Smart Toys Market Synopsis

Smart Toys Market Size is Valued at USD 13.79 Billion in 2023, and is Projected to Reach USD 32.94 Billion by 2032, Growing at a CAGR of 11.50% From 2024-2032.

Smart toys market includes toys with one or more elements of an actual learning tool, including physical, electrical or mechanical appliances having the purpose of educating children as well as entertaining them. Modern toy products use modern components such as Artifical Intelligence, Internet of Things, Augmented Reality to give the child knowledge-enriched experiences. Smart toys can be connected with smartphones or tablets to attract parents that are in the search for ways in improving children’s play, for example, they can be used to tell some stories and play educational games.

• Owing to the global concern with the educational value of toys, there is an increased demand for smart toys to enhance children playtime. Parents and teachers also find out that play is an essential aspect in children’s learning process; this has come with a consequent call for toys that not only entertain but also educate. Artificial intelligence toys, especially boy favorites, are popular because they are part of the STEM learning curriculum, which helps children to prepare for futures with increasing technology integration. This shift towards educational toys makes the smart toys more appealing to parents and care givers in the market. Another important factor is the steepest slope of technology growth. emphasis on educational play. An understanding of the significance of play by parents and teachers puts pressure on producers of toys, who are expected to offer toys that are, at the same time, entertaining and educative. Technologically advanced toys that incorporate STEM or Science, Technology, Engineering, and Mathematics skill values are preferred by parents at the present time because STEM education is compatible with contemporary learning trends and the prospective real life. These changes make the parents and caregivers prefer the educational toys hence the acceptable innovation of smart toys.
• Another of the factors is the constantly growing rate of technologies’ development. New developments in artificial intelligence as well as the internet of things and the machine learning advancements have enabled manufacturers to design several challenging and interrelating toys. This technological advancement means that toys can follow learning progression and provide the child with the best experience. Since technology is slowly advancing, it only means that Smart Toys become more diverse, and at the same time, parents and children appreciate products such as these.

Smart Toys Market Trend Analysis

Integration of artificial intelligence

• The market for smart toys has shown a major focus on using advanced technologies such as artificial intelligence and machine learning. Such technologies make toys to become reactive by responding to children’s actions and even individual preferences when at play. For example, toys can learn the interests of a child over time, thus creating lots of play activities that should be made interesting and challenging to the child. This trend is one of the trends implying an individual approach to learning, which can make smart toys very attractive to the parents. Another trend is that toys are being made sustainably and using Eco friendly material is becoming popular with manufactures. chine learning capabilities These technologies allow toys to respond to children's actions and preferences, creating a more interactive and personalized play experience. For instance, AI-powered toys can learn a child's interests over time, adapting their activities and challenges to keep play engaging and relevant. It also indicates that even in the fundamentally new type of products, such as toys with an integrated microprocessor, there is a trend toward increasing the individuality of products, which makes smart toys attractive for parents. Another obvious feature of development is the growing popularity of ecological and environmentally friendly materials for toys’ production. As the world becomes more conscious of the environment, the manufacturing companies are also looking at how best to integrate smart production to the toys as well as manufacture toys from ecofriendly materials and encourage environmentally sustainable production. This shift is appealing not only to environmentally sensitive customers but also in light of increasing regulation of sustainable procedures in the toy sector.

Gamification In Education Presents

• Smart toys: Education becoming one of the main segments with increasing shares of gamification coming into the market. In particular, as more educational programs adopt aspects of game design, toy inhabitants can be useful for motivation. Such toys would be an important part of children’s learning process, and would become an important tool for families and schools. However, establishing itself in the emerging economies is another great opportunity. the smart toys market. As educational institutions increasingly incorporate game-like elements into learning, smart toys can serve as effective tools for engagement and motivation. By combining fun and learning, these toys can play a crucial role in children's educational journeys, positioning themselves as essential tools for both parents and educators.
• Furthermore, expanding into emerging markets represents a vital opportunity for growth. Wherever disposable income grows and people becomes more urbanized, especially in Asian-Pacific and Latin American countries, there is a growing population of middle class that is willing and willinginvg to spend on better and more educational toys for their children. If the toy manufacturers will make their products relevant and culturally and educationally sensitive to these regions, they will benefit significantly from this market and penetrate deeper into the regions.

Smart Toys Market Segment Analysis:

Smart Toys Market Segmented on the basis of product Type, Technology and End user.

