Online Grocery Market Overview

The Global Online Grocery Market size is expected to grow from USD 541.90 billion in 2022 to USD 3168.46 billion by 2030, at a CAGR of 24.70 % during the forecast period (2023-2030).

The online grocery rises in the standardization of the people and the change in the standard of living with the disposable income are the main factors to drive the online grocery market. The need for convenience and comfort from the corporate individuals are rising the growth of the market and is expected to grow continuously in the forecast period. Online grocery shopping has gained the market trend due to many stores now trending online as the e-store.

According to the analyst, the conference that was held in the United States for the Trade and Development declared that the e-commerce sales in 2019 reached up to 29 trillion and the total number of online shoppers quadrupled in the year 2017 as per the year 2016 which were 1.23 billion.

By the end of 2028, the Online Grocery market size is estimated to be at USD 2037.58 billion. The major factor that is driving the market is the emergence of online shopping stores for every food and non-food product available in every region across the globe.  

The Online Grocery market is segmented by Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood, Staples & Cooking Essentials, and Others), by Purchase type (One time and Subscriber), By Delivery Type (Home Delivery and Click & Collect), By End-User Industry (Individual & Distribution).

Impact of COVID-19 on Online Grocery Market

As the pandemic hit the globe, the rise of online shoppers increased due to the precautions followed by the people. The online grocery market witnessed a large and exponential growth during the lockdown period all across the globe as the customers were more leaning towards convenient and comfortable online grocery shopping. The outbreak of the novel coronavirus has led to an increase in the number of customers in order to avoid going out to the traditional stores for grocery shopping. The flash discounts and the affordable values are also a major factor for the boost of the market during the pandemic.

Market Segmentation

Product Type Insights:

The Staples and Cooking segment has accounted for the highest CAGR in the online grocery market of 25.80% with a market share of 25.36% and an estimated market size of USD 354.49 billion in the year 2026. The fresh produce segment is expected to be the second-largest segment with a market share of 21.32% and estimated market size of USD 229.94 billion in the year 2026. While breakfast and dairy are gaining fast popularity for the younger and corporate generation due to the variety of foods available in the online grocery store.

The breakfast and dairy segment are expected to have an online grocery market share of 20.36% with market size of USD 54.23 billion in the year 2019 and is expected to rise more in the year 2026 with the estimated market size of USD 210.71 billion. The younger generation in the lieu of social media trend is more inkling towards comfort food which is fueling the growth of the snacks and beverage segment with online grocery market share of 12.49% and an increasing market size of USD 177.34 billion in the year 2026.

Regional Insights:

The online Grocery market is growing rapidly in the North-American region. North-America region is accounted for the largest online grocery market share across the globe with a CAGR of 38.12% and a market size of USD 77.99 billion in the year 2019. But in the forecast period, due to the high demand from the regions like China, Japan, Australia, and India, Asia-Pacific is expected to continue the growth of online grocery market with a CAGR of 29.12% and an estimated market size of USD 309.04 billion in the year 2027.

Major Key Players Considered in the Market

• NetGrocer.com Inc.
• Grofers India Pvt Ltd.
• AEON Co
• Amazon India Pvt Ltd.
• Koninklijke Ahold Delhaize N.V.
• Fresh Direct LLC.
• Schwan Food Company
• My Brands Inc.
• Instacart
• Wal-Mart Stores and other major players.

Salient Features of the Online Grocery Market

Global Online Grocery market was valued at USD 434.56 billion in 2021 and is expected to reach USD 2,037.58 billion by the year 2028, at a CAGR of 24.70% between 2022 to 2028.

• Rising numbers of smartphone users are also fueling the growth of online grocery market as it is an easy way to have an access to online grocery shopping. Major investment for the R&D of the smartphones for more e-friendly apps is increasing the growth of the online grocery market.
• Many advanced technologies and the IoT is helping retailers to transform their business into online grocery from the traditional shops to reach users all across the globe. Major key players like Amazon are trending for their online grocery market.
• According to our research, in 2018 Walmart partnered with Microsoft Corporation to boost its digital presence and provide a better shopping experience for the users.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Delivery Type

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Online Grocery Market by Type
 5.1 Online Grocery Market Overview Snapshot and Growth Engine
 5.2 Online Grocery Market Overview
 5.3 Fresh Produce
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2016-2028F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Fresh Produce: Grographic Segmentation
 5.4 Breakfast & Dairy
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2016-2028F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Breakfast & Dairy: Grographic Segmentation
 5.5 Snacks & Beverages
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2016-2028F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Snacks & Beverages: Grographic Segmentation
 5.6 Meat & Seafood
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size (2016-2028F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Meat & Seafood: Grographic Segmentation
 5.7 Staples & Cooking Essentials
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size (2016-2028F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Staples & Cooking Essentials: Grographic Segmentation
 5.8 Others
  5.8.1 Introduction and Market Overview
  5.8.2 Historic and Forecasted Market Size (2016-2028F)
  5.8.3 Key Market Trends, Growth Factors and Opportunities
  5.8.4 Others: Grographic Segmentation

Chapter 6: Online Grocery Market by Delivery Type
 6.1 Online Grocery Market Overview Snapshot and Growth Engine
 6.2 Online Grocery Market Overview
 6.3 Home Delivery
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2016-2028F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Home Delivery: Grographic Segmentation
 6.4 Click & Collect
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2016-2028F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Click & Collect: Grographic Segmentation

