Public Cloud Platform as a Service (PaaS) Market Synopsis

Public Cloud Platform as a Service (PaaS) Market Size Was Valued at USD 96.15 Billion in 2023, and is Projected to Reach USD 482.51 Billion by 2032, Growing at a CAGR of 19.63% From 2024-2032.

The Public Cloud PaaS sector of the cloud computing services industry refers to services that offer a computing environment enabling customers to deploy, host, and manage software applications without concern for facilities. PaaS is a comprehensive schema encompassing tools needed by an organization to develop, test, and deploy applications in a cloud setting, including operating systems, development tools, DBMSs, and middleware. This model enables developers to concern themselves with coding and the creation of apps all while the physical hardware, network, and storage, along with all the other infrastructure needed is managed by the cloud provider, which adds scalability, flexibility, and affordability to the process. PaaS is employed to support the requirements of various enterprises to help in the development of applications, to increase the efficiency of the work of different teams, and to improve collaboration within the teams.

• The Public Cloud PaaS Market is still in its burgeoning stage with significant opportunities to penetrate quite deep into various sectors owing to a rising demand for flexibility and efficiency in cloud solutions. PaaS models have become crucial for businesses as they progressively adapt to more substantial digitalization due to their ability to equip developers with the necessary resources and software environments to enable easier and more efficient deployment of applications. Key value-adding factors include the increased demand for new and existing applications to be implemented via cloud-native technologies like containers and serverless computing and the demand for more degrees of freedom in application development and maintenance. Also, the increased implementation of DevOps and the emphasis stakeholders put on the interaction between development and operational teams fuels the PaaS demand further. However, some of the issues like security issues, compliance issues, and vendor lock-in situations have not lost their relevance and are still a major concern in enterprises trying to adopt PaaS solutions. In so doing, this report finds that although the Public Cloud PaaS market is faced with the above challenges, its market has a promising outlook for future growth thanks to innovation, customer needs, and an ever-expanding tendency towards cloud computing. Under this circumstance, only those companies can successfully carve out their niche and win big as more and more enterprises look forward to investing in PaaS solutions that offer adequately strong features and integration options and best-in-class customer support services.

Public Cloud Platform as a Service (PaaS) Market Trend Analysis

Increasing Adoption of Multi-Cloud Strategies by Enterprises

• There is no doubt that one of the emerging trends in the PCPaaS Market is the transition towards the multi- cloud deployment model that is rapidly being adopted by businesses. This approach means that instead of cloud customers depending on one particular PaaS vendor, they can engage several PaaS providers all at once. The first reason that has led to the increase of this is to eliminate the lock-in situation, which is detrimental to an organization because it hampers its bargaining power as well as flexibility. Outsourcing risks arise with having multiple services from a single provider; the provider may offer lower quality services, increase charges, or make sudden alterations to the terms of service, causing company disruptions. It also makes it easy for business organizations to slip from one provider to another if there is a necessity to do so without being entrapped in a long-term contract that may have unfriendly terms of engagement.
• Besides, multi-cloud enhances the level of protection and resource usage optimization. When the processes themselves are split between different cloud spaces, it becomes possible to establish the required degree of redundancy and insurance. To the other business operations, this means that if for instance, one provider was to be affected then the others can effectively handle the available workload. While these two solutions may seem to overlap, the first one is indispensable for ensuring maximum application and service availability and continuity of their operation. In addition, the use of several PaaS providers allows organizations to obtain PaaS services at a lower cost due to the price war among the vendors and at the same time receive the services that can be provided excellently by particular vendors. This is a perfect option for companies to pick what features and services they require from a variety of providers, making it more efficient and cheaper. For instance, one provider may offer a company’s business the best services in machine learning while another provider offers equally superior data analytics services. In this way, the enterprises can achieve the development of a more efficient strategy for the use of cloud services that would correspond to the actual requirements and objectives.

The Rise of Serverless Computing in the PaaS Market

• There is another important trend in the market of Public Cloud Platform as a Service (PaaS) – the development of the concept of serverless computing, which removes the physical infrastructure for application execution from the developer to solve the problem at the level of code. AWS Lambda, Azure Functions, Google Cloud Functions, and similar Service and Hosting Models, also called Serverless PaaS offerings are also getting popular at an unprecedented rate for several reasons, including scalability, cost, and simplicity. This means that developers don’t have to wear any hats associated with managing servers infrastructures or containers. Instead, they can upload their functions directly to the cloud which then runs, scales, and manages the functional resources by itself. This abstraction helps in minimizing on the chances of developing issues where teams can focus on developing and deploying their applications without necessarily having to deal with infrastructure development hassles.
• The ATO for P is typical for the serverless computing model as the spikes in demand are significant and unpredictable. In the case of the traditional server-based model, Capacity planning remains an essential yet complex responsibility that may end up in either over-provision of the server, which makes it unutilized most of the time, or under-provision which creates a hold up of the entire system. On this front, serverless platforms come in handy with inherent auto-scaling attributes that help in determining the use of existing and available resources in real time. This means that applications can be scaled up, to offer firms the means to support customer demand rapidly and then scale back down when it is no longer needed to help cut the costs of resources. Furthermore, serverless models are characterized by use-based billing where users pay only for the actual time the code executes by considering the pre-allocated resources as overheads. This cost-save model is especially beneficial for the companies, because it is based on the fees directly related to the usage levels, and thus is perfect for the application where the traffic load fluctuates between high and low.

Public Cloud Platform as a Service (PaaS) Market Segment Analysis:

Public Cloud Platform as a Service (PaaS) Market is segmented based on Type and Application

By Type, Application development PaaS segment is expected to dominate the market during the forecast period

• Application Development Platform as a Service (PaaS) asserts itself as the undisputed leader in the realm of cloud computing solutions, and its dominance is deeply entrenched in its fundamental capacity to revolutionize the way businesses conceptualize, create, and manage applications. By offering a comprehensive suite of development tools, frameworks, and infrastructure in a cohesive platform, Application Development PaaS empowers organizations to streamline their development processes, reduce time-to-market, and enhance overall efficiency. This dominance in the market share is a testament to the unparalleled value proposition that Application Development PaaS presents to businesses across diverse sectors, enabling them to leverage cutting-edge technologies and agile methodologies to stay ahead of the curve in an increasingly digital landscape.
• The foundational role of Application Development PaaS extends far beyond mere efficiency gains; it embodies a paradigm shift in how businesses approach innovation and adaptability. With Application Development PaaS, companies can seamlessly tailor applications to meet their specific needs and requirements, whether it's enhancing customer experiences, optimizing internal operations, or driving new revenue streams. This level of customization and flexibility not only fosters a culture of innovation within organizations but also positions them for sustained growth and competitiveness. As businesses continue to prioritize digital transformation as a strategic imperative, the dominance of Application Development PaaS as the go-to solution for application development is poised to strengthen further, underpinning its status as the cornerstone of modern software development ecosystems.

By Application, the BFSI segment held the largest share in 2023

• The Banking, Financial Services, and Insurance (BFSI) sector indisputably reigns supreme as the dominant force in the Platform as a Service (PaaS) market. Within this industry, the relentless pursuit of technological advancement is not merely a competitive advantage but a fundamental necessity. BFSI enterprises are at the forefront of digital transformation, leveraging PaaS solutions to revolutionize the way financial services are delivered, transactions are managed, risks are analyzed, and compliance is ensured.
• In the dynamic landscape of financial services, agility, and scalability are paramount, driving BFSI companies to embrace PaaS offerings that empower rapid innovation and flexible adaptation to market demands. PaaS platforms tailored for BFSI not only accelerate application development but also facilitate seamless integration with legacy systems, enabling organizations to modernize their infrastructure without disrupting critical operations. Moreover, the robust security features inherent in many PaaS solutions provide the stringent data protection measures essential for safeguarding sensitive financial information and maintaining regulatory compliance in an increasingly stringent regulatory environment. As technology continues to redefine the financial services landscape, the BFSI sector's unwavering commitment to harnessing the power of PaaS ensures its continued dominance and leadership in driving innovation and shaping the future of finance.

Public Cloud Platform as a Service (PaaS) Market Regional Insights:

Asia-Pacific is Expected to Dominate the Market Over the Forecast period

• In the Asia-Pacific region, the landscape of Public Cloud Platform as a Service (PaaS) adoption is marked by a diverse array of markets, ranging from mature economies like Japan, Australia, and Singapore to rapidly emerging powerhouses such as China and India. These markets collectively represent a significant portion of global PaaS consumption, attracting intense competition among both global cloud giants and domestic players striving to carve out their share of the market.
• In mature markets like Japan, Australia, and Singapore, established enterprises and innovative startups alike are increasingly turning to PaaS solutions to streamline their operations, enhance scalability, and drive digital innovation. Global cloud providers leverage their extensive infrastructure and comprehensive service offerings to cater to the sophisticated needs of these markets, while domestic players capitalize on their local expertise and market understanding to gain a competitive edge.
• Meanwhile, in rapidly developing economies like China and India, the PaaS landscape is characterized by explosive growth fueled by a burgeoning startup ecosystem, a growing emphasis on cloud-native technologies, and government initiatives promoting digital transformation. Global cloud providers face stiff competition from homegrown companies leveraging their understanding of local business dynamics, cultural nuances, and regulatory landscape to deliver tailored PaaS solutions.
• Localization efforts, including language support, compliance with local regulations, and partnerships with regional enterprises, are crucial strategies employed by PaaS providers to gain traction in this dynamic and competitive market. By understanding the unique needs and preferences of customers across different markets within the Asia-Pacific region, PaaS providers can effectively position themselves to capture dominant shares of this rapidly expanding market segment.

Active Key Players in the Public Cloud Platform as a Service (PaaS) Market  

• Amazon Web Services Inc.
• Microsoft Corporation
• IBM Corporation
• Google LLC
• Oracle Corporation
• Salesforce.com Inc.
• SAP SE
• Red Hat Inc. (IBM)
• Dell Technologies Inc.
• Alibaba Cloud (Alibaba Group)
• Tencent Cloud (Tencent Holdings)
• Huawei Cloud (Huawei Technologies)
• Rackspace Technology (Rackspace Technology)
• DigitalOcean (DigitalOcean, Inc.)
• Heroku (Salesforce.com Inc.)
• ServiceNow (ServiceNow Inc.)
• Mendix (Siemens AG)
• Red Hat OpenShift (Red Hat Inc.)
• Citrix Cloud (Citrix Systems Inc.)
• VMware Inc., and Other Key Players

Key Industry Developments in the Public Cloud Platform as a Service (PaaS) Market:

• In May 2024, In Gartner's latest Magic Quadrant for Strategic Cloud Platform Services report, Amazon Web Services, Microsoft Azure, Oracle, and Google Cloud emerged as the top leaders. The report highlighted that these leading cloud providers were engaged in a competitive race to dominate the global enterprise IT landscape. Their goal was to secure a substantial share of IT infrastructure and platform service investments, aiming to become the primary strategic suppliers in the industry. Gartner noted that these companies were vying to capture the majority of enterprise IT workloads and investment budgets, reflecting their significant influence in the sector.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET BY TYPE (2017-2032)
   1. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. APPLICATION DEVELOPMENT PAAS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. INTEGRATION PAAS
   5. DATABASE PAAS
   6. OTHERS
7. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET BY APPLICATION (2017-2032)
   1. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. BFSI
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. HEALTHCARE
   5. RETAIL
   6. OTHERS
8. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. AMAZON WEB SERVICES INC.
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. MICROSOFT CORPORATION
   4. IBM CORPORATION
   5. GOOGLE LLC
   6. ORACLE CORPORATION
   7. SALESFORCE.COM INC.
   8. SAP SE
   9. RED HAT INC. (IBM)
   10. DELL TECHNOLOGIES INC.
   11. VMWARE INC.,
9. GLOBAL PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET BY REGION
   1. OVERVIEW
   2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Type
      4. Historic And Forecasted Market Size By Application
      5. Historic And Forecasted Market Size By Country
         1. USA
         2. Canada
         3. Mexico
   3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Russia
         2. Bulgaria
         3. The Czech Republic
         4. Hungary
         5. Poland
         6. Romania
         7. Rest Of Eastern Europe
   4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Germany
         2. United Kingdom
         3. France
         4. The Netherlands
         5. Italy
         6. Spain
         7. Rest Of Western Europe
   5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Malaysia
         6. Thailand
         7. Vietnam
         8. The Philippines
         9. Australia
         10. New-Zealand
         11. Rest Of APAC
   6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Turkey
         2. Bahrain
         3. Kuwait
         4. Saudi Arabia
         5. Qatar
         6. UAE
         7. Israel
         8. South Africa
   7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Brazil
         2. Argentina
         3. Rest of South America
10. INVESTMENT ANALYSIS
11. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET COMPETITIVE RIVALRY
TABLE 005. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET THREAT OF NEW ENTRANTS
TABLE 006. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET THREAT OF SUBSTITUTES
TABLE 007. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET BY TYPE
TABLE 008. CLOUD APPLICATION PLATFORM MARKET OVERVIEW (2016-2028)
TABLE 009. CLOUD INTEGRATION SERVICES MARKET OVERVIEW (2016-2028)
TABLE 010. CLOUD DATA SERVICES MARKET OVERVIEW (2016-2028)
TABLE 011. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 012. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET BY END-USER
TABLE 013. BFSI MARKET OVERVIEW (2016-2028)
TABLE 014. IT & TELECOMMUNICATION MARKET OVERVIEW (2016-2028)
TABLE 015. RETAIL MARKET OVERVIEW (2016-2028)
TABLE 016. EDUCATION MARKET OVERVIEW (2016-2028)
TABLE 017. HEALTHCARE MARKET OVERVIEW (2016-2028)
TABLE 018. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 019. NORTH AMERICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY TYPE (2016-2028)
TABLE 020. NORTH AMERICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY END-USER (2016-2028)
TABLE 021. N PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 022. EUROPE PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY TYPE (2016-2028)
TABLE 023. EUROPE PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY END-USER (2016-2028)
TABLE 024. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 025. ASIA PACIFIC PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY TYPE (2016-2028)
TABLE 026. ASIA PACIFIC PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY END-USER (2016-2028)
TABLE 027. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 028. MIDDLE EAST & AFRICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY TYPE (2016-2028)
TABLE 029. MIDDLE EAST & AFRICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY END-USER (2016-2028)
TABLE 030. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 031. SOUTH AMERICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY TYPE (2016-2028)
TABLE 032. SOUTH AMERICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY END-USER (2016-2028)
TABLE 033. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET, BY COUNTRY (2016-2028)
TABLE 034. ENGINE YARD: SNAPSHOT
TABLE 035. ENGINE YARD: BUSINESS PERFORMANCE
TABLE 036. ENGINE YARD: PRODUCT PORTFOLIO
TABLE 037. ENGINE YARD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 037. GOOGLE INC.: SNAPSHOT
TABLE 038. GOOGLE INC.: BUSINESS PERFORMANCE
TABLE 039. GOOGLE INC.: PRODUCT PORTFOLIO
TABLE 040. GOOGLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 040. IBM: SNAPSHOT
TABLE 041. IBM: BUSINESS PERFORMANCE
TABLE 042. IBM: PRODUCT PORTFOLIO
TABLE 043. IBM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 043. MICROSOFT CORPORATION: SNAPSHOT
TABLE 044. MICROSOFT CORPORATION: BUSINESS PERFORMANCE
TABLE 045. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 046. MICROSOFT CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. DXC TECHNOLOGY: SNAPSHOT
TABLE 047. DXC TECHNOLOGY: BUSINESS PERFORMANCE
TABLE 048. DXC TECHNOLOGY: PRODUCT PORTFOLIO
TABLE 049. DXC TECHNOLOGY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. PEGA: SNAPSHOT
TABLE 050. PEGA: BUSINESS PERFORMANCE
TABLE 051. PEGA: PRODUCT PORTFOLIO
TABLE 052. PEGA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. AMAZON WEB SERVICES INC.: SNAPSHOT
TABLE 053. AMAZON WEB SERVICES INC.: BUSINESS PERFORMANCE
TABLE 054. AMAZON WEB SERVICES INC.: PRODUCT PORTFOLIO
TABLE 055. AMAZON WEB SERVICES INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 056. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 057. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 058. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW BY TYPE
FIGURE 012. CLOUD APPLICATION PLATFORM MARKET OVERVIEW (2016-2028)
FIGURE 013. CLOUD INTEGRATION SERVICES MARKET OVERVIEW (2016-2028)
FIGURE 014. CLOUD DATA SERVICES MARKET OVERVIEW (2016-2028)
FIGURE 015. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 016. PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW BY END-USER
FIGURE 017. BFSI MARKET OVERVIEW (2016-2028)
FIGURE 018. IT & TELECOMMUNICATION MARKET OVERVIEW (2016-2028)
FIGURE 019. RETAIL MARKET OVERVIEW (2016-2028)
FIGURE 020. EDUCATION MARKET OVERVIEW (2016-2028)
FIGURE 021. HEALTHCARE MARKET OVERVIEW (2016-2028)
FIGURE 022. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 023. NORTH AMERICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 024. EUROPE PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. ASIA PACIFIC PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. MIDDLE EAST & AFRICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. SOUTH AMERICA PUBLIC CLOUD PLATFORM AS A SERVICE (PAAS) MARKET OVERVIEW BY COUNTRY (2016-2028)