Vitamin D Market Synopsis
Vitamin D Market Size Was Valued at USD 1442.11 Million in 2023 and is Projected to Reach USD 2718.92 Million by 2032, Growing at a CAGR of 7.3% From 2024-2032.
Phosphorus in the body and to maintain proper bone structure. Vitamin D is found in very few foods occurring naturally. There are different forms of vitamin D, which mainly include ergocalciferol (vitamin D2) and cholecalciferol (vitamin D3). Vitamin D is found in foods like fish, eggs, and milk. Vitamin D is also produced and stored inside Human skin when exposed to sunlight. It is stored in fat and is released when sunlight is not available.
- Due to absence of Vitamin D in very few food items present in daily diet causes vitamin D deficiency. Hence, Vitamin D supplements are commonly used to treat and prevent such vitamin D deficiency. People who don't get enough sun and people who are older than 60 years are at risk for Vitamin D deficiency. Vitamin D supplements are also used for weak and brittle bones, heart disease, asthma, etc. Owning to such a worldwide problem of population facing vitamin D deficiency due to lack of a balanced diet and less exposure to sunlight, External consumption of Vitamin D through supplements and fortified foods is becoming unavoidable.
- Vitamin D is also used in pet foods in necessary amounts. Other than that, Vitamin D has many skin and personal care benefits and is used as an anti-inflammatory substance for the skin and protects it from germs and harmful chemicals by acting as a skin barrier. All these outcomes that can be achieved through Vitamin D in improving health and metabolism are promising market growth during the forecast period.
Vitamin D Market Trend Analysis
Increasing preference for fortified food among consumers
- In recent years, health-conscious consumers have been looking for not only nutritional foods but also those that provide essential health ingredients, to prevent possible diseases and improve physical and mental well-being. The increasing demand for food products fortified with healthy ingredients and functional foods has shown that consumers prefer prevention to cure.
- Awareness regarding this is encouraging consumers to incorporate fortified food products into their diets. Fortification of food products with vitamins is rapidly gaining traction as consumers in developing and developed regions prefer products such as functional beverages, dietary supplements, and fortified processed foods, which offer additional health benefits. Thus, the increase in consumption of such products among consumers is driving the overall vitamin D market in the food and nutraceutical industries.
Increase in Demand for Feed Fortification
- The livestock sector is witnessed to be rapidly growing to meet the increasing global demand for high-value animal products. Due to this increased awareness, consumers give more importance to the texture, color, and flavor of meat and meat products. According to the US Department of Agriculture, the per-capita consumption of red meat and poultry stood at 216.9 lbs/person in 2017 in the US, up by 8.1 lbs/person since 2010, and is expected to reach 222.2 lbs/person in 2018.
- Promising markets for the growth of meat consumption are expected from the developing regions such as Asia Pacific, where countries such as China and Japan present opportunistic prospects for a rise in meat consumption. These factors show a positive outlook for the lucrative vitamin market.
Vitamin D Market Segment Analysis:
Vitamin D Market Segmented based on Form, application, and end-users.
By Form, the Vitamin D2 segment is expected to dominate the market during the forecast period
- Vitamin D is gaining more importance as it is indicated to treat calcium disorders and parathyroid disorders. It is also the preferred form for patients with chronic kidney disease. Moreover, the benefits of vitamin D2 are multiple.
- Beyond its importance for immunity, it plays an active role in bone health and helps absorb calcium and phosphorus. It is also essential for muscle and cognitive functions as well as for cell division and healthy teeth.
By End-user, Adults segment held the largest share of 45.3% in 2022
- Vitamin D deficiency is extremely prevalent in adults more than 50 years of age. Severe deficiency results in osteomalacia, osteopenia, and osteoporosis, leading to the thickening of ankles, wrists, and knees.
- Moreover, as stated by the National Centre for Biotechnology Information (NCBI), there is a decrease in the concentration of 7- dehydrocholesterol in the epidermis in the older population when compared to that of the younger population, which further disables them to have an adequate response to the UV light, which, in turn, leads to a 50% decrease in the formation of pre-vitamin D3 in their bodies. To avoid this, the elderly need to consume more vitamin D products.
Vitamin D Market Regional Insights:
Asia Pacific is Expected to Dominate the Market Over the Forecast Period
- The Asia Pacific region is been dominating the Global Vitamin D market by holding a lion’s share in terms of market revenue and it is forecasted that the region will maintain its dominance throughout the forecast period. Asia Pacific region owns countries like China which is seen as the largest producer, consumer, and exporter of vitamin D throughout the globe with around 70.9% of total vitamin production according to China Pharmaceutical Industry Association (CPIA) and China Feed Industry Association (CFIA), all of this is attributed to the easy availability of raw products required to extract vitamin D such as milk and rising disposable income of the population in the region.
- Moreover, the Asia Pacific region has many local as well as global manufacturers sited in countries like China and India establishing their manufacturing and distribution houses causing the region to be the largest supplier of Vitamin D across the world. All these are major factors driving the growth and demand of the Vitamin D Market in the Asia Pacific region.
Vitamin D Market Top Key Players:
- Abbott (US)
- Pfizer Inc. (US)
- Merck & Co., Inc. (US)
- Sanofi (US)
- GlaxoSmithKline plc (UK)
- Novartis International AG (Switzerland)
- Torrent Pharmaceuticals Ltd. (India)
- Sun Pharmaceutical Industries Ltd. (India)
- Alkem Laboratories Ltd. (India)
- Cadila Healthcare Ltd. (India)
- DSM (Netherlands)
- BASF SE (Germany)
- Fermenta Biotech Limited (India)
- Zhejiang Garden Biochemical High-tech Co., Ltd (China)
- Dishman Group (India)
- Taizhou Haisheng Pharmaceutical Co., Ltd. (China)
- Zhejiang Medicine Co., Ltd. (China)
- PHW Group (Germany)
- Bio-Tech Pharmacal (US)
- Divi's Nutraceuticals (India), And Other Major Players.
Key Industry Developments in the Vitamin D Market:
In February 2024, Cadila Pharmaceuticals proudly launched the world's first aqueous formulation of cholecalciferol, revolutionizing Vitamin D deficiency treatment. This innovative product offers superior pharmacokinetics and pharmacodynamics compared to traditional oil-based preparations. As a pioneer in the pharmaceutical industry, Cadila sets a new benchmark, reaffirming its commitment to advancing healthcare solutions and improving patient outcomes.
In January 2023, Kellogg Company announced the FDA's approval of increased Vitamin D fortification in cereals and grain-based bars, addressing the widespread Vitamin D deficiency in over 90% of Americans. Kellogg is committed to combating micronutrient deficiencies as part of their Better Days Promise ESG strategy. Pure Organic Crackers with Cheese and Veggies now provide 10% of the daily Vitamin D requirement, reflecting Kellogg's dedication to improving public health through enhanced nutrition.
In October 2022, Xtend, a Nutrabolt, expanded its product line of hydration & and recovery amino acids through the launch of its “Xtend Healthy Hydration Sticks”. It is an on-the-go type electrolyte supplement, which offers zero sugar hydration and is also a major source of vitamin D and B. The sticks are available in three different flavors including strawberry banana, lemon-lime, and raspberry lemonade.
In April 2022, Abbott, a leading global healthcare product and services provider announced the launch of Arachitol Gummies in India, which is a type of dietary supplement that helps in maintaining required levels of vitamin D. As of now, the product is launched is orange flavor and are approved by Food Safety and Standards Authority in India. It’s a crucial step to fill the nutritional gaps and enhance the health of the human body.
Global Vitamin D Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 1442.11 Mn. |
Forecast Period 2024-32 CAGR: |
7.3 % |
Market Size in 2032: |
USD 2718.92 Mn. |
Segments Covered: |
By Form |
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By Application |
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By End User
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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- INTRODUCTION
- RESEARCH OBJECTIVES
- RESEARCH METHODOLOGY
- RESEARCH PROCESS
- SCOPE AND COVERAGE
- Market Definition
- Key Questions Answered
- MARKET SEGMENTATION
- EXECUTIVE SUMMARY
- MARKET OVERVIEW
- GROWTH OPPORTUNITIES BY SEGMENT
- MARKET LANDSCAPE
- PORTER’S FIVE FORCES ANALYSIS
- Bargaining Power Of Supplier
- Threat Of New Entrants
- Threat Of Substitutes
- Competitive Rivalry
- Bargaining Power Among Buyers
- INDUSTRY VALUE CHAIN ANALYSIS
- MARKET DYNAMICS
- Drivers
- Restraints
- Opportunities
- Challenges
- MARKET TREND ANALYSIS
- REGULATORY LANDSCAPE
- PESTLE ANALYSIS
- PRICE TREND ANALYSIS
- PATENT ANALYSIS
- TECHNOLOGY EVALUATION
- MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
- Geopolitical Market Disruptions
- Supply Chain Disruptions
- Instability in Emerging Markets
- ECOSYSTEM
- PORTER’S FIVE FORCES ANALYSIS
- VITAMIN D MARKET BY FORM (2017-2032)
- VITAMIN D MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- VITAMIN D2
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017 – 2032F)
- Historic And Forecasted Market Size in Volume (2017 – 2032F)
- Key Market Trends, Growth Factors And Opportunities
- Geographic Segmentation Analysis
- VITAMIN D3
- VITAMIN D MARKET BY APPLICATION (2017-2032)
- VITAMIN D MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- PHARMACEUTICALS
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017 – 2032F)
- Historic And Forecasted Market Size in Volume (2017 – 2032F)
- Key Market Trends, Growth Factors And Opportunities
- Geographic Segmentation Analysis
- FORTIFIED FOOD AND BEVERAGE
- ANIMAL FEED
- PERSONAL CARE
- VITAMIN D MARKET BY END-USER (2017-2032)
- VITAMIN D MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- ADULTS
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017 – 2032F)
- Historic And Forecasted Market Size in Volume (2017 – 2032F)
- Key Market Trends, Growth Factors, And Opportunities
- Geographic Segmentation Analysis
- PREGNANT WOMEN
- CHILDREN
- COMPANY PROFILES AND COMPETITIVE ANALYSIS
- COMPETITIVE LANDSCAPE
- Competitive Positioning
- VITAMIN D Market Share By Manufacturer (2022)
- Industry BCG Matrix
- Heat Map Analysis
- Mergers & Acquisitions
- ABBOTT (US)
- Company Overview
- Key Executives
- Company Snapshot
- Role of the Company in the Market
- Sustainability and Social Responsibility
- Operating Business Segments
- Product Portfolio
- Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
- Key Strategic Moves And Recent Developments
- SWOT Analysis
- PFIZER INC. (US)
- MERCK & CO., INC. (US)
- SANOFI (US)
- GLAXOSMITHKLINE PLC (UK)
- NOVARTIS INTERNATIONAL AG (SWITZERLAND)
- TORRENT PHARMACEUTICALS LTD. (INDIA)
- SUN PHARMACEUTICAL INDUSTRIES LTD. (INDIA)
- ALKEM LABORATORIES LTD. (INDIA)
- CADILA HEALTHCARE LTD. (INDIA)
- DSM (NETHERLANDS)
- BASF SE (GERMANY)
- FERMENTA BIOTECH LIMITED (INDIA)
- ZHEJIANG GARDEN BIOCHEMICAL HIGH-TECH CO., LTD (CHINA)
- DISHMAN GROUP (INDIA)
- TAIZHOU HAISHENG PHARMACEUTICAL CO., LTD. (CHINA)
- ZHEJIANG MEDICINE CO., LTD. (CHINA)
- PHW GROUP (GERMANY)
- BIO-TECH PHARMACAL (US)
- DIVI'S NUTRACEUTICALS (INDIA),
- COMPETITIVE LANDSCAPE
- GLOBAL VITAMIN D MARKET BY REGION
- OVERVIEW
- NORTH AMERICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Application
- Historic And Forecasted Market Size By End User
- Historic And Forecasted Market Size By Country
- USA
- Canada
- Mexico
- EASTERN EUROPE
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest Of Eastern Europe
- WESTERN EUROPE
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Germany
- United Kingdom
- France
- The Netherlands
- Italy
- Spain
- Rest Of Western Europe
- ASIA PACIFIC
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- China
- India
- Japan
- South Korea
- Malaysia
- Thailand
- Vietnam
- The Philippines
- Australia
- New-Zealand
- Rest Of APAC
- MIDDLE EAST & AFRICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Turkey
- Bahrain
- Kuwait
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- SOUTH AMERICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Brazil
- Argentina
- Rest of South America
- INVESTMENT ANALYSIS
- ANALYST VIEWPOINT AND CONCLUSION
- Recommendations and Concluding Analysis
- Potential Market Strategies
Global Vitamin D Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 1442.11 Mn. |
Forecast Period 2024-32 CAGR: |
7.3 % |
Market Size in 2032: |
USD 2718.92 Mn. |
Segments Covered: |
By Form |
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By Application |
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By End User
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the report: |
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Frequently Asked Questions :
The forecast period in the Vitamin D Market research report is 2024-2032.
Abbott (US), Pfizer Inc. (US), Merck & Co., Inc. (US), Sanofi (US), GlaxoSmithKline plc (UK), Novartis International AG (Switzerland), Torrent Pharmaceuticals Ltd. (India), Sun Pharmaceutical Industries Ltd. (India), Alkem Laboratories Ltd. (India), Cadila Healthcare Ltd. (India), DSM (Netherlands), BASF SE (Germany), Fermenta Biotech Limited (India), Zhejiang Garden Biochemical High-tech Co., Ltd (China), Dishman Group (India), Taizhou Haisheng Pharmaceutical Co., Ltd. (China), Zhejiang Medicine Co., Ltd. (China), PHW Group (Germany), Bio-Tech Pharmacal (US), Divi's Nutraceuticals (India), And Other Major Players.
The Global Vitamin D Market is segmented into Form, Application, End User, and region. By Form, the market is categorized into Vitamin D2 and Vitamin D3. By Application, the market is categorized into Pharmaceuticals, Fortified Food and Beverage, Animal Feed, and Personal Care. By End User, the market is categorized into Adults, Pregnant women, and Children. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
Vitamin D is an essential vitamin to regulate the proper amount of calcium and phosphorus in the body and also to maintain proper bone structure. Vitamin D is found in very few foods occurring naturally. There are different forms of vitamin D, which mainly include ergocalciferol (vitamin D2) and cholecalciferol (vitamin D3). The absence of Vitamin D in very few food items present in the daily diet causes vitamin D deficiency. Hence, Vitamin D supplements are commonly used to treat and prevent such vitamin D deficiency.
Vitamin D Market Size Was Valued at USD 1442.11 Million in 2023 and is Projected to Reach USD 2718.92 Million by 2032, Growing at a CAGR of 7.3% From 2024-2032.