Cannabis-Based Wine Market Synopsis

Cannabis-Based Wine Market Size Was Valued at USD 10.74 Billion in 2023, and is Projected to Reach USD 14.38 Billion by 2032, Growing at a CAGR of 3.30% From 2024-2032.

• Cannabis Wine on the other hand is a form of wine compounded with cannabinoids extracts from cannabis including THC or CBD. This new innovative product is produced using both conventional wine techniques and cannabis extracts which enable the provision of wine consumed alongside enjoying the benefits associated with cannabis. Legal cannabis-based wines are available in different blends with variations of cannabinoids and taste. These wines are unique consumption products designed to meet the demands of consumers who want to try beverages made from cannabis in combination with alcoholic beverages.
• The new product category of cannabis-based wine has already begun to carve a niche for itself in the beverage market due to the legalisation of cannabis in various parts of the world and as a result of consumers’ interest in creating new alcoholic drink categories. This market combines the perception that people have always associated with wine but is enhanced by the new impression that consumers get when faced with cannabis-infused products. Thus,_filled with look for new flavors and health-conscious products, cannabis based wines can be a perfect match for wine enthusiasts and those fond of the effects of cannabinoids. It has furthermore been quickly apparent among the millennial customers and consumers who are seeking for healthy benefits and relaxation in the products they are using.
• The market is driven by increased innovation in extraction methods thus ensuring producers integrate Cannabinoids into wine without interference with taste or quality. Regulations are changing, which help to define strategies for the sale of products containing cannabis in them. However, there are some issues, such as the cooperation with local legislation, different rules concerning alcohol and marijuana selling, and the necessity of popularization of the effect of marijuana on people’s health and its usage safety. Since drinkers are a diverse group, the identified key players willingly work towards product differentiation, making use of the specific grape varietals and marijuana strains .
• Partners between old world wine makers and pot growers are expected to become more common as the market evolves and evolve new products and sales points. The nice thing is, ‘premium’ can be achieved within the cannabis-based wine category through increased quality of the products, making the segment highly attractive in terms of investment opportunities for those interested in entering this industry. This is in addition to there being increasing consumer acceptance and as society slowly warms to use of marijuana the market for cannabis-based wines is set to expand, delivering tradition with a modern twist to the modern customer.

Cannabis-Based Wine Market Trend Analysis

Emerging Trends in the Cannabis-Based Wine Market

• Market for cannabis based wine is on the right track due to the acceptance of cannabis across a number of markets. As cannabis has now been made legal for recreational and medical uses in most countries and states, producers are already beginning to consider novel ways of infusing cannabis into the conventional drink menu. They have led to production of various flavored cannabis wines to suit the ever changing market demands and trends. Quite a number of these products are targeted to consumers looking for healthy, chemical-free drinks in addition to a appealing aspect put forward by some of these brands is the use of natural and organic ingredients.
• Now that the interest of the consumers in cannabis products is rising gradually, there is stiff competition as well, and the wineries come up with new and interesting variants such as blends that can highlight grape varietals along with different types of cannabis strains. This not only allows for the wines flavour profiles to have another dimension which is considered very executive but it also creates that niche market needed in the world today. In addition, the concept of experiential consumption is modifying the market because the wineries of cannabis wines offer tastings and information workshops about the consumption of cannabis wines with food recipes. Such encounters enable consumers to develop more understanding towards such creations strengthening the cannabis-based wine as a growing and changing branch of the beverage sector.

Premiumization and Experiential Consumption in the Cannabis-Based Wine Market

• Currently, the market for cannabis-based wine is gradually shifting towards the-premium segment due to consumers’ desire for better quality products. This reason has led to the need for selective, artisanal cannabis wines produced from the right grape varietals that are blended with the right cannabis strains. As a result, the new trend indicated increased emergence of small wineries and producers who can focus on details when produce wine that is special and of high quality. Due to the presence of superior-tasting and uniquely flavored wines, these wines penetrate the market of selective consumers who appreciate and would readily purchase quality wines that are unique and possesses the genuine taste.
• Also, the shift towards experiential consumption is one of the main factors that characterise the formation of the market. Wine producers are now offering tasting events and as means of educating consumers as to how to enjoy cannabis wine with food, that is the value addition process. But notably, these events at the same time educate the public and create an understanding and appreciation for the art of wine and cannabis extraction. Through tailored experiences, consumers may be reached on more profound and unique level which would assist wineries in helping to destigmatize cannabis and ultimately in revealing the culinary benefits of the product. These high-end products have been complemented by experiential learning for the beverage to be marketed in the market as a noble and popular drink with the cannabis-based wine stand as the epitome in the modern market.

