Market Overview:
Moist Lipstick Market size was valued at USD 6.09 billion in 2022 and is projected to reach USD 9.35 billion by 2030, growing at a CAGR of 5.5% from 2022 to 2030.
Moist lipsticks, also known as hydrating or creamy lipsticks, feature formulations that include moisturizing ingredients like hyaluronic acid, shea butter, and natural oils such as jojoba or argan oil. Unlike traditional matte lipsticks, these formulas prioritize keeping lips soft and supple, offering vibrant color without the dryness often associated with other lipstick types. The creamy texture of moist lipsticks ensures smooth application, providing even coverage for a comfortable feel. The key advantage of moist lipsticks lies in their ability to combat dryness and maintain lip hydration. Particularly beneficial in dry or cold conditions, these lipsticks not only enhance lip color but also contribute to a healthier appearance. By preventing dryness and chapping, moist lipsticks help create plump, smooth lips, minimizing the visibility of fine lines and ensuring a more polished overall look.
Top Key Players Covered in The Moist Lipstick Market:
- Estée Lauder (United States)
- Revlon (United States)
- Coty Inc. (United States)
- Maybelline (United States)
- NARS Cosmetics (United States)
- NYX Professional Makeup (United States)
- Bobbi Brown Cosmetics (United States)
- Tarte Cosmetics (United States)
- Too Faced Cosmetics (United States)
- Urban Decay (United States)
- Smashbox Cosmetics (United States)
- Benefit Cosmetics (United States)
- Fenty Beauty by Rihanna (United States)
- ColourPop Cosmetics (United States)
- Burt's Bees (United States)
- MAC Cosmetics (Canada)
- Yves Saint Laurent Beauty (France)
- Guerlain (France)
- L'Oréal (France)
- Chanel (France)
- Lancôme (France)
- KIKO Milano (Italy)
- Avon Products Inc. (United Kingdom)
- Shiseido (Japan)
- AmorePacific (South Korea), and Other Major Players.
Market Dynamics and Factors:
The moist lipstick market is experiencing significant growth driven by increasing health consciousness among consumers. This shift in consumer mindset has influenced their preferences in cosmetics, with a focus on gentle and skin-friendly formulations. Moist lipsticks, enriched with ingredients like shea butter, hyaluronic acid, and natural oils, address these concerns by providing hydration and safety for delicate lip skin. The emphasis on overall lip health aligns with the broader wellness trend, as consumers become more discerning about the skincare benefits in their makeup products. Additionally, the inclusion of SPF protection and antioxidants in moist lipsticks caters to health-conscious consumers seeking comprehensive skincare benefits, contributing to the market's expansion.
Consumer preferences are also leaning towards cosmetics made with natural and organic ingredients, creating an opportunity for brands in the moist lipstick market. By formulating products with ingredients sourced from nature, such as organic plant oils and mineral pigments, brands can appeal to consumers seeking clean beauty options. The incorporation of nourishing botanicals, vitamins, and antioxidants not only provides hydration and vibrant color but also aligns with the association of natural and organic ingredients with health and wellness benefits. Moreover, sustainable and eco-friendly packaging further enhances the appeal of these moist lipsticks, catering to environmentally conscious consumers and building trust through transparency about ingredient origins and certifications.
The Moist Lipstick Market Report Highlight:
- By Type, Solid cream-type moist lipsticks have gained dominance in the market due to their creamy and smooth texture, providing consumers with an easy and even application experience. The glide-on texture of these lipsticks contributes to a comfortable and seamless application, a feature highly appreciated by users.
- By Application, the use of makeup products varies between men and women, with women typically incorporating a wider range of products into their routines. Among these, lipstick holds a fundamental place in many makeups looks. Moist lipsticks, in particular, have gained popularity among women as they combine both color and hydration, addressing both aesthetic and lip care needs. Lipstick, as a versatile cosmetic, enables women to express their personal style and enhance their overall appearance. The moist lipstick market caters to this demand by offering a diverse array of shades and finishes.
- By Region, Asia Pacific is Expected to Dominate the Market Over the Forecast Period. The Asia-Pacific region is home to a vast and diverse population, including some of the world's most populous countries such as China and India. This large consumer base provides a significant market for cosmetics, including moist lipsticks. APAC countries have seen evolving beauty standards that emphasize flawless skin and well-groomed appearances. Lipstick, including moist lipsticks, is a key product in achieving these beauty ideals. The influence of K-beauty (Korean beauty trends) and J-beauty (Japanese beauty trends) has also played a role in popularizing makeup products, including lipsticks.
Key Industry Development:
In April 2023, The Estée Lauder Companies Inc. announced that it had completed its acquisition of the TOM FORD brand and is now the sole owner of the TOM FORD brand and all its intellectual property. ELC’s stewardship and its licenses with Ermenegildo Zegna N.V. (“Zegna Group”) and Marcolin Group provide continuity and allow for the further evolution of the TOM FORD brand as one of the preeminent global luxury brands of the twenty-first century.
The Moist Lipstick Market Segmentation:
By Type
- Solid Cream Type
- Liquid Gel Type
By Application
- Men
- Women
- Baby
- Elderly
- Unisex
By Distribution Channel
- Online
- Offline
By Packaging
- Sustainable
- Traditional
By Price Range
- Economy
- Mid-Range
- Premium
By Age Group
- Teens
- Adults
- Seniors
For this report, Introspective Market Research has segmented the Moist Lipstick Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
