Whiskey Market Overview

Global Whiskey Market was valued at USD 66.13 billion in 2021 and is expected to reach USD 102.77 billion by the year 2028, at a CAGR of 6.5%.

Whiskey is the kind of distilled alcoholic beverages produced from fermented grain crush. Different type of grains used to make whiskey such as malt, wheat, grey, and corn. In addition, whiskey is commonly grizzled in wooden barrels and is consumed as a freshening and restoration drink. The most popular product type of whiskey such as scotch whiskey, Canadian whiskey, blended whiskey, Irish and American whiskey. Furthermore, the consumption of whiskey at adequate rate is considered beneficial for health as it overcome the risk of developing heart and blood pressure-related complications.

Also, excessive intake is associated with critical health issues. In cases of medical emergencies, it is utilized as an alternative to alcohol to disinfect wounds. Moreover, the production capacity of whiskey has increased considerably across the years. Surging global tourism levels and the heightening number of restaurants and bars across the globe may bring promising growth rate for the whiskey market during the forecast period.

Report Coverage:

The global market report of Global Whiskey Market by the Introspective Market Research includes qualitative and quantitative insights. The company also offers a detailed analysis of the market size and growth rate of the possible segments. Different key insights presented in the report are an overview of that related of the market, also competitive rivalry, recent developments, collaboration and mergers.

COVID-19 Impact Analysis of Whiskey Market

The whiskey market has been critically affected owing to COVID-19 pandemic. At initial level sales shoes a short-term hike as customer were stocking up for the quarantine period. After the lockdown began, all the activities were got in limitations, and shutting down of restaurants and bars, liquor shops are negatively affected to growth on whiskey market. All manufacturer were stopped the production unit. However, after second wave announcement by the government to start activities with limitation will helps to growth of the market in projected period.

Market Dynamics and Factors

Drivers:

Attractive marketing promotions and growing acquisitions of distribution network coupled with the creation of on-line retail portals providing consumers with trouble free shopping experiences expected to propel the growth of the market in projected period.

Changing the lifestyles of the consumers and rising the trend of socializing and weekend parties among working professionals are accelerating the market growth over a period. Additionally, whiskey is often related with a desire to showcase class and sophistication between peers, which has resulted in consumers preferring for innovative and special drinking experiences.

Rising the innovations and developments in production of alcoholic drinks, coupled with a growing in number of whiskey distilleries are key factor driving the market growth during forecast period. In addition, rising the demand for premium and super-premium whiskey over the developed and developing nations.

Restraints:

The key players operating in the alcohol manufacturing sector are required to follow with regulations and policies governing the production, sale, and distribution of alcoholic drinks. Additionally, higher taxes are acting as a hampering the growth of the global market.

Opportunities:

Significantly growing consumer base across the globe and changing lifestyles of people as well as rapidly increasing food service industry will further create lucrative opportunities for the whiskey market in the projected period.

Market Segmentation

Type Insights

Based on product, scotch whisky is accounted the largest market due to widely consumed in India, Latin America, Europe. Scotch whisky’s brand such as Glenlivet Whiskey are immensely popular in India as high-end premium drink for special occasions.

Based on grain type, wheat is accounted the largest segment over the period due to high product in Asia Pacific, North America region, also easy availability. Some of the mostly known wheat whiskeys are A.D. Laws Triticum Straight Wheat Whiskey, Bernheim Original Wheat, Dry Fly Straight Washington Wheat Whiskey, And Oyo Whiskey.

Based on the distribution channels, on trade channel is dominates the market due to most of the people prefer to restaurants and bar for consumption of whiskey, and availability of supplementary beverages leads to increased preference for the restaurants and bars.

Regional Insights

Asia Pacific dominates the whiskey market due to rapidly growing population, increased demand for alcoholic drinks, adequate production of grains with compare to other region, developments in food and beverage industry, rapid urbanizations and economic developments in nations like India, China and Indonesia are factors leads to growth of the whiskey market.

Latin America is an appearing region that offers profitable growth opportunities for whiskey manufacturers aiming for global expansion. This is a direct result of cultural factors that operate consumers to opt for premium whiskey brands in urban lifestyles. Latin American countries are particularly convinced by scotch whiskey brands. 

North America and Europe region has highest demand of alcoholic drinks including whiskey. High disposable income and spending power of money on beverages by the consumer in this region is high as compared to another region. The regions collectively account for more than ¼ of the whisky market owing to high per capita consumption of alcohol drinks. Growing habit of consuming liquor, rising disposable income, and affordability of whiskey are factors driving the whiskey market in Middle East and Africa region.

Key Industry Developments:

In July 2021, Glenfiddich (parent company William Grant and Sons) announced to launch new sustainable transport technology model which convert its whiskey waste material to ultra-low carbon fuel (ULCF). Which helps to minimize carbon dioxide and other harmful emission.

In March 2019, Suntory Holdings Ltd., announced that they launched new whiskey brand Legent. It is a unique innovation that consist of Kentucky Straight Bourbon with the Beam classic family recipe and is venerable in wine and sherry casks before being blended with more Kentucky Straight Bourbon, resulting in a perfectly balanced yet complex and layered whiskey that is truly exceptional.

Players Covered in Whiskey market are :

• William Grant and Sons
• 8PM
• Allied Blenders and Distillers Pvt Ltd.
• Johnny Walker
• Black and White
• Diageo
• Jack Daniels
• Brown Forman
• La Martiniquais
• Suntory Holdings Ltd.
• Constellation Brand Inc.
• Haig
• McDowell’s
• King Car Group
• Bacardi Ltd.
• Jim Beam
• United Breweries
• VAT 69

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Source Type
 3.2 By Quality Types
 3.3 By Distribution Channel

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Whiskey Market by Source Type
 5.1 Whiskey Market Overview Snapshot and Growth Engine
 5.2 Whiskey Market Overview
 5.3 Malt Whiskey
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Malt Whiskey: Grographic Segmentation
 5.4 Wheat Whiskey
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Wheat Whiskey: Grographic Segmentation
 5.5 Rye Whiskey
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Rye Whiskey: Grographic Segmentation
 5.6 Corn Whiskey
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size (2016-2028F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Corn Whiskey: Grographic Segmentation
 5.7 Blended Whiskey
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size (2016-2028F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Blended Whiskey: Grographic Segmentation
 5.8 Others
  5.8.1 Introduction and Market Overview
  5.8.2 Historic and Forecasted Market Size (2016-2028F)
  5.8.3 Key Market Trends, Growth Factors and Opportunities
  5.8.4 Others: Grographic Segmentation

Chapter 6: Whiskey Market by Quality Types
 6.1 Whiskey Market Overview Snapshot and Growth Engine
 6.2 Whiskey Market Overview
 6.3 Premium
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Premium: Grographic Segmentation
 6.4 High End Premium
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 High End Premium: Grographic Segmentation
 6.5 Super Premium
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size (2016-2028F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Super Premium: Grographic Segmentation

Chapter 7: Whiskey Market by Distribution Channel
 7.1 Whiskey Market Overview Snapshot and Growth Engine
 7.2 Whiskey Market Overview
 7.3 Bars & Restaurants
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2016-2028F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Bars & Restaurants: Grographic Segmentation
 7.4 Liquor Stores
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2016-2028F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Liquor Stores: Grographic Segmentation
 7.5 Supermarkets
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2016-2028F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Supermarkets: Grographic Segmentation
 7.6 E-Commerce
  7.6.1 Introduction and Market Overview
  7.6.2 Historic and Forecasted Market Size (2016-2028F)
  7.6.3 Key Market Trends, Growth Factors and Opportunities
  7.6.4 E-Commerce: Grographic Segmentation

Chapter 8: Company Profiles and Competitive Analysis
 8.1 Competitive Landscape
  8.1.1 Competitive Positioning
  8.1.2 Whiskey Sales and Market Share By Players
  8.1.3 Industry BCG Matrix
  8.1.4 Ansoff Matrix
  8.1.5 Whiskey Industry Concentration Ratio (CR5 and HHI)
  8.1.6 Top 5 Whiskey Players Market Share
  8.1.7 Mergers and Acquisitions
  8.1.8 Business Strategies By Top Players
 8.2 WILLIAM GRANT AND SONS
  8.2.1 Company Overview
  8.2.2 Key Executives
  8.2.3 Company Snapshot
  8.2.4 Operating Business Segments
  8.2.5 Product Portfolio
  8.2.6 Business Performance
  8.2.7 Key Strategic Moves and Recent Developments
  8.2.8 SWOT Analysis
 8.3 8PM
 8.4 ALLIED BLENDERS AND DISTILLERS PVT LTD.
 8.5 JOHNNY WALKER
 8.6 BLACK AND WHITE
 8.7 DIAGEO
 8.8 JACK DANIELS
 8.9 BROWN FORMAN
 8.10 LA MARTINIQUAIS
 8.11 SUNTORY HOLDINGS LTD.
 8.12 CONSTELLATION BRAND INC.
 8.13 HAIG
 8.14 MCDOWELL’S
 8.15 KING CAR GROUP
 8.16 BACARDI LTD.
 8.17 JIM BEAM
 8.18 UNITED BREWERIES
 8.19 VAT 69
 8.20 OTHER MAJOR PLAYERS

Chapter 9: Global Whiskey Market Analysis, Insights and Forecast, 2016-2028
 9.1 Market Overview
 9.2 Historic and Forecasted Market Size By Source Type
  9.2.1 Malt Whiskey
  9.2.2 Wheat Whiskey
  9.2.3 Rye Whiskey
  9.2.4 Corn Whiskey
  9.2.5 Blended Whiskey
  9.2.6 Others
 9.3 Historic and Forecasted Market Size By Quality Types
  9.3.1 Premium
  9.3.2 High End Premium
  9.3.3 Super Premium
 9.4 Historic and Forecasted Market Size By Distribution Channel
  9.4.1 Bars & Restaurants
  9.4.2 Liquor Stores
  9.4.3 Supermarkets
  9.4.4 E-Commerce

Chapter 10: North America Whiskey Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Source Type
  10.4.1 Malt Whiskey
  10.4.2 Wheat Whiskey
  10.4.3 Rye Whiskey
  10.4.4 Corn Whiskey
  10.4.5 Blended Whiskey
  10.4.6 Others
 10.5 Historic and Forecasted Market Size By Quality Types
  10.5.1 Premium
  10.5.2 High End Premium
  10.5.3 Super Premium
 10.6 Historic and Forecasted Market Size By Distribution Channel
  10.6.1 Bars & Restaurants
  10.6.2 Liquor Stores
  10.6.3 Supermarkets
  10.6.4 E-Commerce
 10.7 Historic and Forecast Market Size by Country
  10.7.1 U.S.
  10.7.2 Canada
  10.7.3 Mexico

Chapter 11: Europe Whiskey Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Source Type
  11.4.1 Malt Whiskey
  11.4.2 Wheat Whiskey
  11.4.3 Rye Whiskey
  11.4.4 Corn Whiskey
  11.4.5 Blended Whiskey
  11.4.6 Others
 11.5 Historic and Forecasted Market Size By Quality Types
  11.5.1 Premium
  11.5.2 High End Premium
  11.5.3 Super Premium
 11.6 Historic and Forecasted Market Size By Distribution Channel
  11.6.1 Bars & Restaurants
  11.6.2 Liquor Stores
  11.6.3 Supermarkets
  11.6.4 E-Commerce
 11.7 Historic and Forecast Market Size by Country
  11.7.1 Germany
  11.7.2 U.K.
  11.7.3 France
  11.7.4 Italy
  11.7.5 Russia
  11.7.6 Spain
  11.7.7 Rest of Europe

Chapter 12: Asia-Pacific Whiskey Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Source Type
  12.4.1 Malt Whiskey
  12.4.2 Wheat Whiskey
  12.4.3 Rye Whiskey
  12.4.4 Corn Whiskey
  12.4.5 Blended Whiskey
  12.4.6 Others
 12.5 Historic and Forecasted Market Size By Quality Types
  12.5.1 Premium
  12.5.2 High End Premium
  12.5.3 Super Premium
 12.6 Historic and Forecasted Market Size By Distribution Channel
  12.6.1 Bars & Restaurants
  12.6.2 Liquor Stores
  12.6.3 Supermarkets
  12.6.4 E-Commerce
 12.7 Historic and Forecast Market Size by Country
  12.7.1 China
  12.7.2 India
  12.7.3 Japan
  12.7.4 Singapore
  12.7.5 Australia
  12.7.6 New Zealand
  12.7.7 Rest of APAC

Chapter 13: Middle East & Africa Whiskey Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Source Type
  13.4.1 Malt Whiskey
  13.4.2 Wheat Whiskey
  13.4.3 Rye Whiskey
  13.4.4 Corn Whiskey
  13.4.5 Blended Whiskey
  13.4.6 Others
 13.5 Historic and Forecasted Market Size By Quality Types
  13.5.1 Premium
  13.5.2 High End Premium
  13.5.3 Super Premium
 13.6 Historic and Forecasted Market Size By Distribution Channel
  13.6.1 Bars & Restaurants
  13.6.2 Liquor Stores
  13.6.3 Supermarkets
  13.6.4 E-Commerce
 13.7 Historic and Forecast Market Size by Country
  13.7.1 Turkey
  13.7.2 Saudi Arabia
  13.7.3 Iran
  13.7.4 UAE
  13.7.5 Africa
  13.7.6 Rest of MEA

