Online Home Decor Market - Overview and Outlook by Potential Growth 2024-2032

Online Home Decor Market Synopsis:

Online Home Decor Market Size Was Valued at USD 97.20 Billion in 2023, and is Projected to Reach USD 254.76 Billion by 2032, Growing at a CAGR of 11.3% From 2024-2032.

Online home décor trade is defined as the process by which consumers and businesses exchange home furniture, home décor items and accessories through the internet. This comprises of items like furniture; lighting; wall decoration; carpets/rugs; curtains; bedding/wash and other decorative ventures that beautify residential areas. Thus, as more people engage in e-shopping, more consumers make buying decisions regarding home decor products online since they do not have to travel physically to shop due to the availability of untold choices. The market builds on the expansion of net-based shopping, enabling customers to examine numerous brands, get price quotations, and enjoy home delivery, changing how people accessorize their homes.

The global home décor market is expanding over the internet due to the raised awareness levels, new concepts and trends, and shifting trends towards online home décor products. Increased disposable income and the increasing prospect of online buying have also worked significantly in favor of home decor products. Consumers are beginning to desire individualized, specialized, fashionable products that will add some form of beauty to their residences. This trend is being fuelled by the rising significance of home spaces as spaces for leisure and personal identity and as an increase in the demand for contemporary, minimalist and purposeful concepts for home accessories.

Further, the consumers have developed a new tendency to shop online for their requirements, thus the online portals made more interactive, in some stores the augmented reality (AR) mirrors installed for the customers to see how the purchased items would fit in into the customer’s house. This has provided confidence to the online shoppers willingness to purchase home decor items online. Besides, factors such as door to door delivery facilities, reasonable price factors and opportunity to get hold of global brands have served as major factors in making online shopping for home decorative items as a fast growing trend among consumers globally.

Online Home Decor Market Trend Analysis:

Rise of Customization and Personalization in Home Decor

• One of the emerging trends in the online home decor market is the constantly expressed preferences for personalized or customized products. Due to the development of home decor online platforms, customers are able to design furniture and home accessories that suits their style and interest. This is done in a bid to procure home decorating fixtures which can uniquely signify personality as well as notice the increasing emergence of enhanced technology to fashion unique furniture fixtures and refining home accessories. Even more to that, customization trend also covers the increasing popularity of the DIY kits; personalized art pieces; and customized upholstering services. Most of the home decor e-commerce sites today have features that allow users to select products they want and then create them based on their preference on the kind of fabric used on a couch, the color of the rug, or even purchase individual home decor pieces.

Opportunity in Expansion in Emerging Markets

• Another theoretical success factor of online home decor market is the growth of e-commerce in developing countries. There is a great potential in those regions like Asia-Pacific, Latin America, and other African countries where internet usage is still on the raise concerning online sales of home decor products. The residents of these areas are gradually being connected to the internet shopping networks and home decoration firms are now providing cheap, fashionable yet locally relevant products to the clientele. Such markets are expected to gain more demand from consumers with disposable income for they spend more in home improvement and interior decorations. Those vendors who are able to provide cheap shipping solutions and localized products will be the biggest beneficiaries from this market growth.

Online Home Decor Market Segment Analysis:

The online home decor market is segmented on the basis of product type, material type, price range, and region.

By Product Type, Furniture segment is expected to dominate the market during the forecast period

• The furniture segment is expected to dominate the online home decor market in the period 2020-2025. These findings are due to increased need for functional furniture that has features appealing to this variety and different styles. I suggest that consumers are likely to purchase furniture from online stores due to the wide variety of furniture varieties, price comparison and detail product description. Social media also present customer reviews, which help when buying necessitating items as sofas, beds and dining tables.
• In addition, the increasing number of homes adopting designated home offices due to increased flexibility in working from home has also fuelled the furniture segment. Customers are beginning to spend on quality and fashionable office equipment including tables, chairs, and cabinets. Increase in the number of consumers seeking multi-functional furniture that facilitates utilisation of available space, particularly in urban residences, should continue to boost the furniture segment in the subsequent years and become the largest and most profitable segment in the online home decor market.

By Material Type, Wood segment expected to held the largest share

• Based on material type, wood is expected to dominate the largest share of the online home decor market. This is so because wood irrespective of the type is regarded as a material that does not get out of fashion; it is durable and versatile to produce structures that are associated with ‘class’ especially where quality workmanship and traditional style are preferred. The fact that it is applied to a variety of home decorating products starting from the furniture and up to the decorative items also helped it gain immense popularity. Wood is preferred by consumers because this material has an attractive design and is warm, in addition to being natural in its appearance and fitting into many themes in homes from old style and retro to the new modern and even modernist.

