Global Breakfast Cereals Market Synopsis

The global Breakfast Cereals Market size was valued at $ 95.07 billion in 2023, and is projected to reach $ 114.62 billion by 2032, registering a CAGR of 2.1% from 2024 to 2032. 

Breakfast cereals or ready-to-eat (RTE) cereals are grains of Rice, Oats, Wheat, Corn, and barley processed with added flavor and fortified with vitamins and minerals.

• Cornflakes is a breakfast cereal that is made using maize or corn. Muesli is a protein-rich cereal food that is quite a rage among fitness lovers and health-conscious people.
• Wheat Flakes help incorporate milk into the diet ready-to-eat cereal in developed nations is eaten with milk, making breakfast cereal an important driver for milk intake and thereby a terrific gateway to calcium, vitamin D, and protein. The word cereal derives from Ceres, the name of the goddess of harvest and agriculture. an excellent source of carbohydrates. a significant source of protein.
• The global breakfast cereal market size grew during the forecast period, due to increasing demand for convenient and healthy packaged breakfast cereals across developed economies. Companies operating in the global breakfast cereals are focusing on the launch of healthy breakfast cereals to expand the market. Market players such as Unilever and Kellogg Company have heavily invested in television and social media advertising to increase awareness on improving the health and fitness of consumers by consuming their breakfast cereals such as oats and cornflakes. Breakfast cereal consumption across the globe has been increasing steadily due to the rising popularity of ready-to-eat food.

Key players:

Nestle SA(Switzerland), PepsiCo Inc (U.S), Bob’s Red Mill Natural Foods Inc. (US), Generals Mills Inc. (US), Marico Ltd. (India), Nature’s Path Foods (Canada), Bagerrys India Ltd. (India), Kellogg Co. (United State), General Mills (U.S), Cereals Partners Worldwide (Switzerland), Weetabix Food Company (United Kingdom), Patanjali Ayurveda Ltd. (India), Mornflake (England), Other major players.

Global Breakfast Cereals Market Trend Analysis

Increasing Demand for Healthy and Nutrition Food

• Breakfast cereal is a breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food. Consumers are becoming more health conscious with time, and this increases the demand for nutritious food. Consumers believe in adding high fiber and protein to their regular diet to maintain health and build immunity.
• Some companies promote their products for the health benefits that come from eating oat-based and high-fiber cereals. For instance: PepsiCo Inc. launched Quaker Oats Muesli to expand its portfolio with ready-to-eat breakfast cereals. Consumers' increasing affinity towards nutritious, scrumptious, and convenient breakfast options makes Quaker Oats Muesli one of the ideal breakfast options for health-conscious even during hectic morning schedules. 
• Nestlé Breakfast Cereals has recently launched two new products, KOKO KRUNCH Millet-Jowar, and MUNCH Breakfast Cereals, in its India portfolio to enhance the breakfast option for consumers. With a strong focus on innovation and product enhancement, Nestlé India offers a diverse range of breakfast cereal choices.

Reducing Sugar

• Starting the day with a higher-fat, higher-protein, lower-carbohydrate breakfast can help stabilize blood sugar levels and control weight in people with diabetes. Many cereals are high in carbohydrates, which can cause blood glucose levels to rise. Choosing the right cereal, that is high in fiber and does not contain a lot of added sugar, can allow people with diabetes to enjoy this food more often.

• Choosing cereals rich in bran or whole grains, these options have fewer carbs, more fiber, and less sugar than many other brands. Considering healthier swaps.
•  It is advisable to replace sweetened cereal products with more nutritious alternatives, such as no-added sugar muesli. Cereals that get sweetness from "consumer-approved" ingredients such as honey, dried fruit, or coconut sugar present the consumer-preferred balance between sweet and healthy. This trend is expected to create lucrative opportunities in the upcoming years.

Restraining Factor of Global Breakfast Cereal

Excessive Amount of Refined Cereals

• Eating excessive amounts of refined cereals may cause sharp rises in blood sugar levels and strong responses from the pancreas, which become unhealthy, and may lead to the development of diabetes. Refined cereals include cake, desserts, white bread, pasta, muffins, sweet, refined grain breakfast cereals, white rice, pancakes, waffles, and pizza.
• Some breakfast cereals would no longer be reflected in health by the Food and Drug Administration. Heavily processed foods often include unhealthy levels of added sugar, sodium, and fat. These ingredients make the food taste better, but too much of them leads to serious health issues like obesity, heart disease, high blood pressure, and diabetes. More consumption of refined cereals increases the markers of inflammation in the body, such as C-reactive protein. More consumption of excessive amounts of refined cereals is the restraining factor of breakfast cereals, it hampered the market growth of global breakfast cereals.

Global Breakfast Cereals Market Segment Analysis

Global Breakfast Cereals Market segments cover the Product, Type, and Distribution Channels. By Product, Ready-To-Eat the segment is anticipated to dominate the Market Over the Forecast period.

• Ready-to-eat breakfast cereals are the category of foods that are naturally safe and have a long shelf life. Ready-to-eat breakfast cereals are made from corn, wheat, oats, or rice and also contain flavors and secure ingredients. Ready-to-eat breakfast cereals are not required for preparation, designed to be eaten directly from the packet. Changing breakfast habits due to busy lifestyles consumers prefer ready-to-eat cereals. The increasing preference for Western dietary patterns has further led to the growth of global breakfast cereals.
• The growing population is more conscious about their health and they prefer healthy breakfast cereals. Oats are the healthiest grains. They are a great source of important vitamins, minerals, and fiber, and also gluten-free. These include weight loss, lower blood sugar levels, and a reduced risk of heart disease. The rising demand for oats has led manufacturers to improve their research and development activities to produce various forms of oats to attract customers.
• Expansion of distribution channels such as supermarkets, hypermarkets, food service, and online stores, has made breakfast food easily available to customers which in turn toward market growth.

Regional Analysis of Global Breakfast Cereals Market

Asia Pacific is expected to Dominate the Market over the Forecast period

• Asia-Pacific region will dominate the market over the forecast period. In Asia Pacific, growing awareness of nutritional needs drives the growth of ready-to-eat healthy cereals. In the Asia-Pacific region, China dominates the market, holding the largest market share, followed by Japan and Australia.
• In Asian countries like Japan, cereal options were limited to basic cornflakes and comparable items. Consumers are becoming more health conscious with time, and this increases the demand for nutritious food. Consumers believe in adding high fiber and protein to their regular diet to maintain health and build immunity. This factor is also growing the market sales due to the increasing adoption of the Western lifestyle.
• Many Companies are trying to attract consumers by making healthy breakfast cereals and launching a wide variety of flavored breakfast cereals in Japan. For instance: in 2023 Nestlé Breakfast Cereals launched two new products, KOKO KRUNCH Millet-Jowar and MUNCH Breakfast Cereals along with existing ingredients like rice and wheat. With these products, they provide a delightful breakfast option to the consumer. The growing demand for breakfast cereal in Asia Pacific is driving the market growth.

COVID-19 Impact on Global Breakfast Cereals Market

• COVID-19 has positively impacted the growth of the breakfast cereals market. This is attributed to the fact that during the COVID-19 outbreak, consumers have become more concerned about their overall health and wellness, as COVID-19 has impacted their mental and physical well-being. This, in turn, has driven consumers towards healthy breakfast cereals.
• With COVID-19 lockdowns prompting an increase in at-home breakfast eating and a resurgence of cereals for breakfast, consumer demand witnessed a surge.  During the coronavirus pandemic, something astonishing happened on cereal aisles across the country: They cleared out.
• Beloved brands like Grape-Nuts were suddenly out of stock. Companies once desperate to boost sales swiftly curbed their promotions on products, fearing that they couldn't meet demand.
• The early days of the pandemic led to shortages in packaged goods as people rushed to stock up. But the surge in cereal sales marked a dramatic turnaround: In 2019, cereal sales dropped 0.6%, following a 1.4% drop in 2018, according to Nielsen data. In 2020, sales jumped nearly 9%.
• Consumers across the globe are now seeking healthy food & beverages, including healthy breakfast cereals to keep themselves healthy, which, in turn, is expected to propel the growth of the market in the future.

