Sunflower Oil Market Synopsis

Sunflower Oil Market Size Was Valued at USD 21.95 Billion in 2023, and is Projected to Reach USD   41.11 Billion by 2032, Growing at a CAGR of  7.22% From 2024-2032.

Sunflower oil is a type of vegetable oil that is produced from the seeds of the sunflower plant, scientifically known as Helianthus annuus. It is often used in cooking and frying because of its mild taste, high smoke point, and nutritional value, which includes a high content of vitamin E and healthy unsaturated fats. Also, sunflower oil is used in the cosmetic and pharmaceutical industries as an emollient.

• The sunflower oil market remains an actively evolving and changing market in the recent years due to many factors, such as the growing customers’ awareness about their health, unstable prices of the raw materials, and shifts in geopolitical processes. Sunflower oil is an annual oil extracted from the seeds of the sunflower plant which has low taste profile, high combustion temperature, additional health benefits of being rich in unsaturated fatty acids and vitamin E which make it in demand in both daily household and commercial food preparation hence the consistant growth rate recorded for the regions, above all its cheap market price.
• The growth of the sunflower oil market is based on one of the key factors that people pay attention to a healthy lifestyle and proper nutrition. The importance of a healthy and active lifestyle, as well as the demand for products that contribute to cardiovascular health, have driven consumers toward the purchase of oils with better nutritional values than the prior type of sunflower oil. This shift is all the more evident in developed countries where chronic diseases including obesity, diabetes, and heart diseases are slicing through the population due to unhealthy consumption of foods rich in trans fats and saturated fats.
• Furthermore, the global demand for sunflower oil is shaped by the specifics of agriculture production and political climate in the principal producers. Ukraine and Russia remain the leading producing countries of sunflower oil and contribute to most of the production in the world. However, if there is a political instabilities and conflicts such as civil struggles these areas then output and exports will be affected thus leading to fluctuations in the international prices. For instance, the Russia-Ukraine conflict a great effect on the sunflower oil market because; supply constraints disrupt sunflower oil chain and increase in expensive was evident in several countries.
• However, actions being taken at global and regional level such as the current projected increase in sunflower area in Argentina, Turkey and some parts of Europe indicate that the international supply base is gradually being expanded. Investment in improved methods of growing crops and farm structures enable these countries to increase production capacity which in a way increases their competitiveness in the global market.
• In terms of economics, sunflower oil cannot immune to the changes of the commodity markets as well. Fluctuations in price may be influenced by conditions for productivity of the crops such as yields, by climatic factors, and by international demand for edible oils. The Market of TVS has also witnessed the cycle of of rise and dip, with an appropriate correlation with the prices. For instance an early and better farming season implies there is excess supply which often brings in lower prices while a poor farming season in a specific region characterized by unfavourable weather conditions brings in higher prices.
• The sudden advent of the COVID-19 pandemic has also not spared the sunflower oil market. Covid measures such as initial lockdowns and restrictions have impacted the availability of PPE and stunted production early on which led to some supply shortages. But in the subsequent recovery phase there was a bounce-back effect evident by consumers obtaining stock of essential food items and cooking oils for home use. This change in customer preference provided insights about the stability of the markets as well as the degree of diversification of material supply.
• The market for sunflower oil in the future is likely to experience constant growth due to tendencies in health, and production sunflower oil for making it a standard incooking. Development of new technologies of processing and application of sustainable agriculture standards might further improve the quality and quantity of beneficial components of sunflower oil, turning it into even more popular product for those concerned with proper nutrition and food manufacturers. Further, the opportunities include expansion of market into the Asia Pacific and Africa where the economies, and consequently the demand for edible oils influenced by shifting dietary habits and increasing development, remain promising.
• In the same respect, the market for sunflower oil is shaped by health conscious consumers, constantly fluctuating agriculture and farming conditions, geopolitics, and the ever adjusting global economy. Its future growth will therefore solely be effective on how this industry will be able to overcome these challenges and properly harness on these opportunities to guarantee availability of this multipurpose and nutritional oil to consumers in a steady manner.

Sunflower Oil Market Trend Analysis

Growing Demand for Health-Conscious Cooking Oils

• A growing concern for the global health and nutrition has also led to a drastic shift in the consumer trends within the food and beverage industry and the shifts are definitely moving towards healthier cooking oils and oils like sunflower oil falls right into the category. Available in markets from Europe and Asia, Sunflower is another type of oil that is high in vitamin E and polyunsaturated fats; it is therefore gaining a lot of interest in the market that is with concern for healthful fats yet tasty food. This shift is further driven by a growing concern on the health effects associated with trans fat and much of the saturated fats contained in most of the initial cooking oils. The market is experiencing a rather strong growth generated by exciting advertising campaigns which inform about the product’s positive impact on heart health, such as reduction of cholesterol levels, as is the case with sunflower oil.
• Moreover, the growing trend of vegetarian and vegan diets has increased awareness of need for plant-based unrefined and organic cooking oils to which sunflower oil belongs to and therefore increase the demand more. Advancements in technology specifically the extraction and refining of oil have also improved the quality and longevity of sunflower oil that makes its product suitable for use by anyone, be a housewife, a cook or restaurant owner. Since consumers are paying more attention to their health, it is only usual that the sunflower oil market will also grow steadily over time because the trend of changing to healthy consumption habits involving foods that contain healthy oils is increasingly prevalent globally.

Expanding Use in Non-Food Industries

• The feed additives market credited the emergence of the delivery systems as the application aspects called for by feed producers and manufacturers that are precise, efficient and sustainable for the feeding system as well as the environment. One of them is the improved application of the nanoencapsulation techniques where the active substances are enclosed in structures with the sizes of several nanometers and which provide higher stability, easier absorption and targeted indicated liberation in the animals gastrointestinal tract. Nanoencapsulation also gives higher SHY encapsulation and better packaging and defense of additives including vitamins as well as probiotics against degradation due to feed processing and digestion hence adding to the effectiveness and utilization with lesser loss. However, there are some new application developed like microencapsulation and lipid-based delivery system besides it; this technique helps the nutrients to be fed slowly and steadily and has the added advantage of improving the functionality of a feed additive while helping in reducing frequency of inclusion of the same and thus panellising the unwanted effects on the environment and cost of feed production.
• Additionally, innovations in precision feeding and information technology feeds have implemented scientific feed additive system changes that relate programmes tailor made according to the animal’s strain or the generally on-feed intake/digestibility coefficients. When incorporated with data analytics or even automatized feed delivery systems, sensors enable the farmer to tailor the feed ration along with the feed administration so as to acquire maximum feed conversion efficiency and healthy cattle. In addition, the application of the feed supply chain using blockchain and IoT offers realization of traceability along with higher transparency of the process for meeting standards and for addressing the challenges of consumers that are related to safety measures of food production and more specifically, for tackling sustainable production challenges. In sum, all specified technological advancements improve the feed additives and make out the better opportunities to compete within the sector and empowers the right practice of animal farming and husbandry.

Sunflower Oil Market Segment Analysis:

Sunflower Oil Market Segmented based on  By Type, And By  End Users.

By Type, High-Oleic segment is expected to dominate the market during the forecast period

• On the bases of type, the global market for the sunflower oils puts forward different types as under: Each type is different in its nature and has its own uses. High oleic sunflower oil with more monounsaturates is the preferred type widely used by the health conscious type taking into consideration the high stability at high temperature and longer shelf-life well suited for the cooking as well as the food processing industries. Structured mid-oleic sunflower oil with preferred monounsaturated and polyunsaturated fatty acid contents is used in food preparation and other industries as culinary and industrial markets, thus an all-in-one best performer and a healthy oil.
• Regular sunflower oil, containing polyunsaturated fatty acids such as linoleic acid, is commonly in home cooking and food processing where its nutritive value is appreciated even though it has shorter ownshelf life as compared to high-oleic oils. This segmentation represents the modern tendencies and consumer needs with high-oleic oils showing more potential due to their super-quantities of healthy fats, while mid-oleic and linoleic oils will aim at the existing markets, which appreciate their characteristics. These fluctuations impact the overall market trends due to changes that may occur in people’s health, preferences for convenience, and innovations in the technology used in the food industry.

By End Users , Household/ Retail segment held the largest share in 2023

• The Sunflower Oil Market can be dissected based on the type of end user by way of Classifications On the basis of End User The End User of Sunflower Oil is divided into Three broad Categories namely: The Household/Retail Users, the Food Service/ HORECA or Hotels, Restaurants and Catering Industries, and the Industrial Users. In the household/retail segment, it is used primarily in the preparation of meals given its mild taste, high smoke point and benefits to health that has BOOST the demand for the sunflower oil in the consumer kitchens.
• HORECA segment depends on sunflower oil mainly for cooking purposes as it is readily used in restaurants, hotels, and in almost any catering activities because of its cheap nature and versatility especially in frying, sautéing, and dressing. In the industrial segment sunflower oil is used in margarine, snack foods, bakery products and other similar items because of its stability and absence of any special flavour, and forms a very considerable portion of the processed food segment. Keeping these aspects in mind is crucial for finding out the nature of the market and demand for the product and making strategies within the sunflower oil industry.

Sunflower Oil Market  Regional Insights:

Asia-Pacific is Expected to Dominate the Market Over the Forecast period

• In certain ways, the Asia-Pacific region is set to uphold its authority in the sunflower oil market in the coming years. Notably, the total population of the region is steadily rising, and consequently, the population’s disposable income has grown significantly while their tastes and preferences change through their preference for healthy cooking oils which include sunflower oil. Also, the region has the largest arable landmass especially in Ukraine and Russia making the region a major producer of sunflower seeds which in-turn supplies its member countries for the production of the sunflower oil. Secondly, heightened consumer knowledge about the nutritional values of sunflower oil like rich in unsaturated fats and Vitamin E has boosted the sunflower oil consumption within the regions culinary and food processing companies.
• Additionally, the application of sunflower oil in cooking, making biodiesel, and in some industries such as cosmetic and pharmaceutical industry also adds to its extensive consumption across the sectors of the Asia-Pacific market. Since governments across the world are emphasizing on achieving export targets of domestic agricultural products and earlier import crutches of oil such as import dependence of Indonesia on soybean oil to avoid dependency on Malaysia, the region is expected to see a lot of investments in sunflower oil production capacity, which would further strengthen its position in the global market share.

Active Key Players in the Sunflower Oil Market

• American Vegetable Oils Inc. (USA)
• Marico Limited (India)
• Fuji Oil Holdings Inc. (Japan)
• Ruchi Soya Industries Limited (India)
• Grief Inc. (Olympic Oils Limited) (Greece)
• Archer Daniels Midland Company (USA)
• Associated British Foods plc. (UK)
• Bunge Limited (USA)
• Adams Group Inc. (USA)
• Cargill Inc. (USA)
• Borges International Group S.L.U (Spain)
• ConAgra Foods (Agrotech Foods Ltd.) (USA)
• Louis Dreyfus Company (Netherlands)
• Adani Wilmar Ltd. (India)
• Other Key Players

Key Industry Developments in the Sunflower Oil Market

• October 2023: Gemini Edibles & Fats India Ltd, an Indian company, launched 10-liter sunflower oil jar. The new product's packaging has been designed to bring sustainable and environmentally friendly packaging solutions.
• February 2023: Cargill Inc., a global company, aimed to expand its edible oil portfolio to the Southern part of India by launching Gemini Pureit™ in Karnataka. The company planned to produce sunflower oil at the Nellore plant and sell it across four South Indian states.
• April 2021: NT Food Producing and Trading Ltd., a Hungarian member of the Czech AGROFERT Group, invested in expanding the sunflower-seed processing and refining plant in Kiskunfélegyháza. At the time, the company aimed to process an annual quantity of 450,000 tons of sunflower seed. The expansion would enable the company to produce 210 million liters of sunflower oil annually.
• March 2021: Gemini Edibles, an Indian edible oil manufacturer, started a promotional activity to increase the sales of its Freedom refined sunflower oil. The company announced that consumers would get 1 Vicco Vajradanti toothpaste worth Rs. 50 free for every purchase of Freedom Lite & White 5 liter jar.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Sunflower Oil Market by Type
 4.1 Sunflower Oil Market Snapshot and Growth Engine
 4.2 Sunflower Oil Market Overview
 4.3 High-Oleic
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 High-Oleic: Geographic Segmentation Analysis
 4.4 Mid-Oleic
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Mid-Oleic: Geographic Segmentation Analysis
 4.5 and Linoleic
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 and Linoleic: Geographic Segmentation Analysis

Chapter 5: Sunflower Oil Market by End-Users
 5.1 Sunflower Oil Market Snapshot and Growth Engine
 5.2 Sunflower Oil Market Overview
 5.3 Household/ Retail
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Household/ Retail: Geographic Segmentation Analysis
 5.4 Foodservice/ HORECA
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Foodservice/ HORECA: Geographic Segmentation Analysis
 5.5  and Industrial
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4  and Industrial: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Sunflower Oil Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 AMERICAN VEGETABLE OILS INC. (USA)
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 MARICO LIMITED (INDIA)
 6.4 FUJI OIL HOLDINGS INC. (JAPAN)
 6.5 RUCHI SOYA INDUSTRIES LIMITED (INDIA)
 6.6 GRIEF INC. (OLYMPIC OILS LIMITED) (GREECE)
 6.7 ARCHER DANIELS MIDLAND COMPANY (USA)
 6.8 ASSOCIATED BRITISH FOODS PLC. (UK)
 6.9 BUNGE LIMITED (USA)
 6.10 ADAMS GROUP INC. (USA)
 6.11 OTHER MAJOR PLAYERS

Chapter 7: Global Sunflower Oil Market By Region
 7.1 Overview
 7.2. North America Sunflower Oil Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Type
   7.2.4.1 High-Oleic
   7.2.4.2 Mid-Oleic
   7.2.4.3 and Linoleic
  7.2.5 Historic and Forecasted Market Size By End-Users
   7.2.5.1 Household/ Retail
   7.2.5.2 Foodservice/ HORECA
   7.2.5.3  and Industrial
  7.2.6 Historic and Forecast Market Size by Country
   7.2.6.1 US
   7.2.6.2 Canada
   7.2.6.3 Mexico
 7.3. Eastern Europe Sunflower Oil Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Type
   7.3.4.1 High-Oleic
   7.3.4.2 Mid-Oleic
   7.3.4.3 and Linoleic
  7.3.5 Historic and Forecasted Market Size By End-Users
   7.3.5.1 Household/ Retail
   7.3.5.2 Foodservice/ HORECA
   7.3.5.3  and Industrial
  7.3.6 Historic and Forecast Market Size by Country
   7.3.6.1 Bulgaria
   7.3.6.2 The Czech Republic
   7.3.6.3 Hungary
   7.3.6.4 Poland
   7.3.6.5 Romania
   7.3.6.6 Rest of Eastern Europe
 7.4. Western Europe Sunflower Oil Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Type
   7.4.4.1 High-Oleic
   7.4.4.2 Mid-Oleic
   7.4.4.3 and Linoleic
  7.4.5 Historic and Forecasted Market Size By End-Users
   7.4.5.1 Household/ Retail
   7.4.5.2 Foodservice/ HORECA
   7.4.5.3  and Industrial
  7.4.6 Historic and Forecast Market Size by Country
   7.4.6.1 Germany
   7.4.6.2 UK
   7.4.6.3 France
   7.4.6.4 Netherlands
   7.4.6.5 Italy
   7.4.6.6 Russia
   7.4.6.7 Spain
   7.4.6.8 Rest of Western Europe
 7.5. Asia Pacific Sunflower Oil Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Type
   7.5.4.1 High-Oleic
   7.5.4.2 Mid-Oleic
   7.5.4.3 and Linoleic
  7.5.5 Historic and Forecasted Market Size By End-Users
   7.5.5.1 Household/ Retail
   7.5.5.2 Foodservice/ HORECA
   7.5.5.3  and Industrial
  7.5.6 Historic and Forecast Market Size by Country
   7.5.6.1 China
   7.5.6.2 India
   7.5.6.3 Japan
   7.5.6.4 South Korea
   7.5.6.5 Malaysia
   7.5.6.6 Thailand
   7.5.6.7 Vietnam
   7.5.6.8 The Philippines
   7.5.6.9 Australia
   7.5.6.10 New Zealand
   7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Sunflower Oil Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Type
   7.6.4.1 High-Oleic
   7.6.4.2 Mid-Oleic
   7.6.4.3 and Linoleic
  7.6.5 Historic and Forecasted Market Size By End-Users
   7.6.5.1 Household/ Retail
   7.6.5.2 Foodservice/ HORECA
   7.6.5.3  and Industrial
  7.6.6 Historic and Forecast Market Size by Country
   7.6.6.1 Turkey
   7.6.6.2 Bahrain
   7.6.6.3 Kuwait
   7.6.6.4 Saudi Arabia
   7.6.6.5 Qatar
   7.6.6.6 UAE
   7.6.6.7 Israel
   7.6.6.8 South Africa
 7.7. South America Sunflower Oil Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Type
   7.7.4.1 High-Oleic
   7.7.4.2 Mid-Oleic
   7.7.4.3 and Linoleic
  7.7.5 Historic and Forecasted Market Size By End-Users
   7.7.5.1 Household/ Retail
   7.7.5.2 Foodservice/ HORECA
   7.7.5.3  and Industrial
  7.7.6 Historic and Forecast Market Size by Country
   7.7.6.1 Brazil
   7.7.6.2 Argentina
   7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research