Fiber Supplements Market Synopsis

Fiber Supplements Market Size Was Valued at USD 4198.83 Million in 2023, and is Projected to Reach USD 7712.89 Million by 2032, Growing at a CAGR of 6.99% From 2024-2032.

Fiber supplements are products that increase fiber intake, aiding in digestion, averting constipation, and supporting weight control. Powders, capsules, tablets, and chewable made from substances such as psyllium husk and inulin are accessible.

• Increased recognition of fiber's importance in promoting digestive health and preventing chronic diseases is prompting more individuals to prioritize sufficient fiber intake. Fiber aids in maintaining a healthy digestive system, avoiding constipation, and lowering the chances of developing heart disease, diabetes, and certain cancers.
• It is challenging to obtain sufficient fiber from whole foods due to hectic schedules. Fiber supplements offer a practical solution to close this divide. Diets low in carbohydrates such as keto may result in reduced fiber consumption, prompting individuals to resort to supplements. Plant-based diets, such as vegetarian and vegan diets, focus on increasing fiber consumption but may also need supplements for optimal nutrition.
• Within the fiber supplements industry, there have been significant advancements in the formulations and methods of delivering products, including flavored powders, gummies, and fibers enriched with prebiotics. These choices are gaining popularity as obesity rates increase, with fiber recognized for its ability to increase feelings of fullness and assist with weight control.
• Increasing scientific studies indicate that fiber provides many health advantages, increasing consumer confidence and desire for fiber supplements. Health organizations and supplement manufacturers have stepped up their marketing and educational initiatives, enhancing understanding and stimulating market growth.
• From 2019 to 2023, there was a substantial increase in the global dietary fibers market, with its value escalating from $4.6 billion to $6.86 billion. This indicates a steady annual growth, fueled by increasing consumer knowledge of digestive health benefits and the increasing use of fiber supplements in a balanced diet. The market's growth highlights the increasing significance of dietary fibers in the global health and wellness industry.

Fiber Supplements Market Trend Analysis

Increasing Demand for Functional Food and Beverage Fiber

• Functional foods and beverages, providing health benefits beyond just nutrition, are becoming more popular. Items rich in fiber are sought after for their ability to enhance digestion, lower the risk of chronic diseases, and promote a sense of fullness. Preserving the nutritional value of perishable functional foods and drinks with fiber requires ensuring quality and freshness. Maintaining a cold chain is essential for ensuring safety and extending shelf life.
• As the number of functional food and beverage products grows, storage and transportation become increasingly complicated. Various goods need precise temperature conditions and handling procedures, leading to improvements in the cold chain infrastructure. Customers demand fresh, high-quality functional food and beverage items, prompting retailers and suppliers to prioritize robust cold chain systems for preserving product characteristics.
• Effective cold chain logistics are essential for the success of e-commerce and direct-to-consumer sales of functional foods and beverages, guaranteeing the quality and happiness of customers. Advancements in cold chain logistics, such as IoT temperature monitoring and advanced refrigeration, propel the market by guaranteeing the quality of functional products. Efficient cold chain solutions are needed in the food industry under globalization to ensure product quality remains intact during long-distance transportation, ultimately minimizing waste and improving overall efficiency.

Opportunity

Rising Popularity of Plant Based and Clean Label Supplements

• The rising consumer demand for plant-based supplements, such as vitamins, minerals, proteins, and other nutrients sourced from plants, is fueled by growing interest in health, wellness, and sustainability. Storage and movement are essential. Clean label supplements are in high demand due to their use of natural ingredients and absence of artificial additives. Due to the absence of preservatives, strong cold chain systems are necessary for quality and safety.
• To ensure plant-based and clean label supplements remain stable, it is important to control temperature, light, and humidity conditions. This requires investment in sophisticated cold chain infrastructure for accurate environmental regulation. Consumers use plant-based and clean label supplements place importance on freshness and product integrity, desiring items to stay as close to their natural state as possible and not suffer from decreased quality because of exposure to harmful conditions.
• The increase in online shopping is leading to a higher need for trustworthy cold chain logistics for plant-based supplements. Advancements in cold chain technology, such as enhanced refrigeration and live monitoring, guarantee products are delivered to customers in perfect state. Sustainable packaging solutions help the market grow by ensuring product stability and effectiveness throughout the entire production and consumption process.

Fiber Supplements Market Segment Analysis:

Fiber Supplements Market is segmented on the basis of Type, Source, Nature, Distribution Channel, End-User, And Region.

By Type, Capsule Segment is Expected to Dominate the Market During the Forecast Period

• Capsules are a convenient option for people of any age, as they can be easily swallowed with water and do not need any preparation. They are also easily transportable, making them perfect for consumers on-the-go or for frequent travellers. Capsules are favored by consumers with sensitive taste and smell as they have a neutral flavor and no odor. They also steer clear of grainy consistencies in powders and the toughness of tablets, which some consumers find appealing.
• Capsules provide precise and consistent amounts of fiber, which is crucial for individuals with particular health requirements. In addition, they offer a longer period of validity in comparison to liquid versions, which offers both consumers and retailers added convenience. Consumers perceive capsules as being more sanitary and hygienic compared to powders or chewable products. They are widely recognized in the supplement industry, well-known among consumers, and considered reliable and popular.
• The capsule section offers a variety of dietary fiber choices such as psyllium husk, glucomannan, or wheat dextrin in both regular and vegetarian capsules, catering to different consumer requirements. Capsule-formulated fiber supplements can be conveniently purchased at pharmacies, health food stores, supermarkets, and online outlets, increasing ease of access for consumers.

By Distribution Channels, Pharmacies Segment Held the Largest Share in 2023

• Consumers have more trust in pharmacies for healthcare products and advice compared to other retail outlets or online platforms. Having trust is essential for products such as fiber supplements. Pharmacists provide customized guidance tailored to individual health requirements. Consumers highly appreciate their advice when it comes to selecting the correct fiber supplement.
• Pharmacies in both urban and rural areas offer easy and convenient access to healthcare products and supplements for consumers. Consumers rely on pharmacies for genuine and high-quality health products like fiber supplements because of rigorous regulatory standards. Pharmacies categorize products for particular health concerns such as digestive health and dietary supplements, featuring a range of fiber supplements.
• Pharmacies use in-store campaigns to educate consumers and influence their purchase decisions for health products such as fiber supplements. Certain fiber supplements require a prescription and are mainly available in pharmacies, receiving the benefit of professional guidance and quality assurance not found in over-the-counter choices. Working with healthcare professionals boosts trust and confidence among consumers, resulting in increased referrals and recommendations for certain supplements, ultimately driving sales.

Fiber Supplements Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast Period

• In North America, there is a strong emphasis on health consciousness and taking proactive measures for wellness, particularly through dietary decisions and incorporating fiber supplements to enhance digestive health and overall quality of life. Digestive disorders such as constipation, IBS, and diverticular disease are prevalent in North America. Fiber supplements are frequently recommended for treatment.
• High levels of obesity in this region lead to a need for weight management products. Consumers favor fiber supplements for their ability to increase feeling of fullness, assist in shedding pounds, decrease calorie absorption and boost metabolism. The ageing population in North America prioritize health, utilizing fiber supplements to promote regular digestion. The area has a robust retail network with pharmacies, health food stores, supermarkets, and online platforms, making it easy for consumers to access these supplements.
• North American companies are at the forefront of innovation in dietary supplements, dedicating resources to research and create new formulas tailored to consumer demands and health fads. Efforts by industry, healthcare professionals, and media promote fiber supplements to consumers for a healthy lifestyle. North American dietary trends lean towards processed foods lacking fiber, leading to a rise in supplement use to address nutritional gaps. Awareness of dietary deficiencies drives the adoption of fiber supplements for better health.

Fiber Supplements Market Active Players

• Procter & Gamble Co. (USA)
• Nestlé Health Science (Switzerland)
• GlaxoSmithKline plc (UK)
• Abbott Laboratories (USA)
• Johnson & Johnson Consumer Inc. (USA)
• The Nature's Bounty Co. (USA)
• Sanofi S.A. (France)
• Pfizer Inc. (USA)
• Bristol-Myers Squibb Company (USA)
• Merck & Co., Inc. (USA)
• Herbalife Nutrition Ltd. (USA)
• ADM (Archer Daniels Midland) (USA)
• NOW Foods (USA)
• Nature's Way Products, LLC (USA)
• Twinlab Consolidation Corporation (USA)
• Glanbia plc (Ireland)
• Church & Dwight Co., Inc. (USA)
• RSP Nutrition (USA)
• FANCL Corporation (Japan)
• Gaia Herbs (USA)
• Otsuka Holdings Co., Ltd. (Japan)
• Kellogg Company (USA)
• GNC Holdings, Inc. (USA)
• Herbalife Nutrition (USA)
• USANA Health Sciences (USA)
• Dr. Tobias (USA) and Other Active Players.

Key Industry Developments in the Fiber Supplements Market:

• In May 2024, GenoPalate Introduces Personalized Plant-Based Protein & Fiber Supplement. GenoBlend, a plant-based protein and fiber powder customized to meet the unique genetic nutritional needs of each individual. Formulated with organic pea protein, organic brown rice protein, organic citrus fiber, and oat fiber, GenoBlend offers a tailored approach to dietary supplements.
• In April 2024, Nestlé India and Dr. Reddy’s to form joint venture to take health science nutraceutical portfolio to consumers across India and other agreed territories. The partnership will bring together the well-known global range of nutritional health solutions as well as vitamin, minerals, herbals and supplements of Nestlé Health Science) with the strong and established commercial strengths of Dr. Reddy’s in India. The joint venture will help JV Partners combine their strengths and grow their complementary nutraceuticals portfolios in categories such as metabolic, hospital nutrition, general wellness, women’s health and child nutrition for consumers across India.
• In Jan 2024, Shaklee, a leading health and wellness company, whose founder invented the first multivitamin in the US, launches a new line of supplements uniquely designed to target multiple solutions related to today's biggest health and wellness concerns, including stress, mood, energy, sleep, gut health, hair, skin & nails, healthy aging, and women's health.
• In Feb 2024, Sirio to Launch BloomDays Postbiotic Gummies Featuring Cargill’s EpiCor Postbiotic. BloomDays targets immune health and the growing gut health segment by combining Sirio’s expertise in developing and manufacturing health and wellness products with EpiCor, a whole food yeast fermentate evidenced by eight human and eight preclinical studies that demonstrate its effectiveness in supporting immune health by modulating the gut microbiome.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. FIBER SUPPLEMENTS MARKET BY TYPE (2017-2032)
   1. FIBER SUPPLEMENTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CAPSULE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. POWDER
   5. CHEWABLE
   6. TABLETS
7. FIBER SUPPLEMENTS MARKET BY SOURCE (2017-2032)
   1. FIBER SUPPLEMENTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FRUITS AND VEGETABLES
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. GRAINS AND CEREALS
   5. LEGUMES
   6. NUTS AND SEEDS
   7. PLANT SOURCES
8. FIBER SUPPLEMENTS MARKET BY NATURE (2017-2032)
   1. FIBER SUPPLEMENTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. ORGANIC
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. CONVENTIONAL
9. FIBER SUPPLEMENTS MARKET BY DISTRIBUTION CHANNEL (2017-2032)
   1. FIBER SUPPLEMENTS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SUPERMARKET/HYPERMARKET
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2032F)
      3. Historic And Forecasted Market Size in Volume (2017-2032F)
      4. Key Market Trends, Growth Factors and Opportunities
      5. Geographic Segmentation Analysis
   4. PHARMACIES
   5. SPECIALTY STORES
   6. E-COMMERCE PLATFORMS
10. FIBER SUPPLEMENTS MARKET BY END-USER (2017-2032)
    1. FIBER SUPPLEMENTS MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. DIGESTIVE HEALTH
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2032F)
       3. Historic And Forecasted Market Size in Volume (2017-2032F)
       4. Key Market Trends, Growth Factors and Opportunities
       5. Geographic Segmentation Analysis
    4. WEIGHT MANAGEMENT
    5. CARDIOVASCULAR HEALTH
    6. BLOOD SUGAR MANAGEMENT
    7. GASTROINTESTINAL HEALTH
11. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. Fiber Supplements Market Share by Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. PROCTER & GAMBLE CO. (USA)
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves and Recent Developments
       10. SWOT Analysis
    3. NESTLÉ HEALTH SCIENCE (SWITZERLAND)
    4. GLAXOSMITHKLINE PLC (UK)
    5. ABBOTT LABORATORIES (USA)
    6. JOHNSON & JOHNSON CONSUMER INC. (USA)
    7. THE NATURE'S BOUNTY CO. (USA)
    8. SANOFI S.A. (FRANCE)
    9. PFIZER INC. (USA)
    10. BRISTOL-MYERS SQUIBB COMPANY (USA)
    11. MERCK & CO., INC. (USA)
    12. HERBALIFE NUTRITION LTD. (USA)
    13. ADM (ARCHER DANIELS MIDLAND) (USA)
    14. NOW FOODS (USA)
    15. NATURE'S WAY PRODUCTS, LLC (USA)
    16. TWINLAB CONSOLIDATION CORPORATION (USA)
    17. GLANBIA PLC (IRELAND)
    18. CHURCH & DWIGHT CO., INC. (USA)
    19. RSP NUTRITION (USA)
    20. FANCL CORPORATION (JAPAN)
    21. GAIA HERBS (USA)
    22. OTSUKA HOLDINGS CO., LTD. (JAPAN)
    23. KELLOGG COMPANY (USA)
    24. GNC HOLDINGS, INC. (USA)
    25. HERBALIFE NUTRITION (USA)
    26. USANA HEALTH SCIENCES (USA)
    27. DR. TOBIAS (USA) AND OTHER ACTIVE PLAYERS.
12. GLOBAL FIBER SUPPLEMENTS MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Type
       4. Historic And Forecasted Market Size by Source
       5. Historic And Forecasted Market Size by Nature
       6. Historic And Forecasted Market Size by Distribution Channel
       7. Historic And Forecasted Market Size by End-User
       8. Historic And Forecasted Market Size by Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
13. INVESTMENT ANALYSIS
14. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies
       1. 1. Thailand
          2. Vietnam
          3. The Philippines
          4. Australia
          5. New-Zealand
          6. Rest Of APAC
    3. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    4. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size by Segments
       4. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
15. INVESTMENT ANALYSIS
16. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies