How We Delivered a 360?? Market Study for Brainberg???s Psychometric Platforms

1. Client Background
   

 

Brainberg is an emerging provider of psychometric assessment solutions (Traitfit for corporates and Whizqiz for education), focused on enhancing talent acquisition, career guidance, and academic admissions through data-driven assessments.

2. Client Objective

• Needed clarity on market positioning in both corporate HR and educational institutions.

• Wanted to map decision-makers and influencers across industries and regions.
• Required insights into pain points, adoption barriers, and technology integration trends.
• Needed to identify competitive gaps and product improvement opportunities.

3. Our Approach

We executed a comprehensive research project combining:

• Primary Research: In-depth interviews, focus groups, surveys with HR leaders, principals, and career counselors.
• Secondary Research: Analysis of industry reports, academic papers, competitor benchmarking, and technology landscape.
• Market Opportunity Sizing: TAM, SAM, SOM analysis for India and global markets.
• Decision-Maker Mapping: Identification of CHROs, HR managers, principals, and career cell heads as key adoption drivers.

4. Implementation

• Conducted regional segmentation: North America, Europe, APAC, MEA, South America.

• Performed pain point analysis: hiring inefficiencies in corporates; lack of standardized tools in education.
• Benchmarked Brainberg against global and Indian competitors.
• Developed strategic recommendations: entry & growth strategies, product improvement plans, marketing approaches.

5. Key Results

• Delivered a 360° market landscape for psychometric solutions globally and in India.

• Identified high-potential sectors (IT, BFSI, Education Technology, Career Counseling).
• Helped Brainberg refine product positioning of Traitfit & Whizqiz with integration strategies (HRMS, ATS, LMS).
• Provided actionable insights that guided Brainberg’s go-to-market and partnership strategies.

6. Impact

• Brainberg now has data-backed clarity on where to expand and how to differentiate.
• Strengthened their value proposition for both corporate HR and educational institutions.
• Enabled strategic product improvements aligned with market gaps.
• Positioned Brainberg as a competitive player in India with pathways for global expansion.

 

 

3. Our Approach

We executed a comprehensive research project combining:

• Primary Research: In-depth interviews, focus groups, surveys with HR leaders, principals, and career counselors.
• Secondary Research: Analysis of industry reports, academic papers, competitor benchmarking, and technology landscape.
• Market Opportunity Sizing: TAM, SAM, SOM analysis for India and global markets.
• Decision-Maker Mapping: Identification of CHROs, HR managers, principals, and career cell heads as key adoption drivers.