Dishwashing Detergent Market Synopsis

Dishwashing Detergent Market Size Was Valued at USD 21102.20 Million in 2023 and is Projected to Reach USD 43249.77 Million by 2032, Growing at a CAGR of 8.3% From 2024-2032.

• Household products are commonly used in home cleaning. Some of these products are used frequently over a lifetime. Even though household products are regularly consumed, populations may perceive potential health hazards due to the chemicals in their composition. In 2009, a survey conducted in several European countries revealed that household cleaning products such as bleach and heavy-duty cleaners; household bathroom, floor, and surface cleaners; washing powder; handwash laundry; and dishwashing detergents were identified as potential risk products by their chemical composition (EC 2009).
• A preliminary study of dishwashing liquid contact on Brest University students was performed. Dishwashing liquid is frequently used and when it is improperly mixed it can liberate harmful molecules. As for university students, they may have repetitive contact with dishwashing liquid during their academic studies. Relevant parameters such as frequency of dishwashing, duration, and amount of dishwashing liquid were assessed from questionnaires and laboratory tests. Tests revealed that overall no difference between the sexes and the type of residential household on dishwashing was present in this population. Several washed items and duration were significantly correlated, which could seem logical but remarkable considering the lack of correlation between other parameters.
• There are various types of dishwashing detergents available, such as liquids, gels, powders, pods, and tablets, each offering different advantages for ease of use, measuring, and effectiveness. Consumers are currently looking for environmentally friendly, biodegradable alternatives that do not contain harmful chemicals, in response to growing awareness of health and environmental issues. These items offer thorough cleanliness without being harsh on skin or the environment, in line with the shift towards sustainability and health-conscious decisions in household products. 

Dishwashing Detergent Market Trend Analysis

Rising demand for eco-friendly dishwashing detergents

• The rise in popularity of eco-friendly dishwashing detergents is attributed to growing health and environmental worries about chemical effects. Conventional dishwashing soaps containing phosphates have negative effects on aquatic environments. Environmentally friendly detergents can decompose naturally, without causing harm to marine life or building up in the ecosystem.

• Traditional detergents have strong chemicals that could cause skin irritation and aggravate conditions such as eczema or dermatitis. Environmentally friendly detergents are milder, decreasing skin irritation and encouraging better skin health. Demand for eco-friendly detergents made with natural ingredients is rising due to consumer awareness of health risks from chemical residues on dishes, which are safer for skin and food preparation areas.
• The desire for sustainable and environmentally friendly products from consumers is on the rise. Brands are responding to this demand by providing environmentally friendly choices and being open about sourcing and manufacturing procedures. Corporations are implementing sustainability objectives for the creation of products, packaging, and operations. Environmentally friendly detergents aid in decreasing carbon footprints, minimizing waste, and advocating for a circular economy.

The dishwashing detergent market grows with health awareness, innovation, urbanization, and chemical-free options.

• The dishwashing detergent market is experiencing growth opportunities because of factors like heightened awareness of health and hygiene, innovation in products, and urbanization trends. Consumers are showing an increased awareness of hygiene and are looking for products that are free from harmful chemicals in order to stay safe. There is an increasing need for antibacterial and sanitizing features in detergents to guarantee that dishes are not just clean but also germ-free.
• Detergent formulations with enzymes for better cleaning, eco-friendly options for sustainability, and convenient product formats like pods and tablets are part of product innovation. Enhanced fragrances and skin-friendly formulas cater to consumer preferences for pleasant and gentle products. These innovations aim to improve cleaning power, reduce waste, and enhance user experience.
• Urbanization leads to an increase in the need for household cleaning items such as dishwashing detergents, as a result of greater population densities and a larger number of households in urban areas. In urban areas where storage space is limited, compact and efficient dishwashing solutions such as pods are preferred. The demand for convenient products rises in fast-paced urban environments, leading to the popularity of single-use pods and efficient detergents. The increasing use of dishwashers in urban areas is driving up the need for both manual and automatic detergents. Brands are creating specific solutions such as hypoallergenic detergents for sensitive skin and specialized products for dishware to set themselves apart in a competitive market and build customer loyalty.

Dishwashing Detergent Market Segment Analysis:

The Dishwashing Detergent Market is Segmented based on Product Type, Application, Formulation, Fragrance, and Packaging.

