Gummy Vitamins Market Synopsis

Gummy Vitamins Market Size Was Valued at USD 8.40 Billion in 2023 and is Projected to Reach USD 24.74 Billion by 2032, Growing at a CAGR of 12.75% From 2024-2032.

Gummy vitamins are a type of dietary supplement that comes in the form of chewable gummies which contain a variety of essential vitamins and minerals, such as vitamin C, vitamin D, B vitamins, etc.   supplement essential vitamins and minerals in the regular diet. 

• Gummy vitamins serve as a convenient way to supplement essential vitamins and minerals in the diet such as vitamin C, vitamin D, B-complex vitamins, etc. Gummy vitamins which are enriched with biotin, collagen, and other vitamins and minerals help to promote healthy hair, skin, and nails. The gummy vitamins appeal to consumers looking for holistic approaches to skincare and beauty from within.
• There are also gummies available with folic acid, iron, calcium, and other nutrients for pregnant women to improve maternal and fetal health.  There are gummy vitamins available for vegetarian and vegan consumers who avoid animal-derived ingredients. These gummies often use pectin or other plant-based alternatives as a gelling agent. These are popular choices among consumers of all ages who may struggle with swallowing pills or capsules.

Gummy Vitamins Market Trend Analysis

Health Consciousness and Awareness of Supplement Benefits

• With a growing emphasis on personal well-being, most individuals are seeking ways to improve their overall health. The demand for gummy vitamins has increased due to awareness about the benefits of dietary supplements.
• Modern lifestyles often involve fast-paced routines, leading to less time for meal preparation and balanced eating which further results in convenient solutions like gummy vitamins. They can be easily transported and consumed without the need for water. They are easily available in online retail stores, pharmacies, and health food stores. This ensures product awareness and accessibility.
• Some of the gummy vitamins are marketed as energy-boosting supplements which mainly contain B-complex vitamins and ginseng extract. There is continuous innovation in flavours which keeps the gummy vitamins market dynamic and exciting, attracting both new and existing consumers.

Opportunity

New Flavour Development

• There are limited flavours, sizes, and shapes offered in the gummy vitamins market. Different sizes and shapes can attract children and help to increase the consumer base.
• Earlier, gummy vitamins contain artificial flavours and corn syrups but consumers prefer natural, fruity flavours. Due to this, manufacturers started offering new natural and exotic flavours in the market like cola, peach, and raspberry. The use of natural ingredients and low sugar content can cater to health-conscious consumers. New flavour development can provide opportunities for seasonal and limited-edition offerings, aligning with seasonal trends and consumer demand. Gummy vitamin brands can explore the development of flavours infused with herbal extracts known for their health-promoting properties, such as ginger or turmeric.

Gummy Vitamins Market Segment Analysis:

Gummy Vitamins Market Segmented on the basis of Type, Source, Distribution Channel, And End-Users.

By Type, the Multivitamins Segment Is Expected to Dominate the Market During the Forecast Period

There are six segments based on type, single vitamin, multivitamin, probiotic, hair & skin support, prenatal, and others. The multivitamins segment is expected to dominate the market during the forecast period.

• Multivitamins typically offer a broad spectrum of essential vitamins and minerals with an all-in-one convenient solution for daily requirements. These are widely available in pharmacies, drugstores, supermarkets, and online platforms and cater to all age groups. Multivitamins are a more affordable and also accessible form of gummy vitamins than other types.
• Multivitamins come in customizable formulations which allows consumers to select specific nutrients or combinations that cater to their unique health requirements. These gummies eliminate the need for consumers to purchase and consume multiple individual supplements, simplifying their supplementation routine. Manufacturers continuously innovate and refine multivitamin formulations to meet evolving consumer preferences and nutritional needs. Multivitamin gummies are frequently recommended by healthcare professionals, including doctors, nutritionists, and pharmacists to maintain regular health.

By Source, Animal-Based Segment Held the Largest Share In 2023

There are two segments in the market animal-based and plant-based. The animal-based segment held the largest share in 2023.

• The animal-based gummy vitamins often contain ingredients like gelatin, which provides a soft and chewy texture to the gummy vitamins. The gelatin offers stability in texture along with extended shelf life. Animal-based gummy vitamins are often preferred by consumers for their taste, texture, and palatability.  Additionally, they include nutrients like omega-3 fatty acids, collagen, and certain vitamins that are naturally found in animal sources, such as vitamin B12 and vitamin D3.
• Animal-based gummy vitamins are generally more affordable and easier to access compared to plant-based alternatives. These gummy vitamins are made using affordable ingredients like gelatin and other animal by-products. These are affordable for both consumers and manufacturers. Also, there is limited awareness about plant-based gummy vitamins. The more source of raw materials for the animal-based gummy vitamins ensures a steady supply in the market.

Gummy Vitamins Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast Period

• In the Asia Pacific region, there is a growing awareness and focus on health and wellness among consumers which insist on them seeking convenient and enjoyable options. Urbanization and economic development in countries across the Asia Pacific have led to significant changes in lifestyles, and dietary habits and also an increase in disposable income contributes to dominance.
• The growth of e-commerce, the development of robust distribution networks, and the increase in disposable income contribute to the market dominance of gummy vitamins in the market. Technological advancements result in increased awareness and education about the gummy vitamins. Asia Pacific is home to a large population which leads to the demand for gummy vitamins catering to child and maternal nutrition needs is expected to drive market growth.

Gummy Vitamins Key Players

• The Nature's Bounty Co. (USA)
• SmartyPants Vitamins (USA)
• Bayer AG (Germany)
• Swisse Wellness Pty Ltd. (Australia)
• Vitafusion (USA)
• Amway India (India)
• Pure Encapsulations (USA)
• Natrol LLC (USA)
• Nutramarks, Inc. (USA)
• Rainbow Light Nutritional Systems (USA)
• Accurate Supplements (India)
• Rainbow Light Nutritional Systems (USA)
• Nature's Way Brands, LLC (USA)
• Garden of Life (USA)
• Webber Naturals (Canada)
• Vitakraft (Germany)
• Dr. Tobias (USA)
• Hero Nutritionals (USA)
• Yummi Bears (USA)
• Sundown Naturals (USA)
• Zanon Vitamec (Italy)
• Nutraceutical Corporation (USA)
• Best Source Nutrition (India)
• Sirio Pharma (China)
• Contract NUTRA (USA)
• Boli Nutrition (USA) and Other Active Key Players

Key Industry Developments in the Gummy Vitamins Market:

• On 9th May 2023, TopGum company launched their coffee-flavored caffeine gummies naming them as Gummiccino. Also, TopGum was awarded Best-Tasting New Functional Food for its high-dosage vitamin C gummy.
• On 6th March 2023, P&G’s VÖOST vitamin brand launched multivitamin vitamin gummies. These gummies are offered in different flavours.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. GUMMY VITAMINS MARKET BY TYPE (2017-2030)
   1. GUMMY VITAMINS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SINGLE VITAMIN
      1. Introduction and Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. MULTIVITAMIN
   5. PROBIOTIC
   6. HAIR AND SKIN SUPPORT
   7. PRENATAL
   8. OTHERS
7. GUMMY VITAMINS MARKET BY SOURCE (2017-2030)
   1. GUMMY VITAMINS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ANIMAL-BASED
      1. Introduction and Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. PLANT-BASED
8. GUMMY VITAMINS MARKET BY DISTRIBUTION CHANNEL (2017-2030)
   1. GUMMY VITAMINS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SUPERMARKETS
      1. Introduction and Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CONVINIENCE STORES
   5. ONLINE RETAI STORES
   6. DRUG AND MEDICAL STORES
9. GUMMY VITAMINS MARKET BY END-USER (2017-2030)
   1. GUMMY VITAMINS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CHILDREN
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. ADULTS
10. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. GUMMY VITAMINS Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
11.  THE NATURE’S BOUNTY CO. (USA)
    1. 1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    2. SMARTYPANTS VITAMINS (USA)
    3. BAYER AG (GERMANY)
    4. SWISSE WELLNESS PTY LTD. (AUSTRALIA)
    5. VITAFUSION (USA)
    6. AMWAY INDIA (INDIA)
    7. PURE ENCAPSULATIONS (USA)
    8. NATROL LLC (USA)
    9. NUTRAMARKS, INC. (USA)
    10. RAINBOW LIGHT NUTRITIONAL SYSTEMS (USA)
    11. ACCURATE SUPPLEMENTS (INDIA)
    12. RAINBOW LIGHT NUTRITIONAL SYSTEMS (USA)
    13. NATURE'S WAY BRANDS, LLC (USA)
    14. GARDEN OF LIFE (USA)
    15. WEBBER NATURALS (CANADA)
    16. VITAKRAFT (GERMANY)
    17. DR. TOBIAS (USA)
    18. HERO NUTRITIONALS (USA)
    19. YUMMI BEARS (USA)
    20. SUNDOWN NATURALS (USA)
    21. ZANON VITAMEC (ITALY)
    22. NUTRACEUTICAL CORPORATION (USA)
    23. BEST SOURCE NUTRITION (INDIA)
    24. SIRIO PHARMA (CHINA)
    25. CONTRACT NUTRA (USA)
    26. BOLI NUTRITION (USA)
12. GLOBAL GUMMY VITAMINS MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Source
       5. Historic And Forecasted Market Size By Distribution Channel
       6. Historic And Forecasted Market Size By End-user
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
13. INVESTMENT ANALYSIS
14. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies