Barley Market Synopsis

Barley Market Size Was Valued at USD 24.6 Billion in 2023 and is Projected to Reach USD 32.7 Billion by 2032, Growing at a CAGR of 3.2% From 2024-2032.

Barley is a cereal grain derived from the Poaceae family of plants and commonly grown for human consumption to be used in food and beverages and fodder for livestock. It is a world’s food security crop, which is resistant to a variety of climates and is well-adapted to diverse terrains. It is consumed mainly in the preparation of beer and whiskey and also used as malt base for food products and for making feed for animals. Barley contains a significant amount of dietary fiber, vitamins and minerals and it serves as a nutritious food material and is now progressively utilized in different functional foods and culinary preparations.

Being a cereal grain, barley forms the basis of feed formulation and remains a vital component in formulating animal feeds for poultry, pigs, and cattle. Meat and dairy products are on the raise in demand because population is growing many individuals are earning better incomes especially in the third world countries. This is a trend that increases the interest and the need for this barley as a feed grain. The barley trade according to USDA reveals that nearly 70% is used mainly in the feed sector while the amounts used in human food are relatively lowest. The Switzerland-headquartered Syngenta provides a feed barley hybrid called colossus in the United Kingdom market. Hybrid variety has an impact on the quality of the barley grain by improving the performance.

• The drivers that are responsible for the market growth of barley include increasing usage of barley in the brewing and distilling business along with the increasing consumption of malted barley in numerous food and beverages uses. Rising demand for alcoholic products such as craft beer and premium spirits are especially anticipated to boost the market. This growth causes an increase in the consumption of barley in food and beverage industries.
• Agricultural mechanization, proper seeds and improved methods practices including farming, irrigation, and genetic improvement of crops have also boosted yield and food quality. These are crucial technologies for driving a green economy and guarantee sustainable supply to the market.
• It is widely applied in brewing, especially in the malting industry, food processing, especially in the production of healthy and nutritional food, breeding for animal fodder. Despite being comparatively smaller for the pharmaceutical and personal care industries, its growth is on the rise because of its health-related usage.
• There are emerging trends as evident from the choice of preferences where more people are shifting towards the consumption of craft beers, and organic products. This has shifted consumer trend towards the use of the cereal in more health beneficial food products, altering market trends.
• The increase in health consciousness among the consumer base and their understanding of the valuable nutritional value that whole grains hold for human health and gradual integration of barley into healthy diets also fuel the market growth. Likewise, the surging demand for barley in alcoholic and non-alcoholic sectors is anticipated to foster the growth of the market in the future. One current trend is the use of barley as the nutritional product as it assists in reduction of weight and increase in strength. These include higher incidences of pests and diseases, reduced soil health, and changes in climatic conditions as the major factors limiting the growth of the market.

Barley Market Trend Analysis

Rising demand in brewing and food industries

• The brewery industry takes it as a major raw material in the production of malt for beer production which reflects its market importance. It is therefore evident that the increase in beer consumption globally directly contributes to the demand. At the same time, the increasing popularity of healthy eating has further boosted its application in food items. Its nutritional importance evidenced by its high fiber content and vitamins increases its popularity. Its application in numerous food items, such as soups, bakery products, and breakfast cereals, also boosts its requirement. With gradual shifting of the consumer trends, and the products getting famous, the requirement from both the brewing sector and food industry significantly drives the market forward.

Technological advancements in agriculture

• Technology has played a significant role in enhancing agriculture, primarily in the market system. Improved farming methods, better seeds produced to sow and appropriate watering methods have all boosted the yield and quality of the produce. State of the art planting, irrigation and harvesting care system: farmers are able to pin point in detail what they want to plant, where to water and where to harvest among other things, through the application of the method of precision agriculture made possible through enhanced data analysis coupled with GPS technology. These are enhance production capacity and minimize impact of unfavourable physical conditions. The following are some of the technological improvements. Therefore, these innovations result in more stable and predictable supply, which affects extremely the international markets and conditions. This aspect also relates to the importance of the technology and the agriculture role in defining further market evolution.

Barley Market Segment Analysis:

Barley Market Segmented based on Type, Application, and Distribution Channel

By Type, malted barley segment is expected to dominate the market during the forecast period

• Malted barley held the largest share in the year 2022 in terms of revenue as well. There is a noticeable growth in the production of artisanal beverages and craft beverages, which is aiding the market for barley. Producers’ growth and increasing demand for beverages including craft beer and whiskey, and enhancing taste and mouthfeel provided by malted barley form influences the segment. Southern Health Foods Pvt Ltd unveil new product in March 2021 release a malted food drink. This has included supplementing the drink with vitamins and other life enhancing minerals essential for the body.
• Cereals and grains especially whole grains barley are forecasted to exhibit the highest CAGR within the same period. The public awareness on the health benefits you gets from taking whole grain products has encouraged the increase in the consumption of whole grain products including barley. It refers to the grain that has been minimally processed leaving all components of the grain such as the bran, germ, and consecutive endosperm, with loads of fibers, vitamins, minerals, and antioxidants. Today’s consumer, especially a health-conscious consumer, is more inclined towards consuming whole grain barley because, firstly, it contains fiber that aids the body in digestion, second, it helps in minimizing the risks of chronic diseases, for instance, heart diseases and third, it is beneficial for the health of an individual.

By Application, beverage segment held the largest share in 2023

• In 2022, the leading position was occupied by the beverage segment in terms of sales revenue. There is a steady increase in artisanal beverages and craft beverages and this is helping the market for barley to grow. This means that the manufacturers are utilizing both conventional methods of breeding and modern techniques including the creation of hybrid barley, improved malting features, and genetic resources to obtain the right barley for brewing. For example, there are hybrid varieties developed through proper cross breeding that has shown increased yield, disease resistance and stress tolerance. These hybrids can bring improved performance and increased yields, thereby increasing barley stocks for use in beverages. Petra, a beer brand based in Brazil, unveiled more recently, in December 2022, Petra Milk. There is barley based milk used in the preparation of the beverage.
• The food segment is expected to have the highest compound annual growth rate in C among all the segments throughout the course of the forecast period. Increased consumption of plant products in foods due to the preference for natural and clean-label foods has boosted the need for barley in the food industry. Barley can be incorporated in plant-based products such as plant-based meat replacement, soups, stews, salads, and baked foods. In January 2021, the AB InBev introduced EverVita, a plant-based ingredient derived from barley fiber and protein and suitable for numerous food applications.

Barley Market Regional Insights:

Europe is Expected to Dominate the Market Over the Forecast period

• Europe market earned the largest revenue share in 2022. A lifestyle change witnessed in the region has been the increasing interest in craft beer and artisanal spirits. An increase in the microbreweries, brewpubs, and small-scale distilleries have envisaged the use of Barley as the means to fulfilling the market demands of such new brands.
• Moreover, it is also projected that Germany’s market, in particular, will have one of the highest CAGRs within the forecast timeframe. Another factor that would fuel the market in country is the increased number of the craft Brewery as well as the new players in the market.

Active Key Players in the Barley Market

• Soufflet Group
• GrainCorp Limited
• Cargill
• Boortmalt Group
• Malteurop Groupe
• Crisp Malting Group
• Muntons Plc
• Maltexco S.A.
• Grain Millers Inc
• Malt Products Corp
• Bries Malt & Ingredients Co.
• Other Key Players

Key Industry Developments in the Barley Market:

• In November 2022, Salalah Mills Company introduced barley flour, which is loaded with Vitamin, dietary fiber, and minerals. It is used in making baked products namely yeast breads, flat breads, Omani breads and sliced breads.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Barley Market by Type
 4.1 Barley Market Snapshot and Growth Engine
 4.2 Barley Market Overview
 4.3 Whole Grain
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Whole Grain: Geographic Segmentation Analysis
 4.4 Non-Whole Grain
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Non-Whole Grain: Geographic Segmentation Analysis
 4.5 Flakes
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Flakes: Geographic Segmentation Analysis
 4.6 Flour
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Flour: Geographic Segmentation Analysis
 4.7 Malted
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Malted: Geographic Segmentation Analysis

Chapter 5: Barley Market by Application
 5.1 Barley Market Snapshot and Growth Engine
 5.2 Barley Market Overview
 5.3 Direct Food
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Direct Food: Geographic Segmentation Analysis
 5.4 Feed
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Feed: Geographic Segmentation Analysis
 5.5 and Beverage
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 and Beverage: Geographic Segmentation Analysis

Chapter 6: Barley Market by Distribution Channel
 6.1 Barley Market Snapshot and Growth Engine
 6.2 Barley Market Overview
 6.3 Food & Beverage Industry
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Food & Beverage Industry: Geographic Segmentation Analysis
 6.4 Retail
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Retail: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Barley Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 SOUFFLET GROUP
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 GRAINCORP LIMITED
 7.4 CARGILL
 7.5 BOORTMALT GROUP
 7.6 MALTEUROP GROUPE
 7.7 CRISP MALTING GROUP
 7.8 MUNTONS PLC
 7.9 MALTEXCO S.A
 7.10 GRAIN MILLERS INC
 7.11 MALT PRODUCTS CORP
 7.12 BRIES MALT & INGREDIENTS CO
 7.13 OTHER MAJOR PLAYERS

Chapter 8: Global Barley Market By Region
 8.1 Overview
 8.2. North America Barley Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Type
   8.2.4.1 Whole Grain
   8.2.4.2 Non-Whole Grain
   8.2.4.3 Flakes
   8.2.4.4 Flour
   8.2.4.5 Malted
  8.2.5 Historic and Forecasted Market Size By Application
   8.2.5.1 Direct Food
   8.2.5.2 Feed
   8.2.5.3 and Beverage
  8.2.6 Historic and Forecasted Market Size By Distribution Channel
   8.2.6.1 Food & Beverage Industry
   8.2.6.2 Retail
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Barley Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Type
   8.3.4.1 Whole Grain
   8.3.4.2 Non-Whole Grain
   8.3.4.3 Flakes
   8.3.4.4 Flour
   8.3.4.5 Malted
  8.3.5 Historic and Forecasted Market Size By Application
   8.3.5.1 Direct Food
   8.3.5.2 Feed
   8.3.5.3 and Beverage
  8.3.6 Historic and Forecasted Market Size By Distribution Channel
   8.3.6.1 Food & Beverage Industry
   8.3.6.2 Retail
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Barley Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Type
   8.4.4.1 Whole Grain
   8.4.4.2 Non-Whole Grain
   8.4.4.3 Flakes
   8.4.4.4 Flour
   8.4.4.5 Malted
  8.4.5 Historic and Forecasted Market Size By Application
   8.4.5.1 Direct Food
   8.4.5.2 Feed
   8.4.5.3 and Beverage
  8.4.6 Historic and Forecasted Market Size By Distribution Channel
   8.4.6.1 Food & Beverage Industry
   8.4.6.2 Retail
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Barley Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Type
   8.5.4.1 Whole Grain
   8.5.4.2 Non-Whole Grain
   8.5.4.3 Flakes
   8.5.4.4 Flour
   8.5.4.5 Malted
  8.5.5 Historic and Forecasted Market Size By Application
   8.5.5.1 Direct Food
   8.5.5.2 Feed
   8.5.5.3 and Beverage
  8.5.6 Historic and Forecasted Market Size By Distribution Channel
   8.5.6.1 Food & Beverage Industry
   8.5.6.2 Retail
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Barley Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Type
   8.6.4.1 Whole Grain
   8.6.4.2 Non-Whole Grain
   8.6.4.3 Flakes
   8.6.4.4 Flour
   8.6.4.5 Malted
  8.6.5 Historic and Forecasted Market Size By Application
   8.6.5.1 Direct Food
   8.6.5.2 Feed
   8.6.5.3 and Beverage
  8.6.6 Historic and Forecasted Market Size By Distribution Channel
   8.6.6.1 Food & Beverage Industry
   8.6.6.2 Retail
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Barley Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Type
   8.7.4.1 Whole Grain
   8.7.4.2 Non-Whole Grain
   8.7.4.3 Flakes
   8.7.4.4 Flour
   8.7.4.5 Malted
  8.7.5 Historic and Forecasted Market Size By Application
   8.7.5.1 Direct Food
   8.7.5.2 Feed
   8.7.5.3 and Beverage
  8.7.6 Historic and Forecasted Market Size By Distribution Channel
   8.7.6.1 Food & Beverage Industry
   8.7.6.2 Retail
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research