Global Marshmallows Market Overview

The Marshmallows Market size is expected to grow from USD 346.78 million in 2022 to USD 497.89 million by 2030, at a CAGR of 6.21 % during the forecast period.

Marshmallows can be described as a Sweet, Chewy, Airy, Stretchy, Melty and Gooey type of confectionery that is usually made from sugar, water, and gelatin whipped to a solid-but-soft consistency or also in other semi-solid and cream forms. Marshmallows are typically used as a filling in baking or can be molded into shapes and coated with cornstarch to eat. The sugar confection is the progression of a historical medicinal confection made from Althaea officinalis, the marshmallow plant. During the 19^th century, marshmallows were made by mixing mallow root sap, egg whites, and sugar into a fluffy mold.  After, when the French discovered the Marshmallow recipe they started adding cornstarch to help speed up the production and give birth to an extraordinary candy.

Nowadays, the process of manufacturing marshmallows is quite different.  Gelatin is used in the place of Mallow root sap. Corn syrup, starch, sugar, and water are then mixed with the gelatin. The formed fluffy mixture is then piped through long tubes and then cut into equal pieces.  Today, marshmallows are also found in various flavors where the ingredients are almost the same, but salt and flavor extract is added during the formation. Modern marshmallows developed with the wonders of food science and advancements in food technologies have led to the establishment of a very popular candy segment generating revenue of more than 315 million dollars worldwide. Wide applications of marshmallows like delicious daily candies, Marshmallow treats cupcakes, Marshmallow sandwich biscuits, Beverages, S’more birthday cakes, S’more macarons, S’more cookies and Rice Krispie Treats are gaining a lot of popularity these days and are expected to receive huge demand in upcoming period also.

Market Dynamics And Factors For Marshmallows Market

Drivers:

• Rising Demand and Popularity of Marshmallows Especially as Candies and Snacks

Restraints:

• Health Concerns Associated with Consuming Marshmallows, And the Prevalence of Chronic Conditions, Such as Diabetes, Obesity, And Hypertension

Opportunity:

• Expansion in Product Verticals with The Development of Products Like Vegan Marshmallows, Organic Marshmallows, And Marshmallow Spreads

Challenges:

• Growing Preference of Consumers Towards Low or No Sugar Containing Foods

Regional Analysis In Marshmallows Market

North America is dominating the Global Marshmallow Market by recording the largest production and consumption of Marshmallows. The vigorous growth of the regional market of marshmallows in the region is attributed to the huge popularity of the product as a snacking food in the countries like U.S and Canada.  The growing supply chain network in the region to meet the growing production and demand capacities are also estimated to favor the market growth in North America during the forecast period. Marshmallows are been widely consumed in United States for a long time, which is why the product is easily available across all the convenience stores and supermarkets.

Further, the Marshmallow Producing Companies in North America are continuously evolving in order to incorporate the latest trends and needs of consumers like low-sugar and vegan marshmallows. Being important at campfires as S’mores or at parties in US and Canada, marshmallows are now undergoing serious upgrades which are to be sold as gifts in luxury boxes. Moreover, the Adoption of Marshmallows by the cafés and restaurants residing in the region are boosting the product demand and along with such heavy demand, innovation with marshmallows is expected to drive the North American Market of Marshmallows towards growth.

Covid-19 Impact Analysis On Marshmallows Market

The commercial manufacture of marshmallows can be broken down into 4 steps: cooking, forming, cooling, and packaging. The coronavirus outbreak, during its initial phase, indicated the businesses to change the way they operate and the same is true for the Global Marshmallow Business. The businesses that were selling their marshmallow products through physical stores prior to COVID-19 completely shifted their focus to online sales in order to deal with unpredicted disruptions and downturns.

However, the demand for Marshmallows and other linked food products was high as people considered snacking to pass their time while sitting back at their homes during the lockdown period. With the help of increased demand and online distribution, Marshmallow sales experienced sustained growth even during COVID-19. Still, the shutting down of manufacturing houses and lack of raw material supplies led to deficient production also in the post-pandemic period, as the consumers were a lot worried about their health and started to abstain from sugar-containing foods which contrarily affected the global demand of Marshmallows. ​

Top Key Players Covered In Marshmallows Market

• Doumak Inc (US)
• Haribo GmbH (Germany)
• Hungry Harvest (US)
• H.J. Heinz Company Brands LLC (US)
• Dandies Marshmallows (US)
• Hammond's Candies (US)
• Campfire Marshmallow(US)
• Stuffed Puffs LLC (US)
• Madyson’s Marshmallow (US)
• North Mallow (US)
• Just Born Inc. (US)
• KandeeFactory (India)
• Riverdale Confectionery Industry Inc. (Philippines)
• Hsu Fu Chi international ltd. (China)
• Ananda Foods (India)
• Kroger Co. (US)
• XO Marshmallow (US) and Other Major Players

Key Industry Development In The Marshmallows Market

In January 2023, Peeps Marshmallow, Iconic Candy Brand Launches its new Spring Collection Earlier Than Ever. This new year Peeps is putting a fruity and flavorful spin on its famous Marshmallow Chick pop by partnering with the Mike and Ike Brand. These two iconic candy brands have created vibrant and sweet Peeps Mike and Ike Flavored Pop and Marshmallow Chicks.

In June 2022, Jet-Puffed, a Kraft Heinz Company brand, created an official constellation to encourage fans to get outside and go camping. Jet-Puffed with a view of giving campfires a glow launched new first-of-its-kind Camp S’mores packaging to make it easy for consumers to find marshmallows under the dark night sky. For the launch of the new Jet-Puffed Camp S’mores, the brand created a New Star Registry-official Jet-Puffed constellation for allowing consumers to stargaze all summer long.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Nature
 3.3 By Form
 3.4 By Distribution Channel

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Marshmallows Market by Type
 5.1 Marshmallows Market Overview Snapshot and Growth Engine
 5.2 Marshmallows Market Overview
 5.3 Flavored
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Flavored: Geographic Segmentation
 5.4 Unflavored
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Unflavored: Geographic Segmentation

Chapter 6: Marshmallows Market by Nature
 6.1 Marshmallows Market Overview Snapshot and Growth Engine
 6.2 Marshmallows Market Overview
 6.3 Regular
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Regular: Geographic Segmentation
 6.4 Vegan
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Vegan: Geographic Segmentation

Chapter 7: Marshmallows Market by Form
 7.1 Marshmallows Market Overview Snapshot and Growth Engine
 7.2 Marshmallows Market Overview
 7.3 Solid Marshmallows
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2016-2028F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Solid Marshmallows: Geographic Segmentation
 7.4 Marshmallow Spread
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2016-2028F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Marshmallow Spread: Geographic Segmentation
 7.5 Dehydrated Marshmallows
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2016-2028F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Dehydrated Marshmallows: Geographic Segmentation

Chapter 8: Marshmallows Market by Distribution Channel
 8.1 Marshmallows Market Overview Snapshot and Growth Engine
 8.2 Marshmallows Market Overview
 8.3 Supermarkets & Hypermarkets
  8.3.1 Introduction and Market Overview
  8.3.2 Historic and Forecasted Market Size (2016-2028F)
  8.3.3 Key Market Trends, Growth Factors and Opportunities
  8.3.4 Supermarkets & Hypermarkets: Geographic Segmentation
 8.4 Specialty Stores
  8.4.1 Introduction and Market Overview
  8.4.2 Historic and Forecasted Market Size (2016-2028F)
  8.4.3 Key Market Trends, Growth Factors and Opportunities
  8.4.4 Specialty Stores: Geographic Segmentation
 8.5 Convenience Stores
  8.5.1 Introduction and Market Overview
  8.5.2 Historic and Forecasted Market Size (2016-2028F)
  8.5.3 Key Market Trends, Growth Factors and Opportunities
  8.5.4 Convenience Stores: Geographic Segmentation
 8.6 Online Stores
  8.6.1 Introduction and Market Overview
  8.6.2 Historic and Forecasted Market Size (2016-2028F)
  8.6.3 Key Market Trends, Growth Factors and Opportunities
  8.6.4 Online Stores: Geographic Segmentation

Chapter 9: Company Profiles and Competitive Analysis
 9.1 Competitive Landscape
  9.1.1 Competitive Positioning
  9.1.2 Marshmallows Sales and Market Share By Players
  9.1.3 Industry BCG Matrix
  9.1.4 Heat Map Analysis
  9.1.5 Marshmallows Industry Concentration Ratio (CR5 and HHI)
  9.1.6 Top 5 Marshmallows Players Market Share
  9.1.7 Mergers and Acquisitions
  9.1.8 Business Strategies By Top Players
 9.2 DOUMAK INC (US)
  9.2.1 Company Overview
  9.2.2 Key Executives
  9.2.3 Company Snapshot
  9.2.4 Operating Business Segments
  9.2.5 Product Portfolio
  9.2.6 Business Performance
  9.2.7 Key Strategic Moves and Recent Developments
  9.2.8 SWOT Analysis
 9.3 HARIBO GMBH (GERMANY)
 9.4 HUNGRY HARVEST (US)
 9.5 H.J. HEINZ COMPANY BRANDS LLC (US)
 9.6 DANDIES MARSHMALLOWS (US)
 9.7 HAMMOND'S CANDIES (US)
 9.8 CAMPFIRE MARSHMALLOW (US)
 9.9 STUFFED PUFFS LLC (US)
 9.10 MADYSON’S MARSHMALLOW (US)
 9.11 NORTH MALLOW (US)
 9.12 JUST BORN INC. (US)
 9.13 KANDEEFACTORY (INDIA)
 9.14 RIVERDALE CONFECTIONERY INDUSTRY INC. (PHILIPPINES)
 9.15 HSU FU CHI INTERNATIONAL LTD. (CHINA)
 9.16 ANANDA FOODS (INDIA)
 9.17 KROGER CO. (US)
 9.18 XO MARSHMALLOW (US)
 9.19 OTHER MAJOR PLAYERS

Chapter 10: Global Marshmallows Market Analysis, Insights and Forecast, 2016-2028
 10.1 Market Overview
 10.2 Historic and Forecasted Market Size By Type
  10.2.1 Flavored
  10.2.2 Unflavored
 10.3 Historic and Forecasted Market Size By Nature
  10.3.1 Regular
  10.3.2 Vegan
 10.4 Historic and Forecasted Market Size By Form
  10.4.1 Solid Marshmallows
  10.4.2 Marshmallow Spread
  10.4.3 Dehydrated Marshmallows
 10.5 Historic and Forecasted Market Size By Distribution Channel
  10.5.1 Supermarkets & Hypermarkets
  10.5.2 Specialty Stores
  10.5.3 Convenience Stores
  10.5.4 Online Stores

Chapter 11: North America Marshmallows Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Flavored
  11.4.2 Unflavored
 11.5 Historic and Forecasted Market Size By Nature
  11.5.1 Regular
  11.5.2 Vegan
 11.6 Historic and Forecasted Market Size By Form
  11.6.1 Solid Marshmallows
  11.6.2 Marshmallow Spread
  11.6.3 Dehydrated Marshmallows
 11.7 Historic and Forecasted Market Size By Distribution Channel
  11.7.1 Supermarkets & Hypermarkets
  11.7.2 Specialty Stores
  11.7.3 Convenience Stores
  11.7.4 Online Stores
 11.8 Historic and Forecast Market Size by Country
  11.8.1 U.S.
  11.8.2 Canada
  11.8.3 Mexico

Chapter 12: Europe Marshmallows Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Flavored
  12.4.2 Unflavored
 12.5 Historic and Forecasted Market Size By Nature
  12.5.1 Regular
  12.5.2 Vegan
 12.6 Historic and Forecasted Market Size By Form
  12.6.1 Solid Marshmallows
  12.6.2 Marshmallow Spread
  12.6.3 Dehydrated Marshmallows
 12.7 Historic and Forecasted Market Size By Distribution Channel
  12.7.1 Supermarkets & Hypermarkets
  12.7.2 Specialty Stores
  12.7.3 Convenience Stores
  12.7.4 Online Stores
 12.8 Historic and Forecast Market Size by Country
  12.8.1 Germany
  12.8.2 U.K.
  12.8.3 France
  12.8.4 Italy
  12.8.5 Russia
  12.8.6 Spain
  12.8.7 Rest of Europe

Chapter 13: Asia-Pacific Marshmallows Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Flavored
  13.4.2 Unflavored
 13.5 Historic and Forecasted Market Size By Nature
  13.5.1 Regular
  13.5.2 Vegan
 13.6 Historic and Forecasted Market Size By Form
  13.6.1 Solid Marshmallows
  13.6.2 Marshmallow Spread
  13.6.3 Dehydrated Marshmallows
 13.7 Historic and Forecasted Market Size By Distribution Channel
  13.7.1 Supermarkets & Hypermarkets
  13.7.2 Specialty Stores
  13.7.3 Convenience Stores
  13.7.4 Online Stores
 13.8 Historic and Forecast Market Size by Country
  13.8.1 China
  13.8.2 India
  13.8.3 Japan
  13.8.4 Singapore
  13.8.5 Australia
  13.8.6 New Zealand
  13.8.7 Rest of APAC

Chapter 14: Middle East & Africa Marshmallows Market Analysis, Insights and Forecast, 2016-2028
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Type
  14.4.1 Flavored
  14.4.2 Unflavored
 14.5 Historic and Forecasted Market Size By Nature
  14.5.1 Regular
  14.5.2 Vegan
 14.6 Historic and Forecasted Market Size By Form
  14.6.1 Solid Marshmallows
  14.6.2 Marshmallow Spread
  14.6.3 Dehydrated Marshmallows
 14.7 Historic and Forecasted Market Size By Distribution Channel
  14.7.1 Supermarkets & Hypermarkets
  14.7.2 Specialty Stores
  14.7.3 Convenience Stores
  14.7.4 Online Stores
 14.8 Historic and Forecast Market Size by Country
  14.8.1 Turkey
  14.8.2 Saudi Arabia
  14.8.3 Iran
  14.8.4 UAE
  14.8.5 Africa
  14.8.6 Rest of MEA

Chapter 15: South America Marshmallows Market Analysis, Insights and Forecast, 2016-2028
 15.1 Key Market Trends, Growth Factors and Opportunities
 15.2 Impact of Covid-19
 15.3 Key Players
 15.4 Key Market Trends, Growth Factors and Opportunities
 15.4 Historic and Forecasted Market Size By Type
  15.4.1 Flavored
  15.4.2 Unflavored
 15.5 Historic and Forecasted Market Size By Nature
  15.5.1 Regular
  15.5.2 Vegan
 15.6 Historic and Forecasted Market Size By Form
  15.6.1 Solid Marshmallows
  15.6.2 Marshmallow Spread
  15.6.3 Dehydrated Marshmallows
 15.7 Historic and Forecasted Market Size By Distribution Channel
  15.7.1 Supermarkets & Hypermarkets
  15.7.2 Specialty Stores
  15.7.3 Convenience Stores
  15.7.4 Online Stores
 15.8 Historic and Forecast Market Size by Country
  15.8.1 Brazil
  15.8.2 Argentina
  15.8.3 Rest of SA

Chapter 16 Investment Analysis

Chapter 17 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. MARSHMALLOWS MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. MARSHMALLOWS MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. MARSHMALLOWS MARKET COMPETITIVE RIVALRY
TABLE 005. MARSHMALLOWS MARKET THREAT OF NEW ENTRANTS
TABLE 006. MARSHMALLOWS MARKET THREAT OF SUBSTITUTES
TABLE 007. MARSHMALLOWS MARKET BY TYPE
TABLE 008. FLAVORED MARKET OVERVIEW (2016-2028)
TABLE 009. UNFLAVORED MARKET OVERVIEW (2016-2028)
TABLE 010. MARSHMALLOWS MARKET BY NATURE
TABLE 011. REGULAR MARKET OVERVIEW (2016-2028)
TABLE 012. VEGAN MARKET OVERVIEW (2016-2028)
TABLE 013. MARSHMALLOWS MARKET BY FORM
TABLE 014. SOLID MARSHMALLOWS MARKET OVERVIEW (2016-2028)
TABLE 015. MARSHMALLOW SPREAD MARKET OVERVIEW (2016-2028)
TABLE 016. DEHYDRATED MARSHMALLOWS MARKET OVERVIEW (2016-2028)
TABLE 017. MARSHMALLOWS MARKET BY DISTRIBUTION CHANNEL
TABLE 018. SUPERMARKETS & HYPERMARKETS MARKET OVERVIEW (2016-2028)
TABLE 019. SPECIALTY STORES MARKET OVERVIEW (2016-2028)
TABLE 020. CONVENIENCE STORES MARKET OVERVIEW (2016-2028)
TABLE 021. ONLINE STORES MARKET OVERVIEW (2016-2028)
TABLE 022. NORTH AMERICA MARSHMALLOWS MARKET, BY TYPE (2016-2028)
TABLE 023. NORTH AMERICA MARSHMALLOWS MARKET, BY NATURE (2016-2028)
TABLE 024. NORTH AMERICA MARSHMALLOWS MARKET, BY FORM (2016-2028)
TABLE 025. NORTH AMERICA MARSHMALLOWS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 026. N MARSHMALLOWS MARKET, BY COUNTRY (2016-2028)
TABLE 027. EUROPE MARSHMALLOWS MARKET, BY TYPE (2016-2028)
TABLE 028. EUROPE MARSHMALLOWS MARKET, BY NATURE (2016-2028)
TABLE 029. EUROPE MARSHMALLOWS MARKET, BY FORM (2016-2028)
TABLE 030. EUROPE MARSHMALLOWS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 031. MARSHMALLOWS MARKET, BY COUNTRY (2016-2028)
TABLE 032. ASIA PACIFIC MARSHMALLOWS MARKET, BY TYPE (2016-2028)
TABLE 033. ASIA PACIFIC MARSHMALLOWS MARKET, BY NATURE (2016-2028)
TABLE 034. ASIA PACIFIC MARSHMALLOWS MARKET, BY FORM (2016-2028)
TABLE 035. ASIA PACIFIC MARSHMALLOWS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 036. MARSHMALLOWS MARKET, BY COUNTRY (2016-2028)
TABLE 037. MIDDLE EAST & AFRICA MARSHMALLOWS MARKET, BY TYPE (2016-2028)
TABLE 038. MIDDLE EAST & AFRICA MARSHMALLOWS MARKET, BY NATURE (2016-2028)
TABLE 039. MIDDLE EAST & AFRICA MARSHMALLOWS MARKET, BY FORM (2016-2028)
TABLE 040. MIDDLE EAST & AFRICA MARSHMALLOWS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 041. MARSHMALLOWS MARKET, BY COUNTRY (2016-2028)
TABLE 042. SOUTH AMERICA MARSHMALLOWS MARKET, BY TYPE (2016-2028)
TABLE 043. SOUTH AMERICA MARSHMALLOWS MARKET, BY NATURE (2016-2028)
TABLE 044. SOUTH AMERICA MARSHMALLOWS MARKET, BY FORM (2016-2028)
TABLE 045. SOUTH AMERICA MARSHMALLOWS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 046. MARSHMALLOWS MARKET, BY COUNTRY (2016-2028)
TABLE 047. DOUMAK INC (US): SNAPSHOT
TABLE 048. DOUMAK INC (US): BUSINESS PERFORMANCE
TABLE 049. DOUMAK INC (US): PRODUCT PORTFOLIO
TABLE 050. DOUMAK INC (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. HARIBO GMBH (GERMANY): SNAPSHOT
TABLE 051. HARIBO GMBH (GERMANY): BUSINESS PERFORMANCE
TABLE 052. HARIBO GMBH (GERMANY): PRODUCT PORTFOLIO
TABLE 053. HARIBO GMBH (GERMANY): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. HUNGRY HARVEST (US): SNAPSHOT
TABLE 054. HUNGRY HARVEST (US): BUSINESS PERFORMANCE
TABLE 055. HUNGRY HARVEST (US): PRODUCT PORTFOLIO
TABLE 056. HUNGRY HARVEST (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. H.J. HEINZ COMPANY BRANDS LLC (US): SNAPSHOT
TABLE 057. H.J. HEINZ COMPANY BRANDS LLC (US): BUSINESS PERFORMANCE
TABLE 058. H.J. HEINZ COMPANY BRANDS LLC (US): PRODUCT PORTFOLIO
TABLE 059. H.J. HEINZ COMPANY BRANDS LLC (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. DANDIES MARSHMALLOWS (US): SNAPSHOT
TABLE 060. DANDIES MARSHMALLOWS (US): BUSINESS PERFORMANCE
TABLE 061. DANDIES MARSHMALLOWS (US): PRODUCT PORTFOLIO
TABLE 062. DANDIES MARSHMALLOWS (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. HAMMOND'S CANDIES (US): SNAPSHOT
TABLE 063. HAMMOND'S CANDIES (US): BUSINESS PERFORMANCE
TABLE 064. HAMMOND'S CANDIES (US): PRODUCT PORTFOLIO
TABLE 065. HAMMOND'S CANDIES (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. CAMPFIRE MARSHMALLOW (US): SNAPSHOT
TABLE 066. CAMPFIRE MARSHMALLOW (US): BUSINESS PERFORMANCE
TABLE 067. CAMPFIRE MARSHMALLOW (US): PRODUCT PORTFOLIO
TABLE 068. CAMPFIRE MARSHMALLOW (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. STUFFED PUFFS LLC (US): SNAPSHOT
TABLE 069. STUFFED PUFFS LLC (US): BUSINESS PERFORMANCE
TABLE 070. STUFFED PUFFS LLC (US): PRODUCT PORTFOLIO
TABLE 071. STUFFED PUFFS LLC (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. MADYSON’S MARSHMALLOW (US): SNAPSHOT
TABLE 072. MADYSON’S MARSHMALLOW (US): BUSINESS PERFORMANCE
TABLE 073. MADYSON’S MARSHMALLOW (US): PRODUCT PORTFOLIO
TABLE 074. MADYSON’S MARSHMALLOW (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 074. NORTH MALLOW (US): SNAPSHOT
TABLE 075. NORTH MALLOW (US): BUSINESS PERFORMANCE
TABLE 076. NORTH MALLOW (US): PRODUCT PORTFOLIO
TABLE 077. NORTH MALLOW (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 077. JUST BORN INC. (US): SNAPSHOT
TABLE 078. JUST BORN INC. (US): BUSINESS PERFORMANCE
TABLE 079. JUST BORN INC. (US): PRODUCT PORTFOLIO
TABLE 080. JUST BORN INC. (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 080. KANDEEFACTORY (INDIA): SNAPSHOT
TABLE 081. KANDEEFACTORY (INDIA): BUSINESS PERFORMANCE
TABLE 082. KANDEEFACTORY (INDIA): PRODUCT PORTFOLIO
TABLE 083. KANDEEFACTORY (INDIA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 083. RIVERDALE CONFECTIONERY INDUSTRY INC. (PHILIPPINES): SNAPSHOT
TABLE 084. RIVERDALE CONFECTIONERY INDUSTRY INC. (PHILIPPINES): BUSINESS PERFORMANCE
TABLE 085. RIVERDALE CONFECTIONERY INDUSTRY INC. (PHILIPPINES): PRODUCT PORTFOLIO
TABLE 086. RIVERDALE CONFECTIONERY INDUSTRY INC. (PHILIPPINES): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 086. HSU FU CHI INTERNATIONAL LTD. (CHINA): SNAPSHOT
TABLE 087. HSU FU CHI INTERNATIONAL LTD. (CHINA): BUSINESS PERFORMANCE
TABLE 088. HSU FU CHI INTERNATIONAL LTD. (CHINA): PRODUCT PORTFOLIO
TABLE 089. HSU FU CHI INTERNATIONAL LTD. (CHINA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 089. ANANDA FOODS (INDIA): SNAPSHOT
TABLE 090. ANANDA FOODS (INDIA): BUSINESS PERFORMANCE
TABLE 091. ANANDA FOODS (INDIA): PRODUCT PORTFOLIO
TABLE 092. ANANDA FOODS (INDIA): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 092. KROGER CO. (US): SNAPSHOT
TABLE 093. KROGER CO. (US): BUSINESS PERFORMANCE
TABLE 094. KROGER CO. (US): PRODUCT PORTFOLIO
TABLE 095. KROGER CO. (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 095. XO MARSHMALLOW (US): SNAPSHOT
TABLE 096. XO MARSHMALLOW (US): BUSINESS PERFORMANCE
TABLE 097. XO MARSHMALLOW (US): PRODUCT PORTFOLIO
TABLE 098. XO MARSHMALLOW (US): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 098. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 099. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 100. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 101. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. MARSHMALLOWS MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. MARSHMALLOWS MARKET OVERVIEW BY TYPE
FIGURE 012. FLAVORED MARKET OVERVIEW (2016-2028)
FIGURE 013. UNFLAVORED MARKET OVERVIEW (2016-2028)
FIGURE 014. MARSHMALLOWS MARKET OVERVIEW BY NATURE
FIGURE 015. REGULAR MARKET OVERVIEW (2016-2028)
FIGURE 016. VEGAN MARKET OVERVIEW (2016-2028)
FIGURE 017. MARSHMALLOWS MARKET OVERVIEW BY FORM
FIGURE 018. SOLID MARSHMALLOWS MARKET OVERVIEW (2016-2028)
FIGURE 019. MARSHMALLOW SPREAD MARKET OVERVIEW (2016-2028)
FIGURE 020. DEHYDRATED MARSHMALLOWS MARKET OVERVIEW (2016-2028)
FIGURE 021. MARSHMALLOWS MARKET OVERVIEW BY DISTRIBUTION CHANNEL
FIGURE 022. SUPERMARKETS & HYPERMARKETS MARKET OVERVIEW (2016-2028)
FIGURE 023. SPECIALTY STORES MARKET OVERVIEW (2016-2028)
FIGURE 024. CONVENIENCE STORES MARKET OVERVIEW (2016-2028)
FIGURE 025. ONLINE STORES MARKET OVERVIEW (2016-2028)
FIGURE 026. NORTH AMERICA MARSHMALLOWS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. EUROPE MARSHMALLOWS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. ASIA PACIFIC MARSHMALLOWS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. MIDDLE EAST & AFRICA MARSHMALLOWS MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 030. SOUTH AMERICA MARSHMALLOWS MARKET OVERVIEW BY COUNTRY (2016-2028)