Market Overview of Water Softener:

The Water Softener market estimated at USD 2.70 Billion in the year 2022, is projected to reach a revised size of USD 4.25 Billion by 2030, growing at a CAGR of 6.7 % over the analysis period 2023-2030.

Hard water has a high dissolved mineral content, whereas soft water has low dissolved mineral content. Calcium (Ca2+) and magnesium (Mg2+) ions are abundant in hard water. The hardness of water is defined by the presence of multivalent cations in a sample. Multivalent cations are metal ions with a charge larger than 1+, most often 2+. Ca2+ and Mg2+ are two of these cations. These ions enter water supplies through leaching from minerals (such as limestone) in an aquifer. Water softening is the process of removing the calcium, magnesium, and other metal cations from hard water. Water softening is significant because it can improve the performance and lifespan of solar heating systems, air conditioning units, and several other water-based appliances. Hard water can clog pipes and make soap and detergent dissolving difficult. Water softening can help to mitigate these negative effects. Additionally, both commercial and residential regions utilized water in a variety of activities ranging from menial to large-scale tasks thus, supporting the development of the water softeners market over the forecasted timeframe.

Market Dynamics and Key Factors of Water Softener:

Drivers:

Prevents damage to home appliances

Hard water deposits minerals in pipes, narrowing the area through which water may pass, and demanding more pump pressure. It will also increase the amount of power required to keep water hot or cold. As a result of the accumulation, equipment such as dishwashers, laundry machines, coffee machines, water heaters, and ice makers require more frequent repair or replacement. To prevent the damage to these home appliances water softeners can be employed thus, supporting the development of the water softener market over the analysis period.

Cleaner hair, softer skin, and brighter clothes.

Soft water can be beneficial to hair and skin when washing or showering. The mineral ions in hard water prevent soaps from being completely soluble, resulting in soap precipitate. Water softeners create a thicker lather because soft water lacks these minerals. Water softeners have skin benefits that go beyond soap lather. It can also help with the negative consequences of hard water on the body, such as the loss of natural oils in the skin and hair. In addition, washing clothes in hard water can leave mineral deposits on the fabric. Mineral deposition results in color fading over time. Some minerals can even cause stains or dingy whites thus, increasing the demand for water softener devices in the projected timeframe.

Restraints:

High Sodium Content in the processed water

Soft water from an ion exchange water softener contains sodium ions, which can be too much in some cases if not properly managed. Some persons may consume 3,500 mg of sodium per day, which is higher than the 2,300 mg per day recommended daily intake. Although such levels are unlikely to be harmful to one's health, the possibility of absorbing too much sodium through water softeners should be addressed. Sodium in the softened water could also cause problems with septic systems thus, hampering the development of the water softener market during the forecasted timeframe.  

Opportunities:

The rise in the demand for soft water

Growing demand for hygiene products such as baby diapers, sanitary napkins, and adult incontinence products has been driven by the rising birth rate and aging population, which is likely to fuel demand for non-woven fabrics. The textile industry is one of the key industrial sectors that makes extensive use of water. The need for soft water is expanding in tandem with the demand for fabrics, generating a lucrative potential for industry players. Agriculture consumes 70% of the freshwater on the planet. This sector consumes 44% of freshwater resources in Europe. Agriculture uses water for irrigation, fertilizer and pesticide application, crop cooling, and frost control. Usage of hard water for agricultural purposes can degrade the growth of the crops thus, there has been an increasing demand for water softeners from the agricultural sector, creating a profitable opportunity for market players.

Segmentation of Water Softener Market:

By type, the salt-based water softeners segment is anticipated to have the largest share of the water softener market. Salt-based water softeners remove the minerals that cause hardness in the water, outperforming salt-free systems. All of the advantages of softened water are present in a salt-based system such as no scaling on fixtures or appliances, bright and hydrated hair and skin, spot-free dishes, bright and soft clothes, and less soap use across the home. Other long-term benefits include more efficient and longer-lasting appliances as well as fewer repairs and plumbing maintenance thus, boosting the development of the segment.

By application, the residential segment is expected to dominate the growth of the water softener market in the analysis period. There has been a tremendous rise in the global population, nearing 8 billion the demand for soft water is also expected to rise for drinking and other purposes. Several governments around the world have taken initiatives to set up water softener plants to make up for the growing demand for soft water. Growing consciousness regarding the ill effects of hard water has increased the installation of water treatment systems in residential areas, thus stimulating the expansion of the water softener market.

By process type, the ion exchange process is anticipated to lead the water softener market during the projected timeframe. Nearly all calcium and magnesium can be removed from source water using the ion exchange water softening technique. Softeners can also remove up to 10 ppm of iron and manganese. Ion exchange is a technique for removing contaminants from water by effectively exchanging the toxin for a much safer ionic substance. The ion exchange method of water purification has a wide range of industrial applications, from metal polishing to food and beverage processing, due to its efficacy. Moreover, the initial investment is considerably more affordable than other water treatment methods thus, supporting the growth of the segment.

Regional Analysis of Water Softener Market:

The North American region is anticipated to have the highest share of the water softener market over the forecasted timeframe. An overwhelming 85 % of the USA’s geographical area has hard water. This large amount of hard water found in this region can negatively affect residential and commercial appliances. According to Homewater, it costs more than USD 800 each year for an individual to amend the problems due to hard water. The majority of industrial as well as residential consumers have employed water softeners to mitigate the problems arising from hard water. In addition, environmental obligations regarding the use of clean water, water recycling, and reuse are also expected to drive the water softener market in this region.

The European region is expected to have the second-highest share of the water softener market in the analysis period. Hard water is a European problem as the water in Europe is rich in minerals, especially calcium and magnesium. According to Statista, the European population was estimated at 549 million, and in 2021 it is 747.8 million. With this rapid rise in the population, the demand for soft water has increased for various purposes, which has concomitantly propelled the growth of the water softener market in this region. Furthermore, there are more than 2 million manufacturing facilities in the European region (Europa). Most of these utilities require soft water which further supports the market growth.

The water softener market in the APAC region is anticipated to develop at the highest CAGR during the projected timespan. Water softener demand is anticipated to increase in the coming years as the commercial sector in APAC develops at a rapid rate. Water softening units are being installed in commercial apartments, restaurants, hotels, Laundromats, hospitals, and other facilities to improve user convenience and extend the life of their water-handling equipment. Moreover, Water softeners have become essential for Indians who cook, wash and bathe in hard water. A water softener saves time and money by preventing water heaters from breaking prematurely, scaly faucet heads, and hours of soapy residue clean-up. China, Japan, Indonesia, South Korea, and Singapore are the other major countries driving the development of the water softener market in this region.

Recent Industry Developments in Water Softener Market:

In July 2021, A. O. Smith Corporation, a water technology company, announced the all-cash acquisition of Master Water Conditioning Corporation, a Pennsylvania-based water treatment company. The Alliance, Clarifier, MasterFusion, Satin Series, PuroPro, UltraPro, and Clear Reflections brands of Master Water products include point-of-entry water softeners, filters, and ultrafiltration systems.

In August 2020, Kinetico Incorporated announced the selection of the Ayla Networks IoT platform to enable a new generation of distinctive products and drive market development. Kinetico can understand product usage and monitor performance to improve customer support and identify growth opportunities by leveraging essential automation features such as device management, over the air (OTA) updates, and mobile applications.

COVID-19 Impact on Water Softener Market:  

The COVID-19 pandemic has had a significant influence on the water softeners market and has slowed its growth. As a result of the COVID-19 outbreak, national and international borders were closed, operational efficiency decreased and the value chain was disrupted, resulting in revenue loss and damage. The funds allocated by governments for the construction of new water treatment plants were diverted to the healthcare sector as it was going through tremendous strain. The disturbances in the value chain restricted the availability of raw materials, thus restricting market growth and affecting the development of end-use markets. The demand for water softeners is expected to rise globally over the forecasted timeframe as economies plan to revive their operations.

