Market Overview:
The global Potato Protein Market was valued at USD 2.50 billion in 2023 and is likely to reach USD 4.19 billion by 2032, increasing at a CAGR of 5.9% from 2024 to 2032.
You may add diversity to your dishes by using different tastes of potatoes. Smalls, fingerlings, whites, purples, reds, yellows, and russets. To meet your cooking needs, potatoes come in a range of forms, such as fresh, dried, frozen, and tinned. More energy than any other popular vegetable, potatoes may easily be incorporated into cuisines that appeal to a broad range of personal, ethnic, and nutritional requirements.
In addition, potatoes are low-cost, high-quality, plant-based, fat-free, and gluten-free. Their 5.3-ounce portion only has 110 calories, and they are devoid of cholesterol and salt. Dietary Guidelines for Americans (DGAs) 2024–2032 state that potatoes can support individuals of all ages in maintaining a healthy eating pattern. Eating healthier may be easily embraced by Americans at any age.
As consumers become more aware of their health, they actively look for wholesome food options. Because they include more fiber and less cholesterol and saturated fat than animal-based proteins, plant-based proteins are usually viewed as healthier options. Among consumers who are concerned about their health, potato protein in particular is well-known for having a high protein content and all the essential amino acids. Many consumers have moved to plant-based diets or reduced their intake of animal products due to worries about the negative environmental effects of animal agriculture, including greenhouse gas emissions, deforestation, and water consumption. In line with consumer expectations for sustainability, plant-based proteins—like potato protein—have a lower carbon footprint and use fewer natural resources to manufacture than animal-based proteins. The reason why consumers are shifting to plant-based substitutes is to worries about animal welfare and ethical issues in the food business. Consumers may help to promote more compassionate and cruelty-free food production practices by choosing plant-based proteins such as potatoes.
Because potato protein has a high concentration of essential amino acids, it's a great ingredient for fortifying food and drinks with protein. Potato protein may be used by manufacturers to enhance the nutritional profile of functional foods and beverages, providing consumers with an easy-to-access and high-quality protein source. Protein is a crucial component of sports nutrition products since it is necessary for muscle repair and recovery. Leucine, isoleucine, and valine are among the branched-chain amino acids (BCAAs) found in potato protein, which makes it perfect for use in sports nutrition applications. Protein bars, powders, and functional beverages that include potato protein can help with muscle recovery, energy restoration, and sports performance.
Global Potato Protein Market, Segmentation
The Potato Protein market is segmented on the basis of By Type (Potato Protein Isolate, Potato Protein Concentrates), By Application (Food and Beverages, Bakery & Confectionery, Processed Foods, Dairy Alternatives, Animal Nutrition and Others) and region.
Type:
The type segment is further classified into Potato Protein Isolate and Potato Protein Concentrates. Among these, the Potato Protein Concentrates sub-segment accounted for the highest market share in 2023. Producing potato protein concentrates is frequently less expensive than potato protein isolates. Protein is extracted from potatoes while leaving some of the other constituents, such fiber and starch, intact to create concentrates. Lower manufacturing costs are frequently achieved by using this approach, which is often less complex and resource-intensive than the additional processing steps required to manufacture isolates.
A wider range of potato components, including proteins, fibers, and starches, are available in potato protein concentrates and can be beneficially incorporated into a number of dishes and drinks. These ingredients can enhance the nutritional value, flavor, and texture of food products. Because of their greater adaptability, potato protein concentrates may be used in a wide range of formulations, including bread foods, dairy replacements, meat substitutes, and nutritional supplements,
Application:
The application segment is further classified into Food and Beverages, Bakery & Confectionery, Processed Foods, Dairy Alternatives, Animal Nutrition and Others. Among these, the Food and Beverages sub-segment is anticipated to show the fastest growth by 2032. Potato protein is widely used in the food and beverage sector because of its flexibility and beneficial characteristics. Potato protein is utilized in a variety of food and beverage items, including plant-based meats, dairy replacements, snacks, drinks, soups, sauces, and ready-made meals. Its capacity to improve texture, moisture retention, and protein content makes it useful for creating nutritious and tasty food and beverage items that appeal to a wide range of consumers.
Potato protein is extremely adaptable and may be used in a broad variety of food and beverage items. Its functional qualities, including as emulsification, foaming, and gelling, make it useful for enhancing texture, mouthfeel, and stability in a variety of applications. Potato protein may be utilized to make plant-based meats, dairy replacements, baked products, snacks, drinks, soups, sauces, and ready-to-eat meals, meeting a wide range of customer tastes and nutritional demands.
By Raw Material
- Potato Protein Isolate
- Potato Protein Concentrates
By Application
- Food and Beverages
- Bakery & Confectionery
- Processed Foods
- Dairy Alternatives
- Animal Nutrition and Others
Region:
The Potato Protein market in Europe Region is projected to show the fastest growth by 2032. One of the primary hubs for the production and processing of potatoes worldwide is Europe. Poland, the Netherlands, France, Germany, and other major potato-growing nations provide a steady and plentiful supply of raw materials for the production of potato protein. Europe is more competitive in the potato protein market because it can produce large amounts of high-quality potatoes in large quantities. The continent also has a sophisticated food processing industry that employs infrastructure and contemporary technology to extract and purify potato protein. Due to their extensive experience and expertise in potato processing, European businesses are able to produce high-quality protein products from potatoes that are suitable for both domestic and foreign markets. Europe's standing in the potato protein market is enhanced by the presence of well-established companies and industry clusters.
Some of the leading Potato Protein market players are
- Avebe (Netherlands)
- Tereos Group (France)
- Emsland Group (Germany)
- Roquette Frères (France)
- Agrana Beteiligungs-AG (Austria)
- Südstärke GmbH (Germany)
- Omega Protein Corporation (United States)
- Pepees Group (Poland)
- AKV Langholt AmbA (Denmark)
- Finnamyl Ltd. (Finland)
Key Industry Developments
- In Oct 2023, Brenntag Specialties expands partnership with Royal Avebe, Brenntag, the global leader in chemical and ingredient distribution, has expanded its cooperation with Coöperatie Koninklijke Avebe U.A. ("Royal Avebe"). The enlarged distribution arrangement now includes Royal Avebe potato starch and protein products for Brenntag clients in Belgium, Luxembourg, and the Netherlands, in addition to the initial territory of Turkey.
- In March 2023, Potato protein: A rising star in the plant-based protein revolution, As of 2023, the worldwide plant-based protein business is expected to develop and expand significantly, owing to reasons such as increased health consciousness, environmental concerns, and ethical considerations. Consumers are looking for healthful, sustainable, and ethically produced food alternatives, resulting in an increase in demand for plant-based proteins.
Key Findings of the Study
- Increasing demand for plant-based proteins as consumers become more aware of their health, they actively look for wholesome food options.
- Potato protein has a high concentration of essential amino acids, it's a great ingredient for fortifying food and drinks with protein.
- Potato protein is widely used in the food and beverage sector because of its flexibility and beneficial characteristics.
- One of the primary hubs for the production and processing of potatoes worldwide is Europe.