Cannabis-Based Wine Market Segment Analysis:

Cannabis-Based Wine Market Segmented based on By Product Type, By Source, By Packaging, By End-User, By Distribution Channel.

By Product Type, THC-Infused Wine segment is expected to dominate the market during the forecast period

• Cannabis wine that contains THC is emerging fast into the marketplace since it affords users the high impact of cannabis and the subtle quality of wine. This segment targets mostly the casual users who are keen on inventing how to use cannabis in their entertainment activities. The merging of THC and wine is not only an exploration of a novel olfactory/olfactive combination but also of social dependency since the use of wine in addiction to traditional alcohols offers a new dimension to such social uses. As consumers look to discover new and innovative ways to consume products, THC infused wine is finding a place in the market that targets adventurous and cannabis loving consumers.
• Since the consumption laws regarding cannabis are still changing, the THC infused wine will likely continue to rise, especially in areas where adult use cannabis is legal. Where once there were legal limitations, producers are now able to create many different types of THC infused wine, in favor of different tastes and concentrations. Growth of this trend should help increase brand participation, fuelling market advancement and competition. Therefore, THC infused wine can be expected to become steady mainstream category related to cannabis infused beverage products, which shows significant prognoses of sales increase as more people searching for such experience.

By Distribution Channel, Online segment held the largest share in 2023

• This distribution channel has become an important part of the market for cannabis-infused wine because of the constantly developing field of e-commerce and changing consumer habits. Consumers today are benefitting from direct to consumer approach as more brands shift to engaging the consumers directly. Compared to conventional stores, this approach may provide the consumer with more extensive variety of choices for products Moreover, the opposition of products allows the brands to directly interact with their consumers. The consumers can spend time at home and scan many choices and features, read the descriptions, and compare the prices easily.
• Furthermore, current sales channels also have a huge impact of informing consumers about cannabis-infused produce. Most of the brands use the presence and the content of their websites, blogs, and social media to educate consumers on the benefits of consuming, proper usage alongside useful information about cannabis-infused wine. Because the legal guidelines with regards to cannabis are continually changing, and because more consumers are gravitating toward reliable online ordering, the online delivery segment will likely expand in the future. Such a switch also helps consumers gain quicker access to cannabis-infused wines as well as protects consumer’s rights to try out new products and experiences that broaden the market.

Cannabis-Based Wine Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• The cannabis-based wine market owes its development to the support of several factors, and is mainly fueled by the North American market, specifically the Canada and the United States. Particularly, use of recreational cannabis has been legalized in California, Oregon and Colorado, among others, enabling the growth of a market for innovation on cannabis-infused products. California, as the premier wine producer in the United States, is leading this initiative, several wineries have added cannabis to their wines. The niche comes from the possibility for consumers to introduce wine and wine culture with the emergent market of cannabis and its consumption, which has already created a demand for new innovative forms of consuming wine and cannabis at the same time. This consumer group consists of wine lovers who are ready to try new kinds of wine and taste as well as people using marijuana for recreational purposes perceiving its relaxing characteristics that help to fight stress and improve mood. Consequently, there is potential of a high demand for cannabis-laced wines in the region.
• Moreover, north American markets remain somewhat deregulating and trending in a direction most favorable for growth of cannabis-based wine market. In Canada, the wide legalization of marijuana has led to acceptance of the possibility of cannabis drinks, wine included, in the province. Combined with the constant introduction of information to encourage the consumption of cannabis products in a non-harmful manner for health improvement purposes will therefore propel the market further. As the legal aspects of such programs are defined, more organizations will probably join this sector, positively affecting the product range and availability. Finally, wineries are developing contractual relationships with cannabis firms to look for new market horizons in addition to combining traditional wine skills with the progressive opportunities of cannabis. This combination is paving way for constant growth in the North American cannabis-infused wine market, a place that remains most receptive to new products.

