Women Nutrition Market: Global Size, Share & Industry Trends

Women Nutrition Market Synopsis

Women's Nutrition Market Size Was Valued at USD 48.5 Billion in 2023, and is Projected to Reach USD 82.65 Billion by 2032, Growing at a CAGR of 6.1% From 2024-2032.

Women need Special nutrition due to hormonal changes that occur during menstruation, pregnancy, lactation, and menopause, all of these alter the recommended dosage of intake of nutrients.

• Women's nutrition apps that are invented based on factors like age, weight, height activity level, and any specific health conditions will provide personalized meal plans based on nutritional requirements, individual health goals, and dietary preferences. Nutrient Tracking apps also allow women to track their daily nutrient intake, like how much quantity they should consume, including macronutrients, micronutrients, and all the essential nutrients.
• Many women's nutrition apps include features for tracking menstrual cycles, helping women understand and plan their nutrition and exercise routines based on hormonal fluctuations and their needs. Weight management is often a big concern for women hence calorie counting and nutrition apps can assist in tracking daily calorie intake and expenditure that helps users to maintain a balanced calorie intake for their goals.
• Educational Resources apps provide educational content and tips regarding women's nutrition and health. They cover many topics such as optimizing nutrient intake, managing hormonal health, supporting fertility, pregnancy nutrition, postpartum recovery, and menopause. They can also seek advice and support from a supportive community from various sectors like orthopedic, dental, craniomaxillofacial, Cardiology, and many others.

Women's Nutrition Market Trend Analysis

Rising Female Workforce Participation

• With increased work responsibilities and time constraints, women more often experience changes in their lifestyle and eating patterns. Long work hours, commuting, and multiple roles like managing both office and home can lead to reliance on convenience foods, unhealthy snacking, and Irregular Meals. The nutritional requirements of women may vary at different life stages, such as during Mensuration, pregnancy, lactation, and menopause. Hence it is essential to educate women about their specific nutritional needs and provide guidance.
• Working women need adequate energy and essential nutrients to support their physical, Mental, and emotional well-being. So Enriched food must be taken which enhances concentration and supports a healthy immune system. Stress can impact women's eating habits, leading to emotional eating, comfort food consumption, or skipping meals. Women's nutrition programs can focus on stress management techniques
• Balanced Meal Planning helps in promoting nutrient-dense foods, portion control, and mindful eating. This supports women in meeting their nutritional needs, maintaining a healthy weight, and preventing chronic diseases such as obesity, diabetes, and other cardiovascular diseases. Hence, in this way, Rising Female workforce participation needs a balanced diet food, or nutrition that will keep them healthy.

Rising Innovative Product Development

• The emerging Development and Innovations in women's nutrition have led to the increase of targeted nutritional supplements that are specifically designed for women. These supplements contain essential nutrients like iron, Magnesium, Calcium, Folic acid, vitamins, and minerals that are essential for women's health at different life stages.
• The Food and beverage industry is mainly focusing on the development of women's nutritional needs. These products are enriched with bioactive ingredients like probiotics, antioxidants, omega-3 fatty acids, and many others that help to balance Digestive Health and Skin Health, digestive health, maintain hormonal imbalance, and are also involved in the enhancement of energy. To Support hormonal health in women innovative products have emerged which include supplements and foods that contain ingredients that regulate and reduce PMS symptoms, and help in maintaining and supporting hormonal balancing levels throughout the life.
• Digital technology has paved the way for innovative nutrition platforms and apps that provide personalized nutrition guidance and counseling, track nutrient intake and expenses, and provide genuine feedback and recommendations that are helping women reach their individual goals and needs.

Women Nutrition Market Segment Analysis:

Women's Nutrition Market is Segmented on the basis of Type, Product, Dosage Form, Application, And Distribution Channel.

By Type, Sports Nutrition Segment Is Expected to Dominate the Market During the Forecast Period

• Women are actively engaging in various fitness activities like sports, weightlifting, and high-intensity workouts. This participation in various activities has led to an increase in demand for sports nutrition products tailored specifically for women to enhance performance, support recovery, and improve overall fitness.
•  The women whose goal is Sports, these sports nutrition products typically contain protein supplements, amino acids, and creatine, which have led to a focus on Muscle Development and strength enhancement, this aligns with the goals of women who engage in strength training or bodybuilding.  
• These products also offer meal replacements, appetite suppressants, fat burners, etc. It helps to provide nutrition products like proteins, vitamins, carbohydrates, and electrolytes and delay fatigue, obesity, or any weight management issues and help in body composition which makes us healthy.

By Product, The Vitamins Segment Held the Largest Share In 2023

• The vitamins segment holds the highest share in women's nutrition due to its essential role in supporting overall health and addressing other specific nutritional needs. It helps in supporting immune health, promoting energy metabolism, and maintaining overall well-being by providing essential nutrients that may be lacking in the diet and ensuring proper functioning of the body system.
• Vitamins, like vitamin C and vitamin D, are also crucial for women's health, they help Support iron absorption and promote bone health, respectively. Folate (vitamin B9), is vital for women for planning to conceive or during pregnancy. For Pregnant women Prenatal vitamins are designed which contain higher levels of key nutrients like Iron, calcium, folic acid, and vitamin D to support both maternal and fetal health.
• Vitamins like calcium, vitamin D, and vitamin K are essential for maintaining bone health and reducing the risk during menopause when women experience hormonal changes Vitamins, particularly vitamin E, vitamin C, and biotin (vitamin B7), are used for promoting healthy skin, hair, and nails.
• Vitamins are easily available at every hook and corner which makes them easily accessible to women seeking to meet their nutritional needs. This convenience, combined with its nutritional benefits is contributing to the dominance of the vitamins segment in the women's nutrition market.

Women Nutrition Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• There is a growing awareness and emphasis on women's health and well-being in the Asia Pacific region this awareness has led to an increased demand for nutrition products for women, including supplements, vitamins, and other functional foods. The Asia Pacific region has witnessed a significant increase in the female workforce and economic empowerment, with rising incomes, women are increasingly seeking health and wellness products.
• The Fitness and wellness industry is rising in the Asia Pacific region, with increasing participation of women in sports, fitness activities, and weight management programs. This trend has created a demand for specialized nutrition products catering to the unique nutritional requirements of active women.
• Several countries in the Asia Pacific region have implemented initiatives and regulations campaigns, educational programs, and regulations that support the development and availability to promote women's health and enhance nutritional awareness, women often need nutrition products that align with cultural beliefs and practices further driving the demand for specialized women's nutrition solutions.

Women Nutrition Market Top Key Players:

• Nestlé Health Science (Switzerland)
• Pfizer Inc. (United States)
• Abbott Laboratories (United States)
• Glanbia Plc (Ireland)
• Gsk (Glaxosmithkline) (United Kingdom)
• Bayer Ag (Germany)
• Danone S.A. (France)
• Sanofi S.A. (France)
• Amway Corporation (United States)
• Herbalife Nutrition Ltd. (United States)
• Sanofi S.A. (France)
• The Nature's Bounty Co. (United States)
• Unilever (United Kingdom/Netherlands)
• General Nutrition Centers, Inc. (Gnc) (United States)
• Adm (Archer Daniels Midland Company) (United States)
• Now Foods (United States)
• The Coca-Cola Company (United States)
• Nbty, Inc. (United States)
• Nature's Way Products, Llc (United States)
• The Hain Celestial Group, Inc. (United States)
• Church & Dwight Co., Inc. (United States)
• Kellogg Company (United States)
• The Clorox Company (United States)
• The Hain Celestial Group, Inc. (United States)
• Mars, Incorporated (United States)
• Perrigo Company Plc (Ireland) and Other Active Players.

Key Industry Developments in the Women's Nutrition Market:

• In July 2023, Glanbia Nutritionals' heat-stable whey protein concentrates OptiSol® 1007 won the Product Innovation Award for its outstanding functional properties for Performing neutral pH protein beverages, High Protein Immune Health drink by providing stability at the FFI 2023 Food Formulation Innovation show in Chengdu, China.
•  In April 2024, Herbalife signed LA Galaxy Midfielder Riqui Puig to Sports Nutrition Sponsorship, as a sponsored athlete he will support Herbalife in Sports Nutrition, Joint Community initiatives, and education and work with the company to reach the passion for a healthy, active lifestyle and athletes.