Global Food Nanotechnology Market Overview

The Food Nanotechnology Market size was valued at USD 23.26 Billion in 2023 and is projected to reach USD 53.08 Billion by 2032, growing at a CAGR of 9.6% from 2024 to 2032.

Nanotechnology is the science and technology that are used in the food industry to detect bacteria in packaging or produce stronger flavors and color quality, and safety by increasing the barrier properties. Food nanotechnology was introduced by Pasteur and it started from the Pasteurization process to kill the spoilage bacteria (1000 nm), which made the first move to improving food processing and enhancing the quality of food. This food nanotechnology assists human health through a novel and advanced perspective. Nanotechnology is also used in the food and agriculture industries to protect the plant, monitor the plant growth, eliminate the plant and animal diseases, enhance the global food production, improve the food quality, and reduce waste for sustainable intensification. For instance, according to the UN's Food and Agriculture Organization every year, more than 1.3 billion metric tonnes of consumable food are wasted because of poor post-harvest procedures, storage, and transportation facilities via the supply chain. Thus, nanotechnology is used for reducing waste which propels the growth of the market within the projected timeframe.

Market Dynamics And Factors For Food Nanotechnology Market

Drivers:

Rising the Adoption of Food Nanotechnology in Nutraceuticals

The rising demand for nutraceutical products is because of the increase in the precedence for a healthy lifestyle. The nutraceuticals segment contains dietary supplements, food additives such as vitamins, and natural coloring agents. Consumers are more aware of the food quality, and their health benefits. The active compound or ingredients of nutritional supplements are protected from the high temperature at the time of processing by using nanocapsules and preserve the nutritional properties of the supplements. Food nanotechnology enhances the efficiency, and effectiveness of delivery of nutraceuticals by improving the solubility, and bioavailability, and facilitating controlled release. These beneficial applications support the growth of the food nanotechnology market in the analysis period.

Increased Awareness About Health Among the People

People across the world have become more aware of health and health-related problems. Thus, increasing the demand for clean label products and rising the adoption of new food processing techniques in the food and beverage industry and other food industries to maintain and enhance the quality of products. People have a preference to buy packaged food which helps to increase the demand for nanotechnology used in food packaging which helps to increase the market of food nanotechnology in the forecast period.

Restraints:

The Dearth of Skilled Laboratory Professionals

The specific analysis and evaluation of results are the crucial part of the experiments including nanotechnology. Thus, well-trained and skilled personnel are required to perform nanotechnology experiments. In the developing countries of APAC, Africa, and South America, lack of trained people in   nanotechnology experiments. Peoples are more aware of the benefits of food nanotechnology. So, they want an accurate analysis of nanotechnology but a dearth of the skilled person, and industries can’t perform accurate analysis which hampering the growth of the market in the forecast year.

Opportunity:

Rising the Utilization of New Nanotechnological Tools.

Rising the research and development of nanotechnology tools to grow new varieties of plants, and improve the productivity of plants is a lucrative opportunity for the market of food nanotechnology in the forecasted period.  The fast-growing global population across the world leads to a growing demand for food. This demand is encountered by rising agricultural production. Nanotechnology offers several benefits to the agricultural food industry such as it helps for improving the quality, and safety, and increasing production. Thus, researchers in developed countries are engaged in the development of nanotechnology to increase the production of food. This is a gainful opportunity for the growth of the market of food nanotechnology in the projected timeframe.

Segmentation Analysis Of Food Nanotechnology Market

By type, the nanomaterials segment is projected to maximum market share in the food nanotechnology over the forecast period.  The use of nanomaterials in food processing enhances the mechanical strength and provides better protection, and durability of packaging materials. It is used as a food additive, carriers for smart nutrient delivery, anti-caking agents, antibacterial agents, and fillers. Nanomaterials contain nanosilver, nano-titanium dioxide, nano-magnesium oxide, nano-copper oxide, and carbon nanotubes. These nanomaterials are added to food packaging to keep the food fresh and reduce food waste. Thus, rising the demand for nanomaterials in food processing which support the growth of the food nanotechnology market over the forecasted year.

By application, the food packaging segment is anticipated to hold the maximum share in the food nanotechnology market throughout the forecast year. Nanotechnology is used in food packaging to improve mechanical strength, reduce weight, increase heat resistance, and also improve barrier properties of food package materials from oxygen, carbon dioxide, ultraviolet radiation, moisture, and volatiles. Additionally, nanotechnology in food increases food longevity and provides food safety. Nanotechnology contains a host of sensors that detect the contaminants, gasses, or microbes in packaged food. Thus, rising the demand in the various segment such as meat, fruits, vegetables, and in the food and beverages industry for packaging based on nanotechnology. These factors drive the growth of the market in the forecast period.

Regional Analysis Of Food Nanotechnology Market

The Asia Pacific is projected to largest market share growth in food nanotechnology during the forecast period. The growing population leads to an increase in the demand for food. This, increase the industrialization in this region including food industries. The growing urbanization of this region, and rising awareness about the healthier and safer nutritious food. These factors support the market growth. In the Asia Pacific region, China and Singapore have the highest market share in food nanotechnology. The presence of the largest consumer of packaged food in this region. Thus, this region is projected to faster-growing market for food nanotechnology as compared to Europe, South America, the Middle East, and Africa in the forecast year.

North America is the second-largest market share in food nanotechnology. The peoples in this region prefer packaged fresh food accounting for increasing the market. In this region, the US is dominating country in the food technology market. Rising the food industries, and increasing the research and development of nanotechnology tools propels the growth of the market. In the addition to this, growing the demand for health-benefiting nutraceutical products and rising industrialization with the adoption of new technology in the food industry also support an increase in the market of food nanotechnology in the projected timeframe.

In Europe significant growth in the food nanotechnology market. The government of European countries sponsored research programs, infrastructure, and institutions to support food products. Thus, rising the industrialization in this region containing food industries. Apart from this grown the awareness among the people about healthier and safer nutritious food and rising the demand for packaged food in this region. These factors support the growth of the market of food nanotechnology in the forecast period.

The Middle East and South Africa have sluggish growth in the food nanotechnology market. The growing research and development of nanotechnology in the Saudi Arabia country in this region support the growth of the food nanotechnology market. Rising the demand for nutritious products and packaged food thus increasing the adoption of nanotechnology in food industries also propels the growth of the market in the forecast year.

Covid-19 Impact Analysis On Food Nanotechnology Market

The covid 19 outbreaks tend to be sustained changes in the market of various sectors. But in a pandemic situation ongoing flow of the supply in the food and agriculture sector. Thus, it helps to reduce the food emergency in lockdown-like critical conditions. The food and agriculture sectors are the most crucial sectors together with health. So, covid 19 has a positive impact on the food nanotechnology market. During the pandemic, no major problems have been seen in the food supply chains, henceforth, it remains unclear in the face of an uncertain future. As a result, each nation has to realize the seriousness of the situation and sometimes should change its measures accordingly. Flexibility should be maintained and monitored in the supply chain so as to face the upcoming challenges wisely. Increasing the investment in advanced technology by the government propels the growth of the market in the forecast year.

Top Key Players Covered In Food Nanotechnology Market

• BASF (Germany)
• Valentis Nanotech (Israel)
• Blue California (US)
• Aquanova(Russia)
• NanoPack(US)
• PEN (US)
• Frutarom Industries (Israel)
• Southwest Research Institute (US) and other major players.

Key Industry Development In The Food Nanotechnology Market

• In January 2024, IURESIN™ Lens Monomer - New Capacity Investment and Sales Launch of Bio-based Lens Monomer.
• In January 2024, kp makes waves with Recycled Coastal Plastics® drive. Kp (Klöckner Pentaplast), a global leader in rigid and flexible packaging and specialty film solutions, is proud of the success of its recycled coastal plastics initiative.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Application

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Food Nanotechnology Market by Type
 5.1 Food Nanotechnology Market Overview Snapshot and Growth Engine
 5.2 Food Nanotechnology Market Overview
 5.3 Nano Materials
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Nano Materials: Grographic Segmentation
 5.4 Nano Tools
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Nano Tools: Grographic Segmentation
 5.5 Nano Devices
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Nano Devices: Grographic Segmentation

Chapter 6: Food Nanotechnology Market by Application
 6.1 Food Nanotechnology Market Overview Snapshot and Growth Engine
 6.2 Food Nanotechnology Market Overview
 6.3 Food Packaging
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Food Packaging: Grographic Segmentation
 6.4 Food Processing
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Food Processing: Grographic Segmentation
 6.5 Food Testing
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Food Testing: Grographic Segmentation

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Positioning
  7.1.2 Food Nanotechnology Sales and Market Share By Players
  7.1.3 Industry BCG Matrix
  7.1.4 Ansoff Matrix
  7.1.5 Food Nanotechnology Industry Concentration Ratio (CR5 and HHI)
  7.1.6 Top 5 Food Nanotechnology Players Market Share
  7.1.7 Mergers and Acquisitions
  7.1.8 Business Strategies By Top Players
 7.2 BASF
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Key Strategic Moves and Recent Developments
  7.2.8 SWOT Analysis
 7.3 VALENTIS NANOTECH
 7.4 BLUE CALIFORNIA
 7.5 AQUANOVA
 7.6 NANOPACK
 7.7 PEN
 7.8 FRUTAROM INDUSTRIES
 7.9 SOUTHWEST RESEARCH INSTITUTE
 7.10 OTHER MAJOR PLAYERS

Chapter 8: Global Food Nanotechnology Market Analysis, Insights and Forecast, 2016-2028
 8.1 Market Overview
 8.2 Historic and Forecasted Market Size By Type
  8.2.1 Nano Materials
  8.2.2 Nano Tools
  8.2.3 Nano Devices
 8.3 Historic and Forecasted Market Size By Application
  8.3.1 Food Packaging
  8.3.2 Food Processing
  8.3.3 Food Testing

Chapter 9: North America Food Nanotechnology Market Analysis, Insights and Forecast, 2016-2028
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By Type
  9.4.1 Nano Materials
  9.4.2 Nano Tools
  9.4.3 Nano Devices
 9.5 Historic and Forecasted Market Size By Application
  9.5.1 Food Packaging
  9.5.2 Food Processing
  9.5.3 Food Testing
 9.6 Historic and Forecast Market Size by Country
  9.6.1 U.S.
  9.6.2 Canada
  9.6.3 Mexico

Chapter 10: Europe Food Nanotechnology Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Nano Materials
  10.4.2 Nano Tools
  10.4.3 Nano Devices
 10.5 Historic and Forecasted Market Size By Application
  10.5.1 Food Packaging
  10.5.2 Food Processing
  10.5.3 Food Testing
 10.6 Historic and Forecast Market Size by Country
  10.6.1 Germany
  10.6.2 U.K.
  10.6.3 France
  10.6.4 Italy
  10.6.5 Russia
  10.6.6 Spain
  10.6.7 Rest of Europe

Chapter 11: Asia-Pacific Food Nanotechnology Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Nano Materials
  11.4.2 Nano Tools
  11.4.3 Nano Devices
 11.5 Historic and Forecasted Market Size By Application
  11.5.1 Food Packaging
  11.5.2 Food Processing
  11.5.3 Food Testing
 11.6 Historic and Forecast Market Size by Country
  11.6.1 China
  11.6.2 India
  11.6.3 Japan
  11.6.4 Singapore
  11.6.5 Australia
  11.6.6 New Zealand
  11.6.7 Rest of APAC

Chapter 12: Middle East & Africa Food Nanotechnology Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Nano Materials
  12.4.2 Nano Tools
  12.4.3 Nano Devices
 12.5 Historic and Forecasted Market Size By Application
  12.5.1 Food Packaging
  12.5.2 Food Processing
  12.5.3 Food Testing
 12.6 Historic and Forecast Market Size by Country
  12.6.1 Turkey
  12.6.2 Saudi Arabia
  12.6.3 Iran
  12.6.4 UAE
  12.6.5 Africa
  12.6.6 Rest of MEA

Chapter 13: South America Food Nanotechnology Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Nano Materials
  13.4.2 Nano Tools
  13.4.3 Nano Devices
 13.5 Historic and Forecasted Market Size By Application
  13.5.1 Food Packaging
  13.5.2 Food Processing
  13.5.3 Food Testing
 13.6 Historic and Forecast Market Size by Country
  13.6.1 Brazil
  13.6.2 Argentina
  13.6.3 Rest of SA

Chapter 14 Investment Analysis

Chapter 15 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. FOOD NANOTECHNOLOGY MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. FOOD NANOTECHNOLOGY MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. FOOD NANOTECHNOLOGY MARKET COMPETITIVE RIVALRY
TABLE 005. FOOD NANOTECHNOLOGY MARKET THREAT OF NEW ENTRANTS
TABLE 006. FOOD NANOTECHNOLOGY MARKET THREAT OF SUBSTITUTES
TABLE 007. FOOD NANOTECHNOLOGY MARKET BY TYPE
TABLE 008. NANO MATERIALS MARKET OVERVIEW (2016-2028)
TABLE 009. NANO TOOLS MARKET OVERVIEW (2016-2028)
TABLE 010. NANO DEVICES MARKET OVERVIEW (2016-2028)
TABLE 011. FOOD NANOTECHNOLOGY MARKET BY APPLICATION
TABLE 012. FOOD PACKAGING MARKET OVERVIEW (2016-2028)
TABLE 013. FOOD PROCESSING MARKET OVERVIEW (2016-2028)
TABLE 014. FOOD TESTING MARKET OVERVIEW (2016-2028)
TABLE 015. NORTH AMERICA FOOD NANOTECHNOLOGY MARKET, BY TYPE (2016-2028)
TABLE 016. NORTH AMERICA FOOD NANOTECHNOLOGY MARKET, BY APPLICATION (2016-2028)
TABLE 017. N FOOD NANOTECHNOLOGY MARKET, BY COUNTRY (2016-2028)
TABLE 018. EUROPE FOOD NANOTECHNOLOGY MARKET, BY TYPE (2016-2028)
TABLE 019. EUROPE FOOD NANOTECHNOLOGY MARKET, BY APPLICATION (2016-2028)
TABLE 020. FOOD NANOTECHNOLOGY MARKET, BY COUNTRY (2016-2028)
TABLE 021. ASIA PACIFIC FOOD NANOTECHNOLOGY MARKET, BY TYPE (2016-2028)
TABLE 022. ASIA PACIFIC FOOD NANOTECHNOLOGY MARKET, BY APPLICATION (2016-2028)
TABLE 023. FOOD NANOTECHNOLOGY MARKET, BY COUNTRY (2016-2028)
TABLE 024. MIDDLE EAST & AFRICA FOOD NANOTECHNOLOGY MARKET, BY TYPE (2016-2028)
TABLE 025. MIDDLE EAST & AFRICA FOOD NANOTECHNOLOGY MARKET, BY APPLICATION (2016-2028)
TABLE 026. FOOD NANOTECHNOLOGY MARKET, BY COUNTRY (2016-2028)
TABLE 027. SOUTH AMERICA FOOD NANOTECHNOLOGY MARKET, BY TYPE (2016-2028)
TABLE 028. SOUTH AMERICA FOOD NANOTECHNOLOGY MARKET, BY APPLICATION (2016-2028)
TABLE 029. FOOD NANOTECHNOLOGY MARKET, BY COUNTRY (2016-2028)
TABLE 030. BASF: SNAPSHOT
TABLE 031. BASF: BUSINESS PERFORMANCE
TABLE 032. BASF: PRODUCT PORTFOLIO
TABLE 033. BASF: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 033. VALENTIS NANOTECH: SNAPSHOT
TABLE 034. VALENTIS NANOTECH: BUSINESS PERFORMANCE
TABLE 035. VALENTIS NANOTECH: PRODUCT PORTFOLIO
TABLE 036. VALENTIS NANOTECH: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 036. BLUE CALIFORNIA: SNAPSHOT
TABLE 037. BLUE CALIFORNIA: BUSINESS PERFORMANCE
TABLE 038. BLUE CALIFORNIA: PRODUCT PORTFOLIO
TABLE 039. BLUE CALIFORNIA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 039. AQUANOVA: SNAPSHOT
TABLE 040. AQUANOVA: BUSINESS PERFORMANCE
TABLE 041. AQUANOVA: PRODUCT PORTFOLIO
TABLE 042. AQUANOVA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 042. NANOPACK: SNAPSHOT
TABLE 043. NANOPACK: BUSINESS PERFORMANCE
TABLE 044. NANOPACK: PRODUCT PORTFOLIO
TABLE 045. NANOPACK: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 045. PEN: SNAPSHOT
TABLE 046. PEN: BUSINESS PERFORMANCE
TABLE 047. PEN: PRODUCT PORTFOLIO
TABLE 048. PEN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 048. FRUTAROM INDUSTRIES: SNAPSHOT
TABLE 049. FRUTAROM INDUSTRIES: BUSINESS PERFORMANCE
TABLE 050. FRUTAROM INDUSTRIES: PRODUCT PORTFOLIO
TABLE 051. FRUTAROM INDUSTRIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 051. SOUTHWEST RESEARCH INSTITUTE: SNAPSHOT
TABLE 052. SOUTHWEST RESEARCH INSTITUTE: BUSINESS PERFORMANCE
TABLE 053. SOUTHWEST RESEARCH INSTITUTE: PRODUCT PORTFOLIO
TABLE 054. SOUTHWEST RESEARCH INSTITUTE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 054. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 055. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 056. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 057. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. FOOD NANOTECHNOLOGY MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. FOOD NANOTECHNOLOGY MARKET OVERVIEW BY TYPE
FIGURE 012. NANO MATERIALS MARKET OVERVIEW (2016-2028)
FIGURE 013. NANO TOOLS MARKET OVERVIEW (2016-2028)
FIGURE 014. NANO DEVICES MARKET OVERVIEW (2016-2028)
FIGURE 015. FOOD NANOTECHNOLOGY MARKET OVERVIEW BY APPLICATION
FIGURE 016. FOOD PACKAGING MARKET OVERVIEW (2016-2028)
FIGURE 017. FOOD PROCESSING MARKET OVERVIEW (2016-2028)
FIGURE 018. FOOD TESTING MARKET OVERVIEW (2016-2028)
FIGURE 019. NORTH AMERICA FOOD NANOTECHNOLOGY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. EUROPE FOOD NANOTECHNOLOGY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. ASIA PACIFIC FOOD NANOTECHNOLOGY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. MIDDLE EAST & AFRICA FOOD NANOTECHNOLOGY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 023. SOUTH AMERICA FOOD NANOTECHNOLOGY MARKET OVERVIEW BY COUNTRY (2016-2028)