Personal Care Electric Appliance Market Synopsis

Personal Care Electric Appliance Market Size Was Valued at USD 23108.69 Million in 2023 and is Projected to Reach USD 36781.60 Million by 2032, Growing at a CAGR of 5.3% From 2024-2032.

Personal care electric appliances are devices designed to enhance personal grooming and hygiene. They include items such as electric toothbrushes, hairdryers, and shavers, facilitating easier and more efficient daily routines. These appliances are engineered for user convenience, often incorporating advanced technologies for optimal performance and results, making personal care more accessible and effective.

• Technological advances and shifting customer tastes are two of the reasons driving the personal care electric appliance market. As consumers' awareness of health and appearance grows, they are looking for quick and easy ways to take care of their grooming needs, which is driving demand for goods like shavers, hair dryers, and electric toothbrushes. The functionality and attractiveness of these appliances have been greatly enhanced by technological advancements, which have brought features like numerous brushing modes, ionization for frizz removal, and precision cutting mechanisms.
• Market dynamics are further shaped by demographic changes, such as an aging population and rising urbanization. While urban customers value small and portable gadgets suitable for their fast-paced lifestyles, older folks could look for specialist grooming solutions. The emergence of digital marketing channels and e-commerce platforms has increased market accessibility by enabling customers to easily explore and buy things online. Brand competitiveness has increased as a result of this digitization, spurring innovation and product development.
• To appeal to consumers who care about the environment, manufacturers are introducing eco-friendly materials and energy-efficient technology into their products, making environmental sustainability a crucial factor in the personal care electric appliance market. Upholding regulatory requirements and certifications is essential to preserving customer confidence and guaranteeing product safety. All things considered, the personal care electric appliance industry is dynamic due to factors including innovation, shifting customer preferences, and regulatory constraints. The market is expected to develop and diversify further as lifestyles continue to change and consumer demand for performance and convenience rises.

Personal Care Electric Appliance Market Trend Analysis

Shifting Tastes in Fashion and A Growing Fascination with Daily Self-Care

• The primary driver of the market is the rise in health, body image, self-grooming, and cleanliness concerns among both men and women. The industry is predicted to develop as a result of rising awareness of the value of a comprehensive personal care regimen, new fashion trends, and the effect of social media on attractive appearances. The growing marketing campaigns, which include commercials for men's grooming products across various media platforms, are significantly capturing consumers' interest.
• Sales of grooming tools that provide an effective outcome that is likely difficult to achieve manually are being significantly impacted by the rapidly evolving mustache and beard trends that are shown in films and on fashion runways. Because millennials lead hectic, active lives, customers who like to maintain their grooming routines while on the road may find travel-sized or portable items more tempting. Because they are so simple to use, personal care gadgets that run on rechargeable batteries are becoming more and more popular. The cheap cost and time-saving benefits of these products, together with the evolving fashion trends and growing interest in personal care routines among men and women, are driving demand among time-constrained customers.

Ascending Beauty Men's Consciousness Provides Manufacturers with Lucrative

• The growing awareness of attractiveness among males provides manufacturers with lucrative potential in the personal care business. The beauty and grooming sector has traditionally targeted women, but changing cultural standards and developing notions of masculinity have resulted in a major growth in men's interest in personal care goods.
• Several reasons contribute to this cultural transition, including shifting gender roles, greater media depiction of male grooming, and a rising awareness of the value of self-care and presentation in both personal and professional settings. As a result, men are paying more for skincare, haircare, and grooming products to improve their look and confidence.
• Manufacturers may profit from this trend by creating creative items that are particularly designed to meet the wants and preferences of male consumers.From specialist skincare formulas to masculine-scented grooming staples, marketers have a huge potential to appeal to this growing consumer group.
• Marketing methods that question conventional ideals of masculinity while promoting diversity and self-expression are favorably received by current customers. Manufacturers may successfully engage male consumers and develop brand loyalty by including diversity and authenticity in their advertising strategies. To summarize, men's growing awareness of beauty provides manufacturers with fertile ground for development and innovation in the personal care business, opening the door for profitable prospects and market expansion.

Personal Care Electric Appliance Market Segment Analysis:

Personal Care Electric Appliance Market is Segmented based on Type, Application, End-User, Distribution channel, and Region.

By Type, Electric segment is Expected to Dominate the Market During the Forecast Period.

• Several significant aspects contribute to the market dominance of electric personal care equipment, such as electric toothbrushes, hair dryers, shavers, and face cleaning brushes.
• For starters, they are more useful and perform better than battery-powered alternatives, typically boasting innovative technology like as numerous brushing modes or precise cutting capabilities. Wall outlets provide consistent power, ensuring steady operation without the need for regular battery replacements, which contributes to their appeal. Significant technology improvements have resulted in inventions such as sonic toothbrushes and ion-infused hair dryers, bolstering the market position of electric products.
• Consumers trust recognized brands for quality and safety, which reinforces their preference for electric appliances. Furthermore, the large range of functions and customization possibilities available with electric personal care equipment enables people to personalize their grooming regimens to their requirements. 
• While battery-powered alternatives serve a niche market, electric appliances are still the favored choice due to their better performance, dependability, and adaptability in addressing the different demands of personal grooming and care.

By Application, Haircare Segment Held The Largest Share in 2023

• Hair care appliances, including hair dryers, straighteners, and curling irons, account for around 41% of the worldwide personal care electrical appliances market. This dominance is due to a variety of variables.
• To begin, hair care appliances are crucial equipment for everyday grooming regimens, catering to a diverse clientele. They provide diversity in style options, letting people to achieve looks ranging from sleek and straight to voluminous curls.
• Technical improvements in hair care appliances have resulted in features such as adjustable heat settings, ceramic coatings for uniform heat distribution, and ionization for frizz reduction and shine enhancement, which increase their attractiveness and efficacy.
• Following closely behind are hair removal equipment, such as electric shavers and epilators, which account for around 35% of the market. These gadgets' appeal originates from the universal desire for smooth, hair-free skin. Electric shavers are a convenient and effective way to remove face and body hair, with dry and wet shaving choices for increased versatility. Epilators, on the other hand, produce longer-lasting results by removing hair from the root, minimizing the number of hair removal sessions.

Personal Care Electric Appliance Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period in 2023

• North America exerts significant power in the worldwide personal healthcare industry, owing to a confluence of variables. First and foremost, the area has a huge and affluent customer base with a significant interest in health and wellbeing.
• North American consumers' high disposable incomes allow them to invest heavily in personal healthcare products and services, resulting in market growth. North America is home to some of the world's top pharmaceutical and healthcare corporations, which makes it easier to design, manufacture, and distribute a wide range of personal healthcare goods. This strong industry infrastructure provides a consistent supply of new and high-quality products to fulfill customer demand. the region benefits from modern healthcare systems and extensive access to healthcare services, which promotes a health-conscious society and proactive self-care habits.
• Consumers in North America are increasingly emphasizing preventative health measures and seeking items that enhance overall well-being, which is driving market demand. North America's advanced marketing and distribution networks contribute significantly to the region's supremacy in the personal healthcare sector. Extensive retail networks, e-commerce platforms, and direct-to-consumer marketing tactics help firms to efficiently contact and engage with customers, hence increasing product recognition and sales. All things considered, the wealthiest customer base, robust industrial infrastructure, health-conscious culture, and successful marketing tactics in North America account for the region's leadership in the personal healthcare market. Even though other areas also make major contributions to the global market, North America continues to have a strong effect that shapes trends and spurs innovation in the personal healthcare sector.

Personal Care Electric Appliance Market Top Key Players:

• Philips (Netherlands)
• Panasonic Corporation (Japan)
• Procter & Gamble (United States)
• Braun GmbH (Germany)
• Conair Corporation (United States)
• Dyson Ltd (United Kingdom)
• Remington Products (United States)
• Wahl Clipper Corporation (United States)
• Hitachi, Ltd. (Japan)
• Helen of Troy Limited (United States)
• Xiaomi Corporation (China)
• LG Electronics (South Korea)
• Revlon, Inc. (United States)
• Groupe SEB (France)
• HoMedics (United States)
• Spectrum Brands Holdings, Inc. (United States)
• SharkNinja Operating LLC (United States)
• Andis Company (United States)
• Foshan Sundream Electronics Co., Ltd. (China)
• Casabella Holdings LLC (United States)
• Strix Ltd (Isle of Man)
• Guangzhou Beaver Cosmetic Co., Ltd. (China)
• Jarden Corporation (United States)
• Koninklijke Philips N.V. (Netherlands)
• Spectrum Brands, Inc. (United States)
• Foshan Shunde Lonsun Electrical Appliance Co., Ltd. (China)
• Ningbo Shuangjiu Precision Appliance Co., Ltd. (China)
• Conzzeta AG (Switzerland)
• HMD Global Oy (Finland), and Other Active Players.

Key Industry Developments in the Personal Care Electric Appliance Market:

• In February 2023, GHD Group Pty. launched Duet: which is its first wet-to-straight styling tool. According to the company, Duet can replace both hair dryers and straighteners, by combining convection and conduction to dry, style, and set hair.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. PERSONAL CARE ELECTRIC APPLIANCE BY TYPE (2017-2032)
   1. PERSONAL CARE ELECTRIC APPLIANCE SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ELECTRIC
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. BATTERY OPERATED
7. PERSONAL CARE ELECTRIC APPLIANCE BY APPLICATION (2017-2032)
   1. PERSONAL CARE ELECTRIC APPLIANCE SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ORAL CARE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SKINCARE
   5. HAIR CARE
   6. EYE CARE
   7. HEALTH CARE
8. PERSONAL CARE ELECTRIC APPLIANCE BY END-USER (2017-2032)
   1. PERSONAL CARE ELECTRIC APPLIANCE SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SEGMENT FEMALE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SEGMENT MALE
9. PERSONAL CARE ELECTRIC APPLIANCE BY DISTRIBUTION CHANNEL (2017-2032)
   1. PERSONAL CARE ELECTRIC APPLIANCE SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SEGMENT SUPERMARKETS AND HYPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. ERETAIL SHOP
   5. ONLINE
   6. SPECIALITY STORES
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Personal Care Electric Appliance Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. PHILIPS
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. PANASONIC CORPORATION (JAPAN)
    4. PROCTER & GAMBLE (UNITED STATES)
    5. BRAUN GMBH (GERMANY)
    6. CONAIR CORPORATION (UNITED STATES)
    7. DYSON LTD (UNITED KINGDOM)
    8. REMINGTON PRODUCTS (UNITED STATES)
    9. WAHL CLIPPER CORPORATION (UNITED STATES)
    10. HITACHI, LTD. (JAPAN)
    11. HELEN OF TROY LIMITED (UNITED STATES)
    12. XIAOMI CORPORATION (CHINA)
    13. LG ELECTRONICS (SOUTH KOREA)
    14. REVLON, INC. (UNITED STATES)
    15. GROUPE SEB (FRANCE)
    16. HOMEDICS (UNITED STATES)
    17. SPECTRUM BRANDS HOLDINGS, INC. (UNITED STATES)
    18. SHARKNINJA OPERATING LLC (UNITED STATES)
    19. ANDIS COMPANY (UNITED STATES)
    20. FOSHAN SUNDREAM ELECTRONICS CO., LTD. (CHINA)
    21. CASABELLA HOLDINGS LLC (UNITED STATES)
    22. STRIX LTD (ISLE OF MAN)
    23. GUANGZHOU BEAVER COSMETIC CO., LTD. (CHINA)
    24. JARDEN CORPORATION (UNITED STATES)
    25. KONINKLIJKE PHILIPS N.V. (NETHERLANDS)
    26. SPECTRUM BRANDS, INC. (UNITED STATES)
    27. FOSHAN SHUNDE LONSUN ELECTRICAL APPLIANCE CO., LTD. (CHINA)
    28. NINGBO SHUANGJIU PRECISION APPLIANCE CO., LTD. (CHINA)
    29. CONZZETA AG (SWITZERLAND)
11. HMD GLOBAL OY (FINLAND)
12. GLOBAL PERSONAL CARE ELECTRIC APPLIANCE MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Application
       5. Historic And Forecasted Market Size By Distribution Channel
       6. Historic And Forecasted Market Size By End-user
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
13. INVESTMENT ANALYSIS
14. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies