Craft Beer Market Synopsis

Craft Beer Market Size Was Valued at USD 62.6 Billion in 2023, and is Projected to Reach USD 186.6 Billion by 2032, Growing at a CAGR of 12.9% From 2024-2032.

Craft beer is beer that is brewed in small breweries which seek to produce high quality beer with flavor and use standard processes in brewing. Craft beers are not like the commercial beers undergoing mass production where their variety in style and flavors are standardized; craft beers portray the creativity and enthusiasm of the respective brewers. Such breweries commence with relatively smaller production of beer, thus they have a measure of control over the beer production process and quality of materials put in the production of beer. Craft beer culture is niched and focuses on individuality; this, for instance, is evidenced by the use of local materials in brewing and product authentication by direct appeal to the consumer through the taprooms or special occasions. Craft beer movement aims at breakthrough, to emphasize the craftsmanship of brewing the beer and the pleasure that can be derived from consuming such beer.

• The craft beer segment has been becoming more popular in the course of the last few decades, having initially been the small brewing industry sector. These extensions have been marked by a rising populace with elaborate requirments for beers that are distinct, high-quality, and locally brewed. Modern microbreweries have opened in different countries, although there is an increased density in the NA, EU, and Australia. These breweries customarily pay a lot of attention to the methods of production, product quality and uniqueness, frequently aspiring to make new variants within a brewery or try new materials and methods to stand out in a crowded market. This has definitely led to the creation of a consumer base for the craft beer segment that is particular about the variety and originality of beers available to them.
• However, it is important to note that a main issue of the craft beer industry is that it has become saturated, and there is a constant rivalry both among craft beers and with other beer makers who are outside craft beer segment but compete with craft beers. Furthermore, another evolution that the market has experienced is mergers and acquisitions that have seen major players in the beer industry extend their portfolios to include such successful craft beer manufacturers, however, one major question that has always arisen appertains to the issue of sustainability of the true craft beer nature and spirit. Nonetheless, the market is still active and craft breweries are still able to turn a profit by emphasizing on such factors as community, sustainability and producing a premium product with fantastic features. It therefore is only imperative to conclude that the craft beer markets’ prospects in the future will involve preserving existing trends on consumer preferences for better and diverse beverages in tastes and challenges to adjust to present economic and regulatory systems.

Craft Beer Market Trend Analysis

Increasing popularity of low-alcohol and non-alcoholic craft beers

• Another trend that is obvious for today’s craft beer market is the shift towards the Low and No Alcohol craft beers. This is evident with the current trend where consumers are becoming conscientious on the type of content they intake and are trying to take minimal amounts of alcohol, craft breweries have been able to come up with new and interesting products that are both healthy and tasty. These beers retain the high flavor profiles and use of quality ingredients that other craft beers have, but they have a lower abv, which is attractive to those who don’t want the influence of alcohol felt, which is beneficial for people that love beer but may not need such intense kick.
• This trend is also fuelled by enhanced brewing technology makes it possible for brewers to create low alcohol beer which tastes and feels like high allocholic beers. The growing popularity of low- and non-alcoholic craft beers is actually part of a drinking culture that involves people being more conscious of the type of beers they consume and its effects on their health.

Expansion of direct-to-consumer (DTC) sales channels

• Another promising trend in the craft beer market is the growth of DTC sales channels to which craft brewing companies can add value in the future. New opportunities for small craft breweries are provided by e-commerce, home delivery services and changes in the regulatory regimes that have allowed craft breweries to target customers and expand geographically beyond the region or state. It also helps the new small and independent breweries to penetrate their target market, engage their target audience, and develop niche experiences. Due to the use of digital media platforms, breweries can be in a position to provide subscribers-only contents, online-only releases, against the background of virtual events such as tastings.
• Third, with the help of DTC channel data, breweries can gain information on consumers’ attitudes, behavior, and preferences that directs marketing and business development efforts. Beyond this, it also avails new sources of revenue which in turn can be used to build a more future proof business model as the industry becomes ever more competitive.

Craft Beer Market Segment Analysis:

Craft Beer Market Segmented on the basis of type and application.

By Type, Ales segment is expected to dominate the market during the forecast period

• Another segment of craft beer is the Ales that is anticipated to capture the market share for craft beer during the forecast period, this is due to varied flavors and brewing type or process that is preferred by the various consumers. ALES, which includes subcategories like IPAs or India Pale Ales, stouts or porters, are valued for their rich-accentuated, well-defined character, which is obtained in the course of the top fermentation process. Due to this flexibility in requirements the brewers can try lots of hops, malts, and yeast strains for making new and excellent tasting different beers that meet the market demands.
• The relatively great market share occupied by Ales in the artisanal beer market can be explained by the process of standardization of consumers’ consumption, as well as the ongoing trend towards the premium segment, which implies consumers’ readiness to pay a higher price for better quality products based on a small-scale, independent craft brewery. In addition, the historical and cultural tie with Ale brewing gives them an appeal to the craft beer cognizant that gives for Ale, a strong shelf hold in the fierce competition that defines the craft beer market.

By Application, Bar segment expected to held the largest share

• A similar pattern is expected for the bar and restaurant segment based on the fact that craft beer is consumed in varied ways and the company is concerned with the experiential aspect of beer. Pubs, on the other hand are essential in that they allow consumers to try out numerous craft beers in a single place , often with the assistance of the bar tenders who always recommend new and exciting beers to try. This setting also facilitates interaction with customers for instance through business related events like tap takeovers, brewery showcases, tasting nights that play a massive role in building brand recognition and connection with customers.
• In targeting consumers, craft beer breweries seek places with a centered communal environment and identifying with like-minded people making bars ideal places for discovering craft beers. Furthermore, due to the nature of having multiple taps in bars, there is an ability to update the beers, including seasonal and limited production ones, often so as to retain patron interest. Therefore, bars represent a critical motor of the craft beer market growth and currently stand as the dominant application segment.

Craft Beer Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• Asia Pacific is expected to lead the craft beer market in the coming years due to the growth in per capita income, a shifting customer basis in urban areas, and a changing perception about shifting beer with more variants. Similar to the finding of this report, countries such as China, Japan, Australia and South Korea are having increasing rates of craft breweries due to changing consumer preference that favors traditional and local products. The population across this region’s newest age group is especially engaging with this culture of craft beer by seeking the personalized and superior taste of their consumptions.
• Similarly, better government policies and increasing tourism sector is also contributing to the back up of the growth of the market. These are further complemented by new marketing strategies, including developing partnerships with the Asia Pacific’s local brewers and international brands aimed at introducing new tastes and brewing technologies to the regional market. Such conditions contribute to the making of the Asia Pacific region to act as the strategic locale for further development and extension of the craft beer market across the globe.

Active Key Players in the Craft Beer Market

• Asahi Group Holdings (Japan)
• Beavertown Brewery (UK)
• Boston Beer Company (USA)
• BrewDog (UK)
• Coopers Brewery (Australia)
• Deschutes Brewery (USA)
• Dogfish Head Craft Brewery (USA)
• Kirin Brewery Company (Japan)
• Lion Nathan (Australia)
• New Belgium Brewing Company (USA)
• Sapporo Breweries (Japan)
• Sierra Nevada Brewing Co. (USA)
• Stone Brewing Co. (USA)
• The Gambrinus Company (USA)
• Tsingtao Brewery Group (China)
• Other key Players

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Craft Beer Market by Type
 4.1 Craft Beer Market Snapshot and Growth Engine
 4.2 Craft Beer Market Overview
 4.3 Ales
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Ales: Geographic Segmentation Analysis
 4.4 Lagers
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Lagers: Geographic Segmentation Analysis

Chapter 5: Craft Beer Market by Application
 5.1 Craft Beer Market Snapshot and Growth Engine
 5.2 Craft Beer Market Overview
 5.3 Bar
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Bar: Geographic Segmentation Analysis
 5.4 Food Service
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Food Service: Geographic Segmentation Analysis
 5.5 Retail
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Retail: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Craft Beer Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 ASAHI GROUP HOLDINGS (JAPAN)
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 BEAVERTOWN BREWERY (UK)
 6.4 BOSTON BEER COMPANY (USA)
 6.5 BREWDOG (UK)
 6.6 OTHER MAJOR PLAYERS

Chapter 7: Global Craft Beer Market By Region
 7.1 Overview
 7.2. North America Craft Beer Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Type
   7.2.4.1 Ales
   7.2.4.2 Lagers
  7.2.5 Historic and Forecasted Market Size By Application
   7.2.5.1 Bar
   7.2.5.2 Food Service
   7.2.5.3 Retail
  7.2.6 Historic and Forecast Market Size by Country
   7.2.6.1 US
   7.2.6.2 Canada
   7.2.6.3 Mexico
 7.3. Eastern Europe Craft Beer Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Type
   7.3.4.1 Ales
   7.3.4.2 Lagers
  7.3.5 Historic and Forecasted Market Size By Application
   7.3.5.1 Bar
   7.3.5.2 Food Service
   7.3.5.3 Retail
  7.3.6 Historic and Forecast Market Size by Country
   7.3.6.1 Bulgaria
   7.3.6.2 The Czech Republic
   7.3.6.3 Hungary
   7.3.6.4 Poland
   7.3.6.5 Romania
   7.3.6.6 Rest of Eastern Europe
 7.4. Western Europe Craft Beer Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Type
   7.4.4.1 Ales
   7.4.4.2 Lagers
  7.4.5 Historic and Forecasted Market Size By Application
   7.4.5.1 Bar
   7.4.5.2 Food Service
   7.4.5.3 Retail
  7.4.6 Historic and Forecast Market Size by Country
   7.4.6.1 Germany
   7.4.6.2 UK
   7.4.6.3 France
   7.4.6.4 Netherlands
   7.4.6.5 Italy
   7.4.6.6 Russia
   7.4.6.7 Spain
   7.4.6.8 Rest of Western Europe
 7.5. Asia Pacific Craft Beer Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Type
   7.5.4.1 Ales
   7.5.4.2 Lagers
  7.5.5 Historic and Forecasted Market Size By Application
   7.5.5.1 Bar
   7.5.5.2 Food Service
   7.5.5.3 Retail
  7.5.6 Historic and Forecast Market Size by Country
   7.5.6.1 China
   7.5.6.2 India
   7.5.6.3 Japan
   7.5.6.4 South Korea
   7.5.6.5 Malaysia
   7.5.6.6 Thailand
   7.5.6.7 Vietnam
   7.5.6.8 The Philippines
   7.5.6.9 Australia
   7.5.6.10 New Zealand
   7.5.6.11 Rest of APAC
 7.6. Middle East & Africa Craft Beer Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Type
   7.6.4.1 Ales
   7.6.4.2 Lagers
  7.6.5 Historic and Forecasted Market Size By Application
   7.6.5.1 Bar
   7.6.5.2 Food Service
   7.6.5.3 Retail
  7.6.6 Historic and Forecast Market Size by Country
   7.6.6.1 Turkey
   7.6.6.2 Bahrain
   7.6.6.3 Kuwait
   7.6.6.4 Saudi Arabia
   7.6.6.5 Qatar
   7.6.6.6 UAE
   7.6.6.7 Israel
   7.6.6.8 South Africa
 7.7. South America Craft Beer Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Type
   7.7.4.1 Ales
   7.7.4.2 Lagers
  7.7.5 Historic and Forecasted Market Size By Application
   7.7.5.1 Bar
   7.7.5.2 Food Service
   7.7.5.3 Retail
  7.7.6 Historic and Forecast Market Size by Country
   7.7.6.1 Brazil
   7.7.6.2 Argentina
   7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research