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Client Background
Brainberg is an emerging provider of psychometric assessment solutions (Traitfit for corporates and Whizqiz for education), focused on enhancing talent acquisition, career guidance, and academic admissions through data-driven assessments.
2. Client Objective
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Needed clarity on market positioning in both corporate HR and educational institutions.
- Wanted to map decision-makers and influencers across industries and regions.
- Required insights into pain points, adoption barriers, and technology integration trends.
- Needed to identify competitive gaps and product improvement opportunities.
3. Our Approach
We executed a comprehensive research project combining:
- Primary Research: In-depth interviews, focus groups, surveys with HR leaders, principals, and career counselors.
- Secondary Research: Analysis of industry reports, academic papers, competitor benchmarking, and technology landscape.
- Market Opportunity Sizing: TAM, SAM, SOM analysis for India and global markets.
- Decision-Maker Mapping: Identification of CHROs, HR managers, principals, and career cell heads as key adoption drivers.
4. Implementation
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Conducted regional segmentation: North America, Europe, APAC, MEA, South America.
- Performed pain point analysis: hiring inefficiencies in corporates; lack of standardized tools in education.
- Benchmarked Brainberg against global and Indian competitors.
- Developed strategic recommendations: entry & growth strategies, product improvement plans, marketing approaches.
5. Key Results
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Delivered a 360° market landscape for psychometric solutions globally and in India.
- Identified high-potential sectors (IT, BFSI, Education Technology, Career Counseling).
- Helped Brainberg refine product positioning of Traitfit & Whizqiz with integration strategies (HRMS, ATS, LMS).
- Provided actionable insights that guided Brainberg’s go-to-market and partnership strategies.
6. Impact
- Brainberg now has data-backed clarity on where to expand and how to differentiate.
- Strengthened their value proposition for both corporate HR and educational institutions.
- Enabled strategic product improvements aligned with market gaps.
- Positioned Brainberg as a competitive player in India with pathways for global expansion.
