Whiskey Market Synopsis

Whiskey Market Size Was Valued at USD 72.03 Billion in 2023 and is Projected to Reach USD 117.82 Billion by 2032, Growing at a CAGR of 5.62% From 2024-2032.

Whiskey is a kind of distilled alcoholic beverage produced from fermented grain crushed. Different types of grains are used to make whiskey such as malt, wheat, grey, and corn. In addition, whiskey is commonly grizzled in wooden barrels and is consumed as a freshening and restoration drink. The most popular product types of whiskey such as scotch whiskey, Canadian whiskey, blended whiskey, and Irish and American whiskey. Furthermore, the consumption of whiskey at an adequate rate is considered beneficial for health as it overcomes the risk of developing heart and blood pressure-related complications.

• There is a growing global appreciation for craftsmanship and authenticity, and Whiskey embodies these qualities. Consumers are increasingly seeking unique and artisanal products, and Whiskey, with its rich history and intricate production processes, aligns well with this demand. The complexity of Whiskey production, including the selection of grains, the fermentation process, and the aging in barrels, contributes to the perception of Whiskey as a refined and sophisticated spirit.
• Moreover, the rise of the Whiskey culture has been fueled by a growing interest in premium and luxury goods. Whiskey, especially single malt and rare editions, has become a symbol of status and exclusivity. The limited availability of certain expressions and the prestige associated with aged whiskies have attracted collectors and investors, further driving demand and contributing to the overall market growth.
• Another significant factor is the increasing globalization of the Whiskey market. Traditional Whiskey-producing regions such as Scotland and Ireland continue to be major players, but other countries, including the United States, Japan, and even some emerging markets, have entered the scene with their own unique interpretations of this spirit. The diversification of Whiskey styles and flavors has broadened the appeal of Whiskey to a wider audience.

Whiskey Market Trend Analysis

Rising the Innovations and Developments in Production of Alcoholic Drinks

• Whiskey producers are experimenting with various cask types, including wine, sherry, and rum barrels, to impart distinctive flavors and aromas to their products. This approach allows for a broader range of taste profiles, attracting consumers who seek novel and sophisticated drinking experiences. Additionally, the use of non-traditional grains and malt varieties has become more prevalent, contributing to the development of unconventional whiskies that stand out in a competitive market. ​
• Advancements in technology have also played a crucial role in Whiskey production. Automation and precision control systems are being implemented to enhance efficiency and consistency in the distillation process. This not only ensures a high-quality end product but also allows distilleries to scale production while maintaining the integrity of their craftsmanship. Furthermore, technological innovations in packaging and labeling contribute to the overall branding and marketing strategies of Whiskey producers, creating a visually appealing and informative product for consumers. ​
• Sustainability has become a focal point in the alcoholic beverage industry, and the Whiskey market is no exception. Distilleries are increasingly adopting environmentally friendly practices, from sourcing local ingredients to implementing energy-efficient production methods. This commitment to sustainability not only aligns with consumer values but also positions brands as responsible and conscientious contributors to the global market. ​
• Collaborations and limited-edition releases are another notable aspect of the evolving Whiskey market. Distilleries are partnering with other beverage producers, artists, and influencers to create unique and exclusive products. Limited-edition releases generate excitement and anticipation among consumers, driving demand and creating a sense of exclusivity around certain brands.

Rapidly Increasing Food Service Industry Will Create Lucrative Opportunities

• The rapidly increasing food service industry presents a significant opportunity for the Whiskey market, creating a symbiotic relationship that benefits both sectors. As the food service industry continues to grow, driven by changing consumer preferences and an increasing demand for dining experiences, the Whiskey market can leverage this trend to expand its reach and enhance its market presence.
• The synergy between the food service industry and the Whiskey market is the evolving culinary landscape. As consumers become more adventurous in their food choices, there is a growing interest in pairing exquisite and diverse cuisines with premium beverages. Whiskey, with its rich and varied flavor profiles, provides a sophisticated complement to a wide range of dishes, enhancing the overall dining experience.
• Furthermore, the rise of craft cocktails and mixology in the food service industry offers an additional avenue for the Whiskey market to thrive. Whiskey serves as a versatile base for crafting unique and flavorful cocktails that appeal to a diverse consumer base. This aligns with the trend of consumers seeking novel and personalized drinking experiences, elevating the status of Whiskey from a traditional sipping beverage to a dynamic component in innovative cocktails.
• Additionally, the growing trend of food and beverage festivals and events provides a platform for Whiskey brands to showcase their products alongside culinary creations, fostering brand visibility and consumer engagement. The food service industry's expansion, marked by the proliferation of diverse dining concepts, provides Whiskey brands with opportunities to align with specific niches and demographics, tailoring their marketing strategies accordingly.

Whiskey Market Segment Analysis:

Whiskey Market Segmented on the basis of product type, quality types, and distribution channel.

By Product Type, Blended Whiskey segment is expected to dominate the market during the forecast period

• Blended Whiskey combines different types of whiskies, typically mixing malt and grain whiskies, to achieve a well-balanced flavor profile. This appeals to a broader consumer base, including those new to Whiskey, as it often offers a smoother and more mellow taste compared to single malt counterparts. Moreover, the blending process allows producers to maintain consistency in flavor, ensuring a reliable product. As consumer preferences evolve and demand for diverse and accessible spirits rises, Blended Whiskey has positioned itself as a category that caters to a wide range of tastes, contributing to its sustained growth in the market.

By Quality Types, Premium segment held the largest share of 38% in 2022

• The Premium quality segment of the Whiskey market is experiencing significant growth due to evolving consumer preferences and an increasing demand for unique and sophisticated drinking experiences. Consumers today are more discerning, seeking high-quality, artisanal products that offer a distinct flavor profile and craftsmanship. Premium whiskies often undergo meticulous production processes, utilizing superior ingredients and aging techniques, resulting in a refined and complex taste. Additionally, the rise of Whiskey enthusiasts and collectors has fueled the demand for limited-edition releases and rare expressions, contributing to the growth of the Premium segment.

Whiskey Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• Asia Pacific dominates the whiskey market due to its rapidly growing population, increased demand for alcoholic drinks, adequate production of grains compared to other regions, developments in the food and beverage industry, rapid urbanization, and economic developments in nations like India, China, and Indonesia are factors leads to growth of the whiskey market.
• Furthermore, the increasing presence of international Whiskey brands in the Asia Pacific market, along with a growing number of Whiskey-themed events and tastings, has played a pivotal role in educating and enticing consumers. As a result, the Asia Pacific region has become a key growth market for the Whiskey industry, with both established and emerging brands vying for a share of this expanding consumer base.

Whiskey Market Top Key Players:

• Forman Whiskey (US)
• Anchor Brewing Company (US)
• Allagash Brewing Company (US)
• Jim Beam (US)
• Constellation Brands (US)
• Beam Suntory (US)
• Brown Forman (US)
• Red Brick Brewing Company (US)
• The Edrington Group (UK)
• Johnnie Walker (UK)
• United Spirits Ltd. (India)
• Pernod Ricard SA (France)
• William Grant & Sons (UK)
• Accolade Wines (Australia)
• Mcdowell's No. 1 (India)
• Allied Blenders & Distillers (India)
• Arkell’s Brewery (UK)
• Asahi Breweries (Japan)
• Bass Brewery (UK)
• Bacardi Ltd (Bermuda)
• Beijing Red Star Co (China)
• Diageo (UK)
• La Martiniquaise (France)
• Suntory Beverage & Food Limited (Japan)
• 8pm (Italy)

Key Industry Developments in the Whiskey Market:

• In November 2023 - Brown-Forman announced that The Duckhorn Portfolio, Inc. (“The Duckhorn Portfolio), a premier wine group, will acquire Sonoma-Cutrer Vineyards and related brand trademarks. In exchange, Brown-Forman will receive an ownership percentage of approximately 21.5% in The Duckhorn Portfolio and $50 million USD. The transaction, subject to certain customary closing adjustments and conditions, is expected to close in the fourth quarter of fiscal year 2024.
• In August 2023- Brown-Forman Corporation, one of the largest American-owned spirits and wine companies, is launching its own distribution business in Slovakia, bringing the distribution in-house for the first time since the company entered the market.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. Whiskey MARKET BY PRODUCT TYPE (2017-2032)
   1. Whiskey MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. MALT WHISKEY
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. Wheat Whiskey
   5. Rye Whiskey
   6. Corn Whiskey
   7. Blended Whiskey
7. Whiskey MARKET BY QUALITY TYPE (2017-2032)
   1. Whiskey MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PREMIUM
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. HIGH END PREMIUM
   5. SUPER PREMIUM
8. Whiskey MARKET BY QUALITY TYPE (2017-2032)
   1. Whiskey MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. BARS & RESTAURANTS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. LIQUOR STORES
   5. SUPERMARKETS
   6. E-COMMERCE
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. Whiskey Market Share By Manufacturer (2022)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. FORMAN WHISKEY (US)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. ANCHOR BREWING COMPANY (US)
   4. ALLAGASH BREWING COMPANY (US)
   5. JIM BEAM (US)
   6. CONSTELLATION BRANDS (US)
   7. BEAM SUNTORY (US)
   8. BROWN FORMAN (US)
   9. RED BRICK BREWING COMPANY (US)
   10. THE EDRINGTON GROUP (UK)
   11. JOHNNIE WALKER (UK)
   12. UNITED SPIRITS LTD. (INDIA)
   13. PERNOD RICARD SA (FRANCE)
   14. WILLIAM GRANT & SONS (UK)
   15. ACCOLADE WINES (AUSTRALIA)
   16. MCDOWELL'S NO. 1 (INDIA)
   17. ALLIED BLENDERS & DISTILLERS (INDIA)
   18. ARKELL’S BREWERY (UK)
   19. ASAHI BREWERIES (JAPAN)
   20. BASS BREWERY (UK)
   21. BACARDI LTD (BERMUDA)
   22. BEIJING RED STAR CO (CHINA)
   23. DIAGEO (UK)
   24. LA MARTINIQUAISE (FRANCE)
   25. SUNTORY BEVERAGE & FOOD LIMITED (JAPAN)
   26. 8PM (ITALY)
10. GLOBAL Whiskey MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segment1
       4. Historic And Forecasted Market Size By Segment2
       5. Historic And Forecasted Market Size By Segment3
       6. Historic And Forecasted Market Size By Segment4
       7. Historic And Forecasted Market Size By Segment5
       8. Historic And Forecasted Market Size By Segment6
       9. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. WHISKEY MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. WHISKEY MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. WHISKEY MARKET COMPETITIVE RIVALRY
TABLE 005. WHISKEY MARKET THREAT OF NEW ENTRANTS
TABLE 006. WHISKEY MARKET THREAT OF SUBSTITUTES
TABLE 007. WHISKEY MARKET BY SOURCE TYPE
TABLE 008. MALT WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 009. WHEAT WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 010. RYE WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 011. CORN WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 012. BLENDED WHISKEY MARKET OVERVIEW (2016-2028)
TABLE 013. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 014. WHISKEY MARKET BY QUALITY TYPES
TABLE 015. PREMIUM MARKET OVERVIEW (2016-2028)
TABLE 016. HIGH END PREMIUM MARKET OVERVIEW (2016-2028)
TABLE 017. SUPER PREMIUM MARKET OVERVIEW (2016-2028)
TABLE 018. WHISKEY MARKET BY DISTRIBUTION CHANNEL
TABLE 019. BARS & RESTAURANTS MARKET OVERVIEW (2016-2028)
TABLE 020. LIQUOR STORES MARKET OVERVIEW (2016-2028)
TABLE 021. SUPERMARKETS MARKET OVERVIEW (2016-2028)
TABLE 022. E-COMMERCE MARKET OVERVIEW (2016-2028)
TABLE 023. NORTH AMERICA WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 024. NORTH AMERICA WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 025. NORTH AMERICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 026. N WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 027. EUROPE WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 028. EUROPE WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 029. EUROPE WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 030. WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 031. ASIA PACIFIC WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 032. ASIA PACIFIC WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 033. ASIA PACIFIC WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 034. WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 036. MIDDLE EAST & AFRICA WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 037. MIDDLE EAST & AFRICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 038. WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 039. SOUTH AMERICA WHISKEY MARKET, BY SOURCE TYPE (2016-2028)
TABLE 040. SOUTH AMERICA WHISKEY MARKET, BY QUALITY TYPES (2016-2028)
TABLE 041. SOUTH AMERICA WHISKEY MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 042. WHISKEY MARKET, BY COUNTRY (2016-2028)
TABLE 043. WILLIAM GRANT AND SONS: SNAPSHOT
TABLE 044. WILLIAM GRANT AND SONS: BUSINESS PERFORMANCE
TABLE 045. WILLIAM GRANT AND SONS: PRODUCT PORTFOLIO
TABLE 046. WILLIAM GRANT AND SONS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. 8PM: SNAPSHOT
TABLE 047. 8PM: BUSINESS PERFORMANCE
TABLE 048. 8PM: PRODUCT PORTFOLIO
TABLE 049. 8PM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. ALLIED BLENDERS AND DISTILLERS PVT LTD.: SNAPSHOT
TABLE 050. ALLIED BLENDERS AND DISTILLERS PVT LTD.: BUSINESS PERFORMANCE
TABLE 051. ALLIED BLENDERS AND DISTILLERS PVT LTD.: PRODUCT PORTFOLIO
TABLE 052. ALLIED BLENDERS AND DISTILLERS PVT LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. JOHNNY WALKER: SNAPSHOT
TABLE 053. JOHNNY WALKER: BUSINESS PERFORMANCE
TABLE 054. JOHNNY WALKER: PRODUCT PORTFOLIO
TABLE 055. JOHNNY WALKER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. BLACK AND WHITE: SNAPSHOT
TABLE 056. BLACK AND WHITE: BUSINESS PERFORMANCE
TABLE 057. BLACK AND WHITE: PRODUCT PORTFOLIO
TABLE 058. BLACK AND WHITE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. DIAGEO: SNAPSHOT
TABLE 059. DIAGEO: BUSINESS PERFORMANCE
TABLE 060. DIAGEO: PRODUCT PORTFOLIO
TABLE 061. DIAGEO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 061. JACK DANIELS: SNAPSHOT
TABLE 062. JACK DANIELS: BUSINESS PERFORMANCE
TABLE 063. JACK DANIELS: PRODUCT PORTFOLIO
TABLE 064. JACK DANIELS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 064. BROWN FORMAN: SNAPSHOT
TABLE 065. BROWN FORMAN: BUSINESS PERFORMANCE
TABLE 066. BROWN FORMAN: PRODUCT PORTFOLIO
TABLE 067. BROWN FORMAN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 067. LA MARTINIQUAIS: SNAPSHOT
TABLE 068. LA MARTINIQUAIS: BUSINESS PERFORMANCE
TABLE 069. LA MARTINIQUAIS: PRODUCT PORTFOLIO
TABLE 070. LA MARTINIQUAIS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 070. SUNTORY HOLDINGS LTD.: SNAPSHOT
TABLE 071. SUNTORY HOLDINGS LTD.: BUSINESS PERFORMANCE
TABLE 072. SUNTORY HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 073. SUNTORY HOLDINGS LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 073. CONSTELLATION BRAND INC.: SNAPSHOT
TABLE 074. CONSTELLATION BRAND INC.: BUSINESS PERFORMANCE
TABLE 075. CONSTELLATION BRAND INC.: PRODUCT PORTFOLIO
TABLE 076. CONSTELLATION BRAND INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 076. HAIG: SNAPSHOT
TABLE 077. HAIG: BUSINESS PERFORMANCE
TABLE 078. HAIG: PRODUCT PORTFOLIO
TABLE 079. HAIG: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 079. MCDOWELL’S: SNAPSHOT
TABLE 080. MCDOWELL’S: BUSINESS PERFORMANCE
TABLE 081. MCDOWELL’S: PRODUCT PORTFOLIO
TABLE 082. MCDOWELL’S: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 082. KING CAR GROUP: SNAPSHOT
TABLE 083. KING CAR GROUP: BUSINESS PERFORMANCE
TABLE 084. KING CAR GROUP: PRODUCT PORTFOLIO
TABLE 085. KING CAR GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 085. BACARDI LTD.: SNAPSHOT
TABLE 086. BACARDI LTD.: BUSINESS PERFORMANCE
TABLE 087. BACARDI LTD.: PRODUCT PORTFOLIO
TABLE 088. BACARDI LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 088. JIM BEAM: SNAPSHOT
TABLE 089. JIM BEAM: BUSINESS PERFORMANCE
TABLE 090. JIM BEAM: PRODUCT PORTFOLIO
TABLE 091. JIM BEAM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 091. UNITED BREWERIES: SNAPSHOT
TABLE 092. UNITED BREWERIES: BUSINESS PERFORMANCE
TABLE 093. UNITED BREWERIES: PRODUCT PORTFOLIO
TABLE 094. UNITED BREWERIES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 094. VAT 69: SNAPSHOT
TABLE 095. VAT 69: BUSINESS PERFORMANCE
TABLE 096. VAT 69: PRODUCT PORTFOLIO
TABLE 097. VAT 69: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 097. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 098. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 099. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 100. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. WHISKEY MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. WHISKEY MARKET OVERVIEW BY SOURCE TYPE
FIGURE 012. MALT WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 013. WHEAT WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 014. RYE WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 015. CORN WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 016. BLENDED WHISKEY MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 018. WHISKEY MARKET OVERVIEW BY QUALITY TYPES
FIGURE 019. PREMIUM MARKET OVERVIEW (2016-2028)
FIGURE 020. HIGH END PREMIUM MARKET OVERVIEW (2016-2028)
FIGURE 021. SUPER PREMIUM MARKET OVERVIEW (2016-2028)
FIGURE 022. WHISKEY MARKET OVERVIEW BY DISTRIBUTION CHANNEL
FIGURE 023. BARS & RESTAURANTS MARKET OVERVIEW (2016-2028)
FIGURE 024. LIQUOR STORES MARKET OVERVIEW (2016-2028)
FIGURE 025. SUPERMARKETS MARKET OVERVIEW (2016-2028)
FIGURE 026. E-COMMERCE MARKET OVERVIEW (2016-2028)
FIGURE 027. NORTH AMERICA WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. EUROPE WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. ASIA PACIFIC WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. MIDDLE EAST & AFRICA WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 031. SOUTH AMERICA WHISKEY MARKET OVERVIEW BY COUNTRY (2016-2028)