Global Online Micro Transaction Market Overview

The Online Micro Transaction Market is expected to grow at a significant growth rate, and the analysis period is 2022-2028, considering base year as 2021.

A Micro Transaction is a business concept in which users can pay small amounts of money for virtual things. Micro Transactions are common in free-to-play games, which means there is no charge to download the game, only to purchase virtual goods online. Micro Transactions have had the most profound impact on the video game business, which is always changing. Game creators have figured out how to make the most of this new cash stream. Micro Transactions are believed to be used by only 5 to 20% of gaming communities, and the quantities paid to vary.

According to figures from the Entertainment Software Association (ESA) and the NPD Group, the video game industry made a record-breaking $36 billion in revenue in 2017. Riot, the corporation that owns and operates the online game "League of Legends," (LOL) earns huge profits due to the Micro Transactions. LOL is a free game that is played by tens of millions of people around the world. In-game purchases account for almost all of its revenue. The growing popularity of online gaming is expected to propel the development of the online transaction market over the forecasted timeframe.

Market Dynamics and Key Factors of Online Micro Transaction

Drivers:

Rise of the Gaming Industry.

The concept of online connectivity transformed the gaming industry. DLC (downloadable content) has proven to be effective in encouraging gamers to pay for things after the game has been released. DLC is a forerunner to what is now known as online Micro Transactions and is an aspect of gaming's secondary market. Online Micro Transactions have had the most significant impact on the video game industry, which is constantly changing. Game developers have figured out how to make the most of this new cash stream. Only 5 to 20% of game communities are thought to engage in online Micro Transactions, and the amounts they spend varies. However, the cash earned by free-to-play games is large, this is still a significant amount. These companies' executives want to monetize the non-participating player base in the online Micro Transaction community thus, driving further growth of the online Micro Transaction market over the projected timeframe.

Restraints:

Different gaming experiences for players not partaking in online Micro Transaction.  

The Micro Transaction-based approach to generating money from video games is at the forefront of the gaming industry. This is where the trouble starts since most developers struggle to keep the balance in online Player versus Player games and end up creating pay-to-win games. Micro Transactions are used in most games to provide a better experience and content, which provides an unfair experience for those who use the default game content. Despite having strong skills, this type of DLC (downloadable content) often outclasses players with default content thus, hampering the development of the online Micro Transaction market during the projected timeframe.

Opportunities:

Global Gaming Industry, Online Tournaments, and Live streaming

With much of the world adopting social distancing for much of 2020 and into 2021, interest in the multibillion-dollar online gaming industry has continued to grow, with people who have never played before taking up the hobby. Players took use of their unprecedented free time to learn new skills and tactics that could one day be shown on television as part of an esports championship as popular as the Super Bowl or the World Cup final. As the number of people who play online games grows, so does the amount of money spent on in-app purchases. Users can spend real money for features or items while playing a mobile game using online Micro Transactions or in-app purchases. Players that spend money on in-app purchases get a premium gaming experience. At the same time, it is a very valuable and popular revenue source for game developers thus, creating a profitable opportunity for the market players.

Segmentation of Online Micro Transaction Market

By payment model, prepay segment is anticipated to dominate the growth of the online Micro Transaction market. With the prepay model, a customer authorizes the game developer to charge their card for a certain amount, which is usually converted into a virtual currency. That currency can then be used to purchase game items. Prepay transactions avoid the undesired charges that may arise in the post-pay transaction method thus, strengthening the growth of the segment.

By type, the in-game items segment is expected to lead the development of the online Micro Transaction market during the analysis period. One can buy in-game items and pay to unlock a variety of characters, each with their own set of skills and playstyle. The most popular in-game item skins. Skins merely alter a character's appearance but provide no additional functionality. Skins, on the other hand, give the character more personality, and given the psychological investment players have made in the game, it's almost as if they're buying clothes for themselves. Gun skins are also popular among users, and popular games such as PUBG and Fortnite offer several gun skins. The growing spending on in-game items is expected to increase over the analysis period.

By device, the smartphones segment is expected to have the highest share of the online Micro Transaction market. According to a Statista survey, 68.1 percent of respondents claimed they played games on their smartphones, making it the most popular gaming device on the globe. Mobile gaming gives players greater accessibility, gamers can play games anytime and anywhere. Moreover, mobile gaming has helped people living far apart to come together. Mobile gaming has become a trend to maintain family relations and this trend is expected to grow over the projected timeframe. Most individuals are getting exposed to games due to the growing smartphone penetration. Individuals playing the game on a smartphone are more liable to purchase in-game items and currencies thus, supporting the development of the segment. 

Regional Analysis of Online Micro Transaction Market

The Asia-Pacific region is anticipated to lead the growth of the online Micro Transaction market over the forecast period. Gamers in South Asian countries are gaining access to an ever-changing ecosystem. Users in this region are maturing in their approach to numerous genres, casual, mid-core, and paid games, owing to the increasing smartphone and internet penetration and the world's lowest data tariff. According to a PwC report, the total revenue generated by the in-game Micro Transactions accounted for one-third of the total games and esports in Australia. Moreover, the growing popularity of PlayerUnknown's Battlegrounds (PUBG) Mobile, Among Us, and Pokémon GO is expected to propel the growth of the online Micro Transaction market over the forecasted timeframe.

The North American region is anticipated to have the second-highest share of the online Micro Transaction market during the projected timeframe. According to the latest Entertainment Software Association (ESA) report, the United States has a total of 226.6 million video game players of all ages, up nearly 6% from 214.4 million in 2020. The estimates vary depending on the source and demographics surveyed, but it is estimated that three out of every four Americans play video games on various consoles, with more than half of those playing on their mobile phones. As 4G speeds improve and core users migrate to 5G, more individuals are opting to play games on their smartphones, it is anticipated that mobile gaming will be an ongoing and major contributor to the development of the online Micro Transaction market projected timeframe.

The online Micro Transaction market in the European region is anticipated to develop at a significant growth rate attributed to the growing popularity of gaming consoles and PC gaming. Beyond the sale of game titles and gear, the rise of subscription gaming services and cloud gaming has opened up new revenue streams. Without the assistance of a game publishing company, independent game developers can create and launch their games. Gamers, on the other hand, can make money through tournaments and social media streams. The online Micro Transaction market in the European Union is powered by the vibrant gaming markets of Germany, the United Kingdom, France, Italy, and Spain. According to Statista, the UK, Germany, France, Italy, and Spain had 46.7, 39.1, 36.5, 30.6, and 24.6 million gamers in 2021. The study also stated that mobile phones were the most popular devices to game on among UK gaming audiences. The gaming population is expected to increase over the forecasted timeframe thus, boosting the growth of the online transaction market.

COVID-19 Impact on Online Micro Transaction market:  

During the initial outbreak of the global COVID-19 pandemic in spring 2020, gaming immediately became one of the most popular hobbies, with user involvement and spending soaring between February and April of that year. Gen Z and Millennials, in particular, spent more time gaming since it was an easy way to pass the time amid initial stay-at-home orders, lockdowns, and social distancing. Global online gaming spending on in-game content and paid downloads climbed by 12 percent and 21 percent, respectively, in 2020, reflecting the expansion of digital revenues. The number of viewers of gaming video content increased to 1.2 billion in 2020, up from 944 million in 2019. Among the popular live-streaming gaming networks, Twitch is ranked number one followed by YouTube Gaming and Facebook Gaming. Gaming live streams are inherently social since the ability to talk with streamers and other viewers increase the shared experience of playing a game. Video streamers saw this as an opportunity and began accepting funds via online Micro Transactions. To recapitulate, the COVID-19 pandemic boosted the number of gamers, as well as the number of people who watched live streams. As a result, in the forecasted timeframe, the online Micro Transaction market is expected to boom.

Players Covered in Online Micro Transaction market are :

• Activision Blizzard Inc.
• Tencent Holdings Ltd.
• NCSoft
• Riot Games Inc.
• Nexon Co. Ltd.
• SmileGate (CrossFire)
• Wargaming.net
• NetEase Inc.
• Valve Corporation and other major players.

Recent Industry Developments in Online Micro Transaction Market

In January 2022, Xsolla, announced its collaboration with Paytm Payment Gateway, India's leading payments solutions provider, to bring gaming payments solutions to India. Xsolla's Pay Station platform now includes Paytm's Digital Wallet, Unified Payment Interface (UPI), and online banking payment solutions.

In May 2021, epay, a division of Euronet Worldwide, and famehype have launched a collaboration to better connect consumers, major brands, and influencers in the multibillion-dollar gaming and esports markets.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Payment Model
 3.2 By Type
 3.3 By Device

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Online Micro Transaction Market by Payment Model
 5.1 Online Micro Transaction Market Overview Snapshot and Growth Engine
 5.2 Online Micro Transaction Market Overview
 5.3 Prepay
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Prepay: Grographic Segmentation
 5.4 Post-Pay
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Post-Pay: Grographic Segmentation
 5.5 Pay-As-You-Go
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Pay-As-You-Go: Grographic Segmentation

Chapter 6: Online Micro Transaction Market by Type
 6.1 Online Micro Transaction Market Overview Snapshot and Growth Engine
 6.2 Online Micro Transaction Market Overview
 6.3 Random Chance Purchases
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Random Chance Purchases: Grographic Segmentation
 6.4 In-Game Currencies
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 In-Game Currencies: Grographic Segmentation
 6.5 Expiration
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Expiration: Grographic Segmentation
 6.6 In-Game Items
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size (2016-2028F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 In-Game Items: Grographic Segmentation
 6.7 Others
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size (2016-2028F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Others: Grographic Segmentation

Chapter 7: Online Micro Transaction Market by Device
 7.1 Online Micro Transaction Market Overview Snapshot and Growth Engine
 7.2 Online Micro Transaction Market Overview
 7.3 PC
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2016-2028F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 PC: Grographic Segmentation
 7.4 Gaming Console
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2016-2028F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Gaming Console: Grographic Segmentation
 7.5 Smart Phones
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2016-2028F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Smart Phones: Grographic Segmentation
 7.6 Others
  7.6.1 Introduction and Market Overview
  7.6.2 Historic and Forecasted Market Size (2016-2028F)
  7.6.3 Key Market Trends, Growth Factors and Opportunities
  7.6.4 Others: Grographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Online Micro Transaction Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Ansoff Matrix
  8.1.5 Online Micro Transaction Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Online Micro Transaction Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 ACTIVISION BLIZZARD INC.
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 TENCENT HOLDINGS LTD.
 8.4 NCSOFT
 8.5 RIOT GAMES INC.
 8.6 NEXON CO. LTD.
 8.7 SMILEGATE (CROSSFIRE)
 8.8 WARGAMING.NET
 8.9 NETEASE INC.
 8.10 VALVE CORPORATION
 8.11 OTHER MAJOR PLAYERS

Chapter 9: Global Online Micro Transaction Market Analysis, Insights and Forecast, 2016-2028
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Payment Model
  9.2.1 Prepay
  9.2.2 Post-Pay
  9.2.3 Pay-As-You-Go
 9.3 Historic and Forecasted Market Size By Type
  9.3.1 Random Chance Purchases
  9.3.2 In-Game Currencies
  9.3.3 Expiration
  9.3.4 In-Game Items
  9.3.5 Others
 9.4 Historic and Forecasted Market Size By Device
  9.4.1 PC
  9.4.2 Gaming Console
  9.4.3 Smart Phones
  9.4.4 Others

Chapter 10: North America Online Micro Transaction Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Payment Model
  10.4.1 Prepay
  10.4.2 Post-Pay
  10.4.3 Pay-As-You-Go
 10.5 Historic and Forecasted Market Size By Type
  10.5.1 Random Chance Purchases
  10.5.2 In-Game Currencies
  10.5.3 Expiration
  10.5.4 In-Game Items
  10.5.5 Others
 10.6 Historic and Forecasted Market Size By Device
  10.6.1 PC
  10.6.2 Gaming Console
  10.6.3 Smart Phones
  10.6.4 Others
 10.7 Historic and Forecast Market Size by Country
  10.7.1 U.S.
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Europe Online Micro Transaction Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Payment Model
  11.4.1 Prepay
  11.4.2 Post-Pay
  11.4.3 Pay-As-You-Go
 11.5 Historic and Forecasted Market Size By Type
  11.5.1 Random Chance Purchases
  11.5.2 In-Game Currencies
  11.5.3 Expiration
  11.5.4 In-Game Items
  11.5.5 Others
 11.6 Historic and Forecasted Market Size By Device
  11.6.1 PC
  11.6.2 Gaming Console
  11.6.3 Smart Phones
  11.6.4 Others
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Germany
  11.7.2 U.K.
  11.7.3 France
  11.7.4 Italy
  11.7.5 Russia
  11.7.6 Spain
  11.7.7 Rest of Europe

Chapter 12: Asia-Pacific Online Micro Transaction Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Payment Model
  12.4.1 Prepay
  12.4.2 Post-Pay
  12.4.3 Pay-As-You-Go
 12.5 Historic and Forecasted Market Size By Type
  12.5.1 Random Chance Purchases
  12.5.2 In-Game Currencies
  12.5.3 Expiration
  12.5.4 In-Game Items
  12.5.5 Others
 12.6 Historic and Forecasted Market Size By Device
  12.6.1 PC
  12.6.2 Gaming Console
  12.6.3 Smart Phones
  12.6.4 Others
 12.7 Historic and Forecast Market Size by Country
  12.7.1 China
  12.7.2 India
  12.7.3 Japan
  12.7.4 Singapore
  12.7.5 Australia
  12.7.6 New Zealand
  12.7.7 Rest of APAC

Chapter 13: Middle East & Africa Online Micro Transaction Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Payment Model
  13.4.1 Prepay
  13.4.2 Post-Pay
  13.4.3 Pay-As-You-Go
 13.5 Historic and Forecasted Market Size By Type
  13.5.1 Random Chance Purchases
  13.5.2 In-Game Currencies
  13.5.3 Expiration
  13.5.4 In-Game Items
  13.5.5 Others
 13.6 Historic and Forecasted Market Size By Device
  13.6.1 PC
  13.6.2 Gaming Console
  13.6.3 Smart Phones
  13.6.4 Others
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Turkey
  13.7.2 Saudi Arabia
  13.7.3 Iran
  13.7.4 UAE
  13.7.5 Africa
  13.7.6 Rest of MEA

Chapter 14: South America Online Micro Transaction Market Analysis, Insights and Forecast, 2016-2028
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Payment Model
  14.4.1 Prepay
  14.4.2 Post-Pay
  14.4.3 Pay-As-You-Go
 14.5 Historic and Forecasted Market Size By Type
  14.5.1 Random Chance Purchases
  14.5.2 In-Game Currencies
  14.5.3 Expiration
  14.5.4 In-Game Items
  14.5.5 Others
 14.6 Historic and Forecasted Market Size By Device
  14.6.1 PC
  14.6.2 Gaming Console
  14.6.3 Smart Phones
  14.6.4 Others
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Brazil
  14.7.2 Argentina
  14.7.3 Rest of SA

Chapter 15 Investment Analysis

Chapter 16 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. ONLINE MICRO TRANSACTION MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. ONLINE MICRO TRANSACTION MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. ONLINE MICRO TRANSACTION MARKET COMPETITIVE RIVALRY
TABLE 005. ONLINE MICRO TRANSACTION MARKET THREAT OF NEW ENTRANTS
TABLE 006. ONLINE MICRO TRANSACTION MARKET THREAT OF SUBSTITUTES
TABLE 007. ONLINE MICRO TRANSACTION MARKET BY PAYMENT MODEL
TABLE 008. PREPAY MARKET OVERVIEW (2016-2028)
TABLE 009. POST-PAY MARKET OVERVIEW (2016-2028)
TABLE 010. PAY-AS-YOU-GO MARKET OVERVIEW (2016-2028)
TABLE 011. ONLINE MICRO TRANSACTION MARKET BY TYPE
TABLE 012. RANDOM CHANCE PURCHASES MARKET OVERVIEW (2016-2028)
TABLE 013. IN-GAME CURRENCIES MARKET OVERVIEW (2016-2028)
TABLE 014. EXPIRATION MARKET OVERVIEW (2016-2028)
TABLE 015. IN-GAME ITEMS MARKET OVERVIEW (2016-2028)
TABLE 016. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 017. ONLINE MICRO TRANSACTION MARKET BY DEVICE
TABLE 018. PC MARKET OVERVIEW (2016-2028)
TABLE 019. GAMING CONSOLE MARKET OVERVIEW (2016-2028)
TABLE 020. SMART PHONES MARKET OVERVIEW (2016-2028)
TABLE 021. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 022. NORTH AMERICA ONLINE MICRO TRANSACTION MARKET, BY PAYMENT MODEL (2016-2028)
TABLE 023. NORTH AMERICA ONLINE MICRO TRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 024. NORTH AMERICA ONLINE MICRO TRANSACTION MARKET, BY DEVICE (2016-2028)
TABLE 025. N ONLINE MICRO TRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 026. EUROPE ONLINE MICRO TRANSACTION MARKET, BY PAYMENT MODEL (2016-2028)
TABLE 027. EUROPE ONLINE MICRO TRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 028. EUROPE ONLINE MICRO TRANSACTION MARKET, BY DEVICE (2016-2028)
TABLE 029. ONLINE MICRO TRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 030. ASIA PACIFIC ONLINE MICRO TRANSACTION MARKET, BY PAYMENT MODEL (2016-2028)
TABLE 031. ASIA PACIFIC ONLINE MICRO TRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 032. ASIA PACIFIC ONLINE MICRO TRANSACTION MARKET, BY DEVICE (2016-2028)
TABLE 033. ONLINE MICRO TRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 034. MIDDLE EAST & AFRICA ONLINE MICRO TRANSACTION MARKET, BY PAYMENT MODEL (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA ONLINE MICRO TRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 036. MIDDLE EAST & AFRICA ONLINE MICRO TRANSACTION MARKET, BY DEVICE (2016-2028)
TABLE 037. ONLINE MICRO TRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 038. SOUTH AMERICA ONLINE MICRO TRANSACTION MARKET, BY PAYMENT MODEL (2016-2028)
TABLE 039. SOUTH AMERICA ONLINE MICRO TRANSACTION MARKET, BY TYPE (2016-2028)
TABLE 040. SOUTH AMERICA ONLINE MICRO TRANSACTION MARKET, BY DEVICE (2016-2028)
TABLE 041. ONLINE MICRO TRANSACTION MARKET, BY COUNTRY (2016-2028)
TABLE 042. ACTIVISION BLIZZARD INC.: SNAPSHOT
TABLE 043. ACTIVISION BLIZZARD INC.: BUSINESS PERFORMANCE
TABLE 044. ACTIVISION BLIZZARD INC.: PRODUCT PORTFOLIO
TABLE 045. ACTIVISION BLIZZARD INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. TENCENT HOLDINGS LTD.: SNAPSHOT
TABLE 046. TENCENT HOLDINGS LTD.: BUSINESS PERFORMANCE
TABLE 047. TENCENT HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 048. TENCENT HOLDINGS LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. NCSOFT: SNAPSHOT
TABLE 049. NCSOFT: BUSINESS PERFORMANCE
TABLE 050. NCSOFT: PRODUCT PORTFOLIO
TABLE 051. NCSOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. RIOT GAMES INC.: SNAPSHOT
TABLE 052. RIOT GAMES INC.: BUSINESS PERFORMANCE
TABLE 053. RIOT GAMES INC.: PRODUCT PORTFOLIO
TABLE 054. RIOT GAMES INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. NEXON CO. LTD.: SNAPSHOT
TABLE 055. NEXON CO. LTD.: BUSINESS PERFORMANCE
TABLE 056. NEXON CO. LTD.: PRODUCT PORTFOLIO
TABLE 057. NEXON CO. LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 057. SMILEGATE (CROSSFIRE): SNAPSHOT
TABLE 058. SMILEGATE (CROSSFIRE): BUSINESS PERFORMANCE
TABLE 059. SMILEGATE (CROSSFIRE): PRODUCT PORTFOLIO
TABLE 060. SMILEGATE (CROSSFIRE): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 060. WARGAMING.NET: SNAPSHOT
TABLE 061. WARGAMING.NET: BUSINESS PERFORMANCE
TABLE 062. WARGAMING.NET: PRODUCT PORTFOLIO
TABLE 063. WARGAMING.NET: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 063. NETEASE INC.: SNAPSHOT
TABLE 064. NETEASE INC.: BUSINESS PERFORMANCE
TABLE 065. NETEASE INC.: PRODUCT PORTFOLIO
TABLE 066. NETEASE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 066. VALVE CORPORATION: SNAPSHOT
TABLE 067. VALVE CORPORATION: BUSINESS PERFORMANCE
TABLE 068. VALVE CORPORATION: PRODUCT PORTFOLIO
TABLE 069. VALVE CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 069. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 070. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 071. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 072. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. ONLINE MICRO TRANSACTION MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. ONLINE MICRO TRANSACTION MARKET OVERVIEW BY PAYMENT MODEL
FIGURE 012. PREPAY MARKET OVERVIEW (2016-2028)
FIGURE 013. POST-PAY MARKET OVERVIEW (2016-2028)
FIGURE 014. PAY-AS-YOU-GO MARKET OVERVIEW (2016-2028)
FIGURE 015. ONLINE MICRO TRANSACTION MARKET OVERVIEW BY TYPE
FIGURE 016. RANDOM CHANCE PURCHASES MARKET OVERVIEW (2016-2028)
FIGURE 017. IN-GAME CURRENCIES MARKET OVERVIEW (2016-2028)
FIGURE 018. EXPIRATION MARKET OVERVIEW (2016-2028)
FIGURE 019. IN-GAME ITEMS MARKET OVERVIEW (2016-2028)
FIGURE 020. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 021. ONLINE MICRO TRANSACTION MARKET OVERVIEW BY DEVICE
FIGURE 022. PC MARKET OVERVIEW (2016-2028)
FIGURE 023. GAMING CONSOLE MARKET OVERVIEW (2016-2028)
FIGURE 024. SMART PHONES MARKET OVERVIEW (2016-2028)
FIGURE 025. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 026. NORTH AMERICA ONLINE MICRO TRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. EUROPE ONLINE MICRO TRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. ASIA PACIFIC ONLINE MICRO TRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. MIDDLE EAST & AFRICA ONLINE MICRO TRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. SOUTH AMERICA ONLINE MICRO TRANSACTION MARKET OVERVIEW BY COUNTRY (2016-2028)