Gummy Market - Global Size & Upcoming Industry Trends 2024-2032

Global Gummy Market Overview

Global Gummy Market was valued at USD 19.00 billion in 2023 and is expected to reach USD 42.37 billion by the year 2032, at a CAGR of 9.32%.

The gummy market has witnessed significant growth in recent years, driven by increasing consumer preference for convenient, tasty, and functional snacks. Gummies are no longer confined to being confectionery treats but have evolved into a versatile product category encompassing vitamins, supplements, and even medicinal applications. Their widespread appeal is attributed to their chewable texture, vibrant flavors, and ability to mask unpleasant tastes in nutraceutical and pharmaceutical formulations.

• A growing trend towards health and wellness has amplified the demand for functional gummies enriched with vitamins, minerals, probiotics, and botanicals. These products cater to diverse consumer needs, including immunity support, gut health, sleep aids, and beauty enhancement. The popularity of vegan, sugar-free, and organic gummies has also surged as consumers seek products that align with their dietary preferences and sustainability values.
• Geographically, the North American market dominates the global gummy market, fueled by high disposable incomes, awareness of nutritional products, and a strong retail presence. However, the Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising health awareness, and expanding e-commerce channels.
• Key players in the gummy market are investing heavily in research and development to innovate new flavors, textures, and functional benefits. Advances in manufacturing technologies, such as pectin-based formulations for vegan offerings, are reshaping the industry landscape. Additionally, creative marketing strategies targeting children and adults alike have bolstered consumer engagement.
• Despite its growth, the market faces challenges such as regulatory hurdles, high production costs, and concerns over sugar content in traditional formulations. Nevertheless, with continuous innovation and an expanding consumer base, the gummy market is poised for sustained growth, transforming from a niche category into a mainstream staple in global dietary and wellness trends.

Market Dynamics and Factors for the Gummy Market:

Drivers:

Growing Health Awareness among the Consumers

• Gummies are the most recent wellness supplement trend. The majority of scientists believe that eating a healthy, balanced diet will help to lessen the need for multivitamin pills. Multivitamin pills are a wonderful alternative for persons who have trouble keeping a balanced diet. It's especially common in persons who have trouble swallowing tablets or who don't like the flavor of syrups. Gummies have grown in popularity in the beauty and wellness business with the release of Covid-19 last year. Gummies are currently being used as a source of multivitamins, with hair and skin regeneration advantages. As the adage goes, anything in excess is bad, thus excessive vitamin consumption could lead to a variety of health issues. The market is booming, because of a growing number of health-conscious consumers who want supplements in easy-to-consume dose forms. The quick rate of social and technological change has resulted in unhealthy and stressful lives, leading to an increase in the prevalence of CVDs and heart issues. The desire to live longer and healthier lives, as well as the apparent ability to do so, is a major motivator for preventive health interventions. Gummies have become a more appealing alternative to delivering VMS due to innovation and taste, and as a result, people are switching from traditional pills to gummies. In this case, consumers are overcoming pill tiredness and swallowing difficulties.

Restraints:

• Excessive Consumption leads Health Issues
• The additional sugars in gummy vitamins give them a sweet taste. It's important to remember that too much added sugar can lead to tooth decay, heart disease, and obesity. Although the sugar in gummy vitamins is not in enormous quantities, taking more than one gummy vitamin per day and eating other meals with added sugars might contribute to excessive sugar consumption. Gummy vitamins have lower vitamin content than traditional multivitamins, making them ineffective and adding sugar to your diet. The delightful taste of gummy vitamins can lead to overdosing and vitamin and mineral toxicity, which can be harmful to your body. Thus, these factors have affected the growth of the gummy market during the forecast period.

Opportunities:

New Innovation and Technology Creates the Growth Opportunities

• The transition from gelatin and sugar gummies to vegan, sugar-free, and organic fruit-based gummies is projected to open up new business prospects. Solely, for example, debuted Organic Whole Fruit Gummies exclusively at Whole Foods Market stores nationally in January 2021. Only two or three components make up Solely Organic Whole Fruit Gummies: real whole fruit, Vitamin C, and nothing else. Each pouch contains 0.7 oz. of fruit and has a calorie count of 60-70.

Market Segmentation

• By application, the vitamins segment is expected to dominate the gummy market during the forecast period. Gummy vitamins are chewable vitamins that resemble gummy sweets in taste, flavor, color, shape, and size. These gummies, on the other hand, are fortified with vitamins to provide end-users with a variety of health benefits. Gummy vitamins have recently gained a lot of popularity around the world. It was created to increase the number of customers in the children's section. Adults and consumers in older age groups, on the other hand, have shown interest in ingesting gummy vitamins, leading to an increase in global consumption. According to a study published in the European Journal of Clinical Pharmacology, over 30% of customers have trouble swallowing tablets, with the majority of them being women and older persons, which supports the rise in demand for vitamin-infused candies.
• By end-use, the adults' segment is expected to capture the maximum market share over the forecast period. Over the forecast period, the growing demand for convenient dietary supplements from working professionals, sports enthusiasts, and the elderly and pregnant women is likely to boost the adult end-user segment's growth. Consumer preferences have evolved toward botanicals as a result of the clean label and organic product trends. Because of its anti-inflammatory and anti-cancer capabilities, consumers are willing to pay more for supplements with such health claims.
• By distribution channel, the offline segment is anticipated to hold a significant market share over the assessment year. Hypermarkets and supermarkets, drugstores, pharmacies, specialized stores, and others, such as convenience stores, general stores, and grocery stores, make up the offline category. Gummy manufacturers prefer to sell through these channels because they have a wider reach across regions and nations, allowing them to meet the needs of a bigger client base. Additionally, as the number of store-based channels expands, sales and demand for these gummies are expected to rise. As a result, the offline category is expected to develop at a healthy rate and has a huge opportunity to attract new customers during the forecast period.

Players Covered in Gummy market are :

• Nestle S.A.
• NutraStar Manufacturing Ltd.
• Supplement Factory Ltd.
• Procaps Group
• Santa Cruz Nutritionals
• Better Nutritionals
• Amapharm
• Herbaland Canada
• Vitux AS
• Boscogen Inc.
• Lexicare Pharma Pvt. Ltd.
• Bettera Brands LLC
• Vitakem Nutraceutical Inc.
• Nature's Truth
• Prime Health Ltd.
• AJES Pharmaceuticals LLC
• Lactonova
• Well Aliments
• SMPNutra
• Superior Supplement Manufacturing
• Allseps Pty. Ltd.
• Bayer AG and other major players.

Regional Analysis for the Gummy Market:

• The global gummy supplements market is likely to be driven by the North American region, which has been witnessing a significant year-on-year growth rate. A significant driver driving the growth of the gummy supplement market is the rising demand for vitamin C and vitamin D supplements, as well as goods for heart health, stamina, and bone health. Furthermore, goods designed exclusively for children are spurring innovation, particularly those that address immunological and gastrointestinal health, which are projected to gain popularity in the coming years. The North American market may also see a surge in demand for vegan/plant-based products in a variety of fruit tastes, which might help the region's industry, grow.
• Growing public knowledge of the benefits of dietary supplements is one of the primary factors driving demand for vitamin-enriched gummies in Europe. Furthermore, a large portion of this region receives less sunlight and experiences long winters and autumns, resulting in vitamin D insufficiency in both adults and children. As a result, demand for vitamin D-enriched supplements is increasing, and so demand for gummy vitamins is expected to increase in this region. The existence of certain major gummy manufacturers, as well as strict government controls, is expected to help the regional gummy market flourish. Moreover, the switching preference of consumers towards the incorporation of healthy food alternatives is a crucial factor in fastening the demand for gummies in this region.
• A growing health-conscious consumer base in the Asia Pacific, as well as an increase in dietary supplement usage, will drive regional market expansion. Product demand is being driven by countries such as India, China, and Indonesia. Consumer spending power is increasing, and different brands are becoming more accessible, generating a stronger market scenario for industry growth in these countries.

Key Industry Developments in the Gummy Market:

• In October 2023, Clasado Biosciences, a U.K.-based biotechnology research company, and Stratum Nutrition, an ingredient distributor in Tunisia, partnered to introduce its latest prebiotic-postbiotic gummy supplements. The gummies consist of Clasado Bimuno galactooligosaccharide ingredient and lactobacillus probiotic strains which target enhanced gut health and other gastrointestinal functions.
• In April 2023, Centrum launched nutrition gummies specific to Indian needs. Centrum has ventured into an all-new range of high-science supplements in a delicious gummy format, called "Benefit Blends." The multivitamin brand of Haleon, earlier known as GSK Consumer Healthcare, entered the Indian market in September last year. Centrum Sleep & Refresh gummies help improve sleep quality. The probiotic and prebiotic content in "Centrum Digestive Balance" gummies supports gut health and digestion. "Centrum Immune Defense" gummies with clinically validated Wellmune beta-glucan, vitamin C, and zinc support body defenses against infection.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Gummy Market by Application
 4.1 Gummy Market Snapshot and Growth Engine
 4.2 Gummy Market Overview
 4.3 Vitamins
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Vitamins: Geographic Segmentation Analysis
 4.4 Omega Fatty Acids
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Omega Fatty Acids: Geographic Segmentation Analysis
 4.5 Minerals
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Minerals: Geographic Segmentation Analysis
 4.6 Proteins
  4.6.1 Introduction and Market Overview
  4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.6.3 Key Market Trends, Growth Factors and Opportunities
  4.6.4 Proteins: Geographic Segmentation Analysis
 4.7 Others
  4.7.1 Introduction and Market Overview
  4.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.7.3 Key Market Trends, Growth Factors and Opportunities
  4.7.4 Others: Geographic Segmentation Analysis

Chapter 5: Gummy Market by End Users
 5.1 Gummy Market Snapshot and Growth Engine
 5.2 Gummy Market Overview
 5.3 Adults
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Adults: Geographic Segmentation Analysis
 5.4 Kids
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Kids: Geographic Segmentation Analysis

Chapter 6: Gummy Market by Distribution Channels
 6.1 Gummy Market Snapshot and Growth Engine
 6.2 Gummy Market Overview
 6.3 Online
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Online: Geographic Segmentation Analysis
 6.4 Offline
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Offline: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Gummy Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 NESTLE S.A.
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 NUTRASTAR MANUFACTURING LTD.
 7.4 SUPPLEMENT FACTORY LTD.
 7.5 PROCAPS GROUP
 7.6 SANTA CRUZ NUTRITIONALS
 7.7 BETTER NUTRITIONALS
 7.8 AMAPHARM
 7.9 HERBALAND CANADA
 7.10 VITUX AS
 7.11 BOSCOGEN INC.
 7.12 LEXICARE PHARMA PVT. LTD.
 7.13 BETTERA BRANDS LLC
 7.14 VITAKEM NUTRACEUTICAL INC.
 7.15 NATURE'S TRUTH
 7.16 PRIME HEALTH LTD.
 7.17 AJES PHARMACEUTICALS LLC
 7.18 LACTONOVA
 7.19 WELL ALIMENTS
 7.20 SMPNUTRA
 7.21 SUPERIOR SUPPLEMENT MANUFACTURING
 7.22 ALLSEPS PTY. LTD.
 7.23 BAYER AG
 7.24 AND OTHER MAJOR PLAYERS.

Chapter 8: Global Gummy Market By Region
 8.1 Overview
 8.2. North America Gummy Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Application
  8.2.4.1 Vitamins
  8.2.4.2 Omega Fatty Acids
  8.2.4.3 Minerals
  8.2.4.4 Proteins
  8.2.4.5 Others
  8.2.5 Historic and Forecasted Market Size By End Users
  8.2.5.1 Adults
  8.2.5.2 Kids
  8.2.6 Historic and Forecasted Market Size By Distribution Channels
  8.2.6.1 Online
  8.2.6.2 Offline
  8.2.7 Historic and Forecast Market Size by Country
  8.2.7.1 US
  8.2.7.2 Canada
  8.2.7.3 Mexico
 8.3. Eastern Europe Gummy Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Application
  8.3.4.1 Vitamins
  8.3.4.2 Omega Fatty Acids
  8.3.4.3 Minerals
  8.3.4.4 Proteins
  8.3.4.5 Others
  8.3.5 Historic and Forecasted Market Size By End Users
  8.3.5.1 Adults
  8.3.5.2 Kids
  8.3.6 Historic and Forecasted Market Size By Distribution Channels
  8.3.6.1 Online
  8.3.6.2 Offline
  8.3.7 Historic and Forecast Market Size by Country
  8.3.7.1 Bulgaria
  8.3.7.2 The Czech Republic
  8.3.7.3 Hungary
  8.3.7.4 Poland
  8.3.7.5 Romania
  8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Gummy Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Application
  8.4.4.1 Vitamins
  8.4.4.2 Omega Fatty Acids
  8.4.4.3 Minerals
  8.4.4.4 Proteins
  8.4.4.5 Others
  8.4.5 Historic and Forecasted Market Size By End Users
  8.4.5.1 Adults
  8.4.5.2 Kids
  8.4.6 Historic and Forecasted Market Size By Distribution Channels
  8.4.6.1 Online
  8.4.6.2 Offline
  8.4.7 Historic and Forecast Market Size by Country
  8.4.7.1 Germany
  8.4.7.2 UK
  8.4.7.3 France
  8.4.7.4 Netherlands
  8.4.7.5 Italy
  8.4.7.6 Russia
  8.4.7.7 Spain
  8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Gummy Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Application
  8.5.4.1 Vitamins
  8.5.4.2 Omega Fatty Acids
  8.5.4.3 Minerals
  8.5.4.4 Proteins
  8.5.4.5 Others
  8.5.5 Historic and Forecasted Market Size By End Users
  8.5.5.1 Adults
  8.5.5.2 Kids
  8.5.6 Historic and Forecasted Market Size By Distribution Channels
  8.5.6.1 Online
  8.5.6.2 Offline
  8.5.7 Historic and Forecast Market Size by Country
  8.5.7.1 China
  8.5.7.2 India
  8.5.7.3 Japan
  8.5.7.4 South Korea
  8.5.7.5 Malaysia
  8.5.7.6 Thailand
  8.5.7.7 Vietnam
  8.5.7.8 The Philippines
  8.5.7.9 Australia
  8.5.7.10 New Zealand
  8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Gummy Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Application
  8.6.4.1 Vitamins
  8.6.4.2 Omega Fatty Acids
  8.6.4.3 Minerals
  8.6.4.4 Proteins
  8.6.4.5 Others
  8.6.5 Historic and Forecasted Market Size By End Users
  8.6.5.1 Adults
  8.6.5.2 Kids
  8.6.6 Historic and Forecasted Market Size By Distribution Channels
  8.6.6.1 Online
  8.6.6.2 Offline
  8.6.7 Historic and Forecast Market Size by Country
  8.6.7.1 Turkey
  8.6.7.2 Bahrain
  8.6.7.3 Kuwait
  8.6.7.4 Saudi Arabia
  8.6.7.5 Qatar
  8.6.7.6 UAE
  8.6.7.7 Israel
  8.6.7.8 South Africa
 8.7. South America Gummy Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Application
  8.7.4.1 Vitamins
  8.7.4.2 Omega Fatty Acids
  8.7.4.3 Minerals
  8.7.4.4 Proteins
  8.7.4.5 Others
  8.7.5 Historic and Forecasted Market Size By End Users
  8.7.5.1 Adults
  8.7.5.2 Kids
  8.7.6 Historic and Forecasted Market Size By Distribution Channels
  8.7.6.1 Online
  8.7.6.2 Offline
  8.7.7 Historic and Forecast Market Size by Country
  8.7.7.1 Brazil
  8.7.7.2 Argentina
  8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research