Online Home Decor Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America dominated in 2023 and is expected to have a higher share in the online home decor market. Currently, the market in North America has appropriate high disposable income, well-developed infrastructure that supports e-commerce, and increased home remodeling and interior design. The largest market in the region is the U.S. with the strong retail base and the customer interest for home decor products increasing shift towards online purchasing. Although the overall assortment of novelties is significant, the diversity of various retail forms and the availability of both local and foreign products make the market of North America rather competitive for home decor companies. The market of online home decor in North America accounts for 35-40% of the total worldwide market size in 2023, and it is expected that nothing will change dramatically in the near years because of highly developed technologies and consumers’ behavior in North America.

Active Key Players in the Online Home Decor Market:

• Amazon (USA)
• Ashford.com (USA)
• Bed Bath & Beyond (USA)
• Crate & Barrel (USA)
• Etsy (USA)
• Havenly (USA)
• H&M Home (Sweden)
• IKEA (Sweden)
• Made.com (UK)
• Overstock.com (USA)
• Pier 1 Imports (USA)
• Pottery Barn (USA)
• Target (USA)
• Wayfair (USA)
• West Elm (USA)
• Other Active Players

Key Industry Developments in the Online Home Decor Market

• In October 2024, Nilkamal, India's leading furniture brand, launched Nilkamal Homes, a new retail initiative featuring 60 stores across 35 cities. The brand emphasizes quality and craftsmanship and offers premium home furniture and decor. Customers can explore stylish sofas, beds, and essential household items in-store and online at www.nilkamalhomes.com. With plans for 50 additional franchisee stores in two years, Nilkamal aims to enhance its reach and support families in creating stylish homes.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Online Home Decor Market by Product Type
 4.1 Online Home Decor Market Snapshot and Growth Engine
 4.2 Online Home Decor Market Overview
 4.3 Furniture
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Furniture: Geographic Segmentation Analysis
 4.4 Home Textile
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Home Textile: Geographic Segmentation Analysis
 4.5 Home Décor
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Home Décor: Geographic Segmentation Analysis
 4.6 Kitchenware
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Kitchenware: Geographic Segmentation Analysis
 4.7 Bathware
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Bathware: Geographic Segmentation Analysis
 4.8 Garden Décor
  4.8.1 Introduction and Market Overview
  4.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.8.3 Key Market Trends, Growth Factors and Opportunities
  4.8.4 Garden Décor: Geographic Segmentation Analysis
 4.9 Others
  4.9.1 Introduction and Market Overview
  4.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.9.3 Key Market Trends, Growth Factors and Opportunities
  4.9.4 Others : Geographic Segmentation Analysis

Chapter 5: Online Home Decor Market by Material Type
 5.1 Online Home Decor Market Snapshot and Growth Engine
 5.2 Online Home Decor Market Overview
 5.3 Wood
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Wood: Geographic Segmentation Analysis
 5.4 Glass
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Glass: Geographic Segmentation Analysis
 5.5 Metal
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Metal: Geographic Segmentation Analysis
 5.6 Plastic
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Plastic: Geographic Segmentation Analysis
 5.7 Ceramic
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Ceramic: Geographic Segmentation Analysis
 5.8 Others
  5.8.1 Introduction and Market Overview
  5.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.8.3 Key Market Trends, Growth Factors and Opportunities
  5.8.4 Others: Geographic Segmentation Analysis

Chapter 6: Online Home Decor Market by Price Range
 6.1 Online Home Decor Market Snapshot and Growth Engine
 6.2 Online Home Decor Market Overview
 6.3 Premium Price
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Premium Price: Geographic Segmentation Analysis
 6.4 Medium Price
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Medium Price: Geographic Segmentation Analysis
 6.5 Low Price
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Low Price: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Online Home Decor Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions  
 7.2 AMAZON (USA)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 ASHFORD.COM (USA)
 7.4 BED BATH & BEYOND (USA)
 7.5 CRATE & BARREL (USA)
 7.6 ETSY (USA)
 7.7 HAVENLY (USA)
 7.8 H&M HOME (SWEDEN)
 7.9 IKEA (SWEDEN)
 7.10 MADE.COM (UK)
 7.11 OVERSTOCK.COM (USA)
 7.12 PIER 1 IMPORTS (USA)
 7.13 POTTERY BARN (USA)
 7.14 TARGET (USA)
 7.15 WAYFAIR (USA)
 7.16 WEST ELM (USA)
 7.17 OTHER ACTIVE PLAYERS

Chapter 8: Global Online Home Decor Market By Region
 8.1 Overview
 8.2. North America Online Home Decor Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Product Type
  8.2.4.1 Furniture
  8.2.4.2 Home Textile
  8.2.4.3 Home Décor
  8.2.4.4 Kitchenware
  8.2.4.5 Bathware
  8.2.4.6 Garden Décor
  8.2.4.7 Others
  8.2.5 Historic and Forecasted Market Size By Material Type
  8.2.5.1 Wood
  8.2.5.2 Glass
  8.2.5.3 Metal
  8.2.5.4 Plastic
  8.2.5.5 Ceramic
  8.2.5.6 Others
  8.2.6 Historic and Forecasted Market Size By Price Range
  8.2.6.1 Premium Price
  8.2.6.2 Medium Price
  8.2.6.3 Low Price
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Online Home Decor Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Product Type
  8.3.4.1 Furniture
  8.3.4.2 Home Textile
  8.3.4.3 Home Décor
  8.3.4.4 Kitchenware
  8.3.4.5 Bathware
  8.3.4.6 Garden Décor
  8.3.4.7 Others
  8.3.5 Historic and Forecasted Market Size By Material Type
  8.3.5.1 Wood
  8.3.5.2 Glass
  8.3.5.3 Metal
  8.3.5.4 Plastic
  8.3.5.5 Ceramic
  8.3.5.6 Others
  8.3.6 Historic and Forecasted Market Size By Price Range
  8.3.6.1 Premium Price
  8.3.6.2 Medium Price
  8.3.6.3 Low Price
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Russia
  8.3.7.2 Bulgaria
  8.3.7.3 The Czech Republic
  8.3.7.4 Hungary
  8.3.7.5 Poland
  8.3.7.6 Romania
  8.3.7.7 Rest of Eastern Europe
 8.4. Western Europe Online Home Decor Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Product Type
  8.4.4.1 Furniture
  8.4.4.2 Home Textile
  8.4.4.3 Home Décor
  8.4.4.4 Kitchenware
  8.4.4.5 Bathware
  8.4.4.6 Garden Décor
  8.4.4.7 Others
  8.4.5 Historic and Forecasted Market Size By Material Type
  8.4.5.1 Wood
  8.4.5.2 Glass
  8.4.5.3 Metal
  8.4.5.4 Plastic
  8.4.5.5 Ceramic
  8.4.5.6 Others
  8.4.6 Historic and Forecasted Market Size By Price Range
  8.4.6.1 Premium Price
  8.4.6.2 Medium Price
  8.4.6.3 Low Price
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 The Netherlands
  8.4.7.5 Italy
  8.4.7.6 Spain
  8.4.7.7 Rest of Western Europe
 8.5. Asia Pacific Online Home Decor Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Product Type
  8.5.4.1 Furniture
  8.5.4.2 Home Textile
  8.5.4.3 Home Décor
  8.5.4.4 Kitchenware
  8.5.4.5 Bathware
  8.5.4.6 Garden Décor
  8.5.4.7 Others
  8.5.5 Historic and Forecasted Market Size By Material Type
  8.5.5.1 Wood
  8.5.5.2 Glass
  8.5.5.3 Metal
  8.5.5.4 Plastic
  8.5.5.5 Ceramic
  8.5.5.6 Others
  8.5.6 Historic and Forecasted Market Size By Price Range
  8.5.6.1 Premium Price
  8.5.6.2 Medium Price
  8.5.6.3 Low Price
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Online Home Decor Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Product Type
  8.6.4.1 Furniture
  8.6.4.2 Home Textile
  8.6.4.3 Home Décor
  8.6.4.4 Kitchenware
  8.6.4.5 Bathware
  8.6.4.6 Garden Décor
  8.6.4.7 Others
  8.6.5 Historic and Forecasted Market Size By Material Type
  8.6.5.1 Wood
  8.6.5.2 Glass
  8.6.5.3 Metal
  8.6.5.4 Plastic
  8.6.5.5 Ceramic
  8.6.5.6 Others
  8.6.6 Historic and Forecasted Market Size By Price Range
  8.6.6.1 Premium Price
  8.6.6.2 Medium Price
  8.6.6.3 Low Price
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkiye
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Online Home Decor Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Product Type
  8.7.4.1 Furniture
  8.7.4.2 Home Textile
  8.7.4.3 Home Décor
  8.7.4.4 Kitchenware
  8.7.4.5 Bathware
  8.7.4.6 Garden Décor
  8.7.4.7 Others
  8.7.5 Historic and Forecasted Market Size By Material Type
  8.7.5.1 Wood
  8.7.5.2 Glass
  8.7.5.3 Metal
  8.7.5.4 Plastic
  8.7.5.5 Ceramic
  8.7.5.6 Others
  8.7.6 Historic and Forecasted Market Size By Price Range
  8.7.6.1 Premium Price
  8.7.6.2 Medium Price
  8.7.6.3 Low Price
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research