Active Key Players in the Cannabis-Based Wine Market

• Rebel Coast Winery (U.S.)
• CannaVines (U.S.)
• Greenway Wine (U.S.)
• Winabis (Spain)
• Mary Jane's Wines (Canada)
• Tarukino (U.S.)
• Cana Wines (U.S.)
• Cannawine (Spain)
• Marlee-Jo Wine Company (Canada)
• Saka Wines (U.S.)
• CBD Wines (U.S.)
• Swirl Wines (U.S.)
• Grüner (U.S.)
• Le Grand Courtage (France)
• Zena Wines (U.S.)
• Bitchin' Wines (U.S.)
• Moody 33 (U.S.)
• Rebel Wines (U.K.)
• Wine & Weed Symposium (U.S.)
• Maka Wines (U.S.)
• Acreage Holdings (U.S.)
• Province Brands of Canada (Canada), Other Key Players.

Key Industry Developments in the Cannabis-Based Wine Market:

• In May 2022, the award-winning, alcohol-free, cannabis-infused wines from Napa Valley's House of Saka, Inc. have announced that they obtained the exclusive North American rights to manufacture and market Gem + Jane cannabis-infused beverages from Vintage Wine Estate
• In May 2022, House of Saka, Inc., producer of cannabis-infused, alcohol-free wines from the Napa Valley, notified that they had received North American rights from Vintage Wine Estate to produce Gem+Jane Cannabis-infused beverage

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Cannabis-Based Wine Market by Product Type
 4.1 Cannabis-Based Wine Market Snapshot and Growth Engine
 4.2 Cannabis-Based Wine Market Overview
 4.3 THC-Infused Wine
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 THC-Infused Wine: Geographic Segmentation Analysis
 4.4 CBD-Infused Wine
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 CBD-Infused Wine: Geographic Segmentation Analysis
 4.5 Others
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Others: Geographic Segmentation Analysis

Chapter 5: Cannabis-Based Wine Market by Source
 5.1 Cannabis-Based Wine Market Snapshot and Growth Engine
 5.2 Cannabis-Based Wine Market Overview
 5.3 Hemp-Based
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Hemp-Based: Geographic Segmentation Analysis
 5.4 Marijuana-Based
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Marijuana-Based: Geographic Segmentation Analysis

Chapter 6: Cannabis-Based Wine Market by Packaging
 6.1 Cannabis-Based Wine Market Snapshot and Growth Engine
 6.2 Cannabis-Based Wine Market Overview
 6.3 Bottles
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Bottles: Geographic Segmentation Analysis
 6.4 Cans
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Cans: Geographic Segmentation Analysis
 6.5 Others
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Others: Geographic Segmentation Analysis

Chapter 7: Cannabis-Based Wine Market by End-User
 7.1 Cannabis-Based Wine Market Snapshot and Growth Engine
 7.2 Cannabis-Based Wine Market Overview
 7.3 Commercial
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Commercial: Geographic Segmentation Analysis
 7.4 Residential
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Residential: Geographic Segmentation Analysis

Chapter 8: Cannabis-Based Wine Market by Distribution Channel
 8.1 Cannabis-Based Wine Market Snapshot and Growth Engine
 8.2 Cannabis-Based Wine Market Overview
 8.3 Online
  8.3.1 Introduction and Market Overview
  8.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  8.3.3 Key Market Trends, Growth Factors and Opportunities
  8.3.4 Online: Geographic Segmentation Analysis
 8.4 Offline
  8.4.1 Introduction and Market Overview
  8.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  8.4.3 Key Market Trends, Growth Factors and Opportunities
  8.4.4 Offline: Geographic Segmentation Analysis

Chapter 9: Company Profiles and Competitive Analysis
 9.1 Competitive Landscape
  9.1.1 Competitive Benchmarking
  9.1.2 Cannabis-Based Wine Market Share by Manufacturer (2023)
  9.1.3 Industry BCG Matrix
  9.1.4 Heat Map Analysis
  9.1.5 Mergers and Acquisitions
  
 9.2 REBEL COAST WINERY (U.S.)
  9.2.1 Company Overview
  9.2.2 Key Executives
  9.2.3 Company Snapshot
  9.2.4 Role of the Company in the Market
  9.2.5 Sustainability and Social Responsibility
  9.2.6 Operating Business Segments
  9.2.7 Product Portfolio
  9.2.8 Business Performance
  9.2.9 Key Strategic Moves and Recent Developments
  9.2.10 SWOT Analysis
 9.3 CANNAVINES (U.S.)
 9.4 GREENWAY WINE (U.S.)
 9.5 WINABIS (SPAIN)
 9.6 MARY JANE'S WINES (CANADA)
 9.7 TARUKINO (U.S.)
 9.8 CANA WINES (U.S.)
 9.9 CANNAWINE (SPAIN)
 9.10 MARLEE-JO WINE COMPANY (CANADA)
 9.11 SAKA WINES (U.S.)
 9.12 CBD WINES (U.S.)
 9.13 SWIRL WINES (U.S.)
 9.14 GRÜNER (U.S.)
 9.15 LE GRAND COURTAGE (FRANCE)
 9.16 ZENA WINES (U.S.)
 9.17 BITCHIN WINES (U.S.)
 9.18 MOODY 33 (U.S.)
 9.19 REBEL WINES (U.K.)
 9.20 WINE & WEED SYMPOSIUM (U.S.)
 9.21 MAKA WINES (U.S.)
 9.22 ACREAGE HOLDINGS (U.S.)
 9.23 PROVINCE BRANDS OF CANADA (CANADA)
 9.24 OTHER KEY PLAYERS

Chapter 10: Global Cannabis-Based Wine Market By Region
 10.1 Overview
 10.2. North America Cannabis-Based Wine Market
  10.2.1 Key Market Trends, Growth Factors and Opportunities
  10.2.2 Top Key Companies
  10.2.3 Historic and Forecasted Market Size by Segments
  10.2.4 Historic and Forecasted Market Size By Product Type
  10.2.4.1 THC-Infused Wine
  10.2.4.2 CBD-Infused Wine
  10.2.4.3 Others
  10.2.5 Historic and Forecasted Market Size By Source
  10.2.5.1 Hemp-Based
  10.2.5.2 Marijuana-Based
  10.2.6 Historic and Forecasted Market Size By Packaging
  10.2.6.1 Bottles
  10.2.6.2 Cans
  10.2.6.3 Others
  10.2.7 Historic and Forecasted Market Size By End-User
  10.2.7.1 Commercial
  10.2.7.2 Residential
  10.2.8 Historic and Forecasted Market Size By Distribution Channel
  10.2.8.1 Online
  10.2.8.2 Offline
  10.2.9 Historic and Forecast Market Size by Country
  10.2.9.1 US
  10.2.9.2 Canada
  10.2.9.3 Mexico
 10.3. Eastern Europe Cannabis-Based Wine Market
  10.3.1 Key Market Trends, Growth Factors and Opportunities
  10.3.2 Top Key Companies
  10.3.3 Historic and Forecasted Market Size by Segments
  10.3.4 Historic and Forecasted Market Size By Product Type
  10.3.4.1 THC-Infused Wine
  10.3.4.2 CBD-Infused Wine
  10.3.4.3 Others
  10.3.5 Historic and Forecasted Market Size By Source
  10.3.5.1 Hemp-Based
  10.3.5.2 Marijuana-Based
  10.3.6 Historic and Forecasted Market Size By Packaging
  10.3.6.1 Bottles
  10.3.6.2 Cans
  10.3.6.3 Others
  10.3.7 Historic and Forecasted Market Size By End-User
  10.3.7.1 Commercial
  10.3.7.2 Residential
  10.3.8 Historic and Forecasted Market Size By Distribution Channel
  10.3.8.1 Online
  10.3.8.2 Offline
  10.3.9 Historic and Forecast Market Size by Country
  10.3.9.1 Bulgaria
  10.3.9.2 The Czech Republic
  10.3.9.3 Hungary
  10.3.9.4 Poland
  10.3.9.5 Romania
  10.3.9.6 Rest of Eastern Europe
 10.4. Western Europe Cannabis-Based Wine Market
  10.4.1 Key Market Trends, Growth Factors and Opportunities
  10.4.2 Top Key Companies
  10.4.3 Historic and Forecasted Market Size by Segments
  10.4.4 Historic and Forecasted Market Size By Product Type
  10.4.4.1 THC-Infused Wine
  10.4.4.2 CBD-Infused Wine
  10.4.4.3 Others
  10.4.5 Historic and Forecasted Market Size By Source
  10.4.5.1 Hemp-Based
  10.4.5.2 Marijuana-Based
  10.4.6 Historic and Forecasted Market Size By Packaging
  10.4.6.1 Bottles
  10.4.6.2 Cans
  10.4.6.3 Others
  10.4.7 Historic and Forecasted Market Size By End-User
  10.4.7.1 Commercial
  10.4.7.2 Residential
  10.4.8 Historic and Forecasted Market Size By Distribution Channel
  10.4.8.1 Online
  10.4.8.2 Offline
  10.4.9 Historic and Forecast Market Size by Country
  10.4.9.1 Germany
  10.4.9.2 UK
  10.4.9.3 France
  10.4.9.4 Netherlands
  10.4.9.5 Italy
  10.4.9.6 Russia
  10.4.9.7 Spain
  10.4.9.8 Rest of Western Europe
 10.5. Asia Pacific Cannabis-Based Wine Market
  10.5.1 Key Market Trends, Growth Factors and Opportunities
  10.5.2 Top Key Companies
  10.5.3 Historic and Forecasted Market Size by Segments
  10.5.4 Historic and Forecasted Market Size By Product Type
  10.5.4.1 THC-Infused Wine
  10.5.4.2 CBD-Infused Wine
  10.5.4.3 Others
  10.5.5 Historic and Forecasted Market Size By Source
  10.5.5.1 Hemp-Based
  10.5.5.2 Marijuana-Based
  10.5.6 Historic and Forecasted Market Size By Packaging
  10.5.6.1 Bottles
  10.5.6.2 Cans
  10.5.6.3 Others
  10.5.7 Historic and Forecasted Market Size By End-User
  10.5.7.1 Commercial
  10.5.7.2 Residential
  10.5.8 Historic and Forecasted Market Size By Distribution Channel
  10.5.8.1 Online
  10.5.8.2 Offline
  10.5.9 Historic and Forecast Market Size by Country
  10.5.9.1 China
  10.5.9.2 India
  10.5.9.3 Japan
  10.5.9.4 South Korea
  10.5.9.5 Malaysia
  10.5.9.6 Thailand
  10.5.9.7 Vietnam
  10.5.9.8 The Philippines
  10.5.9.9 Australia
  10.5.9.10 New Zealand
  10.5.9.11 Rest of APAC
 10.6. Middle East & Africa Cannabis-Based Wine Market
  10.6.1 Key Market Trends, Growth Factors and Opportunities
  10.6.2 Top Key Companies
  10.6.3 Historic and Forecasted Market Size by Segments
  10.6.4 Historic and Forecasted Market Size By Product Type
  10.6.4.1 THC-Infused Wine
  10.6.4.2 CBD-Infused Wine
  10.6.4.3 Others
  10.6.5 Historic and Forecasted Market Size By Source
  10.6.5.1 Hemp-Based
  10.6.5.2 Marijuana-Based
  10.6.6 Historic and Forecasted Market Size By Packaging
  10.6.6.1 Bottles
  10.6.6.2 Cans
  10.6.6.3 Others
  10.6.7 Historic and Forecasted Market Size By End-User
  10.6.7.1 Commercial
  10.6.7.2 Residential
  10.6.8 Historic and Forecasted Market Size By Distribution Channel
  10.6.8.1 Online
  10.6.8.2 Offline
  10.6.9 Historic and Forecast Market Size by Country
  10.6.9.1 Turkey
  10.6.9.2 Bahrain
  10.6.9.3 Kuwait
  10.6.9.4 Saudi Arabia
  10.6.9.5 Qatar
  10.6.9.6 UAE
  10.6.9.7 Israel
  10.6.9.8 South Africa
 10.7. South America Cannabis-Based Wine Market
  10.7.1 Key Market Trends, Growth Factors and Opportunities
  10.7.2 Top Key Companies
  10.7.3 Historic and Forecasted Market Size by Segments
  10.7.4 Historic and Forecasted Market Size By Product Type
  10.7.4.1 THC-Infused Wine
  10.7.4.2 CBD-Infused Wine
  10.7.4.3 Others
  10.7.5 Historic and Forecasted Market Size By Source
  10.7.5.1 Hemp-Based
  10.7.5.2 Marijuana-Based
  10.7.6 Historic and Forecasted Market Size By Packaging
  10.7.6.1 Bottles
  10.7.6.2 Cans
  10.7.6.3 Others
  10.7.7 Historic and Forecasted Market Size By End-User
  10.7.7.1 Commercial
  10.7.7.2 Residential
  10.7.8 Historic and Forecasted Market Size By Distribution Channel
  10.7.8.1 Online
  10.7.8.2 Offline
  10.7.9 Historic and Forecast Market Size by Country
  10.7.9.1 Brazil
  10.7.9.2 Argentina
  10.7.9.3 Rest of SA

Chapter 11 Analyst Viewpoint and Conclusion
11.1 Recommendations and Concluding Analysis
11.2 Potential Market Strategies

Chapter 12 Research Methodology
12.1 Research Process
12.2 Primary Research
12.3 Secondary Research