Chapter 14: South America Whiskey Market Analysis, Insights and Forecast, 2016-2028
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Source Type
  14.4.1 Malt Whiskey
  14.4.2 Wheat Whiskey
  14.4.3 Rye Whiskey
  14.4.4 Corn Whiskey
  14.4.5 Blended Whiskey
  14.4.6 Others
 14.5 Historic and Forecasted Market Size By Quality Types
  14.5.1 Premium
  14.5.2 High End Premium
  14.5.3 Super Premium
 14.6 Historic and Forecasted Market Size By Distribution Channel
  14.6.1 Bars & Restaurants
  14.6.2 Liquor Stores
  14.6.3 Supermarkets
  14.6.4 E-Commerce
 14.7 Historic and Forecast Market Size by Country
  14.7.1 Brazil
  14.7.2 Argentina
  14.7.3 Rest of SA

Chapter 15 Investment Analysis

Chapter 16 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. WHISKEY MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. WHISKEY MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. WHISKEY MARKET COMPETITIVE RIVALRY
TABLE 005. WHISKEY MARKET THREAT OF NEW ENTRANTS
TABLE 006. WHISKEY MARKET THREAT OF SUBSTITUTES
TABLE 007. WHISKEY MARKET BY SOURCE TYPE
TABLE 008. MALT WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 009. WHEAT WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 010. RYE WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 011. CORN WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 012. BLENDED WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 013. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 014. WHISKEY MARKET BY QUALITY TYPES
TABLE 015. PREMIUM MARKET OVERVIEW (2016-2028)
TABLE 016. HIGH END PREMIUM MARKET OVERVIEW (2016-2028)
TABLE 017. SUPER PREMIUM MARKET OVERVIEW (2016-2028)
TABLE 018. WHISKEY MARKET BY DISTRIBUTION CHANNEL
TABLE 019. BARS & RESTAURANTS MARKET OVERVIEW (2016-2028)
TABLE 020. LIQUOR STORES MARKET OVERVIEW (2016-2028)
TABLE 021. SUPERMARKETS MARKET OVERVIEW (2016-2028)
TABLE 022. E-COMMERCE MARKET OVERVIEW (2016-2028)
TABLE 023. NORTH AMERICA WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 024. NORTH AMERICA WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 025. NORTH AMERICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 026. N WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 027. EUROPE WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 028. EUROPE WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 029. EUROPE WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 030. WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 031. ASIA PACIFIC WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 032. ASIA PACIFIC WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 033. ASIA PACIFIC WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 034. WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 036. MIDDLE EAST & AFRICA WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 037. MIDDLE EAST & AFRICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 038. WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 039. SOUTH AMERICA WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 040. SOUTH AMERICA WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 041. SOUTH AMERICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 042. WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 043. WILLIAM GRANT AND SONS: SNAPSHOT
TABLE 044. WILLIAM GRANT AND SONS: BUSINESS PERFORMANCE
TABLE 045. WILLIAM GRANT AND SONS: PRODUCT PORTFOLIO
TABLE 046. WILLIAM GRANT AND SONS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. 8PM: SNAPSHOT
TABLE 047. 8PM: BUSINESS PERFORMANCE
TABLE 048. 8PM: PRODUCT PORTFOLIO
TABLE 049. 8PM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. ALLIED BLENDERS AND DISTILLERS PVT LTD.: SNAPSHOT
TABLE 050. ALLIED BLENDERS AND DISTILLERS PVT LTD.: BUSINESS PERFORMANCE
TABLE 051. ALLIED BLENDERS AND DISTILLERS PVT LTD.: PRODUCT PORTFOLIO
TABLE 052. ALLIED BLENDERS AND DISTILLERS PVT LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. JOHNNY WALKER: SNAPSHOT
TABLE 053. JOHNNY WALKER: BUSINESS PERFORMANCE
TABLE 054. JOHNNY WALKER: PRODUCT PORTFOLIO
TABLE 055. JOHNNY WALKER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. BLACK AND WHITE: SNAPSHOT
TABLE 056. BLACK AND WHITE: BUSINESS PERFORMANCE
TABLE 057. BLACK AND WHITE: PRODUCT PORTFOLIO
TABLE 058. BLACK AND WHITE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. DIAGEO: SNAPSHOT
TABLE 059. DIAGEO: BUSINESS PERFORMANCE
TABLE 060. DIAGEO: PRODUCT PORTFOLIO
TABLE 061. DIAGEO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 061. JACK DANIELS: SNAPSHOT
TABLE 062. JACK DANIELS: BUSINESS PERFORMANCE
TABLE 063. JACK DANIELS: PRODUCT PORTFOLIO
TABLE 064. JACK DANIELS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 064. BROWN FORMAN: SNAPSHOT
TABLE 065. BROWN FORMAN: BUSINESS PERFORMANCE
TABLE 066. BROWN FORMAN: PRODUCT PORTFOLIO
TABLE 067. BROWN FORMAN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 067. LA MARTINIQUAIS: SNAPSHOT
TABLE 068. LA MARTINIQUAIS: BUSINESS PERFORMANCE
TABLE 069. LA MARTINIQUAIS: PRODUCT PORTFOLIO
TABLE 070. LA MARTINIQUAIS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 070. SUNTORY HOLDINGS LTD.: SNAPSHOT
TABLE 071. SUNTORY HOLDINGS LTD.: BUSINESS PERFORMANCE
TABLE 072. SUNTORY HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 073. SUNTORY HOLDINGS LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 073. CONSTELLATION BRAND INC.: SNAPSHOT
TABLE 074. CONSTELLATION BRAND INC.: BUSINESS PERFORMANCE
TABLE 075. CONSTELLATION BRAND INC.: PRODUCT PORTFOLIO
TABLE 076. CONSTELLATION BRAND INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 076. HAIG: SNAPSHOT
TABLE 077. HAIG: BUSINESS PERFORMANCE
TABLE 078. HAIG: PRODUCT PORTFOLIO
TABLE 079. HAIG: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 079. MCDOWELL’S: SNAPSHOT
TABLE 080. MCDOWELL’S: BUSINESS PERFORMANCE
TABLE 081. MCDOWELL’S: PRODUCT PORTFOLIO
TABLE 082. MCDOWELL’S: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 082. KING CAR GROUP: SNAPSHOT
TABLE 083. KING CAR GROUP: BUSINESS PERFORMANCE
TABLE 084. KING CAR GROUP: PRODUCT PORTFOLIO
TABLE 085. KING CAR GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 085. BACARDI LTD.: SNAPSHOT
TABLE 086. BACARDI LTD.: BUSINESS PERFORMANCE
TABLE 087. BACARDI LTD.: PRODUCT PORTFOLIO
TABLE 088. BACARDI LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 088. JIM BEAM: SNAPSHOT
TABLE 089. JIM BEAM: BUSINESS PERFORMANCE
TABLE 090. JIM BEAM: PRODUCT PORTFOLIO
TABLE 091. JIM BEAM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 091. UNITED BREWERIES: SNAPSHOT
TABLE 092. UNITED BREWERIES: BUSINESS PERFORMANCE
TABLE 093. UNITED BREWERIES: PRODUCT PORTFOLIO
TABLE 094. UNITED BREWERIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 094. VAT 69: SNAPSHOT
TABLE 095. VAT 69: BUSINESS PERFORMANCE
TABLE 096. VAT 69: PRODUCT PORTFOLIO
TABLE 097. VAT 69: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 097. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 098. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 099. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 100. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. WHISKEY MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. WHISKEY MARKET OVERVIEW BY SOURCE TYPE
FIGURE 012. MALT WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 013. WHEAT WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 014. RYE WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 015. CORN WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 016. BLENDED WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 018. WHISKEY MARKET OVERVIEW BY QUALITY TYPES
FIGURE 019. PREMIUM MARKET OVERVIEW (2016-2028)
FIGURE 020. HIGH END PREMIUM MARKET OVERVIEW (2016-2028)
FIGURE 021. SUPER PREMIUM MARKET OVERVIEW (2016-2028)
FIGURE 022. WHISKEY MARKET OVERVIEW BY DISTRIBUTION CHANNEL
FIGURE 023. BARS & RESTAURANTS MARKET OVERVIEW (2016-2028)
FIGURE 024. LIQUOR STORES MARKET OVERVIEW (2016-2028)
FIGURE 025. SUPERMARKETS MARKET OVERVIEW (2016-2028)
FIGURE 026. E-COMMERCE MARKET OVERVIEW (2016-2028)
FIGURE 027. NORTH AMERICA WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. EUROPE WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. ASIA PACIFIC WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. MIDDLE EAST & AFRICA WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 031. SOUTH AMERICA WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)