Hair Supplements Market Synopsis

Hair Supplements Market Size is Valued at USD 1.13 Billion in 2023, and is Projected to Reach USD 4.04 Billion by 2032, Growing at a CAGR of 15.22% From 2024-2032.

Due to the growing awareness of hair health among consumers and the increasing prevalence of hair-related issues such as thinning and loss, the hair supplements market has experienced substantial growth. A diverse array of products, including vitamins, minerals, and herbal supplements, characterize the market, aiming to enhance hair strength, growth, and overall wellness. This is a result of a growing preference for natural and organic products, as well as advancements in research and innovative formulations. A surge in social media influence, an expanding middle-class population with disposable income, and a heightened focus on personal grooming are driving the demand for effective hair care solutions. These key factors are driving this growth.

• The hair supplements market has experienced substantial development as a result of the increasing prevalence of hair-related issues and the growing awareness of hair health among consumers. These supplements, often containing vitamins, minerals, and herbal extracts, aim to stimulate hair growth, fortify the body, and enhance overall health.

• The market's primary drivers are the increasing demand for natural and organic products, the rise in aesthetic and cosmetic concerns, and the advancements in supplement formulations. The market has expanded to encompass a diverse array of products that cater to a variety of requirements and preferences as consumers pursue effective solutions for hair thinning, breakage, and loss.

• A competitive landscape distinguishes the hair supplements sector, with a multitude of participants providing a wide range of formulations. This is in accordance with market dynamics. Innovative constituents like biotin, collagen, and botanical extracts, marketed for their potential to stimulate hair growth and mitigate hair loss, represent a significant trend in the market.

• Furthermore, the influence of social media and celebrity and influencer endorsements has further stimulated consumer interest and market growth. We anticipate that the hair supplement market will continue to evolve, with consumer adoption and innovation increasing as research uncovers new benefits and enhances the efficacy of hair supplements.

Hair Supplements Market Trend Analysis

Natural and Organic Ingredients

• Consumers' growing demand for sustainable and clean cosmetic products is driving a significant transition in the hair supplement market towards natural and organic ingredients. Consumers are increasingly interested in supplements that are effective and consistent with their principles of environmental responsibility and health, as they become more aware of the potential adverse effects of synthetic additives.

• Brands are responding by creating products that incorporate botanical extracts, essential oils, and other natural components known for their beneficial effects on hair health. The cosmetics and personal care industry is increasingly embracing transparency and authenticity, which is a reflection of a broader trend toward holistic wellness.

Focus on Multi-functional Product

• The hair supplements market is shifting its emphasis toward multifunctional products in response to the increasing demand for comprehensive health solutions among consumers. These innovative supplements frequently integrate hair health benefits with other wellness benefits, including improved cuticles, enhanced skin vitality, or overall immune support. This trend is indicative of a trend toward products that provide consumers with a combination of benefits, thereby satisfying their desire for value and efficiency.

• In addition to promoting overall health, brands are employing sophisticated formulations and natural ingredients to address a variety of issues, including premature graying and hair loss. This method not only improves market appeal but also corresponds with the increasing demand for personalized nutrition and holistic health.

Hair Supplements Market Segment Analysis:

Hair Supplements Market Segmented on the basis of By Type, By Form, and By Sales Channel.

By Type, Single Ingredient segment is expected to dominate the market during the forecast period

• According to the type of ingredients used, we can segment the hair supplements market into two primary categories: single-ingredient and multi-ingredient supplements. Single-ingredient hair supplements focus on providing a single primary active component, like biotin, keratin, or vitamins B12 or D, known for their unique benefits in enhancing hair health. Consumers often choose these supplements as specific solutions for hair growth or vitality, based on their individual needs and deficiencies.

• Conversely, multi-ingredient hair supplements integrate a variety of nutrients, including vitamins, minerals, botanicals, and other substances, to provide a comprehensive hair care regimen. Designed to simultaneously address various aspects of hair health, these products frequently incorporate botanicals like saw palmetto or horsetail extract, along with constituents like folic acid, zinc, and collagen. The multi-ingredient approach is a popular choice among consumers who are seeking a comprehensive solution to address common hair concerns, such as thinning or brittleness, and to support overall hair vitality.

By Sales Channel, Hypermarkets/Supermarkets segment held the largest share in 2024

• The hair supplements market is experiencing rapid growth across a variety of sales channels, each contributing to the sector's expansion in a unique way. Supermarkets and hypermarkets remain substantial participants in this sector, providing a diverse selection of hair supplement products that are accessible to the general public. Many customers who are interested in purchasing hair supplements as part of their regular shopping regimen prefer them due to their convenience and extensive reach.

• In contrast, specialty stores offer a more focused selection, frequently featuring premium or niche hair supplements that address specific hair concerns or ingredients. This appeals to consumers who are more knowledgeable about their health and cosmetic requirements.

• In contrast, pharmaceutical stores and drugstores concentrate on providing hair supplements that frequently have a therapeutic component, including formulations that are recommended by healthcare professionals. This channel particularly attracts those seeking supplements with a medical or scientific foundation. Online retail has experienced significant growth due to its convenience and capacity to compare a wide variety of products and consumer reviews.

• This channel is becoming an increasingly popular choice for purchasing hair supplements because of its ability to offer a broader reach and frequently more favorable deals. The combination of these sales channels reflects the market's adaptability to evolving purchasing habits and the diverse consumer preferences.

Hair Supplements Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• During the forecast period, we anticipate that Asia Pacific will dominate the hair supplements market. The region's rapid economic growth, rising disposable incomes, and growing awareness of personal health and attractiveness are driving the demand for hair supplements.

• Furthermore, the market is experiencing further growth as a result of the increasing prevalence of hair-related issues, including premature graying and thinning, as well as a greater emphasis on natural and organic products. The presence of major players and the development of specifically designed supplement formulations in Asia Pacific also influence the market's expansion.

• Additionally, the growing consumer interest in preventative care and holistic health approaches is bolstering the market for hair supplements. These products are becoming more accessible to a broader audience as a result of the increase in online retail channels and e-commerce platforms throughout the region.

• As lifestyle changes and urbanization continue to influence consumer behavior, we anticipate significant growth in the hair supplements market in Asia Pacific, cementing the region's status as a significant participant in the global market.

Active Key Players in the Hair Supplements Market

• Brock Beauty Inc. ( United States)
• Church & Dwight Co. Inc. (Viviscal Ltd.) (United States)
• Codeage LLC  (United States)
• Country Life, LLC.  (United States)
• Emmbros Overseas Lifestyle Pvt Ltd (Musclexp) (India)
• GNC Holdings, LLC (United States)
• Hum Nutrition Inc.  (United States)
• Invite Health  (United States)
• Klaire Labs (United States)
• Life Extension Foundation Buyers Club, Inc. (United States)
• New Nordic Ltd (Sweden)
• Nutraceutical Wellness Inc.  (United States)
• Nutrawise Health & Beauty Corporation (Youtheory) (United States)
• Olly, Pbc (Unilever) (United States)
• Ouai Hair Care (United States)
• Philip Kingsley Products Ltd. (United Kingdom)
• Power Gummies (India)
• Simone Thomas Wellness Ltd. (United Kingdom)
• Viva Naturals Inc. (Canada)
• Others

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Hair Supplements Market by Type
 4.1 Hair Supplements Market Snapshot and Growth Engine
 4.2 Hair Supplements Market Overview
 4.3 Ground-Mounted Noise Barrier
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Ground-Mounted Noise Barrier: Geographic Segmentation Analysis
 4.4 Structure-Mounted Noise Barrier
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Structure-Mounted Noise Barrier: Geographic Segmentation Analysis

Chapter 5: Hair Supplements Market by Application
 5.1 Hair Supplements Market Snapshot and Growth Engine
 5.2 Hair Supplements Market Overview
 5.3 Construction
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Construction: Geographic Segmentation Analysis
 5.4 Transportation
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Transportation: Geographic Segmentation Analysis
 5.5 Industrial Sections
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Industrial Sections: Geographic Segmentation Analysis
 5.6 Airport
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Airport: Geographic Segmentation Analysis
 5.7 Others
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Others: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Hair Supplements Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 BROCK BEAUTY INC (UNITED STATES)
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 CHURCH & DWIGHT CO INC (VIVISCAL LTD) (UNITED STATES)
 6.4 CODEAGE LLC (UNITED STATES)
 6.5 COUNTRY LIFE LLC (UNITED STATES)
 6.6 EMMBROS OVERSEAS LIFESTYLE PVT LTD (MUSCLEXP) (INDIA)
 6.7 GNC HOLDINGS LLC (UNITED STATES)
 6.8 HUM NUTRITION INC (UNITED STATES)
 6.9 INVITE HEALTH (UNITED STATES)
 6.10 KLAIRE LABS (UNITED STATES)
 6.11 LIFE EXTENSION FOUNDATION BUYERS CLUB INC (UNITED STATES)
 6.12 NEW NORDIC LTD (SWEDEN)
 6.13 NUTRACEUTICAL WELLNESS INC (UNITED STATES)
 6.14 NUTRAWISE HEALTH & BEAUTY CORPORATION (YOUTHEORY) (UNITED STATES)
 6.15 OLLY PBC (UNILEVER) (UNITED STATES)
 6.16 OUAI HAIR CARE (UNITED STATES)
 6.17 PHILIP KINGSLEY PRODUCTS LTD (UNITED KINGDOM)
 6.18 POWER GUMMIES (INDIA)
 6.19 SIMONE THOMAS WELLNESS LTD (UNITED KINGDOM)
 6.20 VIVA NATURALS INC (CANADA)
 6.21 OTHERS

Chapter 7: Global Hair Supplements Market By Region
 7.1 Overview
 7.2. North America Hair Supplements Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Type
   7.2.4.1 Ground-Mounted Noise Barrier
   7.2.4.2 Structure-Mounted Noise Barrier
  7.2.5 Historic and Forecasted Market Size By Application
   7.2.5.1 Construction
   7.2.5.2 Transportation
   7.2.5.3 Industrial Sections
   7.2.5.4 Airport
   7.2.5.5 Others
  7.2.6 Historic and Forecast Market Size by Country
   7.2.6.1 US
   7.2.6.2 Canada
   7.2.6.3 Mexico
 7.3. Eastern Europe Hair Supplements Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Type
   7.3.4.1 Ground-Mounted Noise Barrier
   7.3.4.2 Structure-Mounted Noise Barrier
  7.3.5 Historic and Forecasted Market Size By Application
   7.3.5.1 Construction
   7.3.5.2 Transportation
   7.3.5.3 Industrial Sections
   7.3.5.4 Airport
   7.3.5.5 Others
  7.3.6 Historic and Forecast Market Size by Country
   7.3.6.1 Bulgaria
   7.3.6.2 The Czech Republic
   7.3.6.3 Hungary
   7.3.6.4 Poland
   7.3.6.5 Romania
   7.3.6.6 Rest of Eastern Europe
 7.4. Western Europe Hair Supplements Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Type
   7.4.4.1 Ground-Mounted Noise Barrier
   7.4.4.2 Structure-Mounted Noise Barrier
  7.4.5 Historic and Forecasted Market Size By Application
   7.4.5.1 Construction
   7.4.5.2 Transportation
   7.4.5.3 Industrial Sections
   7.4.5.4 Airport
   7.4.5.5 Others
  7.4.6 Historic and Forecast Market Size by Country
   7.4.6.1 Germany
   7.4.6.2 UK
   7.4.6.3 France
   7.4.6.4 Netherlands
   7.4.6.5 Italy
   7.4.6.6 Russia
   7.4.6.7 Spain
   7.4.6.8 Rest of Western Europe
 7.5. Asia Pacific Hair Supplements Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Type
   7.5.4.1 Ground-Mounted Noise Barrier
   7.5.4.2 Structure-Mounted Noise Barrier
  7.5.5 Historic and Forecasted Market Size By Application
   7.5.5.1 Construction
   7.5.5.2 Transportation
   7.5.5.3 Industrial Sections
   7.5.5.4 Airport
   7.5.5.5 Others
  7.5.6 Historic and Forecast Market Size by Country
   7.5.6.1 China
   7.5.6.2 India
   7.5.6.3 Japan
   7.5.6.4 South Korea
   7.5.6.5 Malaysia
   7.5.6.6 Thailand
   7.5.6.7 Vietnam
   7.5.6.8 The Philippines
   7.5.6.9 Australia
   7.5.6.10 New Zealand
   7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Hair Supplements Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Type
   7.6.4.1 Ground-Mounted Noise Barrier
   7.6.4.2 Structure-Mounted Noise Barrier
  7.6.5 Historic and Forecasted Market Size By Application
   7.6.5.1 Construction
   7.6.5.2 Transportation
   7.6.5.3 Industrial Sections
   7.6.5.4 Airport
   7.6.5.5 Others
  7.6.6 Historic and Forecast Market Size by Country
   7.6.6.1 Turkey
   7.6.6.2 Bahrain
   7.6.6.3 Kuwait
   7.6.6.4 Saudi Arabia
   7.6.6.5 Qatar
   7.6.6.6 UAE
   7.6.6.7 Israel
   7.6.6.8 South Africa
 7.7. South America Hair Supplements Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Type
   7.7.4.1 Ground-Mounted Noise Barrier
   7.7.4.2 Structure-Mounted Noise Barrier
  7.7.5 Historic and Forecasted Market Size By Application
   7.7.5.1 Construction
   7.7.5.2 Transportation
   7.7.5.3 Industrial Sections
   7.7.5.4 Airport
   7.7.5.5 Others
  7.7.6 Historic and Forecast Market Size by Country
   7.7.6.1 Brazil
   7.7.6.2 Argentina
   7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research