Global Electric Toothbrush Market Overview

The Global Electric Toothbrush Market size is expected to grow from USD 3.97 billion in 2023 to USD 8.75 billion by 2032, at a CAGR of 5.4% during the forecast period (2024-2032).

The global electric toothbrush market is beaming with growth! People are trading in their manual scrubbers for the power of technology. From sonic vibrations to oscillating bristles, these brushes promise a deeper, cleaner, clean. It's no wonder they're becoming a bathroom essential. With a focus on oral health and personal care, the market is buzzing with innovation. From sleek designs to advanced features like pressure sensors and smart connectivity, electric toothbrushes are upping their game to cater to every smile.

Driven by the desire for whiter teeth, fresher breath, and gum health, the electric toothbrush market is on a roll. Consumers are increasingly seeking convenient and effective oral care solutions. This has sparked a surge in demand, leading to a competitive landscape filled with both established brands and emerging players. As technology continues to advance, we can expect even more exciting innovations to hit the shelves, making our daily brushing routine a truly sparkling experience.

Market Dynamics And Factors For Electric Toothbrush Market

Drivers:

Growing Awareness Regarding Oral Health

Nearly 50% of the world's population suffers from one of the most frequent non-communicable diseases, tooth decay, which is one of the oral disorders. More than 480 million children have primary tooth decay, whereas almost 2.4 billion people with permanent teeth are affected by tooth decay. The necessity of maintaining good oral health is expected to expand as a result of the high prevalence of oral disorders, which will raise product demand. A tendency that has hurt oral hygiene and habits is the heavy intake of alcohol, tobacco, sweets, and other harmful goods as a result of rising urbanization and lifestyle changes. This will probably increase the demand for efficient toothbrushes. Demand is expected to increase as a result of supportive activities to enhance oral health. For instance, the WHO Global Oral Health Program was created by the global non-communicable disease (NCD) agenda as well as the Shanghai Declaration on health promotion (2030 Agenda for Sustainable Development). The effect and scope of oral health programs are increased when they are integrated with national public health initiatives. Product sales are expected to be boosted by an increase in the share of aspirant middle-class people, rising disposable income, and a rise in healthcare spending. A Brookings Institution analysis estimates that close to 70% of China's population would be middle class and will spend close to USD 10 trillion on products and services. Such spending habits of general consumers drive the market and are expected to grow during the forested period. 

Restraints:

High Cost Of The Product Restricts The Market Growth

The high cost of these brushes severely restricts the market. Electric Toothbrushes are fairly expensive compared to normal toothbrushes. General consumers prefer cost-effective solutions in terms of toothbrush choices. Also, Electric toothbrush heads must be replaced frequently, which further restricts their use. The bristles in the head need to be replaced after three to six months, which adds to the cost of bristle replacement. The average price range of a normal toothbrush is around USD 1 to 10 which is from economical to slightly expensive. Electric toothbrush pricing goes up to USD 250 which is expensive and likely to attract fewer customers which impedes the growth of the market.

Opportunity:

Electric Toothbrush For Children Presents Growth Opportunity

Kids segments are a great opportunity for electric toothbrush makers globally. Since kids tend to ignore oral health which can create early dental problems, therefore electric toothbrush makes an alternative to normal brush with a sort of fascination, and brush activity can be fun for kids which can be a major factor in growing demand. Kids can choose from a range of electric toothbrushes. They can pick one that features their preferred video game or cartoon character. Many of these electric toothbrushes use an eye-catching color scheme in their design. Some of these brushes play catchy tunes and have flashing lights. Even just looking at a toothbrush with a favorite figure on it might make a child eager to wash their teeth. Children who own electric toothbrushes are likely to use them in long term. When the original bristles of an electric toothbrush wear out, replacement ones are frequently available. As a result, children won't need to replace the plastic brush every few months. Investing in an electric toothbrush and maintaining it properly can be a family's ecologically beneficial choice.

Segmentation Analysis Of Electric Toothbrush Market

By Type, the Rotational segment is likely to dominate the Electric Toothbrush Market. Several advantages of a Rotational electric toothbrush include plaque clearance and a decrease in gingivitis as compared to sonic toothbrushes. Rotating-oscillating toothbrushes minimize "teeth tickling" without sacrificing cleaning effectiveness. Additionally, advised sensitive teeth are brushes with rotating heads. Brush bristles on rotary toothbrushes oscillate in a circular pattern around the brush head, either continuously in one direction or back and forth. Some versions can scrape tooth surfaces to eliminate dental plaque at a pace of up to 8,800 brush strokes per minute, which is far more efficient than hand brushing. According to certain research studies, rotating or oscillating toothbrushes are more effective than vibrating toothbrushes at reducing plaque by 21% and gingivitis by 11% after three months of use. Rotary toothbrushes can be far more effective at cleaning and polishing plaque from the teeth since the bristles travel much more quickly than we can manually brush back and forth with a standard toothbrush. Therefore, the Rotational segment is expected to grow significantly during the forecasted period.

By Distribution Channel, the Supermarket segment is expected to hold a dominant position during the forecasted period. This is mainly because inexpensive and midrange electric toothbrushes and their replacement heads are readily available at supermarkets and hypermarkets. In the United States, Supermarkets are the most preferred choice for buying grocery and general consumer goods and due to such trends, the rise of the supermarkets like Walmart and other local brands has grown significantly. A wide range of electric toothbrushes is displayed in supermarkets where consumers can compare with other brands which are slightly advantageous compared to online shopping. Apart from that, growing digital platforms are boosting the online sale of an electric toothbrushes. Due to the expanding trend of online purchasing around the world, the category of online platforms is also anticipated to make substantial advancements during the forecast period in the market for electric toothbrushes. A variety of high-tech items are being offered online by market participants, allowing customers to compare them and pick the one that best meets their demands.

By End Users, the Adult segment dominates the Electric Toothbrush Market. Adults' widespread bad eating habits, together with their extensive use of alcohol and tobacco, are hurting their oral health. In turn, this is driving up demand for modern toothbrushes over traditional ones because they aid users in removing more plaque and preventing gingivitis. Furthermore, because they make brushing simpler for them, these toothbrushes are beneficial for adults wearing orthodontic appliances like braces. Moreover, the rising number of young working professionals in developing and developed countries pushed the standard of living and substantial disposable income which led to spending on high-fidelity consumer goods such as electric toothbrushes. The market is expected to grow significantly in developing countries during the forested period.

Regional Analysis Of Electric Toothbrush Market

North America is the clear leader in electric toothbrush technology. The area has become a hub for electric toothbrush innovation because to its dizzying assortment of alternatives and dental-obsessed populace. The tech-savvy customers of California and the fast-paced lifestyles of New York have created a high demand for items that guarantee efficient and speedy cleaning. Furthermore, North Americans are prepared to spend a premium on electric toothbrushes due to their vast budgets and love of luxury, making this a lucrative market for businesses.

While North America might be leading the pack, Asia is rapidly catching up. Countries like China, Japan, and South Korea are experiencing a surge in electric toothbrush sales. With a growing middle class and a focus on personal hygiene, consumers in these regions are increasingly adopting electric toothbrushes. The market is booming, thanks to affordable options and innovative products tailored to Asian preferences. Plus, with a massive population, Asia has the potential to overtake North America as the world's biggest electric toothbrush market soon.

Top Key Players Covered In Electric Toothbrush Market

• Philips Sonicare
• Oral-B
• Colgate
• Fairywill
• Waterpik
• Foreo
• Brush Baby
• Smiley360
• Hismile
• Quip
• Teeth Whitening Products
• Jiangxi Sevenfold
• Oclean
• Prowhite
• Caresono
• Elekta
• BrushJet
• Bite
• Sable
• Xiaomi, and Other Active Players

Key Industry Development In The Electric Toothbrush Market

In March 2021, Colgate-Palmolive partnered with Philips to expand in Latin America with the agenda to bring the oral care benefits of electric toothbrushes to people in the region. Only specific Latin American nations are involved in the focused area of operation. In other markets, Colgate and Philips will continue to sell their dental care products independently.

In May 2020, the unveiling of the new Philips Sonicare line of electric toothbrush series, which uses cutting-edge sonic technology to target the APAC market, was announced by Royal Philips, a global leader in health technology.