Global Corporate Gift Market Overview

The global corporate gift market size is estimated to be worth USD 252.16 billion in 2023 and is projected to reach USD 365.16 billion by 2032, growing at a CAGR of 4.2% during the forecast period.

Corporate gifting is a strategic way for businesses to enhance relationships with stakeholders like employees, clients, and customers by giving thoughtful gifts such as tech gadgets, company-branded items, gift cards, and experiences.

• Corporate gifts are essential for acknowledging and maintaining employee satisfaction, as they improve morale and express gratitude for their achievements. They also help retain talent by demonstrating appreciation for employees.
• Similar to how gifts can show appreciation to customers, foster loyalty, and encourage repeat sales, they also help strengthen business relationships. Moreover, giving gifts to colleagues helps to show goodwill, enhance collaborations, and encourage cooperation.
• It is essential to give gifts in a corporate environment to help strengthen relationships with employees, clients, and partners, enhance brand visibility, establish trust, cultivate loyalty, and gain a competitive advantage in the market.
• Presenting gifts can have a significant impact on the mental and emotional well-being, resulting in favorable responses and improving the recipient's perception of the brand. Providing corporate gifts is a crucial strategy for businesses to cultivate strong connections, attract and retain customers, and stand out in a competitive market.

Market Dynamics And Factors For Corporate Gift Market

Drivers:

Growing Demand from Large as Well as Small Organizations

The SMEs and large organizations having a high demand for corporate gifts to improve the reputation and perception of the company is the key player that provides growth for the market. Companies purchase gifts for employees and clients for various purpose that helps to increase the company’s profit. The trust of employees and clients in the company is most necessary to expand the business, so to gain this trust appreciation of employee efficiency and consistency is required through this corporate gift. Moreover, for the connection of other business, a corporate gift is an excellent way to build and maintains a relationship with new or old customers. A corporate gift is the best solution to enhance the brand’s awareness and image, achieve a greater number of new customers for business, share corporate messaging, values, and culture, increase networking or lead opportunities, and receive tax benefits. A corporate gift is a cost-effective method of promotion. Owing to these beneficial factors large as well as small organizations increase their investment in purchasing corporate gifts which boosts the growth of the corporate gift market.

Restraints:

High Cost Associated with Luxury Corporate Gift

Luxury corporate gifts are expensive is the key factor that hampers the growth of the corporate gift market. Multiple corporate gift companies have engaged in manufacturing the luxury gifts like self-heating mugs, winter gift boxes, digital photo frames, and coffee air brewers but their cost is too high, and not affordable for every organization to buy them. Thus, their demand is decreased by SME which restricts the growth of the corporate gift market.

Opportunity:

Opportunity in Innovative Technology in Corporate Gift

Several companies are engaged in the development of new corporate gifts that provide a lucrative opportunity for the corporate gift market. The innovative gifts include promotional technology-related gifts such as laptops, smartphones, digital cards, action cameras, wireless mice, dash cameras, selfie sticks, and more. Corporate gift manufacturing companies adopted new technology for consumers. For instance, Giftchill is a UK-based online gift retailer that launched a new payment option in 2021 to purchase gift cards with cryptocurrencies, through which any organization easily buys the gift. LID and IDBI bank launched contactless prepaid gift card Shagun for Indian consumers in the same year. This prepaid card is used by millions of merchants and e-commerce websites in this country. This new technology makes the easy buying and selling of the corporate gift that offers a remunerative opportunity for the corporate gift market.

Segmentation Analysis Of Corporate Gift Market

By Type, eGift Card is projected to have the highest market share in the corporate gift. eGift card is a digital corporate gift and simply an electronic version of a physical gift card that can be directly sent to the email address of the person and this is designed to be used online or used over the phone. Many companies offer the eGift card because it provides several benefits like they help to increase the sale of businesses, rise the brand’s awareness, company get new costumer, these cards are convenient and secure to use, cost-effective, e-gift cards can advise the company of their future inventory and helps the company to gain customer loyalty. Owing to these beneficial factors several companies offering e-Gift cards that propel the growth of the corporate gift market.

By Application, the Employee segment is anticipated to have maximum share in the corporate gift market. Several companies give gifts to their employees for special occasions like birthdays, holidays, work-related achievements, work anniversaries, and incentive awards to show appreciation. The most common types of gifts for employees are flowers, plaques, food, tickets to events, books, cash bonuses, small trinkets, gift cards, and others. The main purpose of the gift given to an employee is motivated to the employee and to strengthen the bond with the employee. The hectic environment in any organization can make employees demotivated and unhappy. Thus, their huge impact on the production of the organization. Corporate gifts are the best method to improve employee morale. They motivated to employees to work harder for the company and develops a good relationship between the employee and the company and which helps to increase the production of the organization. Thus, the number of companies spending on gifts for their employee boosts the growth of the market.

Regional Analysis Of Corporate Gift Market

North America is expected to dominate the market of corporate gifts, owing to high demand from the organizations, the huge popularity of the gifting culture. The number of business sectors in North America is growing due to advanced technology. According to SBA, as of March 2021, there are more than 31.7 million small businesses in the United State. Moreover, the business sectors in the US have fast financial growth which includes Information technology, construction, drink manufacturing, personal services, direct retail, real estate, healthcare, financial services, and transportation. These industries have been rapid growth, thus their high investment in the purchase of gifts for their employee or clients to maintain the successful position of the company in the future. Apart from this, there is a high number of corporate gift suppliers in this region that propels the growth of the corporate gift market in the North American region.

Europe is the second-dominated region in the corporate gift market due to increased adoption to incentivize employees working remotely, growth of e-commerce, and digital gifting. In Europe, there are growing corporate gifting platforms and their huge investment in the innovation of gifts. For instance, In October 2021, Aldi, a German supermarket company launched its first gift cards in the United Kingdom. The popularity of gift card is increased across Europe, so Germany-based retailers increase their focus on launching innovative gift card solutions for European countries. Owing to the rising working population in Europe that helps to the rapid growth of the various business sectors can increase the investment in the corporate gift. For instance, according to Statista over 158.9 million people were full-time workers in the European Union in 2021 and 32.2 million people were working in the manufacturing industry as of 2022 in the same region.

The Asia Pacific has notable growth in the corporate gift market owing to a huge population base with growing new business sectors. For instance, according to Statista, there were 236 thousand new businesses registered in Australia in 2020. Corporate gifts are an easy way to gain the trust of new clients and employees for the expansion of new businesses. India and Australia are the dominant countries in the APAC region. In these countries, also in China, there is a high number of corporate gift manufacturers and service providers that supports the growth of the market over the forecast periods.

Top Key Players Covered In Corporate Gift Market

• Pujiang E-Thing Craft Co. Ltd. (China)
• Ever Rich Gift Limited (China)
• Pujiang AF Crystal Craft Co. Ltd. (China)
• DONGYAODA (XIAMEN) TRADING Co. Ltd. (China)
• Guangzhou Kinglaiky Industrial Ltd. (China)
• Foshan Nanhai RongHuaXing Tourist Products Factory (China)
• Shenzhen Osea Technology Co. Ltd. (China)
• Caroo (USA)
• Swagup (US)
• Quanzhou Changyi Crafts Gifts Limited (China)
• Ningbo Wilshine Stationery Co. Ltd. (China)
• Hua-Star Industrial Co. Ltd. (China) and other major players.

Key Industry Development In The Corporate Gift Market

Key Industry Development in The Corporate Gift Market

• In November 2023, The Luxury Food Collective, a specialist online retailer, has introduced a new line of exquisite corporate hampers and gifts perfect for expressing gratitude to clients during the festive season. The company offers a range of products sourced from top producers, growers, and artisans across Europe. The offerings include items from renowned brands like Fauchon, H Forman, and Son, and select wines and champagnes. Customers can also opt for unique gift options like non-alcoholic beverages, luxury snacks, and classic combinations like champagne, smoked salmon, and caviar.
• In September 2023, The Open Network for Digital Commerce (ONDC) has launched the ONDC Network Gift Card in New Delhi, aiming to empower companies for corporate gifting and employee engagement, as well as offering consumers the ability to shop across various sellers on the network through ONDC-enabled buyer applications. Unlike traditional gift cards tied to specific brands or platforms, this gift card provides consumers with the freedom to choose from a wide range of products.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. CORPORATE GIFT MARKET BY TYPE (2017-2032)
   1. CORPORATE GIFT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PRACTICAL SWAG GIFTS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. FOOD
   5. EGIFT CARD
   6. PERSONALIZED CLOTHING ITEM
   7. AIRFARE OR CONCERT TICKETS
7. CORPORATE GIFT MARKET BY APPLICATION (2017-2032)
   1. CORPORATE GIFT MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CLIENTS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. EMPLOYEES
8. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Benchmarking
      2. CORPORATE GIFT Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. PUJIANG E-THING CRAFT CO. LTD. (CHINA)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. COMPANYB EVER RICH GIFT LIMITED (CHINA)
   4. PUJIANG AF CRYSTAL CRAFT CO. LTD. (CHINA)
   5. DONGYAODA (XIAMEN) TRADING CO. LTD. (CHINA)
   6. GUANGZHOU KINGLAIKY INDUSTRIAL LTD. (CHINA)
   7. FOSHAN NANHAI RONGHUAXING TOURIST PRODUCTS FACTORY (CHINA)
   8. SHENZHEN OSEA TECHNOLOGY CO. LTD. (CHINA)
   9. CAROO (USA)
   10. SWAGUP (US)
   11. QUANZHOU CHANGYI CRAFTS GIFTS LIMITED (CHINA)
   12. NINGBO WILSHINE STATIONERY CO. LTD. (CHINA)
   13. HUA-STAR INDUSTRIAL CO. LTD. (CHINA)
9. GLOBAL CORPORATE GIFT MARKET BY REGION
   1. OVERVIEW
   2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Type
      4. Historic And Forecasted Market Size By Application
      5. Historic And Forecasted Market Size By Country
         1. USA
         2. Canada
         3. Mexico
   3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Russia
         2. Bulgaria
         3. The Czech Republic
         4. Hungary
         5. Poland
         6. Romania
         7. Rest Of Eastern Europe
   4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Germany
         2. United Kingdom
         3. France
         4. The Netherlands
         5. Italy
         6. Spain
         7. Rest Of Western Europe
   5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Malaysia
         6. Thailand
         7. Vietnam
         8. The Philippines
         9. Australia
         10. New-Zealand
         11. Rest Of APAC
   6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Turkey
         2. Bahrain
         3. Kuwait
         4. Saudi Arabia
         5. Qatar
         6. UAE
         7. Israel
         8. South Africa
   7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Brazil
         2. Argentina
         3. Rest of South America
10. INVESTMENT ANALYSIS
11. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
12. INVESTMENT ANALYSIS
13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies