Electric Grill Market Synopsis

Electric Grill Market Size Was Valued at USD 4.81 Billion in 2023 and is Projected to Reach USD 8.38 Billion by 2030, Growing at a CAGR of 8.1% From 2024-2030.

Electric grills have emerged as popular cooking appliances, utilizing electricity as their primary heat source for food preparation. They offer fast, convenient, and consistent cooking experiences, complete with adjustable temperature settings.

• As more individuals embrace outdoor lifestyles and seek convenient cooking solutions, the demand for electric grills has seen a notable surge. For instance, brands like George Foreman offer electric grills with portable designs, making them ideal for outdoor gatherings and picnics.
• The trend towards smart homes and connected devices has extended to the kitchen, driving consumers to invest in electric grills with advanced features. An example is the Weber Q series, which includes electric grills with Bluetooth connectivity for remote temperature monitoring and control.
• Electric grill manufacturers are constantly innovating to enhance heating efficiency and cooking performance. For instance, the Philips Smoke-less Indoor Grill uses advanced infrared technology to evenly distribute heat and reduce smoke, providing a cleaner and healthier cooking experience.
• Many electric grills now integrate with digital platforms and apps, allowing users to access recipes, cooking tips, and personalized cooking programs. An example is the Ninja Foodi Smart XL Grill, which connects to the Ninja Kitchen mobile app for recipe suggestions and cooking guidance.

Electric Grill Market Trend Analysis

Surging Popularity of Outdoor Cooking and Barbecuing

• The growth of the electric grill market, with consumers increasingly seeking convenient yet flavorful ways to prepare food in outdoor settings. This trend has influenced both product design and consumer preferences, leading to a rise in demand for electric grills that offer portability, versatility, and enhanced outdoor cooking experiences.
• This trend has influenced the electric grill market in the development of compact and portable electric grills, such as the Weber Q series. These grills are designed for outdoor use, featuring sturdy construction, foldable legs, and lightweight materials that make them easy to transport and set up in various outdoor environments. They cater to consumers who enjoy picnics, camping trips, tailgating events, and backyard barbecues, providing a convenient solution for outdoor cooking without the need for traditional charcoal or gas grills.
• The surging interest in barbecuing culture has led to the innovation of electric grills with advanced features specifically tailored for barbecue enthusiasts. Brands like Char-Broil offer electric grills with multiple cooking zones, adjustable temperature controls, and smoke infusion capabilities, mimicking the authentic barbecue experience while providing the convenience and precision of electric cooking.

Growing Popularity of Indoor Grilling

• This trend has led to increased demand for electric grills that are specifically designed for indoor use, offering efficient, smokeless, and flavorful grilling experiences within the confines of residential spaces. This electric grill utilizes advanced infrared heating technology to produce consistent heat distribution, resulting in minimal smoke generation during cooking. Its compact and sleek design makes it suitable for indoor kitchens, allowing consumers to enjoy grilled dishes without the need for an outdoor barbecue setup. The popularity of the Philips Smoke-less Indoor Grill highlights consumers' desire for convenient and smoke-free grilling options that align with modern living environments.
• Brands like George Foreman have capitalized on the trend of indoor grilling by offering electric grills with removable plates and drip trays for easy cleaning and maintenance. The George Foreman Indoor/Outdoor Grill, for instance, features a non-stick cooking surface and adjustable temperature controls, catering to consumers who prefer hassle-free grilling experiences indoors, especially during inclement weather or in areas where outdoor grilling may not be feasible.
• Another aspect driving the popularity of indoor grilling is the emphasis on healthier cooking methods. Many electric grills designed for indoor use incorporate features such as drip trays to collect excess fats and oils, promoting cleaner and healthier meal preparation. For example, the T-fal OptiGrill Indoor Electric Grill includes preset cooking programs for various types of food, automatically adjusting cooking time and temperature to achieve optimal results while reducing unnecessary fat consumption.

Electric Grill Market Segment Analysis:

Electric Grill Market Segmented based on type, Power Source, Temperature Control, Material Type, Application, and Distribution Channel.

