Energy Bar Market - Size, Share & Outlook Growth Analysis

Energy Bar Market Overview

The Global Energy Bar market was valued at USD 3.16 billion in 2023 and is expected to reach USD 4.25 billion by the year 2032, at a CAGR of 3.34% over the analysis period 2024-2032.

Consumer demand for suitable and healthy ready-to-eat snack options has by far been the primary assign for the sales of energy bars worldwide. Additionally, owing to its small packaging and high energy content, it is an ideal solution for adults who need instant results. It also holds proteins and other nutrients, and micronutrients required daily, therefore, packing a balanced diet in a small quantity. Consumers are highly aware of their food content, quantity, and the number of times they eat. This has led them to focus more on their diet content, eat smaller portions, and increase the frequency of their meals. To fulfil these requirements, energy bars are suitable options for them.

• Further, the growing demand for energy bars for various consumers' needs has led to various product innovations and increased utilization of healthy ingredients. Labelling these bars with various characteristics, such as gluten-free, vegan, low fat, low calories, no added sugars, and sweeteners, is hastening the market growth. Energy bars were unheard of among people who were not sports enthusiasts, but these days, they can be found at any supermarket or retail store. They are a good option for sports freaks as they are handy and give instant energy upon consumption. These are also considered meal replacements in many instances owing to factors, such as convenience, lack of options, and reducing calorie intake.

Market Dynamics And Factor

Drivers

Increasing Demand For Convenient And Healthy On-The-Go Snacking

• Owing to fast-paced lifestyles and the need for instant energy among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly without any preparation. Energy bars, which are covered into little quantities carrying large amounts of instant energy and all the daily essential nutrients and micronutrients, have been extensively adopted, thus, hastening the market growth. Also, the growing trend of on-the-go snacking is becoming extremely popular among children owing to their need for regular meals while adults prefer them due to active hectic lifestyles. Other factors, such as growing disposable incomes, ease of carrying, and increasing health concerns, are also augmenting the market growth.

An Increasing Number Of Health And Fitness Centres

• Sports nutrition products have highly gained popularity, primarily among athletes and individuals involved in numerous physical activities. The rising significance of continuing healthy and in shape, and increasing participation in sports, health clubs, sports clubs, and gyms are some of the key drivers contributing to the growth of the global energy bars market. Energy bars have also found high levels of popularity in the sports nutrition market as sports activities involve lots of energy breakdown, and energy bars are a convenient and efficient option for the supply of instant energy to athletes. Hence, the demand for these products is gaining traction among athletes. In the past few years, health clubs and fitness centres have witnessed consistent growth, due to increases in health concerns and lifestyle changes. The rise in health consciousness and the need for proper nutritional content in food have also fostered the demand for sports nutrition products.

Restraints

High Pricing Of Energy Bars

• The energy bars are prepared with quality ingredients packed with instant energy-providing food materials. The high cost of the raw material, processing equipment, packaging, and high-profit margins have resulted in the higher retail price of the bars.  As per industry sources, the cost of raw material is somewhere around 25% while profit hovers at 40-50% of the retail cost. Additionally, the premium packaging of these products, first in the wrapper and then in a box again, increases the overall price of the product.

Opportunities:

Allergy-Free Energy Bars Launch

• There's a growing demand for a dedicated line of allergy-free, nut-free snacks and energy bars among the allergy prevalent consumers. To cater to such demands, manufacturers have launched energy bars that are free from all the allergy-causing ingredients. For instance, Spark Nutrition LLC, introduced its product line No Nuts! which is nut-free protein energy bars. It is manufactured in a 100% nut-free facility specializing in non-allergic product manufacturing.

Flavour And Texture Appeal More To Consumers

• The taste and texture of the bars are very important for consumers' decisions and buying preferences. As per the result published in Trends impacting nutrition bar market, 74% say good taste is important when choosing a bar. Also, over 60% are concerned about the texture and ingredients used in the bar. Manufacturers are experimenting and launching energy bars with various ingredients to meet the consumer demand for new and tasty products. For this, they use ingredients like soy, amaranth, millets, and other cereals and grains, fruits, chocolates, etc. For instance, General Mills launched its Nature Valley Packed Sustained energy bar that contains nut butter, nuts, seeds, and dried fruit and is creamy, crunchy, and chewy in texture. It is also available in peanut butter & cranberry and almond butter & blueberry options.

Market Segmentation

Segmentation Insights

• Consumer demand for easy and nutritious on-the-go snack choices has been the primary driver of energy bar sales across the world. Moreover, consumers' evolving lifestyles, which include eating fewer meals, also contribute to a rise in snack consumption, which is expected to drive demand for conventional energy bars. Consumers are increasingly going health-conscious when it comes to bite-in-between meals. Thus, there is a growing awareness of various health effects of artificial additives, such as colour, flavour, sweeteners, and preservatives, which, in turn, has accelerated the demand for an organic energy bar.
• Based on Distribution Channel, the supermarkets/hypermarkets segment held the majority market share. supermarkets/hypermarkets provide a super-sized shopping experience with suitable displays and assortments of indulgent snacking products. The proximity factor of these channels, especially in bigger cities and metropolitan areas, gives them an added advantage of influencing the snacking habits of consumers. Convenience stores around the world witnessed an increase in the sales of functional snacking options at the expense of indulgent ones, a trend that is set to boost the market sentiments for functional bars from such distribution networks.
• Based on Product Type, the protein bar segment is accounted for the largest share in the market owing to the switching consumer preferences towards healthy and protein-based products included protein-based beverages. Increasing the consumption especially in youth and athletic, sportspersons has led to the demand for the protein energy bar in the market during the forecast period.

Regional Insights

• By Geography, North America held the largest market share. The growing consumer inclination toward sports and workout activities has raised the demand for nutritional snack bars, as they provide an instant energy boost and satiate hunger after a workout. Thus, increased consumer demand for nutritious products and rising clean label claims on energy bar products have augmented market growth in the North American region.
• Consumers in European countries have been looking for products that help them maintain their busy lifestyles and provide them with much-needed energy. There has been a growing demand for Energy bars with labels, like less or no sugar, no added flavors, gluten-free, and vegan, which help consumers meet their growing obesity concerns.
• Asia Pacific region is expected to significant growth during the forecast period owing to high populations, consumer preferences towards the packaged and energy-based food. Growing demand for protein-based products in youth and athlete candidates has led the market growth for this product and is expected to continue during the forecast period.

Players Covered in Energy Bar market are :

• Nature Essential Foods Pvt Ltd
• Lotus Bakeries
• General Mills Inc.
• Clif Bar & Company
• ProBar LLC
• Post Holdings Inc.
• BumbleBar Inc.
• PepsiCo Inc.
• Eat Anytime
• TORQ Limited
• OTE Sports Ltd
• Kind LLC
• Science in Sports PLC
• Kellogg Company and others.

Key Industry Developments

• In May 2024, Clif Bar, a brand under Mondelez International, unveiled its "The Most Important Ingredient is You" campaign, celebrating personal passion and perseverance. Featuring Clif Athletes like Frances Tiafoe and Breanna Stewart, the campaign showcased how Clif Bars fueled individuals to achieve their goals in sports and outdoor activities. With digital content, TV ads, and social media outreach, it inspired consumers across the U.S. and Canada on a motivational level.

• In August 2024, Kellogg's expanded its Nutri-Grain brand with "Fruit & Vegetables Mash-Ups," offering innovative flavors like strawberry and squash, and chocolatey banana bites. This launch blended fruits and vegetables into enjoyable snacks for children, addressing nutrition needs in a fun way. By diversifying into the hybrid snacking segment, Nutri-Grain broadened its appeal, targeting health-conscious parents and positioning itself for growth in the energy bars market.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By By Product Type
 3.2 By By-Product Nature
 3.3 By Distribution Channel

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  3.5.1 Drivers
  3.5.2 Restraints
  3.5.3 Opportunities
  3.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 4: Energy Bar Market by By Product Type
 4.1 Energy Bar Market Overview Snapshot and Growth Engine
 4.2 Energy Bar Market Overview
 4.3 Protein Bar
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Protein Bar: Grographic Segmentation
 4.4 Nutrition Bar
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Nutrition Bar: Grographic Segmentation
 4.5 Fibre Bar
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Fibre Bar: Grographic Segmentation
 4.6 And Cereal Bar
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 And Cereal Bar: Grographic Segmentation

Chapter 5: Energy Bar Market by By-Product Nature
 5.1 Energy Bar Market Overview Snapshot and Growth Engine
 5.2 Energy Bar Market Overview
 5.3 Organic
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Organic: Grographic Segmentation
 5.4 Conventional
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Conventional: Grographic Segmentation

Chapter 6: Energy Bar Market by Distribution Channel
 6.1 Energy Bar Market Overview Snapshot and Growth Engine
 6.2 Energy Bar Market Overview
 6.3 Supermarkets/ Hypermarkets
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Supermarkets/ Hypermarkets: Grographic Segmentation
 6.4 Convenience Stores
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Convenience Stores: Grographic Segmentation
 6.5 Specialty Stores
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Specialty Stores: Grographic Segmentation
 6.6 Online Stores
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Online Stores: Grographic Segmentation
 6.7 Other Distribution Channels
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size (2017-2032F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Other Distribution Channels: Grographic Segmentation

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Positioning
  7.1.2 Energy Bar Sales and Market Share By Players
  7.1.3 Industry BCG Matrix
  7.1.4 Ansoff Matrix
  7.1.5 Energy Bar Industry Concentration Ratio (CR5 and HHI)
  7.1.6 Top 5 Energy Bar Players Market Share
  7.1.7 Mergers and Acquisitions
  7.1.8 Business Strategies By Top Players
 7.2 NATURE ESSENTIAL FOODS PVT LTD
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Key Strategic Moves and Recent Developments
  7.2.8 SWOT Analysis
 7.3 LOTUS BAKERIES
 7.4 GENERAL MILLS INC.
 7.5 CLIF BAR & COMPANY
 7.6 PROBAR LLC
 7.7 POST HOLDINGS INC.
 7.8 BUMBLEBAR INC.
 7.9 PEPSICO INC.
 7.10 EAT ANYTIME
 7.11 TORQ LIMITED
 7.12 OTE SPORTS LTD
 7.13 KIND LLC
 7.14 SCIENCE IN SPORTS PLC
 7.15 KELLOGG COMPANY

Chapter 8: Global Energy Bar Market Analysis, Insights and Forecast, 2017-2032
 8.1 Market Overview
 8.2 Historic and Forecasted Market Size By By Product Type
  8.2.1 Protein Bar
  8.2.2 Nutrition Bar
  8.2.3 Fibre Bar
  8.2.4 And Cereal Bar
 8.3 Historic and Forecasted Market Size By By-Product Nature
  8.3.1 Organic
  8.3.2 Conventional
 8.4 Historic and Forecasted Market Size By Distribution Channel
  8.4.1 Supermarkets/ Hypermarkets
  8.4.2 Convenience Stores
  8.4.3 Specialty Stores
  8.4.4 Online Stores
  8.4.5 Other Distribution Channels

Chapter 9: North America Energy Bar Market Analysis, Insights and Forecast, 2017-2032
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By By Product Type
  9.4.1 Protein Bar
  9.4.2 Nutrition Bar
  9.4.3 Fibre Bar
  9.4.4 And Cereal Bar
 9.5 Historic and Forecasted Market Size By By-Product Nature
  9.5.1 Organic
  9.5.2 Conventional
 9.6 Historic and Forecasted Market Size By Distribution Channel
  9.6.1 Supermarkets/ Hypermarkets
  9.6.2 Convenience Stores
  9.6.3 Specialty Stores
  9.6.4 Online Stores
  9.6.5 Other Distribution Channels
 9.7 Historic and Forecast Market Size by Country
  9.7.1 U.S.
  9.7.2 Canada
  9.7.3 Mexico

Chapter 10: Europe Energy Bar Market Analysis, Insights and Forecast, 2017-2032
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By By Product Type
  10.4.1 Protein Bar
  10.4.2 Nutrition Bar
  10.4.3 Fibre Bar
  10.4.4 And Cereal Bar
 10.5 Historic and Forecasted Market Size By By-Product Nature
  10.5.1 Organic
  10.5.2 Conventional
 10.6 Historic and Forecasted Market Size By Distribution Channel
  10.6.1 Supermarkets/ Hypermarkets
  10.6.2 Convenience Stores
  10.6.3 Specialty Stores
  10.6.4 Online Stores
  10.6.5 Other Distribution Channels
 10.7 Historic and Forecast Market Size by Country
  10.7.1 Germany
  10.7.2 U.K.
  10.7.3 France
  10.7.4 Italy
  10.7.5 Russia
  10.7.6 Spain

Chapter 11: Asia-Pacific Energy Bar Market Analysis, Insights and Forecast, 2017-2032
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By By Product Type
  11.4.1 Protein Bar
  11.4.2 Nutrition Bar
  11.4.3 Fibre Bar
  11.4.4 And Cereal Bar
 11.5 Historic and Forecasted Market Size By By-Product Nature
  11.5.1 Organic
  11.5.2 Conventional
 11.6 Historic and Forecasted Market Size By Distribution Channel
  11.6.1 Supermarkets/ Hypermarkets
  11.6.2 Convenience Stores
  11.6.3 Specialty Stores
  11.6.4 Online Stores
  11.6.5 Other Distribution Channels
 11.7 Historic and Forecast Market Size by Country
  11.7.1 China
  11.7.2 India
  11.7.3 Japan
  11.7.4 Southeast Asia

Chapter 12: South America Energy Bar Market Analysis, Insights and Forecast, 2017-2032
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By By Product Type
  12.4.1 Protein Bar
  12.4.2 Nutrition Bar
  12.4.3 Fibre Bar
  12.4.4 And Cereal Bar
 12.5 Historic and Forecasted Market Size By By-Product Nature
  12.5.1 Organic
  12.5.2 Conventional
 12.6 Historic and Forecasted Market Size By Distribution Channel
  12.6.1 Supermarkets/ Hypermarkets
  12.6.2 Convenience Stores
  12.6.3 Specialty Stores
  12.6.4 Online Stores
  12.6.5 Other Distribution Channels
 12.7 Historic and Forecast Market Size by Country
  12.7.1 Brazil
  12.7.2 Argentina

Chapter 13: Middle East & Africa Energy Bar Market Analysis, Insights and Forecast, 2017-2032
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By By Product Type
  13.4.1 Protein Bar
  13.4.2 Nutrition Bar
  13.4.3 Fibre Bar
  13.4.4 And Cereal Bar
 13.5 Historic and Forecasted Market Size By By-Product Nature
  13.5.1 Organic
  13.5.2 Conventional
 13.6 Historic and Forecasted Market Size By Distribution Channel
  13.6.1 Supermarkets/ Hypermarkets
  13.6.2 Convenience Stores
  13.6.3 Specialty Stores
  13.6.4 Online Stores
  13.6.5 Other Distribution Channels
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Saudi Arabia
  13.7.2 South Africa

Chapter 14 Investment Analysis

Chapter 15 Analyst Viewpoint and Conclusion