Market Overview:
Organic Fruits and Vegetables Market Size Was Valued at USD 43.60 Billion in 2022, and is Projected to Reach USD 94.76 Billion by 2030, Growing at a CAGR of 10.19% From 2023-2030.
Organic fruits and vegetables refer to produce that is cultivated without the use of synthetic chemicals such as fertilizers and pesticides. The organic label on these crops assures consumers that specific production methods were employed. The rise of online sales has facilitated the export of organic fruits and vegetables from highly productive countries like India and China to countries with lower production capacities such as Japan, Spain, and Canada. Popular online platforms like Big Basket, I Say Organic, and Nature's Basket have gained significant popularity at both the national and international levels by successfully facilitating the online trade of organic produce. The increasing awareness of the health benefits associated with organic products, coupled with their reasonable prices and availability, has greatly influenced the growth of the organic fruits and vegetables market.
Top Key Players Covered In The Organic Fruits and Vegetables Market:
- The White Wave Foods Company (Denver)
- H.J. Heinz Company (US)
- CSC Brands LP [Campbell Soup Company] (US)
- General Mills Inc. (US)
- Juices International (San Ferdinando)
- Z Natural Foods (Florida)
- Organic Valley Family of Farms (US)
- Iceland Foods Ltd (UK)
- Green Organic Vegetable Inc. (Canada)
- DMH Ingredients. (US) And Other Major Players.
Market Dynamics and Factors:
The demand for organic products is on the rise, particularly for fruits and vegetables. Organic labeling assures consumers that these products are produced using methods that involve minimal pesticide use and limited exposure to chemicals. Organic food is known for its natural sustainability, superior quality, and high nutritional value, making it appealing to health-conscious individuals. Consumers are increasingly shifting their preferences towards organic food due to its antioxidant content, which has been shown to have positive effects on overall health in various scientific studies.
Organically grown products, including vegetables and fruits, are distinct from conventionally or traditionally cultivated ones due to their adherence to natural agricultural practices without the use of synthetic fertilizer, these organic products, derived from organically cultivated raw materials, offer significant opportunities in the market. The organic farming system places strict restrictions on the use of synthetic pesticides, fertilizers, growth hormones, and regulators. As a result, consumers prioritize organically produced food due to their concerns about personal health, environmental impact, and animal welfare.
Key Industry Development:
In May 2023, The Kraft Heinz Company unveiled HEINZ REMIX™, the first customizable and IoT-enabled digital sauce dispenser to launch that allows consumers to personalize their own flavor creations.
In April 2023, General Mills stands for good, advancing regenerative agriculture commitment through Strategic partnerships with American Farmland Trust and Rodale Institute to accelerate regenerative agriculture techniques across key regions in California and the Northern Great Plains.
Organic Fruits and Vegetables Market Segmentation:
By Product Type
- Organic Fruit
- Organic Vegetable
By Form
- Fresh
- Frozen
By End User
- Residential
- Commercial
By Distribution Channel
- Supermarkets/ Hypermarkets
- Convenience store
- Online store