By Type, Portable Electric Grills segment is expected to dominate the market during the forecast period

• Portable electric grills dominate the market due to their convenience and mobility, catering to consumers who prioritize on-the-go cooking experiences. Brands like Weber and George Foreman offer portable electric grills with compact designs, foldable legs, and lightweight materials, making them easy to transport for outdoor activities such as camping, picnics, and tailgating.
• Urban areas with limited outdoor space, and portable electric grills provide a practical solution for indoor grilling. These grills are designed to fit small balconies, patios, and kitchen countertops, allowing urban dwellers to enjoy grilled dishes without the need for bulky or permanent outdoor grill setups. For example, the Cuisinart Portable Electric Grill offers a tabletop design suitable for urban living spaces, combining portability with efficient grilling performance.
• Electric grills also stem from their versatility and multi-functionality. Many models feature interchangeable grill plates, allowing users to switch between grilling, griddling, and panini pressing functions. The Hamilton Beach Electric Indoor Searing Grill, for instance, offers adjustable temperature controls and a searing function, providing users with options for customized grilling results in a portable format.

By Power Source, the Corded Electric Grills segment held the largest share of 42.8% in 2022.

• Corded electric grills hold the largest share of the market due to their consistent and reliable power supply, ensuring uninterrupted grilling sessions. Unlike battery-powered or propane grills that may require refueling or recharging, corded electric grills maintain a steady power source throughout the cooking process. For example, the George Foreman Indoor/Outdoor Grill is a popular corded electric grill known for its reliable performance and consistent heating, making it a preferred choice among consumers.
• Corded electric grills are typically easy to use and set up, requiring minimal assembly and no additional fuel or ignition procedures. This simplicity appeals to consumers seeking hassle-free grilling experiences, especially in indoor or controlled environments where convenience is key. Brands like Weber and Char-Broil offer corded electric grills with user-friendly interfaces, adjustable temperature controls, and quick heating capabilities, enhancing the overall grilling experience.

Electric Grill Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America has a longstanding tradition and strong culture of outdoor cooking and backyard grilling. This cultural affinity towards grilling as a social and culinary activity has led to a consistent demand for high-quality grilling equipment, including electric grills. Consumers in North America often prioritize convenience, performance, and versatility in their grilling appliances, driving manufacturers to innovate and cater specifically to these preferences.
• North America contributes to the popularity of electric grills. While some regions experience harsh winters or limited outdoor grilling opportunities, electric grills offer a practical solution for year-round grilling, including indoor use during inclement weather. This flexibility aligns well with the lifestyles of North American consumers, many of whom enjoy outdoor gatherings, barbecues, and tailgating events throughout the year, driving the demand for reliable and efficient electric grilling options.

Electric Grill Market Top Key Players:

• Weber (United States)
• Coleman (United States)
• George Foreman (United States)
• Traeger (United States)
• Masterbuilt (United States)
• Green Mountain Grills (United States)
• Char-Broil (United States)
• Kenyon (United States)
• Camp Chef (United States)
• Blackstone (United States)
• Hamilton Beach (United States)
• TEC (United States)
• Excelvan (China)
• Zojirushi (Japan)
• Delonghi (Italy)
• Groupe SEB (France)
• Koninklijke Philips N.V. (Netherlands)
• Newell Brands (United States)
• Spectrum Brands Holdings, Inc. (United States)
• Panasonic Corporation (Japan)
• Zojirushi Corporation (Japan)
• Havells India Ltd (India) and other active players.

Key Industry Developments in the Electric Grill Market:

• In May 2023, Napoleon introduced an outdoor grill that is powered by electricity. The Napoleon Rogue EQTM Connected Electric Grill Series is the first full-size outdoor electric grill to feature Internet of Things (IoT) technology. The Rogue EQ 365, a two-burner, is the series' initial offering.
• In January 2022, Weber launched the new Genesis II Smart Gas Grill with built-in WiFi and app connectivity for remote monitoring and control. Weber is a brand that produces high-quality grills and accessories for outdoor cooking. The company offers a wide range of grills, including gas, charcoal, and electric models, as well as smokers and portable grills.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. ELECTRIC GRILL MARKET BY TYPE (2017-2030)
   1. ELECTRIC GRILL MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. INDOOR ELECTRIC GRILLS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. OUTDOOR ELECTRIC GRILLS
   5. HYBRID ELECTRIC GRILLS
   6. PORTABLE ELECTRIC GRILLS
7. ELECTRIC GRILL MARKET BY POWER SOURCE (2017-2030)
   1. ELECTRIC GRILL MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CORDED ELECTRIC GRILLS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CORDLESS ELECTRIC GRILLS
   5. HYBRID ELECTRIC GRILLS
8. ELECTRIC GRILL MARKET BY TEMPERATURE CONTROL (2017-2030)
   1. ELECTRIC GRILL MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. FIXED TEMPERATURE ELECTRIC GRILLS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. ADJUSTABLE TEMPERATURE ELECTRIC GRILLS
9. ELECTRIC GRILL MARKET BY MATERIAL TYPE (2017-2030)
   1. ELECTRIC GRILL MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. STAINLESS STEEL ELECTRIC GRILLS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017-2030F)
      3. Historic And Forecasted Market Size in Volume (2017-2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CAST IRON ELECTRIC GRILLS
   5. NON-STICK COATED GRILLS
   6. CHROME PLATED GRATES
   7. PORCELAIN-ENAMELED GRATES
10. ELECTRIC GRILL MARKET BY APPLICATION (2017-2030)
    1. ELECTRIC GRILL MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. RESIDENTIAL ELECTRIC GRILLS
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2030F)
       3. Historic And Forecasted Market Size in Volume (2017-2030F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. COMMERCIAL ELECTRIC GRILLS
11. ELECTRIC GRILL MARKET BY DISTRIBUTION CHANNEL (2017-2030)
    1. ELECTRIC GRILL MARKET SNAPSHOT AND GROWTH ENGINE
    2. MARKET OVERVIEW
    3. OFFLINE STORES
       1. Introduction And Market Overview
       2. Historic And Forecasted Market Size in Value (2017-2030F)
       3. Historic And Forecasted Market Size in Volume (2017-2030F)
       4. Key Market Trends, Growth Factors And Opportunities
       5. Geographic Segmentation Analysis
    4. ONLINE STORES
12. COMPANY PROFILES AND COMPETITIVE ANALYSIS
    1. COMPETITIVE LANDSCAPE
       1. Competitive Benchmarking
       2. ELECTRIC GRILL Market Share By Manufacturer (2023)
       3. Industry BCG Matrix
       4. Heat Map Analysis
       5. Mergers & Acquisitions
    2. WEBER
       1. Company Overview
       2. Key Executives
       3. Company Snapshot
       4. Role of the Company in the Market
       5. Sustainability and Social Responsibility
       6. Operating Business Segments
       7. Product Portfolio
       8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
       9. Key Strategic Moves And Recent Developments
       10. SWOT Analysis
    3. COLEMAN
    4. GEORGE FOREMAN
    5. TRAEGER
    6. MASTERBUILT
    7. GREEN MOUNTAIN GRILLS
    8. CHAR-BROIL
    9. KENYON
    10. CAMP CHEF
    11. BLACKSTONE
    12. HAMILTON BEACH
    13. TEC
    14. EXCELVAN
    15. ZOJIRUSHI
    16. DELONGHI
    17. GROUPE SEB
    18. KONINKLIJKE PHILIPS N.V.
    19. NEWELL BRANDS
    20. SPECTRUM BRANDS HOLDINGS, INC.
    21. PANASONIC CORPORATION
    22. ZOJIRUSHI CORPORATION
    23. HAVELLS INDIA LTD
    24. OTHER ACTIVE PLAYERS
13. GLOBAL ELECTRIC GRILL MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Power Source
       5. Historic And Forecasted Market Size By Temperature Control
       6. Historic And Forecasted Market Size By Material Type
       7. Historic And Forecasted Market Size By Application
       8. Historic And Forecasted Market Size By Distribution Channel
       9. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
14. INVESTMENT ANALYSIS
15. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies