendly Facial Tissues – Shaping Consumer Preferences
-
A notable shift in consumer trend for using what is environmentally friendly has affected the facial tissue market by increasing the shift for natural and biodegradable products. As such, brands are developing facial tissues using recycled papers, bamboo and other environment friendly raw materials to tap into this market.
- These products sometimes have simple packs and the technology used for developing them does not use chlorine; the current environmental standards are upheld. Some of these products are also being promoted trough placing of green alternatives in a separate shelf which improves the product’s visibility. This trend is thought to influence the outlook of the market since it will encourage innovation in this sector since tissue production has been enjoying tremendous environmental impacts.
Expansion in Emerging Economies
-
There is also expansion growth implemented in the facial tissue market through emerging economies by urbanization of people, higher disposable income and changing lifestyle. Facial tissues are increasingly being used by the growing middle- and upper-income group in the developing region including China, India and Brazil as a necessity replacing disposable handkerchiefs.
- The original equipment manufacturers are unleashing these markets by manufacturing cheap yet quality products that meet the market demands of the region. The increase in consumer access is further driven by the expansion of organized retail and e-commerce channels in these markets and provide reach to brand. If organizations are to style these markets for continuous growth, the staples of innovation and localized approaches must be embraced.
Facial Tissue Market Segment Analysis:
Facial Tissue Market Segmented on the basis of Type, Technology, Application, and Region
By Type, Box Facial Tissue segment is expected to dominate the market during the forecast period
-
The convenience products segment is expected to bring the largest market share for this forecast year among the global facial tissue market segments such as the box facial tissue segment. Its popularity is rooted on its usability, accessibility, and application in homes, workplaces and other places of human convergence. Box facial tissues are the preferred type because they are easy to use, the dispensing method is hygienic, and it also meets the high traffic usage. This segment has seen developments such as special creations of packer designs, and scented one that has preference by consumers.
- Rising demand to shift from mid to high tier brands has empowered new generation of box facial tissues that have special aspects such as softness, hypoallergenic papers as well as multi-pleated papers for extra sturdiness. The retail store is another key segment that has massively improved the availability of these products hence driving the dominance of the market.
By Technology, Airlaid Facial Tissue segment expected to held the largest share
-
The Airlaid facial tissue segment will remains the largest market for the tissue paper due to its high asorbency, durability and softness. Based on its company description, airlaid technology of bonding fibers through the help of air instead of water create thicker and stronger tissues with better tensile strength. This makes them perfectly acceptable for the premium sector areas like luxury, and skin care focused tissuel. Consumer trends in sustainable and high performance have further been supported by the technology, given its versatility in using raw material including natural and recycled fibers.
- Airlaid tissues has been attracted by the customer with friendly environments as well as by those companies who seek ways to minimize the use of water in production. This and their ability to blend between domestic and commercial properties gives them that premium feel that has seen them dominate the market.
Facial Tissue Market Regional Insights:
Asia Pacific is Expected to Dominate the Market Over the Forecast period
-
Asia Pacific is Expected to Dominate the Market as a result of high population density, growing disposable income per capita, and consumer inclination towards hygiene products, particularly in countries like China, Japan, and India. Huge benefit arises from China owing to its scale of production, market, and exporting market of toys. Further, the significant population growth in the middle-income group and increased urban population would call for both the volume and value segments of facial tissues.
- They pointed out that due to local factors, the retailers and local manufacturers have been able to come out with products that suit the region, including cheap products for the price-sensitive market and stylish products for the urban market. The Asia-Pacific region is well-positioned to remain the market leader as people become more conscious of hygiene products, with backing from economic development as well as promotion of health-related causes.
Active Key Players in the Facial Tissue Market:
- APP (Asia Pulp & Paper) (Indonesia)
- Cascades Inc. (Canada)
- Essity AB (Sweden)
- Georgia-Pacific LLC (USA)
- Hengan International Group Company Limited (China)
- Kimberly-Clark Corporation (USA)
- Kruger Inc. (Canada)
- Metsa Group (Finland)
- Oji Holdings Corporation (Japan)
- Orchids Paper Products (USA)
- Procter & Gamble (USA)
- Quanzhou Vinda Paper Industrial Co., Ltd. (China)
- Sofidel Group (Italy)
- Svenska Cellulosa Aktiebolaget (Sweden)
- WEPA Group (Germany)
- Other Active Players
|
Global Facial Tissue Market |
|||
|
Base Year: |
2023 |
Forecast Period: |
2024-2032 |
|
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 13.5 Billion |
|
Forecast Period 2024-32 CAGR: |
7.5% |
Market Size in 2032: |
USD 25.88 Billion |
|
Segments Covered: |
By Type |
|
|
|
By Technology |
|
||
|
By Application |
|
||
|
By Region |
|
||
|
Key Market Drivers: |
|
||
|
Key Market Restraints: |
|
||
|
Key Opportunities: |
|
||
|
Companies Covered in the Report: |
|
||
Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Facial Tissue Market by Type
4.1 Facial Tissue Market Snapshot and Growth Engine
4.2 Facial Tissue Market Overview
4.3 Box Facial Tissue
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 Box Facial Tissue: Geographic Segmentation Analysis
4.4 Pocket Facial Tissue
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 Pocket Facial Tissue: Geographic Segmentation Analysis
4.5 Cube Facial Tissue
4.5.1 Introduction and Market Overview
4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.5.3 Key Market Trends, Growth Factors and Opportunities
4.5.4 Cube Facial Tissue: Geographic Segmentation Analysis
4.6 Others (e.g bundle pack
4.6.1 Introduction and Market Overview
4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.6.3 Key Market Trends, Growth Factors and Opportunities
4.6.4 Others (e.g bundle pack: Geographic Segmentation Analysis
4.7 jumbo roll)
4.7.1 Introduction and Market Overview
4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
4.7.3 Key Market Trends, Growth Factors and Opportunities
4.7.4 jumbo roll): Geographic Segmentation Analysis
Chapter 5: Facial Tissue Market by Technology
5.1 Facial Tissue Market Snapshot and Growth Engine
5.2 Facial Tissue Market Overview
5.3 Airlaid Facial Tissue
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Airlaid Facial Tissue: Geographic Segmentation Analysis
5.4 Conventional Dry Creped Facial Tissue
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Conventional Dry Creped Facial Tissue: Geographic Segmentation Analysis
5.5 Wet Creped Facial Tissue
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Wet Creped Facial Tissue: Geographic Segmentation Analysis
5.6 Others (e.g structured
5.6.1 Introduction and Market Overview
5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.6.3 Key Market Trends, Growth Factors and Opportunities
5.6.4 Others (e.g structured: Geographic Segmentation Analysis
5.7 uncreped)
5.7.1 Introduction and Market Overview
5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
5.7.3 Key Market Trends, Growth Factors and Opportunities
5.7.4 uncreped): Geographic Segmentation Analysis
Chapter 6: Facial Tissue Market by Application
6.1 Facial Tissue Market Snapshot and Growth Engine
6.2 Facial Tissue Market Overview
6.3 Personal Use
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Personal Use: Geographic Segmentation Analysis
6.4 Commercial Use
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Commercial Use: Geographic Segmentation Analysis
Chapter 7: Company Profiles and Competitive Analysis
7.1 Competitive Landscape
7.1.1 Competitive Benchmarking
7.1.2 Facial Tissue Market Share by Manufacturer (2023)
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Mergers and Acquisitions
7.2 APP (INDONESIA)
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Role of the Company in the Market
7.2.5 Sustainability and Social Responsibility
7.2.6 Operating Business Segments
7.2.7 Product Portfolio
7.2.8 Business Performance
7.2.9 Key Strategic Moves and Recent Developments
7.2.10 SWOT Analysis
7.3 CASCADES INC. (CANADA)
7.4 ESSITY AB (SWEDEN)
7.5 GEORGIA-PACIFIC LLC (USA)
7.6 HENGAN INTERNATIONAL (CHINA)
7.7 KIMBERLY-CLARK (USA)
7.8 KRUGER INC. (CANADA)
7.9 METSA GROUP (FINLAND)
7.10 OJI HOLDINGS (JAPAN)
7.11 ORCHIDS PAPER (USA)
7.12 PROCTER & GAMBLE (USA)
7.13 QUANZHOU VINDA (CHINA)
7.14 SOFIDEL (ITALY)
7.15 SVENSKA CELLULOSA (SWEDEN)
7.16 WEPA (GERMANY)
7.17 OTHER ACTIVE PLAYERS
Chapter 8: Global Facial Tissue Market By Region
8.1 Overview
8.2. North America Facial Tissue Market
8.2.1 Key Market Trends, Growth Factors and Opportunities
8.2.2 Top Key Companies
8.2.3 Historic and Forecasted Market Size by Segments
8.2.4 Historic and Forecasted Market Size By Type
8.2.4.1 Box Facial Tissue
8.2.4.2 Pocket Facial Tissue
8.2.4.3 Cube Facial Tissue
8.2.4.4 Others (e.g bundle pack
8.2.4.5 jumbo roll)
8.2.5 Historic and Forecasted Market Size By Technology
8.2.5.1 Airlaid Facial Tissue
8.2.5.2 Conventional Dry Creped Facial Tissue
8.2.5.3 Wet Creped Facial Tissue
8.2.5.4 Others (e.g structured
8.2.5.5 uncreped)
8.2.6 Historic and Forecasted Market Size By Application
8.2.6.1 Personal Use
8.2.6.2 Commercial Use
8.2.7 Historic and Forecast Market Size by Country
8.2.7.1 US
8.2.7.2 Canada
8.2.7.3 Mexico
8.3. Eastern Europe Facial Tissue Market
8.3.1 Key Market Trends, Growth Factors and Opportunities
8.3.2 Top Key Companies
8.3.3 Historic and Forecasted Market Size by Segments
8.3.4 Historic and Forecasted Market Size By Type
8.3.4.1 Box Facial Tissue
8.3.4.2 Pocket Facial Tissue
8.3.4.3 Cube Facial Tissue
8.3.4.4 Others (e.g bundle pack
8.3.4.5 jumbo roll)
8.3.5 Historic and Forecasted Market Size By Technology
8.3.5.1 Airlaid Facial Tissue
8.3.5.2 Conventional Dry Creped Facial Tissue
8.3.5.3 Wet Creped Facial Tissue
8.3.5.4 Others (e.g structured
8.3.5.5 uncreped)
8.3.6 Historic and Forecasted Market Size By Application
8.3.6.1 Personal Use
8.3.6.2 Commercial Use
8.3.7 Historic and Forecast Market Size by Country
8.3.7.1 Russia
8.3.7.2 Bulgaria
8.3.7.3 The Czech Republic
8.3.7.4 Hungary
8.3.7.5 Poland
8.3.7.6 Romania
8.3.7.7 Rest of Eastern Europe
8.4. Western Europe Facial Tissue Market
8.4.1 Key Market Trends, Growth Factors and Opportunities
8.4.2 Top Key Companies
8.4.3 Historic and Forecasted Market Size by Segments
8.4.4 Historic and Forecasted Market Size By Type
8.4.4.1 Box Facial Tissue
8.4.4.2 Pocket Facial Tissue
8.4.4.3 Cube Facial Tissue
8.4.4.4 Others (e.g bundle pack
8.4.4.5 jumbo roll)
8.4.5 Historic and Forecasted Market Size By Technology
8.4.5.1 Airlaid Facial Tissue
8.4.5.2 Conventional Dry Creped Facial Tissue
8.4.5.3 Wet Creped Facial Tissue
8.4.5.4 Others (e.g structured
8.4.5.5 uncreped)
8.4.6 Historic and Forecasted Market Size By Application
8.4.6.1 Personal Use
8.4.6.2 Commercial Use
8.4.7 Historic and Forecast Market Size by Country
8.4.7.1 Germany
8.4.7.2 UK
8.4.7.3 France
8.4.7.4 The Netherlands
8.4.7.5 Italy
8.4.7.6 Spain
8.4.7.7 Rest of Western Europe
8.5. Asia Pacific Facial Tissue Market
8.5.1 Key Market Trends, Growth Factors and Opportunities
8.5.2 Top Key Companies
8.5.3 Historic and Forecasted Market Size by Segments
8.5.4 Historic and Forecasted Market Size By Type
8.5.4.1 Box Facial Tissue
8.5.4.2 Pocket Facial Tissue
8.5.4.3 Cube Facial Tissue
8.5.4.4 Others (e.g bundle pack
8.5.4.5 jumbo roll)
8.5.5 Historic and Forecasted Market Size By Technology
8.5.5.1 Airlaid Facial Tissue
8.5.5.2 Conventional Dry Creped Facial Tissue
8.5.5.3 Wet Creped Facial Tissue
8.5.5.4 Others (e.g structured
8.5.5.5 uncreped)
8.5.6 Historic and Forecasted Market Size By Application
8.5.6.1 Personal Use
8.5.6.2 Commercial Use
8.5.7 Historic and Forecast Market Size by Country
8.5.7.1 China
8.5.7.2 India
8.5.7.3 Japan
8.5.7.4 South Korea
8.5.7.5 Malaysia
8.5.7.6 Thailand
8.5.7.7 Vietnam
8.5.7.8 The Philippines
8.5.7.9 Australia
8.5.7.10 New Zealand
8.5.7.11 Rest of APAC
8.6. Middle East & Africa Facial Tissue Market
8.6.1 Key Market Trends, Growth Factors and Opportunities
8.6.2 Top Key Companies
8.6.3 Historic and Forecasted Market Size by Segments
8.6.4 Historic and Forecasted Market Size By Type
8.6.4.1 Box Facial Tissue
8.6.4.2 Pocket Facial Tissue
8.6.4.3 Cube Facial Tissue
8.6.4.4 Others (e.g bundle pack
8.6.4.5 jumbo roll)
8.6.5 Historic and Forecasted Market Size By Technology
8.6.5.1 Airlaid Facial Tissue
8.6.5.2 Conventional Dry Creped Facial Tissue
8.6.5.3 Wet Creped Facial Tissue
8.6.5.4 Others (e.g structured
8.6.5.5 uncreped)
8.6.6 Historic and Forecasted Market Size By Application
8.6.6.1 Personal Use
8.6.6.2 Commercial Use
8.6.7 Historic and Forecast Market Size by Country
8.6.7.1 Turkiye
8.6.7.2 Bahrain
8.6.7.3 Kuwait
8.6.7.4 Saudi Arabia
8.6.7.5 Qatar
8.6.7.6 UAE
8.6.7.7 Israel
8.6.7.8 South Africa
8.7. South America Facial Tissue Market
8.7.1 Key Market Trends, Growth Factors and Opportunities
8.7.2 Top Key Companies
8.7.3 Historic and Forecasted Market Size by Segments
8.7.4 Historic and Forecasted Market Size By Type
8.7.4.1 Box Facial Tissue
8.7.4.2 Pocket Facial Tissue
8.7.4.3 Cube Facial Tissue
8.7.4.4 Others (e.g bundle pack
8.7.4.5 jumbo roll)
8.7.5 Historic and Forecasted Market Size By Technology
8.7.5.1 Airlaid Facial Tissue
8.7.5.2 Conventional Dry Creped Facial Tissue
8.7.5.3 Wet Creped Facial Tissue
8.7.5.4 Others (e.g structured
8.7.5.5 uncreped)
8.7.6 Historic and Forecasted Market Size By Application
8.7.6.1 Personal Use
8.7.6.2 Commercial Use
8.7.7 Historic and Forecast Market Size by Country
8.7.7.1 Brazil
8.7.7.2 Argentina
8.7.7.3 Rest of SA
Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies
Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research
|
Global Facial Tissue Market |
|||
|
Base Year: |
2023 |
Forecast Period: |
2024-2032 |
|
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 13.5 Billion |
|
Forecast Period 2024-32 CAGR: |
7.5% |
Market Size in 2032: |
USD 25.88 Billion |
|
Segments Covered: |
By Type |
|
|
|
By Technology |
|
||
|
By Application |
|
||
|
By Region |
|
||
|
Key Market Drivers: |
|
||
|
Key Market Restraints: |
|
||
|
Key Opportunities: |
|
||
|
Companies Covered in the Report: |
|
||