Key players in the Water Softener Market:

• Atlas Filtri
• A.O. Smith Water Technologies
• Culligan Italiana S.P.A
• 3M
• Euraqua Europe
• Water2Buy
• Viessmann Climate Solutions Se
• Cillit
• Depurchem
• BWT Holding GmBH
• Whirlpool Corporation
• General Electric
• Ecowater Systems LLC
• Kinetico Incorporated
• Harvey Water Softeners Limited and other major players.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Application
 3.3 By Process Type

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Water Softener Market by Type
 5.1 Water Softener Market Overview Snapshot and Growth Engine
 5.2 Water Softener Market Overview
 5.3 Salt-Based Water Softeners
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Salt-Based Water Softeners: Grographic Segmentation
 5.4 Salt-Free Water Softeners
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Salt-Free Water Softeners: Grographic Segmentation

Chapter 6: Water Softener Market by Application
 6.1 Water Softener Market Overview Snapshot and Growth Engine
 6.2 Water Softener Market Overview
 6.3 Industrial
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Industrial: Grographic Segmentation
 6.4 Residential
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Residential: Grographic Segmentation
 6.5 Municipal
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Municipal: Grographic Segmentation
 6.6 Others
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size (2016-2028F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Others: Grographic Segmentation

Chapter 7: Water Softener Market by Process Type
 7.1 Water Softener Market Overview Snapshot and Growth Engine
 7.2 Water Softener Market Overview
 7.3 Ion exchange
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2016-2028F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Ion exchange: Grographic Segmentation
 7.4 Distillation
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2016-2028F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Distillation: Grographic Segmentation
 7.5 Reverse osmosis
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2016-2028F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Reverse osmosis: Grographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Water Softener Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Ansoff Matrix
  8.1.5 Water Softener Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Water Softener Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 ATLAS FILTRI
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 A.O. SMITH WATER TECHNOLOGIES
 8.4 CULLIGAN ITALIANA S.P.A
 8.5 3M
 8.6 EURAQUA EUROPE
 8.7 WATER2BUY
 8.8 VIESSMANN CLIMATE SOLUTIONS SE
 8.9 CILLIT
 8.10 DEPURCHEM
 8.11 BWT HOLDING GMBH
 8.12 WHIRLPOOL CORPORATION
 8.13 GENERAL ELECTRIC
 8.14 ECOWATER SYSTEMS LLC
 8.15 KINETICO INCORPORATED
 8.16 HARVEY WATER SOFTENERS LIMITED
 8.17 OTHER MAJOR PLAYERS

Chapter 9: Global Water Softener Market Analysis, Insights and Forecast, 2016-2028
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Type
  9.2.1 Salt-Based Water Softeners
  9.2.2 Salt-Free Water Softeners
 9.3 Historic and Forecasted Market Size By Application
  9.3.1 Industrial
  9.3.2 Residential
  9.3.3 Municipal
  9.3.4 Others
 9.4 Historic and Forecasted Market Size By Process Type
  9.4.1 Ion exchange
  9.4.2 Distillation
  9.4.3 Reverse osmosis

Chapter 10: North America Water Softener Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Salt-Based Water Softeners
  10.4.2 Salt-Free Water Softeners
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Industrial
  10.5.2 Residential
  10.5.3 Municipal
  10.5.4 Others
 10.6 Historic and Forecasted Market Size By Process Type
  10.6.1 Ion exchange
  10.6.2 Distillation
  10.6.3 Reverse osmosis
 10.7 Historic and Forecast Market Size by Country
  10.7.1 U.S.
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Europe Water Softener Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Salt-Based Water Softeners
  11.4.2 Salt-Free Water Softeners
 11.5 Historic and Forecasted Market Size By Application
  11.5.1 Industrial
  11.5.2 Residential
  11.5.3 Municipal
  11.5.4 Others
 11.6 Historic and Forecasted Market Size By Process Type
  11.6.1 Ion exchange
  11.6.2 Distillation
  11.6.3 Reverse osmosis
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Germany
  11.7.2 U.K.
  11.7.3 France
  11.7.4 Italy
  11.7.5 Russia
  11.7.6 Spain
  11.7.7 Rest of Europe

Chapter 12: Asia-Pacific Water Softener Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Salt-Based Water Softeners
  12.4.2 Salt-Free Water Softeners
 12.5 Historic and Forecasted Market Size By Application
  12.5.1 Industrial
  12.5.2 Residential
  12.5.3 Municipal
  12.5.4 Others
 12.6 Historic and Forecasted Market Size By Process Type
  12.6.1 Ion exchange
  12.6.2 Distillation
  12.6.3 Reverse osmosis
 12.7 Historic and Forecast Market Size by Country
  12.7.1 China
  12.7.2 India
  12.7.3 Japan
  12.7.4 Singapore
  12.7.5 Australia
  12.7.6 New Zealand
  12.7.7 Rest of APAC

Chapter 13: Middle East & Africa Water Softener Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Salt-Based Water Softeners
  13.4.2 Salt-Free Water Softeners
 13.5 Historic and Forecasted Market Size By Application
  13.5.1 Industrial
  13.5.2 Residential
  13.5.3 Municipal
  13.5.4 Others
 13.6 Historic and Forecasted Market Size By Process Type
  13.6.1 Ion exchange
  13.6.2 Distillation
  13.6.3 Reverse osmosis
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Turkey
  13.7.2 Saudi Arabia
  13.7.3 Iran
  13.7.4 UAE
  13.7.5 Africa
  13.7.6 Rest of MEA

Chapter 14: South America Water Softener Market Analysis, Insights and Forecast, 2016-2028
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Type
  14.4.1 Salt-Based Water Softeners
  14.4.2 Salt-Free Water Softeners
 14.5 Historic and Forecasted Market Size By Application
  14.5.1 Industrial
  14.5.2 Residential
  14.5.3 Municipal
  14.5.4 Others
 14.6 Historic and Forecasted Market Size By Process Type
  14.6.1 Ion exchange
  14.6.2 Distillation
  14.6.3 Reverse osmosis
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Brazil
  14.7.2 Argentina
  14.7.3 Rest of SA

Chapter 15 Investment Analysis

Chapter 16 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. WATER SOFTENER MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. WATER SOFTENER MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. WATER SOFTENER MARKET COMPETITIVE RIVALRY
TABLE 005. WATER SOFTENER MARKET THREAT OF NEW ENTRANTS
TABLE 006. WATER SOFTENER MARKET THREAT OF SUBSTITUTES
TABLE 007. WATER SOFTENER MARKET BY TYPE
TABLE 008. SALT-BASED WATER SOFTENERS MARKET OVERVIEW (2016-2028)
TABLE 009. SALT-FREE WATER SOFTENERS MARKET OVERVIEW (2016-2028)
TABLE 010. WATER SOFTENER MARKET BY APPLICATION
TABLE 011. INDUSTRIAL MARKET OVERVIEW (2016-2028)
TABLE 012. RESIDENTIAL MARKET OVERVIEW (2016-2028)
TABLE 013. MUNICIPAL MARKET OVERVIEW (2016-2028)
TABLE 014. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 015. WATER SOFTENER MARKET BY PROCESS TYPE
TABLE 016. ION EXCHANGE MARKET OVERVIEW (2016-2028)
TABLE 017. DISTILLATION MARKET OVERVIEW (2016-2028)
TABLE 018. REVERSE OSMOSIS MARKET OVERVIEW (2016-2028)
TABLE 019. NORTH AMERICA WATER SOFTENER MARKET, BY TYPE (2016-2028)
TABLE 020. NORTH AMERICA WATER SOFTENER MARKET, BY APPLICATION (2016-2028)
TABLE 021. NORTH AMERICA WATER SOFTENER MARKET, BY PROCESS TYPE (2016-2028)
TABLE 022. N WATER SOFTENER MARKET, BY COUNTRY (2016-2028)
TABLE 023. EUROPE WATER SOFTENER MARKET, BY TYPE (2016-2028)
TABLE 024. EUROPE WATER SOFTENER MARKET, BY APPLICATION (2016-2028)
TABLE 025. EUROPE WATER SOFTENER MARKET, BY PROCESS TYPE (2016-2028)
TABLE 026. WATER SOFTENER MARKET, BY COUNTRY (2016-2028)
TABLE 027. ASIA PACIFIC WATER SOFTENER MARKET, BY TYPE (2016-2028)
TABLE 028. ASIA PACIFIC WATER SOFTENER MARKET, BY APPLICATION (2016-2028)
TABLE 029. ASIA PACIFIC WATER SOFTENER MARKET, BY PROCESS TYPE (2016-2028)
TABLE 030. WATER SOFTENER MARKET, BY COUNTRY (2016-2028)
TABLE 031. MIDDLE EAST & AFRICA WATER SOFTENER MARKET, BY TYPE (2016-2028)
TABLE 032. MIDDLE EAST & AFRICA WATER SOFTENER MARKET, BY APPLICATION (2016-2028)
TABLE 033. MIDDLE EAST & AFRICA WATER SOFTENER MARKET, BY PROCESS TYPE (2016-2028)
TABLE 034. WATER SOFTENER MARKET, BY COUNTRY (2016-2028)
TABLE 035. SOUTH AMERICA WATER SOFTENER MARKET, BY TYPE (2016-2028)
TABLE 036. SOUTH AMERICA WATER SOFTENER MARKET, BY APPLICATION (2016-2028)
TABLE 037. SOUTH AMERICA WATER SOFTENER MARKET, BY PROCESS TYPE (2016-2028)
TABLE 038. WATER SOFTENER MARKET, BY COUNTRY (2016-2028)
TABLE 039. ATLAS FILTRI: SNAPSHOT
TABLE 040. ATLAS FILTRI: BUSINESS PERFORMANCE
TABLE 041. ATLAS FILTRI: PRODUCT PORTFOLIO
TABLE 042. ATLAS FILTRI: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 042. A.O. SMITH WATER TECHNOLOGIES: SNAPSHOT
TABLE 043. A.O. SMITH WATER TECHNOLOGIES: BUSINESS PERFORMANCE
TABLE 044. A.O. SMITH WATER TECHNOLOGIES: PRODUCT PORTFOLIO
TABLE 045. A.O. SMITH WATER TECHNOLOGIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. CULLIGAN ITALIANA S.P.A: SNAPSHOT
TABLE 046. CULLIGAN ITALIANA S.P.A: BUSINESS PERFORMANCE
TABLE 047. CULLIGAN ITALIANA S.P.A: PRODUCT PORTFOLIO
TABLE 048. CULLIGAN ITALIANA S.P.A: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. 3M: SNAPSHOT
TABLE 049. 3M: BUSINESS PERFORMANCE
TABLE 050. 3M: PRODUCT PORTFOLIO
TABLE 051. 3M: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. EURAQUA EUROPE: SNAPSHOT
TABLE 052. EURAQUA EUROPE: BUSINESS PERFORMANCE
TABLE 053. EURAQUA EUROPE: PRODUCT PORTFOLIO
TABLE 054. EURAQUA EUROPE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. WATER2BUY: SNAPSHOT
TABLE 055. WATER2BUY: BUSINESS PERFORMANCE
TABLE 056. WATER2BUY: PRODUCT PORTFOLIO
TABLE 057. WATER2BUY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. VIESSMANN CLIMATE SOLUTIONS SE: SNAPSHOT
TABLE 058. VIESSMANN CLIMATE SOLUTIONS SE: BUSINESS PERFORMANCE
TABLE 059. VIESSMANN CLIMATE SOLUTIONS SE: PRODUCT PORTFOLIO
TABLE 060. VIESSMANN CLIMATE SOLUTIONS SE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. CILLIT: SNAPSHOT
TABLE 061. CILLIT: BUSINESS PERFORMANCE
TABLE 062. CILLIT: PRODUCT PORTFOLIO
TABLE 063. CILLIT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. DEPURCHEM: SNAPSHOT
TABLE 064. DEPURCHEM: BUSINESS PERFORMANCE
TABLE 065. DEPURCHEM: PRODUCT PORTFOLIO
TABLE 066. DEPURCHEM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. BWT HOLDING GMBH: SNAPSHOT
TABLE 067. BWT HOLDING GMBH: BUSINESS PERFORMANCE
TABLE 068. BWT HOLDING GMBH: PRODUCT PORTFOLIO
TABLE 069. BWT HOLDING GMBH: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. WHIRLPOOL CORPORATION: SNAPSHOT
TABLE 070. WHIRLPOOL CORPORATION: BUSINESS PERFORMANCE
TABLE 071. WHIRLPOOL CORPORATION: PRODUCT PORTFOLIO
TABLE 072. WHIRLPOOL CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 072. GENERAL ELECTRIC: SNAPSHOT
TABLE 073. GENERAL ELECTRIC: BUSINESS PERFORMANCE
TABLE 074. GENERAL ELECTRIC: PRODUCT PORTFOLIO
TABLE 075. GENERAL ELECTRIC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 075. ECOWATER SYSTEMS LLC: SNAPSHOT
TABLE 076. ECOWATER SYSTEMS LLC: BUSINESS PERFORMANCE
TABLE 077. ECOWATER SYSTEMS LLC: PRODUCT PORTFOLIO
TABLE 078. ECOWATER SYSTEMS LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 078. KINETICO INCORPORATED: SNAPSHOT
TABLE 079. KINETICO INCORPORATED: BUSINESS PERFORMANCE
TABLE 080. KINETICO INCORPORATED: PRODUCT PORTFOLIO
TABLE 081. KINETICO INCORPORATED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 081. HARVEY WATER SOFTENERS LIMITED: SNAPSHOT
TABLE 082. HARVEY WATER SOFTENERS LIMITED: BUSINESS PERFORMANCE
TABLE 083. HARVEY WATER SOFTENERS LIMITED: PRODUCT PORTFOLIO
TABLE 084. HARVEY WATER SOFTENERS LIMITED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 084. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 085. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 086. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 087. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. WATER SOFTENER MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. WATER SOFTENER MARKET OVERVIEW BY TYPE
FIGURE 012. SALT-BASED WATER SOFTENERS MARKET OVERVIEW (2016-2028)
FIGURE 013. SALT-FREE WATER SOFTENERS MARKET OVERVIEW (2016-2028)
FIGURE 014. WATER SOFTENER MARKET OVERVIEW BY APPLICATION
FIGURE 015. INDUSTRIAL MARKET OVERVIEW (2016-2028)
FIGURE 016. RESIDENTIAL MARKET OVERVIEW (2016-2028)
FIGURE 017. MUNICIPAL MARKET OVERVIEW (2016-2028)
FIGURE 018. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 019. WATER SOFTENER MARKET OVERVIEW BY PROCESS TYPE
FIGURE 020. ION EXCHANGE MARKET OVERVIEW (2016-2028)
FIGURE 021. DISTILLATION MARKET OVERVIEW (2016-2028)
FIGURE 022. REVERSE OSMOSIS MARKET OVERVIEW (2016-2028)
FIGURE 023. NORTH AMERICA WATER SOFTENER MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 024. EUROPE WATER SOFTENER MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. ASIA PACIFIC WATER SOFTENER MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. MIDDLE EAST & AFRICA WATER SOFTENER MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. SOUTH AMERICA WATER SOFTENER MARKET OVERVIEW BY COUNTRY (2016-2028)