Top key players of the Global Breakfast Cereals Market

• Nestle SA(Switzerland)
• PepsiCo Inc (U.S)
• Bob’s Red Mill Natural Foods Inc. (US)
• Generals Mills Inc. (US)
• Marico Ltd. (India)
• Nature’s Path Foods (Canada)
• Bagerrys India Ltd. (India)
• Kellogg Co. (United States)
• General Mills (U.S)
• Cereals Partners Worldwide (Switzerland)
• Weetabix Food Company (United Kingdom)
• Patanjali Ayurveda Ltd. (India)
• Mornflake (England)

Key Industry Developments

• In June 2023, Nestlé Breakfast Cereals launched two new products, KOKO KRUNCH Millet-Jowar, and MUNCH Breakfast Cereals, in its India portfolio to enhance the breakfast option for consumers. With a strong focus on innovation and product enhancement, Nestlé India offers a diverse range of breakfast cereal choices.
• In September 2022, PepsiCo Inc. launched Quaker Oats Muesli to expand its portfolio with ready-to-eat breakfast cereals. Consumers' increasing affinity towards nutritious, scrumptious, and convenient breakfast options makes Quaker Oats Muesli one of the ideal breakfast options for health-conscious even during hectic morning schedules.  The launch was followed by a robust TVC campaign and surround plan.
• In November 2021, General Mills launched new cereal in its ready-to-eat cereal lineup later this year and in the early part of 2022. Cinna Graham Toast Crunch is a "Cinna dusted" breakfast cereal featuring the sweet honey flavor of graham crackers with the cinnamon taste of Cinnamon Toast Crunch. A little more than a year after launching the new brand Ratio, General Mills expanded the line of granola bars and yogurt-cultured dairy snacks into the RTE cereal category with the debut of Ratio Keto Granola.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. ANALYSIS OF THE IMPACT OF COVID-19
       1. Impact On The Overall Market
       2. Impact On The Supply Chain
       3. Impact On The Key Manufacturers
       4. Impact On The Pricing
       5. Post COVID Situation
   11. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   12. ECOSYSTEM
6. BREAKFAST CEREALS MARKET BY PRODUCT TYPE (2016-2030)
   1. BREAKFAST CEREALS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. READY-TO-EAT CEREALS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2016 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2016 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. HOT CEREALS
7. BREAKFAST CEREALS MARKET BY TYPE (2016-2030)
   1. BREAKFAST CEREALS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. RICE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2016 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2016 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. OATS
   5. WHEAT
   6. CORN & BARLEY
8. BREAKFAST CEREALS MARKET BY DISTRIBUTION CHANNEL (2016-2030)
   1. BREAKFAST CEREALS MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SUPERMARKETS/ HYPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2016 – 2030F)
      3. Historic And Forecasted Market Size in Volume (2016 – 2030F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CONVENIENCE STORES
   5. E-COMMERCE
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. BREAKFAST CEREALSMarket Share By Manufacturer (2022)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. NESTLE SA  (SWITZERLAND)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. PEPSICO INC. (US)
   4. BOB’S RED MILL NATURAL FOODS INC. (US)
   5. GENERALS MILLS INC. (US)
   6. MARICO LTD. (INDIA)
   7. NATURE’S PATH FOODS (CANADA)
   8. BAGERRYS INDIA LTD. (INDIA)
   9. KELLOGG CO. (UNITED STATES)
   10. GENERAL MILLS (U.S)
   11. CEREALS PARTNERS WORLDWIDE (SWITZERLAND)
   12. WEETABIX FOOD COMPANY (UNITED KINGDOM)
   13. PATANJALI AYURVEDA LTD. (INDIA)
   14. MORNFLAKE (ENGLAND)
10. GLOBAL BREAKFAST CEREALS MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Product Type
       5. Historic And Forecasted Market Size By Type
       6. Historic And Forecasted Market Size By Distribution Channel
       7. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size By Segments
       5. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors and Opportunities
       2. Impact Of Covid-19
       3. Key Manufacturers
       4. Historic And Forecasted Market Size by Segments
       5. Historic And Forecasted Market Size by Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies