Malted Milk Market Synopsis

Malted Milk Market Size is Valued at USD 2.12 Billion in 2023, and is Projected to Reach USD 3.35 Billion by 2032, Growing at a CAGR of 5.85% From 2024-2032.

Malted milk market can be defined as the market that deals in the manufacturing as well as sale of products that are malted milk, which is prepared from malted barley, wheat flour and milk. These products are also rich in vitamins and minerals and the most popular are taken as beverages and as ingredients in food products including baked products and snacks. In particular, awareness of the health benefits of food has increased, there is a need for quick and healthy food.

• The need for healthier nutritional products leading to its increased consumption is one of the main factors that have tended towards the market of malted milk. Market knowledge simply means the extent to which consumer education on health and nutrition is obtained by consumers frequently gravitate towards products that afford their systems with the nutritive values they require. Malted milk containing vitamins and minerals provide Several vitamins and minerals, help people with correct diets. This is changing the consumption pattern and as a result the companies are likely to record a rise in demand of malted milk products among the children, adults and the elderly.
• The other factor is the growth of the retail power and the availability of the malted milk through different channels. The increase in e-business solutions and accessibility of the malted milk in supermarkets, convenience stores and specialty stores has eased its access by the consumers. These make the product more accessible, and through entice packaging and appealing marketing techniques the malted milk market has gained the attention and sales of the consumers.

Malted Milk Market Trend Analysis

Rising popularity of plant-based alternatives

• Another interesting fact is that now more and more people understand the importance of switching to plant-based products. Due to the growing trend towards veganism and vegetarianism new milk malted products raised based on plant-derived such as almond milk and oat milk etc. This trend of course targets a more diverse population with lactose intolerance or dietary restrictions increasing the market reach while call to innovation. Also, the concept of functional foods is also being experienced in the malted milk market growth trend.
• Consumers are looking for not only satisfying their hunger needs but also getting an extra bonus like consume of probiotics or gaining protein. To meet this trend, manufacturers are adding functional ingredienst to their malted milk products so as to appeal to the healthy conscious consumers.

Development Of Unique Flavors And Formulations

• New product development and product differentiation are possible for malted milk market. Companies cannot limit themselves to the enhancement of this drink; consumers’ taste may vary depending upon the desire for development of new tastes and makes, like chocolate, vanilla, berry or simply a malted milk. In addition, introduction of the superfoods and functionals can add back nutrition and positioning of malted milk products in terms of health and wellness craze which is current trendy among consumers. The final opportunity relates to the exploration of market growth and increased penetration in the emerging economies. With rising per capita income and expanding middle class consumers as experienced in India, Brazil or China the demand for quality convenience and nutritional food products is evident. Companies should expand their operations to these markets thus fulfilling customer needs required in the malted milk market.

Malted Milk Market Segment Analysis:

Malted Milk Market Segmented on the basis of Product type, application, and end-users.

By Product Type, Powdered Malted Milk segment is expected to dominate the market during the forecast period

• The malted milk market can be categorized into two primary product types: solid form of fortified milk known as powdered malted milk and in the liquid form as liquid malted milk. Malted milk powder is a fine; dry, and storable product that contains low moisture and which is made from malted barley, wheat flour, and milk solids and is mainly used as a food supplement or as a product used in preparing foods such as beverages, bakery goods, and breakfast cereals. Because of its versatility it is consumed for one can add it in water or warm milk and transform it to a milky drink. In contrast, liquid malted milk is that which is packaged for immediate drinking since it is a malted beverage which has been processed and packaged for sale in cans and bottles. It is usually available in a ready to drink format could be presented in different tastes and colors for those people who want to take natural, easy prepared drinks. These two product segments meet customers’ different demands of consumption experience and occasions, and they both have helped the development of the malted milk market.

By Application, Food and Beverage segment held the largest share in 2024

• The market of malted milk is segmented across several important categories such as food and beverages, nutrition supplements, bakery products and dairy products. In the food and beverage production most especially for the products under the sector products of the food and beverages a malted milk beverage forms a crucial part of the production as a base for drink preparations, shakes as well as smoothies because aside from the fact that malting improves the nutritional value of the product, it also contributes towards giving the beverages a better taste.
• As nutritional supplements that are consumed as foods, malted milk products offer important vitamins and minerals that are received positively by the health conscious who want a convenient way to getting additional nutrients into their diets. Owing to its taste characteristics and enhancing properties for cookie, cake or bread doughs, malted milk is used in bakery products. Moreover, in dairy sector it is used in yogurts and other desserts, as it increases nutritional value, adds a creamy texture that customers find very appealing. Every application utilizes the special characteristics of malted milk to advance consumption in different parts of the market.

Malted Milk Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America is the most significant area in the global malted milk market owing to increased consumption by consumers and the manufacturers in the region. The region has good retail network existing and its population has a particular preference in health and wellness products has also boosted the malted milk market. The people of North America are always seeking nutritional food, and this has made malted milk be used in taking of breakfast or snacks. In addition, the North American market has boosted by sound marketing strategies and product development hence enhancing consumer uptake of malted milk products. When new tastes, processing styles, and added values are launched these companies are only strengthening their status in this particular business environment. Such concentration on innovation and health is in tune with the consumer needs to maintain the growth and monopoly in the area.

Active Key Players in the Malted Milk Market

• Nestlé (Switzerland)
• Horlicks (United Kingdom)
• Ovaltine (Switzerland)
• Abbott Laboratories (United States)
• Kraft Heinz Company (United States)
• GlaxoSmithKline (United Kingdom)
• Malt-O-Meal (United States)
• Pepsico (United States)
• Post Consumer Brands (United States)
• Bournvita (India)
• Others

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Malted Milk Market by Type
 4.1 Malted Milk Market Snapshot and Growth Engine
 4.2 Malted Milk Market Overview
 4.3 Powdered Malted Milk
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Powdered Malted Milk: Geographic Segmentation Analysis
 4.4 Liquid Malted Milk
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Liquid Malted Milk: Geographic Segmentation Analysis

Chapter 5: Malted Milk Market by Application
 5.1 Malted Milk Market Snapshot and Growth Engine
 5.2 Malted Milk Market Overview
 5.3 Food & Beverage
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Food & Beverage: Geographic Segmentation Analysis
 5.4 Nutritional Supplements
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Nutritional Supplements: Geographic Segmentation Analysis
 5.5 Bakery Products
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Bakery Products: Geographic Segmentation Analysis
 5.6 Dairy Products
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Dairy Products: Geographic Segmentation Analysis

Chapter 6: Malted Milk Market by End-User
 6.1 Malted Milk Market Snapshot and Growth Engine
 6.2 Malted Milk Market Overview
 6.3 Children
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Children: Geographic Segmentation Analysis
 6.4 Adults
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Adults: Geographic Segmentation Analysis
 6.5 Elderly
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Elderly: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Malted Milk Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 NESTLÉ (SWITZERLAND)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 HORLICKS (UNITED KINGDOM)
 7.4 OVALTINE (SWITZERLAND)
 7.5 ABBOTT LABORATORIES (UNITED STATES)
 7.6 KRAFT HEINZ COMPANY (UNITED STATES)
 7.7 GLAXOSMITHKLINE (UNITED KINGDOM)
 7.8 MALT-O-MEAL (UNITED STATES)
 7.9 PEPSICO (UNITED STATES)
 7.10 POST CONSUMER BRANDS (UNITED STATES)
 7.11 BOURNVITA (INDIA)
 7.12 OTHERS

Chapter 8: Global Malted Milk Market By Region
 8.1 Overview
 8.2. North America Malted Milk Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Type
  8.2.4.1 Powdered Malted Milk
  8.2.4.2 Liquid Malted Milk
  8.2.5 Historic and Forecasted Market Size By Application
  8.2.5.1 Food & Beverage
  8.2.5.2 Nutritional Supplements
  8.2.5.3 Bakery Products
  8.2.5.4 Dairy Products
  8.2.6 Historic and Forecasted Market Size By End-User
  8.2.6.1 Children
  8.2.6.2 Adults
  8.2.6.3 Elderly
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Malted Milk Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Type
  8.3.4.1 Powdered Malted Milk
  8.3.4.2 Liquid Malted Milk
  8.3.5 Historic and Forecasted Market Size By Application
  8.3.5.1 Food & Beverage
  8.3.5.2 Nutritional Supplements
  8.3.5.3 Bakery Products
  8.3.5.4 Dairy Products
  8.3.6 Historic and Forecasted Market Size By End-User
  8.3.6.1 Children
  8.3.6.2 Adults
  8.3.6.3 Elderly
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Bulgaria
  8.3.7.2 The Czech Republic
  8.3.7.3 Hungary
  8.3.7.4 Poland
  8.3.7.5 Romania
  8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Malted Milk Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Type
  8.4.4.1 Powdered Malted Milk
  8.4.4.2 Liquid Malted Milk
  8.4.5 Historic and Forecasted Market Size By Application
  8.4.5.1 Food & Beverage
  8.4.5.2 Nutritional Supplements
  8.4.5.3 Bakery Products
  8.4.5.4 Dairy Products
  8.4.6 Historic and Forecasted Market Size By End-User
  8.4.6.1 Children
  8.4.6.2 Adults
  8.4.6.3 Elderly
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 Netherlands
  8.4.7.5 Italy
  8.4.7.6 Russia
  8.4.7.7 Spain
  8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Malted Milk Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Type
  8.5.4.1 Powdered Malted Milk
  8.5.4.2 Liquid Malted Milk
  8.5.5 Historic and Forecasted Market Size By Application
  8.5.5.1 Food & Beverage
  8.5.5.2 Nutritional Supplements
  8.5.5.3 Bakery Products
  8.5.5.4 Dairy Products
  8.5.6 Historic and Forecasted Market Size By End-User
  8.5.6.1 Children
  8.5.6.2 Adults
  8.5.6.3 Elderly
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Malted Milk Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Type
  8.6.4.1 Powdered Malted Milk
  8.6.4.2 Liquid Malted Milk
  8.6.5 Historic and Forecasted Market Size By Application
  8.6.5.1 Food & Beverage
  8.6.5.2 Nutritional Supplements
  8.6.5.3 Bakery Products
  8.6.5.4 Dairy Products
  8.6.6 Historic and Forecasted Market Size By End-User
  8.6.6.1 Children
  8.6.6.2 Adults
  8.6.6.3 Elderly
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkey
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Malted Milk Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Type
  8.7.4.1 Powdered Malted Milk
  8.7.4.2 Liquid Malted Milk
  8.7.5 Historic and Forecasted Market Size By Application
  8.7.5.1 Food & Beverage
  8.7.5.2 Nutritional Supplements
  8.7.5.3 Bakery Products
  8.7.5.4 Dairy Products
  8.7.6 Historic and Forecasted Market Size By End-User
  8.7.6.1 Children
  8.7.6.2 Adults
  8.7.6.3 Elderly
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research