By Product Type, Interactive Figures segment is expected to dominate the market during the forecast period

• By product type, the smart toys market is divided into several categories where each is designed to meet different interests and development level of children. Play figures are constructed to capture the child’s imagination and creativity and most of them have voice recognition and interactive functions that even include storytelling. Playing with robots allows children to assemble or code robots, explore robotic technologies, or have robotic companions that boost STEM abilities and imagination. Innovative soft toys are the transitional objects which are the combination of ordinary soft toys and advanced technologies allowing a toy to react to touch, voice or another form of interaction, so deepened affection is possible. Educational toys are meant to provide kids with learning programs, which in any given form include games and activities that teach and enable the child to learn and develop in areas that will prove essential in language, mathematics, and other critical aspects of development. Finally, other types are all the unique and creative smart toys which can hardly be attributed to any of the above categories as it demonstrates the great variety of smart toys on the market.

By Technology, IoT-based Toys segment held the largest share in 2023

• The segmentation of smart toys market is done based on technology wherein consumer product types are classified into various categories all of which make use of different technology for improving toys play and learning value. AI embedded toys feature artificial intelligence to make the play scenarios to engage with children and remember what the child was doing and adjust the next play sequence accordingly, to make them smart. Smart toys use IoT that enable them to interact with the internet and other devices, to enhance toys’ play value and parents’ control. Augmented Reality and Virtual Reality toys provide children with computer generated surroundings, fusing tangible play with computer-generated stories and learning games. The remaining products, which do not fit the previously mentioned categories are united in the “others” category, while indicating the constant search for new trends and solutions in the sphere of smart toys.

Smart Toys Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America remains the largest market for smart toys because consumers in the region are willing and able to pay for the new, smart, and educational toys.. The region has major toy makers and technology companies hence there is high rivalry for smart toys in the region. There are specific reasons why American parents prefer smart toys for their children: growing interest in STEM education and the use of technology in daily life. Consequently, North America not only owns the majority market proportion but also shapes the market trend of Smart Toys.• Also, the North American market consists of a good distribution system in both the online and offline retail systems. characterized by a strong presence of major toy manufacturers and technology companies, which fosters a competitive landscape for smart toys. In addition, the increasing focus on STEM education and the integration of technology into everyday life contribute to the demand for smart toys among American parents. As a result, North America not only leads in terms of market share but also sets trends that influence the global smart toys market.
• Moreover, the North American market benefits from a well-established distribution network, including both online and offline retail channels. The advantage of online shopping for these products, the existence of smart toys in specialty stores, as well as in mass-market networks guarantees the availability of these products. This, coupled with very high awareness and acceptance of products developed using technology, puts North America ahead in the smart toys market.

Active Key Players in the Smart Toys Market

• LEGO Group (Denmark)
• Mattel, Inc. (USA)
• Hasbro, Inc. (USA)
• Fisher-Price (USA)
• Spin Master Ltd. (Canada)
• VTech Holdings Limited (Hong Kong)
• Bandai Namco Holdings Inc. (Japan)
• Goliath Games (Netherlands)
• WowWee Group Limited (Canada)
• Sphero, Inc. (USA)
• Others

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Smart Toys Market by Product Type
 4.1 Smart Toys Market Snapshot and Growth Engine
 4.2 Smart Toys Market Overview
 4.3 Interactive Figures
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Interactive Figures: Geographic Segmentation Analysis
 4.4 Robotic Toys
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Robotic Toys: Geographic Segmentation Analysis
 4.5 Smart Plush Toys
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Smart Plush Toys: Geographic Segmentation Analysis
 4.6 Learning Toys
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Learning Toys: Geographic Segmentation Analysis

Chapter 5: Smart Toys Market by Technology
 5.1 Smart Toys Market Snapshot and Growth Engine
 5.2 Smart Toys Market Overview
 5.3 AI-based Toys
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 AI-based Toys: Geographic Segmentation Analysis
 5.4 IoT-based Toys
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 IoT-based Toys: Geographic Segmentation Analysis
 5.5 AR/VR Toys
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 AR/VR Toys: Geographic Segmentation Analysis

Chapter 6: Smart Toys Market by Age Group
 6.1 Smart Toys Market Snapshot and Growth Engine
 6.2 Smart Toys Market Overview
 6.3 Infants 0-2 years
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Infants 0-2 years: Geographic Segmentation Analysis
 6.4 Toddlers 3-5 years
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Toddlers 3-5 years: Geographic Segmentation Analysis
 6.5 Children 6-12 years
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Children 6-12 years: Geographic Segmentation Analysis
 6.6 Teenagers 13-18 years.
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Teenagers 13-18 years.: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Smart Toys Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 LEGO GROUP (DENMARK)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 MATTEL
 7.4 INC (USA)
 7.5 HASBRO
 7.6 INC(USA)
 7.7 FISHER-PRICE (USA)
 7.8 SPIN MASTER LTD(CANADA)
 7.9 VTECH HOLDINGS LIMITED (HONG KONG)
 7.10 BANDAI NAMCO HOLDINGS INC (JAPAN)
 7.11 GOLIATH GAMES (NETHERLANDS)
 7.12 WOWWEE GROUP LIMITED (CANADA)
 7.13 SPHERO
 7.14 INC (USA)
 7.15 OTHER ACTIVE PLAYERS

Chapter 8: Global Smart Toys Market By Region
 8.1 Overview
 8.2. North America Smart Toys Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Product Type
  8.2.4.1 Interactive Figures
  8.2.4.2 Robotic Toys
  8.2.4.3 Smart Plush Toys
  8.2.4.4 Learning Toys
  8.2.5 Historic and Forecasted Market Size By Technology
  8.2.5.1 AI-based Toys
  8.2.5.2 IoT-based Toys
  8.2.5.3 AR/VR Toys
  8.2.6 Historic and Forecasted Market Size By Age Group
  8.2.6.1 Infants 0-2 years
  8.2.6.2 Toddlers 3-5 years
  8.2.6.3 Children 6-12 years
  8.2.6.4 Teenagers 13-18 years.
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Smart Toys Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Product Type
  8.3.4.1 Interactive Figures
  8.3.4.2 Robotic Toys
  8.3.4.3 Smart Plush Toys
  8.3.4.4 Learning Toys
  8.3.5 Historic and Forecasted Market Size By Technology
  8.3.5.1 AI-based Toys
  8.3.5.2 IoT-based Toys
  8.3.5.3 AR/VR Toys
  8.3.6 Historic and Forecasted Market Size By Age Group
  8.3.6.1 Infants 0-2 years
  8.3.6.2 Toddlers 3-5 years
  8.3.6.3 Children 6-12 years
  8.3.6.4 Teenagers 13-18 years.
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Bulgaria
  8.3.7.2 The Czech Republic
  8.3.7.3 Hungary
  8.3.7.4 Poland
  8.3.7.5 Romania
  8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Smart Toys Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Product Type
  8.4.4.1 Interactive Figures
  8.4.4.2 Robotic Toys
  8.4.4.3 Smart Plush Toys
  8.4.4.4 Learning Toys
  8.4.5 Historic and Forecasted Market Size By Technology
  8.4.5.1 AI-based Toys
  8.4.5.2 IoT-based Toys
  8.4.5.3 AR/VR Toys
  8.4.6 Historic and Forecasted Market Size By Age Group
  8.4.6.1 Infants 0-2 years
  8.4.6.2 Toddlers 3-5 years
  8.4.6.3 Children 6-12 years
  8.4.6.4 Teenagers 13-18 years.
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 Netherlands
  8.4.7.5 Italy
  8.4.7.6 Russia
  8.4.7.7 Spain
  8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Smart Toys Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Product Type
  8.5.4.1 Interactive Figures
  8.5.4.2 Robotic Toys
  8.5.4.3 Smart Plush Toys
  8.5.4.4 Learning Toys
  8.5.5 Historic and Forecasted Market Size By Technology
  8.5.5.1 AI-based Toys
  8.5.5.2 IoT-based Toys
  8.5.5.3 AR/VR Toys
  8.5.6 Historic and Forecasted Market Size By Age Group
  8.5.6.1 Infants 0-2 years
  8.5.6.2 Toddlers 3-5 years
  8.5.6.3 Children 6-12 years
  8.5.6.4 Teenagers 13-18 years.
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Smart Toys Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Product Type
  8.6.4.1 Interactive Figures
  8.6.4.2 Robotic Toys
  8.6.4.3 Smart Plush Toys
  8.6.4.4 Learning Toys
  8.6.5 Historic and Forecasted Market Size By Technology
  8.6.5.1 AI-based Toys
  8.6.5.2 IoT-based Toys
  8.6.5.3 AR/VR Toys
  8.6.6 Historic and Forecasted Market Size By Age Group
  8.6.6.1 Infants 0-2 years
  8.6.6.2 Toddlers 3-5 years
  8.6.6.3 Children 6-12 years
  8.6.6.4 Teenagers 13-18 years.
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkey
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Smart Toys Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Product Type
  8.7.4.1 Interactive Figures
  8.7.4.2 Robotic Toys
  8.7.4.3 Smart Plush Toys
  8.7.4.4 Learning Toys
  8.7.5 Historic and Forecasted Market Size By Technology
  8.7.5.1 AI-based Toys
  8.7.5.2 IoT-based Toys
  8.7.5.3 AR/VR Toys
  8.7.6 Historic and Forecasted Market Size By Age Group
  8.7.6.1 Infants 0-2 years
  8.7.6.2 Toddlers 3-5 years
  8.7.6.3 Children 6-12 years
  8.7.6.4 Teenagers 13-18 years.
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research