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Soup Market Synopsis

Soup Market Size Was Valued at USD 19814.4 Million in 2023 and is Projected to Reach USD 26562.09 Million by 2032, Growing at a CAGR of 3.31% From 2024-2032

Soup is a liquid dish typically made by simmering ingredients like vegetables, meat, or fish in a flavourful broth. It serves as a versatile and nourishing comfort food, enjoyed worldwide for its warmth and ability to showcase diverse culinary traditions. Whether hearty or delicate, soups come in myriad forms, from clear broths to thick stews, and can be seasoned with herbs and spices for added complexity.

  • Often served as a starter or a complete meal, soup reflects cultural diversity through unique recipes, offering both sustenance and a delightful sensory experience in a single, steaming bowl.
  • Consumer demand for convenient and healthy food options has driven innovations in the soup market. Many consumers seek ready-to-eat or easy-to-prepare soups that align with their busy lifestyles. Additionally, there has been a growing interest in premium and gourmet soups, with an emphasis on natural and organic ingredients.
  • The market has witnessed increased competition, prompting companies to focus on product differentiation, flavor innovations, and sustainable packaging. Health-conscious consumers have driven the demand for soups with clean labels, low sodium content, and nutritional benefits.

Soup Market Trend Analysis

Health and Wellness Trends

  • As consumers increasingly prioritize nutritious and wholesome food choices, the soup market has adapted to meet these demands. One driving factor is the growing awareness of the health benefits associated with consuming soups that are rich in vitamins, minerals, and other essential nutrients. Many consumers view soups as a convenient and accessible way to incorporate a variety of vegetables, lean proteins, and whole grains into their diets.
  • Moreover, the emphasis on natural ingredients and clean labels has spurred innovation in the soup industry. Consumers are seeking products free from artificial additives, preservatives, and excessive sodium, driving manufacturers to develop healthier formulations. The rise of plant-based diets has also led to a surge in demand for vegetarian and vegan soup options, leveraging ingredients such as legumes, quinoa, and plant-based proteins.

Convenience and Ready-to-Eat Products create an Opportunity for Soup Market

  • The soup market is witnessing a significant transformation with a growing emphasis on convenience and ready-to-eat products. In an era marked by busy lifestyles and on-the-go consumption patterns, these products present a lucrative opportunity for the soup industry. Consumers are increasingly seeking quick and hassle-free meal solutions without compromising on taste and nutrition.
  • Convenience is a key driver for the surge in demand for ready-to-eat soups. The contemporary consumer values time-saving options that align with their hectic schedules. Ready-to-eat soups cater to this demand, offering a convenient yet wholesome meal choice. With the advancements in food processing and packaging technologies, manufacturers can ensure the preservation of flavor and nutritional integrity, enhancing the appeal of these products.
  • Moreover, the growing trend of health-conscious consumer behavior further propels the opportunity for the soup market. Ready-to-eat soups can be positioned as nutritious alternatives with carefully selected ingredients and controlled portion sizes. The inclusion of functional and superfood ingredients also aligns with the wellness preferences of the modern consumer.

Soup Market Segment Analysis:

Soup Market Segmented on the basis of Type, Category, Packaging, Distribution Channel.

By Type, Dehydrated segment is expected to dominate the market during the forecast period

  • Dehydrated soups offer convenience and ease of storage, making them an attractive choice for busy consumers seeking quick and hassle-free meal solutions. The dehydration process removes moisture, prolonging shelf life and allowing for easy transportation. This aligns with the contemporary lifestyle where time efficiency is a crucial factor in food choices.
  • Moreover, dehydrated soups often boast enhanced flavor profiles and nutritional content, as the dehydration process helps concentrate and preserve the natural ingredients. This addresses the growing demand for healthier and more natural food options among consumers, further propelling the dominance of the dehydrated segment.

By Category, Vegetarian Soup segment held the largest share of 57% in 2022

  • Vegetarian soups, rich in wholesome vegetables, legumes, and plant-based proteins, have witnessed a surge in popularity as consumers actively seek nutritious and sustainable food options. The appeal of these soups extends beyond the vegetarian demographic, as they cater to a broader audience embracing flexitarian and meat-reduction diets.
  • The Vegetarian Soup segment's supremacy is also underpinned by innovations in flavors, textures, and culinary techniques, making these offerings not only a healthy choice but also a gastronomical delight. Manufacturers are responding to this demand with a diverse range of innovative recipes, leveraging natural ingredients and unique blends to captivate consumers' taste buds.

Soup Market Regional Insights:

Europe is Expected to Dominate the Market Over the Forecast period

  • European market has a rich culinary tradition, with a diverse range of soups deeply embedded in various national cuisines. This cultural affinity towards soup consumption contributes to a steady demand. Additionally, the region's changing demographics, including an aging population and a growing awareness of healthy eating habits, have further fueled the demand for convenient and nutritious food options like soups.
  • Moreover, the presence of established and innovative soup manufacturers in Europe, along with a well-developed distribution network, has helped maintain the region's stronghold in the market. These companies often introduce new flavors and packaging formats to meet consumer preferences and stay competitive in the dynamic food industry.

Soup Market Top Key Players:

  • The Campbell Soup Company(US)
  • The Kraft Heinz Company (US)
  • General Mills Inc. (US)
  • Conagra Brands Inc. (US)
  • Upton's Naturals Co (US)
  • B&G Foods Holding Corp. (US)
  • The Hain Celestial Group Inc (US)
  • Tideford Organic Foods Limited (UK)
  • Premier Foods Group Limited (UK)
  • Unilever PLC (UK)
  • Associated British Foods Plc (UK)
  • Nestlé SA (Switzerland)
  • Ottogi Co. Ltd (South Korea)

 Key Industry Developments in the Soup Market:

  • In March 2024, Campbell’s announced its first-ever, limited-edition flavor of Campbell’s Grilled Cheese and Tomato Soup. This small batch release celebrates the brand’s iconic Tomato Soup infused with the flavors of a grilled cheese sandwich for the ultimate spoonful of flavor and comfort. The soup can be prepared with water for a more robust tomato taste, or with milk for a delightfully cheesier flavor.
  • In May 2023, Conagra Brands Inc. showcased a wide range of snack offerings at the 2023 Sweets & Snacks Expo., displaying their commitment to innovation and meeting the evolving preferences of consumers. The expo provided a platform for the company to demonstrate the variety and quality of its snack products, attracting the attention of industry professionals and consumers.
  • In July 2022, Upton’s Naturals launched new soup flavors Upton’s Naturals is introducing three new recipes to its lineup of wholesome and flavorful vegan soups. Providing plant-based protein (8-11g per serving) and only 180-300 calories a bowl, the new products are Non-GMO Certified (NSF), Plant-Based Certified, contain no added colors, flavors or preservatives, and are completely free of cholesterol and trans-fat.
  • In November 2021, The new Campbell’s Condensed Soup. This past summer, Campbell’s released a new look for Campbell’s Condensed Soup contemporizing the beloved brand for the 21st century. The new logo, packaging, and visual identity leans heavily into the brand’s existing distinctive look, while also creating a new modern feel to help attract and retain new generations.

Soup Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 19814.4 Mn.

CAGR (2024-2032) :

3.31%

Market Size in 2032:

USD 26562.09 Mn.

Segments Covered:

By Type

  • Canned/Preserved
  • Chilled
  • Dehydrated

 

By Category

  • Vegetarian Soup
  • Non-Vegetarian Soup

By Packaging

  • Canned
  • Pouched

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail Stores

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Health and Wellness Trends

Key Market Restraints:

  • Continuous Consumption of Corn Starch leads to Health Issues

Key Opportunities:

  • Convenience and Ready-to-Eat Products

Companies Covered in the Report:

  • The Campbell Soup Company (US), Unilever PLC (UK), Nestlé SA (Switzerland), The Kraft Heinz Company (US), Premier Foods Group Limited (UK), and Other Major Players.
  1. INTRODUCTION
    1. RESEARCH OBJECTIVES
    2. RESEARCH METHODOLOGY
    3. RESEARCH PROCESS
    4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
    5. MARKET SEGMENTATION
  2. EXECUTIVE SUMMARY
  3. MARKET OVERVIEW
  4. GROWTH OPPORTUNITIES BY SEGMENT
  5. MARKET LANDSCAPE
    1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
    2. INDUSTRY VALUE CHAIN ANALYSIS
    3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
    4. MARKET TREND ANALYSIS
    5. REGULATORY LANDSCAPE
    6. PESTLE ANALYSIS
    7. PRICE TREND ANALYSIS
    8. PATENT ANALYSIS
    9. TECHNOLOGY EVALUATION
    10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
      1. Geopolitical Market Disruptions
      2. Supply Chain Disruptions
      3. Instability in Emerging Markets
    11. ECOSYSTEM
  6. SOUP MARKET BY TYPE (2017-2032)
    1. SOUP MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. CANNED/PRESERVED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. CHILLED
    5. DEHYDRATED
  7. SOUP MARKET BY CATEGORY (2017-2032)
    1. SOUP MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. VEGETARIAN SOUP
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. NON-VEGETARIAN SOUP
  8. SOUP MARKET BY PACKAGING (2017-2032)
    1. SOUP MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. CANNED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. POUCHED
  9. SOUP MARKET BY DISTRIBUTION CHANNEL (2017-2032)
    1. SOUP MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. SUPERMARKETS/HYPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
    4. CONVENIENCE STORES
    5. ONLINE RETAIL STORES
  10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. SOUP Market Share By Manufacturer (2022)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
    2. THE CAMPBELL SOUP COMPANY (US)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
    3. THE KRAFT HEINZ COMPANY (US)
    4. GENERAL MILLS INC. (US)
    5. CONAGRA BRANDS INC. (US)
    6. UPTON'S NATURALS CO (US)
    7. B&G FOODS HOLDING CORP. (US)
    8. THE HAIN CELESTIAL GROUP INC (US)
    9. TIDEFORD ORGANIC FOODS LIMITED (UK)
    10. PREMIER FOODS GROUP LIMITED (UK)
    11. UNILEVER PLC (UK)
    12. ASSOCIATED BRITISH FOODS PLC (UK)
    13. NESTLÉ SA (SWITZERLAND)
    14. OTTOGI CO. LTD (SOUTH KOREA)
  11. GLOBAL SOUP MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Type
      4. Historic And Forecasted Market Size By Category
      5. Historic And Forecasted Market Size By Packaging
      6. Historic And Forecasted Market Size By Distribution Channel
      7. Historic And Forecasted Market Size By Country
        1. USA
        2. Canada
        3. Mexico
    3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Russia
        2. Bulgaria
        3. The Czech Republic
        4. Hungary
        5. Poland
        6. Romania
        7. Rest Of Eastern Europe
    4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Germany
        2. United Kingdom
        3. France
        4. The Netherlands
        5. Italy
        6. Spain
        7. Rest Of Western Europe
    5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. China
        2. India
        3. Japan
        4. South Korea
        5. Malaysia
        6. Thailand
        7. Vietnam
        8. The Philippines
        9. Australia
        10. New-Zealand
        11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Turkey
        2. Bahrain
        3. Kuwait
        4. Saudi Arabia
        5. Qatar
        6. UAE
        7. Israel
        8. South Africa
    7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
  12. INVESTMENT ANALYSIS
  13. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

Soup Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data:

2017 to 2023

Market Size in 2023:

USD 19814.4 Mn.

CAGR (2024-2032) :

3.31%

Market Size in 2032:

USD 26562.09 Mn.

Segments Covered:

By Type

  • Canned/Preserved
  • Chilled
  • Dehydrated

 

By Category

  • Vegetarian Soup
  • Non-Vegetarian Soup

By Packaging

  • Canned
  • Pouched

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Retail Stores

By Region

  • North America (U.S., Canada, Mexico)
  • Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
  • Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
  • Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Health and Wellness Trends

Key Market Restraints:

  • Continuous Consumption of Corn Starch leads to Health Issues

Key Opportunities:

  • Convenience and Ready-to-Eat Products

Companies Covered in the Report:

  • The Campbell Soup Company (US), Unilever PLC (UK), Nestlé SA (Switzerland), The Kraft Heinz Company (US), Premier Foods Group Limited (UK), and Other Major Players.
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Frequently Asked Questions :

What would be the forecast period in the Soup Market research report?

The forecast period in the Soup Market research report is 2024-2032.

Who are the key players in the Soup Market?

The Campbell Soup Company (US), Unilever PLC (UK),Nestlé SA (Switzerland),The Kraft Heinz Company (US), Premier Foods Group Limited (UK), Ottogi Co. Ltd (South Korea), General Mills Inc. (US), Conagra Brands Inc. (US), Tideford Organic Foods Limited (UK), Upton's Naturals Co (US), WA Baxter & Sons (Holdings) Limited (UK), B&G Foods Holding Corp. (US), The Hain Celestial Group Inc (US), Associated British Foods Plc (UK) and Other key players and Other Major Players.

What are the segments of the Soup Market?

Soup Market is segmented into Product Type, Category, Packaging, Distribution Channel, and region. By Type, the market is categorized into Canned/Preserved, Chilled, Dehydrated, and Others. By Category, the market is categorized into Vegetarian Soup, Non-vegetarian Soup. By Packaging, the Market is Categorized into Canned, Pouched, and Other. By Distribution Channel, the market is categorized into Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Other. By region, it is analyzed across North America (US, Canada, Mexico), Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe), Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe), Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC), Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa), South America (Brazil, Argentina, Rest of SA).

What is the Soup Market?

Soup is a liquid dish typically made by simmering ingredients like vegetables, meat, or fish in a flavorful broth. It serves as a versatile and nourishing comfort food, enjoyed worldwide for its warmth and ability to showcase diverse culinary traditions. Whether hearty or delicate, soups come in myriad forms, from clear broths to thick stews, and can be seasoned with herbs and spices for added complexity.

How big is the Soup Market?

Soup Market Size Was Valued at USD 19814.4 Million in 2023 and is Projected to Reach USD 26562.09 Million by 2032, Growing at a CAGR of 3.31% From 2024-2032