Sports Business Consulting Market Synopsis

Global Sports Business Consulting Market size is expected to grow from USD 7.26 Billion in 2023 to USD 40.52 Billion by 2030, at a CAGR of 21.05% during the forecast period (2023-2032).

Sport consulting also referred to as sports business consultants is a subsector of consulting that deals with the sport industry companies and individual clients in the business world. This consultancy service encompasses virtually all the fields of specialty which include marketing, sponsorship, brand management, event and financial planning as well as optimization of day-to-day operations. To exert positive social influence, it aims to improve the economic activity and visibility of sporting organizations including teams, leagues, associations, and facilities. Consultants in this field work to create different optima of the sponsorship, fan engagement, revenue, and operations to create the most benefit. Having the most recent knowledge of the tendencies and standards in the field of sports, sports business consultants guide their clients successfully through the challenging world of the sports market and its continuous evolution in order to ensure lasting success.

• The value added of the sports business consulting market has currently grown in the last few years due to the increased commercialization of the sports and the need for highly experienced management and strategic planning of the sport business. This market covers a very wide range of services designed to increase revenues, performance, and market value of respective sport organizations. These core services include market research, sponsorship and strategic partnerships, brand positioning, digital marketing, communications with the lovers and aficionados, and planning and organization of events. The growth in digital strategies and technology as well as the advancement in the globalisation of sports have even made organisations to look for consultancy services to enhance their opportunities to diversify their revenues and efficient usage of their services in the competitive market.
• However, some other aspects of the market are even more complex; the independent players range from the global consulting giants to small specialized shops focusing only on sports business segments. Professional consultancy companies such as Deloitte, PwC, and McKinsey have created specific practices linked to sports consulting, both nationally and internationally, integrated into ambitious, broad-spectrum consultancy services. On the same note, there are less numerous specialized companies, which analyze particular niches or specify major trends in certain sports or geographical zones. The demand for knowledge-based solutions as well as reliance on the technology has also impacted the consulting sector – companies harnessing analytical tools to process and help inform decision-making processes. In this scenario, a healthy demand for expert consulting services related to sports industry should persist, especially due to increased competitiveness, need for innovation, and efficiency, or organizational growth in the ever-changing market environment.

Sports Business Consulting Market Trend Analysis

Increasing focus on digital transformation and technology integration

• As the sports groups try to find ways on how to engage the fans and improve efficiency, develop innovative ways of revenue generation, technology solutions including data analytics, artificial intelligence, augment reality and virtual reality are starting to play critical roles in organizations. These organizations are using consultants who are guiding them to solve problems that involve the use of data analysis in order to understand fan behavior, increase efficiency of performance and provide customized marketing. Similarly, the use of digital media, social media instead of traditional video and DVDs, streaming, and apps as other means to interact with fan base is another growing area of interest. This trend reflects in general the direction of growth in the overall connectedness in the sports industry, where data forms the solid foundation and foundation of successful competitive organization and customer satisfaction.

Area of digital transformation and fan engagement

• One significant opportunity for the sports business consulting market lies in the. As sports organizations increasingly recognize the importance of digital platforms in reaching and engaging their audiences, there is a growing demand for consulting services that can guide them through the process of digitalization. This includes the development of comprehensive digital strategies, implementation of advanced data analytics to understand fan behavior, and creation of personalized content to enhance fan experiences both online and offline.
• Consultants can help sports organizations leverage technologies such as mobile apps, social media, virtual reality (VR), and augmented reality (AR) to create immersive and interactive experiences that deepen fan loyalty and drive revenue growth. Additionally, the integration of e-commerce solutions, digital ticketing, and virtual fan zones can open new revenue streams and improve operational efficiency. By providing expertise in these areas, sports business consultants can help clients stay ahead of technological trends, optimize their digital presence, and create meaningful connections with their global fanbase, ultimately enhancing their competitive edge in the market.

Sports Business Consulting Market Segment Analysis:

Sports Business Consulting Market is segmented on the basis of type, application.

By Type, Strategy and Business Planning segment is expected to dominate the market during the forecast period

• The market for sports business consulting is segmented by type into a number of significant domains, with the Strategy and Business Planning domain anticipated to hold the largest share throughout the forecast period. This segment is dedicated to offering sports organizations strategic counsel and comprehensive business plans to assist them in navigating the dynamic and intricate landscape of the sports industry. The prevalence of this sector can be ascribed to the growing imperative for sports organizations to formulate resilient, enduring strategies capable of stimulating sustainable expansion, bolstering competitive edge, and efficiently mitigating risks.
• Typical consulting services in this field consist of the following: financial modeling, market analysis, competitive benchmarking, and the formulation of a strategic road map. Organizations that wish to increase their market presence, enter new markets, optimize operations, or capitalize on emergent opportunities must utilize these services. Moreover, the increased reliance on data-driven decision-making and the incorporation of sophisticated analytics into strategic planning procedures have amplified the need for specialized consulting services in this domain. In light of evolving market dynamics, technological progress, and evolving consumer behaviors, the Strategy and Business Planning sector is poised to exert a significant influence on the trajectory of the sports business consulting industry.

By Application, Payer’s segment is expected to held the largest share

• An analysis of the sports business consulting market by application reveals that the "Payers" segment is anticipated to account for the most revenue. This segment predominantly comprises stakeholders who make substantial investments in the sports industry with the intention of reaching sizable and engaged audiences, including sponsors, advertisers, and broadcasters.
• The substantial portion of this market is propelled by the growing significance attributed to strategic partnerships and sponsorships in augmenting brand exposure and fulfilling marketing goals. Sports business consultants are of paramount importance in this field as they provide payers with services that optimize their financial gains. This encompasses the formulation of customized sponsorship strategies, deal negotiation, sponsorship activation via integrated marketing campaigns, and sponsorship effectiveness evaluation.
• Additionally, consultants aid in the identification of suitable sports properties that correspond to the brand values and target demographics of the payers. Furthermore, as a result of the emergence of digital media and evolving consumer preferences, consultants are offering their knowledge on how to optimize advertising expenditures and participation by leveraging digital platforms and data analytics. With payers persistently pursuing novel approaches to engage sports audiences and stimulate business expansion, it is anticipated that their dependence on specialized consulting services will escalate, thereby fortifying the market leadership of this sector.

Sports Business Consulting Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• During the forecast period, the sports business consulting market is anticipated to be dominated by the Asia-Pacific region as a result of a number of significant factors propelling advancements and expansion in this industry. To begin with, the region is currently experiencing a notable surge in sports participation and consumption. This upswing is propelled by the expansion of the middle class, an upward trend in disposable incomes, and a profound enthusiasm for a wide array of sports, spanning from conventional activities like badminton and cricket to international sports like football and basketball. The region is currently hosting significant global sporting events, including the ICC Cricket World Cup, Summer Olympics, and Asian Games. As a result, there is an increased demand for expert consulting services to effectively oversee and optimize these extensive undertakings.
• Additionally, the manner in which sports enthusiasts interact with their favorite teams is being transformed by the digital revolution that is engulfing Asia Pacific. Smartphone and high-speed internet proliferation have contributed to an increase in the consumption of online sports content, social media engagement, and e-sports. An increasing number of sports organizations in the region are pursuing professionals with knowledge of data analytics, fan engagement, and digital marketing in order to capitalize on these trends. In conjunction with its economic expansion and technological progress, the Asia Pacific region's dynamic and multifaceted market environment provides sports business consulting firms with an excellent opportunity to offer specialized services that cater to the specific requirements of sports organizations in this area. Such services would propel these firms to market dominance in the years to come.

Active Key Players in the Sports Business Consulting Market

• PWC (UK)
• L.E.K Consulting (UK)
• Roland Berger (Germany)
• Sport Business Partners (Australia)
• Deloitte (UK)
• KPMG (Netherlands)
• McKinsey and Company (USA)
• Wilkinson Sports Advisory (UK)
• ASCELA (India)
• EY (UK)
• Boston Consulting Group (USA)
• Other key Players

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. SPORTS BUSINESS CONSULTING MARKET BY TYPE (2017-2032)
   1. SPORTS BUSINESS CONSULTING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. STRATEGY AND BUSINESS PLANNING
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. BRAND, SPONSORSHIP AND MEDIA RIGHTS
   5. ATHLETE WELLBEING
   6. COST OPTIMISATION
   7. OTHERS
7. SPORTS BUSINESS CONSULTING MARKET BY APPLICATION (2017-2032)
   1. SPORTS BUSINESS CONSULTING MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PAYERS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. PROVIDERS
   5. GOVERNMENT BODIES
   6. OTHERS
8. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. Luxury Goods Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. PWC (UK)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. L.E.K CONSULTING (UK)
   4. ROLAND BERGER (GERMANY)
   5. SPORT BUSINESS PARTNERS (AUSTRALIA)
   6. DELOITTE (UK)
   7. KPMG (NETHERLANDS)
   8. MCKINSEY AND COMPANY (USA)
   9. WILKINSON SPORTS ADVISORY (UK)
   10. ASCELA (INDIA)
   11. EY (UK)
   12. BOSTON CONSULTING GROUP (USA)
9. GLOBAL SPORTS BUSINESS CONSULTING MARKET BY REGION
   1. OVERVIEW
   2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Type
      4. Historic And Forecasted Market Size By Application
      5. Historic And Forecasted Market Size By Country
         1. USA
         2. Canada
         3. Mexico
   3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Russia
         2. Bulgaria
         3. The Czech Republic
         4. Hungary
         5. Poland
         6. Romania
         7. Rest Of Eastern Europe
   4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Germany
         2. United Kingdom
         3. France
         4. The Netherlands
         5. Italy
         6. Spain
         7. Rest Of Western Europe
   5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Malaysia
         6. Thailand
         7. Vietnam
         8. The Philippines
         9. Australia
         10. New-Zealand
         11. Rest Of APAC
   6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Turkey
         2. Bahrain
         3. Kuwait
         4. Saudi Arabia
         5. Qatar
         6. UAE
         7. Israel
         8. South Africa
   7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Brazil
         2. Argentina
         3. Rest of South America
10. INVESTMENT ANALYSIS
11. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis

Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. SPORTS BUSINESS CONSULTING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. SPORTS BUSINESS CONSULTING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. SPORTS BUSINESS CONSULTING MARKET COMPETITIVE RIVALRY
TABLE 005. SPORTS BUSINESS CONSULTING MARKET THREAT OF NEW ENTRANTS
TABLE 006. SPORTS BUSINESS CONSULTING MARKET THREAT OF SUBSTITUTES
TABLE 007. SPORTS BUSINESS CONSULTING MARKET BY TYPE
TABLE 008. STRATEGY AND BUSINESS PLANNING MARKET OVERVIEW (2016-2028)
TABLE 009. BRAND MARKET OVERVIEW (2016-2028)
TABLE 010. SPONSORSHIP AND MEDIA RIGHTS MARKET OVERVIEW (2016-2028)
TABLE 011. ATHLETE WELLBEING MARKET OVERVIEW (2016-2028)
TABLE 012. COST OPTIMISATION MARKET OVERVIEW (2016-2028)
TABLE 013. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 014. SPORTS BUSINESS CONSULTING MARKET BY APPLICATION
TABLE 015. PAYERS MARKET OVERVIEW (2016-2028)
TABLE 016. PROVIDERS MARKET OVERVIEW (2016-2028)
TABLE 017. GOVERNMENT BODIES MARKET OVERVIEW (2016-2028)
TABLE 018. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 019. NORTH AMERICA SPORTS BUSINESS CONSULTING MARKET, BY TYPE (2016-2028)
TABLE 020. NORTH AMERICA SPORTS BUSINESS CONSULTING MARKET, BY APPLICATION (2016-2028)
TABLE 021. N SPORTS BUSINESS CONSULTING MARKET, BY COUNTRY (2016-2028)
TABLE 022. EUROPE SPORTS BUSINESS CONSULTING MARKET, BY TYPE (2016-2028)
TABLE 023. EUROPE SPORTS BUSINESS CONSULTING MARKET, BY APPLICATION (2016-2028)
TABLE 024. SPORTS BUSINESS CONSULTING MARKET, BY COUNTRY (2016-2028)
TABLE 025. ASIA PACIFIC SPORTS BUSINESS CONSULTING MARKET, BY TYPE (2016-2028)
TABLE 026. ASIA PACIFIC SPORTS BUSINESS CONSULTING MARKET, BY APPLICATION (2016-2028)
TABLE 027. SPORTS BUSINESS CONSULTING MARKET, BY COUNTRY (2016-2028)
TABLE 028. MIDDLE EAST & AFRICA SPORTS BUSINESS CONSULTING MARKET, BY TYPE (2016-2028)
TABLE 029. MIDDLE EAST & AFRICA SPORTS BUSINESS CONSULTING MARKET, BY APPLICATION (2016-2028)
TABLE 030. SPORTS BUSINESS CONSULTING MARKET, BY COUNTRY (2016-2028)
TABLE 031. SOUTH AMERICA SPORTS BUSINESS CONSULTING MARKET, BY TYPE (2016-2028)
TABLE 032. SOUTH AMERICA SPORTS BUSINESS CONSULTING MARKET, BY APPLICATION (2016-2028)
TABLE 033. SPORTS BUSINESS CONSULTING MARKET, BY COUNTRY (2016-2028)
TABLE 034. PWC: SNAPSHOT
TABLE 035. PWC: BUSINESS PERFORMANCE
TABLE 036. PWC: PRODUCT PORTFOLIO
TABLE 037. PWC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 037. L.E.K CONSULTING: SNAPSHOT
TABLE 038. L.E.K CONSULTING: BUSINESS PERFORMANCE
TABLE 039. L.E.K CONSULTING: PRODUCT PORTFOLIO
TABLE 040. L.E.K CONSULTING: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 040. ROLAND BERGER: SNAPSHOT
TABLE 041. ROLAND BERGER: BUSINESS PERFORMANCE
TABLE 042. ROLAND BERGER: PRODUCT PORTFOLIO
TABLE 043. ROLAND BERGER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 043. SPORT BUSINESS PARTNERS: SNAPSHOT
TABLE 044. SPORT BUSINESS PARTNERS: BUSINESS PERFORMANCE
TABLE 045. SPORT BUSINESS PARTNERS: PRODUCT PORTFOLIO
TABLE 046. SPORT BUSINESS PARTNERS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. DELOITTE: SNAPSHOT
TABLE 047. DELOITTE: BUSINESS PERFORMANCE
TABLE 048. DELOITTE: PRODUCT PORTFOLIO
TABLE 049. DELOITTE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. KPMG: SNAPSHOT
TABLE 050. KPMG: BUSINESS PERFORMANCE
TABLE 051. KPMG: PRODUCT PORTFOLIO
TABLE 052. KPMG: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. MCKINSEY & COMPANY: SNAPSHOT
TABLE 053. MCKINSEY & COMPANY: BUSINESS PERFORMANCE
TABLE 054. MCKINSEY & COMPANY: PRODUCT PORTFOLIO
TABLE 055. MCKINSEY & COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. WILKINSON SPORTS ADVISORY: SNAPSHOT
TABLE 056. WILKINSON SPORTS ADVISORY: BUSINESS PERFORMANCE
TABLE 057. WILKINSON SPORTS ADVISORY: PRODUCT PORTFOLIO
TABLE 058. WILKINSON SPORTS ADVISORY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. SPORTS BUSINESS CONSULTING: SNAPSHOT
TABLE 059. SPORTS BUSINESS CONSULTING: BUSINESS PERFORMANCE
TABLE 060. SPORTS BUSINESS CONSULTING: PRODUCT PORTFOLIO
TABLE 061. SPORTS BUSINESS CONSULTING: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 061. ASCELA: SNAPSHOT
TABLE 062. ASCELA: BUSINESS PERFORMANCE
TABLE 063. ASCELA: PRODUCT PORTFOLIO
TABLE 064. ASCELA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 064. KEARNEY(AT KEARNEY): SNAPSHOT
TABLE 065. KEARNEY(AT KEARNEY): BUSINESS PERFORMANCE
TABLE 066. KEARNEY(AT KEARNEY): PRODUCT PORTFOLIO
TABLE 067. KEARNEY(AT KEARNEY): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 067. EY: SNAPSHOT
TABLE 068. EY: BUSINESS PERFORMANCE
TABLE 069. EY: PRODUCT PORTFOLIO
TABLE 070. EY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 070. BOSTON CONSULTING GROUP: SNAPSHOT
TABLE 071. BOSTON CONSULTING GROUP: BUSINESS PERFORMANCE
TABLE 072. BOSTON CONSULTING GROUP: PRODUCT PORTFOLIO
TABLE 073. BOSTON CONSULTING GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. SPORTS BUSINESS CONSULTING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. SPORTS BUSINESS CONSULTING MARKET OVERVIEW BY TYPE
FIGURE 012. STRATEGY AND BUSINESS PLANNING MARKET OVERVIEW (2016-2028)
FIGURE 013. BRAND MARKET OVERVIEW (2016-2028)
FIGURE 014. SPONSORSHIP AND MEDIA RIGHTS MARKET OVERVIEW (2016-2028)
FIGURE 015. ATHLETE WELLBEING MARKET OVERVIEW (2016-2028)
FIGURE 016. COST OPTIMISATION MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 018. SPORTS BUSINESS CONSULTING MARKET OVERVIEW BY APPLICATION
FIGURE 019. PAYERS MARKET OVERVIEW (2016-2028)
FIGURE 020. PROVIDERS MARKET OVERVIEW (2016-2028)
FIGURE 021. GOVERNMENT BODIES MARKET OVERVIEW (2016-2028)
FIGURE 022. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 023. NORTH AMERICA SPORTS BUSINESS CONSULTING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 024. EUROPE SPORTS BUSINESS CONSULTING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. ASIA PACIFIC SPORTS BUSINESS CONSULTING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. MIDDLE EAST & AFRICA SPORTS BUSINESS CONSULTING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. SOUTH AMERICA SPORTS BUSINESS CONSULTING MARKET OVERVIEW BY COUNTRY (2016-2028)