Growlers Market Synopsis

Growlers Market Size is Valued at USD 567.21 Million in 2023, and is Projected to Reach USD 720.90 Million by 2032, Growing at a CAGR of 2.70% From 2024-2032.

The term ‘growlers market’ is used to describe the industry segment that deals with the manufacturing, distribution, and sale of growlers which are refillable containers commonly used for transporting draft beer. These containers are familiar to craft beer lovers and breweries due to their environmentally friendly and economic benefits of the resealable and portable container for taking beer directly from the tap. The market is comprised of numerous types of growlers, such as glass, stainless steel, and ceramics, with different sizes and designs fitting individual consumers’ needs and wants.

• The market for growlers, especially the beverage industry, has expanded greatly over the recent past. Containers that are used to carry draft beer or any other drink in a reusable manner are called growlers and they are usually manufactured from either glass, ceramic or stainless steel. This has been made possible by the recent growth in the craft beer market and the ongoing shift in consumer behavior in which more people are opting to buy beer directly from breweries or from taprooms.
• There is also increased concern with specialty and local brewed beers, which has been a significant driver for this market. Growlers are also useful to craft breweries as a means of providing their customers with unique and rare beers that cannot be obtained in a store. Furthermore, the environmental impacts of using growlers for consumption has also boosted the usage of growlers since they are a better conservation strategy as compared to using single-use packaging like cans and bottles. Therefore, a large number of breweries and bars have established growler fill-up stations, which has helped to expand this market significantly.

Growlers Market Trend Analysis

Brewing Change, How Growlers are Reshaping the Beverage Industry

• The market for growlers, especially the beverage industry, has expanded greatly over the recent past. Containers that are used to carry draft beer or any other drink in a reusable manner are called growlers and they are usually manufactured from either glass, ceramic or stainless steel. This has been made possible by the recent growth in the craft beer market and the ongoing shift in consumer behavior in which more people are opting to buy beer directly from breweries or from taprooms.
• There is also increased concern with specialty and local brewed beers, which has been a significant driver for this market. Growlers are also useful to craft breweries as a means of providing their customers with unique and rare beers that cannot be obtained in a store. Furthermore, the environmental impacts of using growlers for consumption has also boosted the usage of growlers since they are a better conservation strategy as compared to using single-use packaging like cans and bottles. Therefore, a large number of breweries and bars have established growler fill-up stations, which has helped to expand this market significantly.

Sustainable Sips, The Eco-Friendly Appeal of Growlers

• The growlers market is an exciting opportunity for growth and development since it is a relatively young market. These containers, which are commonly utilized for transporting draft beer, have recently gained popularity because of the growth in craft breweries and the shift to eco-friendly packaging. Consumers are becoming more conscious of the impact they have on the environment and as such, there is a shift from using one-way bottles and cans to using growlers.
• In the same way, the market has a great potential for product differentiation and individualization. This is an opportunity that breweries and retailers can harness through offering customized growlers, seasonal graphic designs, and new materials that are relevant to certain segments of the market. The market for growlers has the potential to expand and generate much profits in the next few years if the right marketing strategies are employed and the right products are offered to the market.

Growlers Market Segment Analysis:

Growlers Market Segmented on the basis of type material, Capacity, By Application.

By Material, Plastic segment is expected to dominate the market during the forecast period

• Growlers come in different materials: plastic, glass, metal, and ceramics; each has its own benefits and peculiarities. As earlier mentioned, plastic growlers are lightweight and can be used in outdoor activities and events as well as being transported easily. Canned growlers are common due to the traditional and aesthetic appeal of displaying the beer within, however, they are heavier, and more prone to breakage. Metal growlers, especially those that are stainless, are usually preferred for their rugged construction and long coolness retention of the beer. Ceramic growlers are not as popular as the other types but they are visually distinct and have high heat retention capabilities. The type of material most commonly used depends on such factors as portability, its look and feel, as well as the specific application of the growler.

By Application, Alcoholic segment held the largest share in 2024

• Growlers come in different materials: It is also important to know that ceramics, plastic, glass, and metal each have their strengths and idiosyncrasies. Again as mentioned earlier, plastic growlers are light in nature and thus can be used during outdoor activities and occasions and are easily portable. Canned growlers are popular since they allow the consumer to see the beer inside, and the design of the can offers a more traditional and appealing look, but they are denser and are more fragile. Stainless steel growlers, more particularly, are often chosen for their build and the length of time that the metal keeps the beer cool. Ceramic growlers are less common than the other types but they are easily recognizable and the materials they are made from hold heat very well. The type of material mostly used depends on factors such as, whether it can be carried around easily, how it looks and feels and the type of growler it is to be used for.

Growlers Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• The North American growlers market is slowly but surely on the rise, fueled by the craft beer revolution and tendencies for consumers to buy beer fresh from breweries and taprooms. The market is dominated by the United States where the overall sales of the product is a fairly large percentage of the entire global market. The market offers a large selection of growlers with the choice of stainless steel, glass, and ceramic for clients.
• Growlers are now becoming popular in craft breweries as a tool for branding and retaining consumers. Furthermore, the portability and environmentally friendly approach of growlers is another factor that is boosting the market. The market is saturated meaning that the main players are engaged in a battle for market share through introducing new products and branding. In conclusion, based on the factors such as the increased production of craft beer and consumer preference for eco-friendly packaging, the North American growlers market is anticipated to grow steadily in the future.

Active Key Players in the Growlers Market

• Alpha Packaging (United States)
• Ardagh Group S.A. (Luxembourg)
• Berlin Packaging LLC (United States)
• Boelter Companies, Inc (United States)
• Drink Tanks Corporation (United States)
• Global Glass Solutions (Australia)
• GrowlerWerks, Inc. (United States)
• Klean Kanteen, Inc. (United States)
• MJS Packaging Inc (United States)
• Novio Packaging B.V. (Netherlands)
• Orange Vessel Co. (United States)
• Portland Growlers Company (United States)
• Saxco International, LLC (United States)
• William Croxsons & Sons Limited (United Kingdom)
• Zenan Glass (Canada)
• Others

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Growlers Market by Material Type
 4.1 Growlers Market Snapshot and Growth Engine
 4.2 Growlers Market Overview
 4.3 Plastic
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Plastic: Geographic Segmentation Analysis
 4.4 Glass
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Glass: Geographic Segmentation Analysis
 4.5 Metal
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Metal: Geographic Segmentation Analysis
 4.6 Ceramic
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Ceramic: Geographic Segmentation Analysis

Chapter 5: Growlers Market by Capacity
 5.1 Growlers Market Snapshot and Growth Engine
 5.2 Growlers Market Overview
 5.3 32 OZ
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 32 OZ: Geographic Segmentation Analysis
 5.4 64 Oz
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 64 Oz: Geographic Segmentation Analysis
 5.5 128 Oz
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 128 Oz: Geographic Segmentation Analysis

Chapter 6: Growlers Market by Application
 6.1 Growlers Market Snapshot and Growth Engine
 6.2 Growlers Market Overview
 6.3 Non-Alcoholic&Alcoholic
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Non-Alcoholic&Alcoholic: Geographic Segmentation Analysis

Chapter 7: Growlers Market by Sale channel
 7.1 Growlers Market Snapshot and Growth Engine
 7.2 Growlers Market Overview
 7.3 Offline&Online
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Offline&Online: Geographic Segmentation Analysis

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Benchmarking
  8.1.2 Growlers Market Share by Manufacturer (2023)
  8.1.3 Industry BCG Matrix
  8.1.4 Heat Map Analysis
  8.1.5 Mergers and Acquisitions
  
 8.2 ARDAGH GROUP SA(LUXEMBOURG)
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Role of the Company in the Market
  8.2.5 Sustainability and Social Responsibility
  8.2.6 Operating Business Segments
  8.2.7 Product Portfolio
  8.2.8 Business Performance
  8.2.9 Key Strategic Moves and Recent Developments
  8.2.10 SWOT Analysis
 8.3 ALPHA PACKAGING(UNITED STATES)
 8.4 WILLIAM CROXSONS & SONS LIMITED(UNITED KINGDOM)
 8.5 GROWLERWERKS
 8.6 INC(UNITED STATES)
 8.7 GLOBAL GLASS SOLUTIONS (AUSTRALIA)
 8.8 ORANGE VESSEL CO(UNITED STATES)
 8.9 BERLIN PACKAGING LLC(UNITED STATES)
 8.10 BOELTER COMPANIES
 8.11 INC(UNITED STATES)
 8.12 DRINK TANKS CORPORATION(UNITED STATES)
 8.13 ZENAN GLASS (CANADA)
 8.14 NOVIO PACKAGING BVNETHERLANDS)
 8.15 MJS PACKAGING INC (UNITED STATES)
 8.16 AXCO INTERNATIONAL
 8.17 LLC (UNITED STATES)
 8.18 KLEAN KANTEEN
 8.19 INC(UNITED STATES)
 8.20 HYDRO FLASK (UNITED STATES)
 8.21 PORTLAND GROWLERS COMPANY(UNITED STATES)
 8.22 OTHER ACTIVE PLAYERS

Chapter 9: Global Growlers Market By Region
 9.1 Overview
 9.2. North America Growlers Market
  9.2.1 Key Market Trends, Growth Factors and Opportunities
  9.2.2 Top Key Companies
  9.2.3 Historic and Forecasted Market Size by Segments
  9.2.4 Historic and Forecasted Market Size By Material Type
   9.2.4.1 Plastic
   9.2.4.2 Glass
   9.2.4.3 Metal
   9.2.4.4 Ceramic
  9.2.5 Historic and Forecasted Market Size By Capacity
   9.2.5.1 32 OZ
   9.2.5.2 64 Oz
   9.2.5.3 128 Oz
  9.2.6 Historic and Forecasted Market Size By Application
   9.2.6.1 Non-Alcoholic&Alcoholic
  9.2.7 Historic and Forecasted Market Size By Sale channel
   9.2.7.1 Offline&Online
  9.2.8 Historic and Forecast Market Size by Country
   9.2.8.1 US
   9.2.8.2 Canada
   9.2.8.3 Mexico
 9.3. Eastern Europe Growlers Market
  9.3.1 Key Market Trends, Growth Factors and Opportunities
  9.3.2 Top Key Companies
  9.3.3 Historic and Forecasted Market Size by Segments
  9.3.4 Historic and Forecasted Market Size By Material Type
   9.3.4.1 Plastic
   9.3.4.2 Glass
   9.3.4.3 Metal
   9.3.4.4 Ceramic
  9.3.5 Historic and Forecasted Market Size By Capacity
   9.3.5.1 32 OZ
   9.3.5.2 64 Oz
   9.3.5.3 128 Oz
  9.3.6 Historic and Forecasted Market Size By Application
   9.3.6.1 Non-Alcoholic&Alcoholic
  9.3.7 Historic and Forecasted Market Size By Sale channel
   9.3.7.1 Offline&Online
  9.3.8 Historic and Forecast Market Size by Country
   9.3.8.1 Bulgaria
   9.3.8.2 The Czech Republic
   9.3.8.3 Hungary
   9.3.8.4 Poland
   9.3.8.5 Romania
   9.3.8.6 Rest of Eastern Europe
 9.4. Western Europe Growlers Market
  9.4.1 Key Market Trends, Growth Factors and Opportunities
  9.4.2 Top Key Companies
  9.4.3 Historic and Forecasted Market Size by Segments
  9.4.4 Historic and Forecasted Market Size By Material Type
   9.4.4.1 Plastic
   9.4.4.2 Glass
   9.4.4.3 Metal
   9.4.4.4 Ceramic
  9.4.5 Historic and Forecasted Market Size By Capacity
   9.4.5.1 32 OZ
   9.4.5.2 64 Oz
   9.4.5.3 128 Oz
  9.4.6 Historic and Forecasted Market Size By Application
   9.4.6.1 Non-Alcoholic&Alcoholic
  9.4.7 Historic and Forecasted Market Size By Sale channel
   9.4.7.1 Offline&Online
  9.4.8 Historic and Forecast Market Size by Country
   9.4.8.1 Germany
   9.4.8.2 UK
   9.4.8.3 France
   9.4.8.4 Netherlands
   9.4.8.5 Italy
   9.4.8.6 Russia
   9.4.8.7 Spain
   9.4.8.8 Rest of Western Europe
 9.5. Asia Pacific Growlers Market
  9.5.1 Key Market Trends, Growth Factors and Opportunities
  9.5.2 Top Key Companies
  9.5.3 Historic and Forecasted Market Size by Segments
  9.5.4 Historic and Forecasted Market Size By Material Type
   9.5.4.1 Plastic
   9.5.4.2 Glass
   9.5.4.3 Metal
   9.5.4.4 Ceramic
  9.5.5 Historic and Forecasted Market Size By Capacity
   9.5.5.1 32 OZ
   9.5.5.2 64 Oz
   9.5.5.3 128 Oz
  9.5.6 Historic and Forecasted Market Size By Application
   9.5.6.1 Non-Alcoholic&Alcoholic
  9.5.7 Historic and Forecasted Market Size By Sale channel
   9.5.7.1 Offline&Online
  9.5.8 Historic and Forecast Market Size by Country
   9.5.8.1 China
   9.5.8.2 India
   9.5.8.3 Japan
   9.5.8.4 South Korea
   9.5.8.5 Malaysia
   9.5.8.6 Thailand
   9.5.8.7 Vietnam
   9.5.8.8 The Philippines
   9.5.8.9 Australia
   9.5.8.10 New Zealand
   9.5.8.11 Rest of APAC
 9.6. Middle East & Africa Growlers Market
  9.6.1 Key Market Trends, Growth Factors and Opportunities
  9.6.2 Top Key Companies
  9.6.3 Historic and Forecasted Market Size by Segments
  9.6.4 Historic and Forecasted Market Size By Material Type
   9.6.4.1 Plastic
   9.6.4.2 Glass
   9.6.4.3 Metal
   9.6.4.4 Ceramic
  9.6.5 Historic and Forecasted Market Size By Capacity
   9.6.5.1 32 OZ
   9.6.5.2 64 Oz
   9.6.5.3 128 Oz
  9.6.6 Historic and Forecasted Market Size By Application
   9.6.6.1 Non-Alcoholic&Alcoholic
  9.6.7 Historic and Forecasted Market Size By Sale channel
   9.6.7.1 Offline&Online
  9.6.8 Historic and Forecast Market Size by Country
   9.6.8.1 Turkey
   9.6.8.2 Bahrain
   9.6.8.3 Kuwait
   9.6.8.4 Saudi Arabia
   9.6.8.5 Qatar
   9.6.8.6 UAE
   9.6.8.7 Israel
   9.6.8.8 South Africa
 9.7. South America Growlers Market
  9.7.1 Key Market Trends, Growth Factors and Opportunities
  9.7.2 Top Key Companies
  9.7.3 Historic and Forecasted Market Size by Segments
  9.7.4 Historic and Forecasted Market Size By Material Type
   9.7.4.1 Plastic
   9.7.4.2 Glass
   9.7.4.3 Metal
   9.7.4.4 Ceramic
  9.7.5 Historic and Forecasted Market Size By Capacity
   9.7.5.1 32 OZ
   9.7.5.2 64 Oz
   9.7.5.3 128 Oz
  9.7.6 Historic and Forecasted Market Size By Application
   9.7.6.1 Non-Alcoholic&Alcoholic
  9.7.7 Historic and Forecasted Market Size By Sale channel
   9.7.7.1 Offline&Online
  9.7.8 Historic and Forecast Market Size by Country
   9.7.8.1 Brazil
   9.7.8.2 Argentina
   9.7.8.3 Rest of SA

Chapter 10 Analyst Viewpoint and Conclusion
10.1 Recommendations and Concluding Analysis
10.2 Potential Market Strategies

Chapter 11 Research Methodology
11.1 Research Process
11.2 Primary Research
11.3 Secondary Research