By Type, Liquid Segment Is Expected to Dominate the Market During the Forecast Period

• Liquid dishwashing detergents dominate the market because of their versatility and convenience. They are appropriate for different activities and can be utilized for hand washing or in dishwashers. It is easy to measure and mix detergent with water, allowing users to change amounts according to load size and dirt level. Liquid detergents effectively eliminate grease and stains through potent cleaning power. They rapidly break down in water, guaranteeing a uniform spread of cleaning ingredients for efficient hand dishwashing.
• Mild liquid detergents with gentle formulations that are kind to the skin help prevent hands from becoming irritated and dry. They are available in different scents to enhance the enjoyment of washing dishes. Convenient packaging choices such as dispensers and pouch refills make it easy to practice environmentally friendly habits while saving money.
• Brands are constantly developing new formulas and features, such as antibacterial properties, to stay innovative. Dawn and Palmolive allocate resources to marketing and customer loyalty initiatives. Customers tend to choose products that provide fast outcomes. Liquid detergents offer instant cleaning effectiveness. They can be found easily in multiple retail outlets.
• The increase in environmentally friendly liquid detergents targets eco-conscious consumers by offering refillable bottles and concentrated formulas to minimize packaging waste. Liquid dishwashing detergents are popular among consumers because they are versatile, effective, easy to use, offer innovative products, and have a strong presence in the market, making them the top choice for most people. 

By Application, Manual Dishwashing Segment Held the Largest Share In 2023

• Manual dishwashing is prevalent worldwide in households, regardless of economic standing or technological progress, leading to a steady need for manual dishwashing detergents. Manual dishwashing soaps are more affordable and easier to find than automatic alternatives, making them a good choice for households without dishwashers and limited budgets.
• Manual dishwashing detergents are versatile enough to be used in settings beyond just kitchens, such as camping or outdoor events, which helps them maintain a strong presence in the market. Manual detergents are effective in different water temperatures and conditions, providing dependable cleaning results in hot water or with hard water.
• Consumers choose to hand wash dishes to have control over delicate items and to feel a sense of cleanliness through direct contact. Producers are constantly developing new formulations for manual dishwashing, including antibacterial, moisturizing, and eco-friendly options, to align with consumer preferences.
• The increased focus on the environment has resulted in the production of biodegradable manual dishwashing detergents, attracting eco-friendly customers. The segment's market-leading position is due to its flexibility, cost-effectiveness, customer desire, creativity, and focus on environmental issues, guaranteeing its ongoing appeal.

Dishwashing Detergent Market Regional Insights:

Europe is Expected to Dominate the Market Over the Forecast Period

• Europe dominates the dishwashing detergent industry as a result of its wide use of dishwashers, which creates a strong need for automatic dishwashing detergents, rinse aids, and dishwasher cleaners when compared to other areas. Strict environmental rules in Europe have spurred the development of environmentally friendly cleaning products for homes. The rise in consumer knowledge about health and sustainability has led to a desire for high-quality and environmentally friendly products, establishing European businesses as pioneers in sustainable practices.
• Europe is equipped with a sophisticated retail network that offers a variety of dishwashing products in supermarkets, hypermarkets, and online platforms. This level of accessibility contributes to steady customer interest and expansion of the market. Major global corporations such as Unilever, Henkel, and Reckitt Benckiser allocate resources to research and marketing, which fosters market innovation and sustains their competitive advantage.
• Consumers in various European countries are motivated to purchase premium dishwashing detergents due to their disposable income and high quality of life. European companies are at the forefront of innovation and technology in cleaning products, consistently bringing forth fresh and enhanced solutions. Cultural expectations for being clean and hygienic drive the ongoing need for high-quality detergents. Government initiatives that promote sustainability and green products incentivize the adoption of eco-friendly choices. Europe's strong distribution networks guarantee productivity in supply chains and product availability, supporting market stability and expansion. In general, these elements play a role in creating a vibrant and appealing market for top-notch dishwashing detergents in Europe.

Dishwashing Detergent Market Active Players

• Unilever (U.K./Netherlands)
• Reckitt Benckiser Group PLC (U.K.)
• Henkel AG & Co. KGaA (Germany)
• Procter & Gamble (U.S.)
• The Clorox Company (U.S.)
• Colgate-Palmolive Company (U.S.)
• Kao Corporation (Japan)
• Bombril (Brazil)
• Dropps (U.S.)
• Blueland (U.S.)
• Hindustan Unilever Limited (India)
• Godrej Consumer Products (India)
• Nirma Limited (India)
• Church & Dwight (U.S.)
• McBride (U.K.)
• SC Johnson & Son (U.S.)
• Goodmaid Chemicals (Malaysia)
• Seventh Generation (U.S.)
• Amway Corporation (U.S.)
• Ecover (Belgium)
• LG Household & Health Care (South Korea)
• Method Products (U.S.)
• S. C. Johnson & Son (U.S.)
• Puracy (U.S.)
• Frosch (Germany)
• Sun Products Corporation (U.S.)
• J.R. Watkins (U.S.)
• Liby Group (China)
• Werner & Mertz (Germany)
• Norwex (Norway) and Other Active Players.

Key Industry Developments in the Dishwashing Detergent Market:

• In Feb 2024, Pril dishwashing liquid concentrate supplied in stand-up pouches / Switching to plastic film reduces carbon footprint. In addition to the present packaging mix, the German manufacturer of detergents and cleaning agents Henkel (Düsseldorf; www.henkel.de) is now also marketing Pril and other products in stand-up pouches.  Refill concentrates of the washing-up liquid and the cleaner brands Sidolin and Biff have also been available on the German market in flexible packs of polyethylene mono-material. Their introduction in other countries is being planned, a company spokesperson told Plasteurope.com.
• In Jan 2023, Cascade®, America’s most recommended dishwasher detergent1 brand, debuted Cascade Platinum Plus, its newest innovation and most powerful, patented cleaning formula. Every day, millions of Americans compensate for what their dishwasher may leave behind by prewashing, rewashing and hand drying for clean, cabinet-ready dishes. To combat this waste in precious resources of additional time, effort and water, Cascade developed Cascade Platinum Plus, a first-of-its-kind cleaning system that allows people to skip all the extra steps. Simply scrape off any remaining food, load it into the dishwasher, and you’re done. No prewash, no rewash - or your money back.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Powdergaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Powdergaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. DISHWASHING DETERGENT MARKET BY PRODUCT TYPE (2017-2032)
   1. DISHWASHING DETERGENT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. LIQUID
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. POWDER
   5. BARS/CAKES
7. DISHWASHING DETERGENT MARKET BY APPLICATION (2017-2032)
   1. DISHWASHING DETERGENT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. MANUAL DISHWASHING
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. AUTOMATIC DISHWASHING
8. DISHWASHING DETERGENT MARKET BY FORMULATION (2017-2032)
   1. DISHWASHING DETERGENT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. STANDARD FORMULATIONS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. ECO-FRIENDLY/NATURAL FORMULATIONS
   5. HYPOALLERGENIC FORMULATIONS
9. DISHWASHING DETERGENT MARKET BY FRAGRANCE (2017-2032)
   1. DISHWASHING DETERGENT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SCENTED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. UNSCENTED
10. DISHWASHING DETERGENT MARKET BY PACKAGING (2017-2032)
    1. DISHWASHING DETERGENT MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. BOTTLES
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. BOXES
    5. SINGLE-USE PACKS
11. Dishwashing Detergent MARKET BY DISTRIBUTION CHANNEL (2017-2032)
    1. Dishwashing DETERGENT MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. SUPERMARKETS/HYPERMARKETS
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. CONVENIENCE STORES
    5. SPECIALTY STORES
    6. PHARMACIES/DRUGSTORES
    7. E-COMMERCE
12. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Dishwashing Detergent Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. UNILEVER (U.K./NETHERLANDS)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. RECKITT BENCKISER GROUP PLC (U.K.)
    4. HENKEL AG & CO. KGAA (GERMANY)
    5. PROCTER & GAMBLE (U.S.)
    6. THE CLOROX COMPANY (U.S.)
    7. COLGATE-PALMOLIVE COMPANY (U.S.)
    8. KAO CORPORATION (JAPAN)
    9. BOMBRIL (BRAZIL)
    10. DROPPS (U.S.)
    11. BLUELAND (U.S.)
    12. HINDUSTAN UNILEVER LIMITED (INDIA)
    13. GODREJ CONSUMER PRODUCTS (INDIA)
    14. NIRMA LIMITED (INDIA)
    15. CHURCH & DWIGHT (U.S.)
    16. MCBRIDE (U.K.)
    17. SC JOHNSON & SON (U.S.)
    18. GOODMAID CHEMICALS (MALAYSIA)
    19. SEVENTH GENERATION (U.S.)
    20. AMWAY CORPORATION (U.S.)
    21. ECOVER (BELGIUM)
    22. LG HOUSEHOLD & HEALTH CARE (SOUTH KOREA)
    23. METHOD PRODUCTS (U.S.)
    24. S. C. JOHNSON & SON (U.S.)
    25. PURACY (U.S.)
    26. FROSCH (GERMANY)
    27. SUN PRODUCTS CORPORATION (U.S.)
    28. J.R. WATKINS (U.S.)
    29. LIBY GROUP (CHINA)
    30. WERNER & MERTZ (GERMANY)
    31. NORWEX (NORWAY) AND OTHER ACTIVE PLAYERS
13. GLOBAL DISHWASHING DETERGENT MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Product Type
       4. Historic And Forecasted Market Size By Application
       5. Historic And Forecasted Market Size By Formulation
       6. Historic And Forecasted Market Size By Fragrance
       7. Historic And Forecasted Market Size By Packaging
       8. Historic And Forecasted Market Size By Distribution Channel
       9. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
16. INVESTMENT ANALYSIS
17. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies