Market Overview:
The Global Toilet Paper Market size was valued at USD 97,970.00 Million in 2022 and is projected to reach USD 1,41,873.92 Million by 2030, growing at a CAGR of 4.20% from 2022 to 2030.
Toilet paper also known as toilet roll is a type of tissue paper and is considered an essential item among tissue papers. In the majority of developed nations, toilet paper has become a necessity for bathroom hygiene. It is a versatile product that is primarily used in bathrooms to clean up accidents and makeup. Toilet paper is one of the most essential items in the bathroom. These papers are primarily divided into two groups: at home and away from home. Booming demand from both categories is supporting the expansion of the global market. Premium goods with embossed, ultra-soft, scented, and printed toilets are becoming more and more well-liked in developed nations.
Top Key Players in Toilet Paper Market:
- Procter & Gamble Co. (U.S.)
- Kimberly-Clark (U.S.)
- Essity AB (Sweden)
- Georgia-Pacific LLC (U.S.)
- Hengan Group (China)
- Sofidel Group (Italy)
- Kruger Inc. (Canada)
- Empresas CMPC S.A (Chile)
- WEPA Hygieneprodukte GmbH (Germany)
- Unilever (U.K.)
- ABC Tissue (Australia)
- Suzano (Brazil)
- Absormex CMPC Tissue (U.S)
- Caprice Paper Products Pty. Ltd. (Australia), and Other Major Players
Market Dynamics and Factors:
As incomes increase, consumers tend to have more disposable income, allowing them to spend more on non-essential products such as toilet paper. Higher disposable income leads to greater purchasing power and an increased willingness to invest in products that offer comfort and convenience, including premium and specialized toilet paper options. With growing awareness about hygiene and sanitation, consumers have become more conscious about personal cleanliness and maintaining a healthy lifestyle. Toilet paper plays a crucial role in personal hygiene, as it is an essential product used daily for cleanliness after using the toilet. The COVID-19 pandemic, in particular, has heightened hygiene consciousness worldwide, leading to increased demand for toilet paper and related hygiene products. Consumer preferences have also evolved, with a shift towards softer, absorbent, and environmentally friendly toilet paper options.
With numerous brands competing in the market, product innovations allow companies to differentiate their offerings from competitors. By introducing unique features, such as improved softness, enhanced strength, or innovative packaging, companies can attract consumers who are looking for novel and improved toilet paper options. Innovative products often provide added value to consumers. For example, the introduction of toilet paper with moisture or lotion-infused sheets offers enhanced comfort and a refreshing experience. Similarly, the development of eco-friendly alternatives made from recycled materials or with biodegradable properties appeals to environmentally conscious consumers.
Toilet Paper Market Report Highlight:
- By Type, the two-ply segment holds a larger market share, due to its balance of softness and strength. Consumers often prefer two-ply toilet paper for its comfort and durability.
- By Application, the Household segment is estimated to develop the fastest, due to Rising population, urbanization, and changing consumer preferences further supporting the dominance of the Household segment in the market.
- By Distribution Channel, Online Segment is estimated to develop the fastest. This is attributed to the convenience and ease of online shopping for consumers. The growth of e-commerce platforms has further facilitated the dominance of online sales in the toilet paper industry.
- The North American region is expected to have the highest share of the Toilet Paper market over the projected period. Their strong presence is driven by established brands, extensive distribution networks, and high consumer demand.
Key Industry Development:
- In June 2023, Seventh Generation: Released its "Free & Clear" unscented toilet paper in June 2023, formulated with hypoallergenic ingredients and free from dyes and perfumes for sensitive skin. This caters to individuals with allergies and skin concerns.
- In January 2023, Treefree: Launched its "Forest-Friendly Bamboo Toilet Paper", made from sustainably sourced bamboo fibers, a rapidly renewable resource. This caters to the growing demand for environmentally friendly toilet paper options.
Toilet Paper Market Segmentation:
By Type
- One-ply
- Two-ply
- Others
By Application
- Household
- Healthcare
- Hospitality
- Others
By Distribution Channel
- Online
- Offline
For this report, Introspective Market Research has segmented the Toilet Paper Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2023-2030)
- North America
- The U.S.
- Canada
- Mexico
- Eastern Europe
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest of Eastern Europe
- Western Europe
- Germany
- UK
- France
- Netherlands
- Italy
- Spain
- Rest of Western Europe
• Asia Pacific
- China
- India
- Japan
- Singapore
- Australia
- New-Zealand
- Rest of APAC
• Middle East & Africa
- Turkey
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
• South America
- Brazil
- Argentina
- Rest of SA
