Market Overview:
The Global Luxury Lingerie Market size is expected to grow from USD 11.65 billion in 2022 to USD 22.87 billion by 2030, at a CAGR of 8.8% during the forecast period (2023-2030).
Fashionable and extremely attractive undergarments include luxury lingerie. Bras, knickers and panties, bodysuits, corsets, camisoles, and many other items are all included in the category of luxury lingerie. They are created utilizing stretchy, flexible, decorative materials including Lycra, satin, lace, silk, polyester, and nylon (nylon tricot). Moreover, some cotton or synthetic undergarments are employed in the creation of luxurious lingerie. Such exquisitely crafted and alluring undergarments have a good effect on women's bodies and minds. A lady may feel motivated to dress up on the outside after wearing expensive underwear. Women who wear them report an effective increase in confidence and self-esteem. Some of the most expensive underwear, such as brassieres and G-strings, appear tight when worn and serve to highlight the curve of the body.
Top Key Players Covered In The Luxury Lingerie Market:
- Victoria's Secret (US)
- LaSenza (US)
- Fruit of the Loom (US)
- Agent Provocateur (UK)
- Honey Birdette (US)
- La Perla (UK)
- Fleur du Mal (US)
- Coco de Mer (UK)
- Cosabella (US)
- Enamor (India)
- Calvin Klein (US)
- Jockey (US) and Other Major Players.
Market Dynamics and Factors:
The growing number of working women has significantly increased consumer disposable income per person, which has further influenced consumer spending. Due to the increased independence of women, there has been a rise in the number of them living conventional lifestyles. Intriguingly, the working women's population has grown more conscientious about their hygiene, appearance, and quality of life, which has led them to favor more comfortable and expensive lingerie products. As women's spending power has significantly increased, the sale of luxury lingerie has grown quickly throughout the world. So, it is predicted that during the projected period, sales of luxury underwear will rise due to improvements in women's modern lifestyles. In addition, the demand for physical activity and growing health consciousness have enhanced sales of sports bras and workout undergarments.
To close the gap between consumers and marketers, social media presents a possible growth opportunity for product launches and branding. The widespread adoption of social media trends by women has changed the commercial landscape and created lucrative chances for important manufacturers. Luxury lingerie sales are increased globally thanks to blogs that social media influencers write and publish on platforms like Instagram, Twitter, Facebook, and YouTube. Also, businesses utilize social media to advertise their brands and cultivate relationships with their most important clients by sharing exclusive deals. A fresh possibility for the luxury lingerie market to expand at a rapid rate is provided by the sharp increase in social media videos and postings that focus on clothing style, fashion, and intimate apparel.
Luxury Lingerie Market Report Highlight:
- By Type, the Bra segment is anticipated to lead the growth of the Luxury Lingerie market in the forecasted timeframe. Bras are significant in allowing the wearer to express their personality, as they contribute to the final breast shape. They also help contour visibility through outer clothing that constructs a social identity.
- By Distribution Channel, the online segment is expected to have the highest share of the Luxury Lingerie market over the projected period. The E-commerce sector has been a boon for the growth of this segment. Considering the awkwardness most women feel while purchasing luxury lingerie from a retail store, coupled with the presence of salesmen, the online distribution channel proves to be a much better way to buy these products. Online channels offer customers to shop from their comfort zone and allow them to browse through various styles and designs, which results in the high growth of this segment.
- The North American region is expected to have the highest share of the Luxury Lingerie market over the projected period. high demand for premium and luxury brands, as well as the presence of prominent players in this region. The expanding luxury lingerie product portfolio of key companies in this region is one of the most remarkable growth factors cushioning the market.
Key Industry Development:
- In September 2023, Savage X Fenty, the inclusive and trailblazing lingerie brand, has boldly announced its commitment to sustainability, aiming to incorporate recycled and certified organic materials in 70% of its collections by 2025. This ambitious target sets a new standard in the luxury sector, highlighting Savage X Fenty's dedication to environmental responsibility.
- In January 2023, La Perla, a renowned luxury fashion house, has announced an inspiring partnership with Econyl to launch a capsule collection that marries style with sustainability. This exclusive collection features an elegant range of swimwear and lingerie, crafted entirely from recycled ocean plastics.
Luxury Lingerie Market Segmentation:
By Type
- Bra
- Knickers & Panties
- Camisole
- Shape Wear
- Others
By Distribution Channel
- Online
- Offline
For this report, Introspective Market Research has segmented the Luxury Lingerie Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)
North America
- The U.S.
- Canada
- Mexico
Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
South America
- Brazil
- Argentina
- Rest of SA