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Positioning
  7.1.2 Online Grocery Sales and Market Share By Players
  7.1.3 Industry BCG Matrix
  7.1.4 Ansoff Matrix
  7.1.5 Online Grocery Industry Concentration Ratio (CR5 and HHI)
  7.1.6 Top 5 Online Grocery Players Market Share
  7.1.7 Mergers and Acquisitions
  7.1.8 Business Strategies By Top Players
 7.2 NETGROCER COM INC.
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Key Strategic Moves and Recent Developments
  7.2.8 SWOT Analysis
 7.3 GROFERS INDIA PVT LTD.
 7.4 AEON CO
 7.5 AMAZON INDIA PVT LTD.
 7.6 KONINKLIJKE AHOLD DELHAIZE N.V.
 7.7 FRESH DIRECT LLC.
 7.8 SCHWAN FOOD COMPANY
 7.9 MY BRANDS INC.
 7.10 INSTACART
 7.11 WAL-MART STORES
 7.12 OTHER MAJOR PLAYERS

Chapter 8: Global Online Grocery Market Analysis, Insights and Forecast, 2016-2028
 8.1 Market Overview
 8.2 Historic and Forecasted Market Size By Type
  8.2.1 Fresh Produce
  8.2.2 Breakfast & Dairy
  8.2.3 Snacks & Beverages
  8.2.4 Meat & Seafood
  8.2.5 Staples & Cooking Essentials
  8.2.6 Others
 8.3 Historic and Forecasted Market Size By Delivery Type
  8.3.1 Home Delivery
  8.3.2 Click & Collect

Chapter 9: North America Online Grocery Market Analysis, Insights and Forecast, 2016-2028
 9.1 Key Market Trends, Growth Factors and Opportunities
 9.2 Impact of Covid-19
 9.3 Key Players
 9.4 Key Market Trends, Growth Factors and Opportunities
 9.4 Historic and Forecasted Market Size By Type
  9.4.1 Fresh Produce
  9.4.2 Breakfast & Dairy
  9.4.3 Snacks & Beverages
  9.4.4 Meat & Seafood
  9.4.5 Staples & Cooking Essentials
  9.4.6 Others
 9.5 Historic and Forecasted Market Size By Delivery Type
  9.5.1 Home Delivery
  9.5.2 Click & Collect
 9.6 Historic and Forecast Market Size by Country
  9.6.1 U.S.
  9.6.2 Canada
  9.6.3 Mexico

Chapter 10: Europe Online Grocery Market Analysis, Insights and Forecast, 2016-2028
 10.1 Key Market Trends, Growth Factors and Opportunities
 10.2 Impact of Covid-19
 10.3 Key Players
 10.4 Key Market Trends, Growth Factors and Opportunities
 10.4 Historic and Forecasted Market Size By Type
  10.4.1 Fresh Produce
  10.4.2 Breakfast & Dairy
  10.4.3 Snacks & Beverages
  10.4.4 Meat & Seafood
  10.4.5 Staples & Cooking Essentials
  10.4.6 Others
 10.5 Historic and Forecasted Market Size By Delivery Type
  10.5.1 Home Delivery
  10.5.2 Click & Collect
 10.6 Historic and Forecast Market Size by Country
  10.6.1 Germany
  10.6.2 U.K.
  10.6.3 France
  10.6.4 Italy
  10.6.5 Russia
  10.6.6 Spain
  10.6.7 Rest of Europe

Chapter 11: Asia-Pacific Online Grocery Market Analysis, Insights and Forecast, 2016-2028
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Fresh Produce
  11.4.2 Breakfast & Dairy
  11.4.3 Snacks & Beverages
  11.4.4 Meat & Seafood
  11.4.5 Staples & Cooking Essentials
  11.4.6 Others
 11.5 Historic and Forecasted Market Size By Delivery Type
  11.5.1 Home Delivery
  11.5.2 Click & Collect
 11.6 Historic and Forecast Market Size by Country
  11.6.1 China
  11.6.2 India
  11.6.3 Japan
  11.6.4 Singapore
  11.6.5 Australia
  11.6.6 New Zealand
  11.6.7 Rest of APAC

Chapter 12: Middle East & Africa Online Grocery Market Analysis, Insights and Forecast, 2016-2028
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Fresh Produce
  12.4.2 Breakfast & Dairy
  12.4.3 Snacks & Beverages
  12.4.4 Meat & Seafood
  12.4.5 Staples & Cooking Essentials
  12.4.6 Others
 12.5 Historic and Forecasted Market Size By Delivery Type
  12.5.1 Home Delivery
  12.5.2 Click & Collect
 12.6 Historic and Forecast Market Size by Country
  12.6.1 Turkey
  12.6.2 Saudi Arabia
  12.6.3 Iran
  12.6.4 UAE
  12.6.5 Africa
  12.6.6 Rest of MEA

Chapter 13: South America Online Grocery Market Analysis, Insights and Forecast, 2016-2028
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Fresh Produce
  13.4.2 Breakfast & Dairy
  13.4.3 Snacks & Beverages
  13.4.4 Meat & Seafood
  13.4.5 Staples & Cooking Essentials
  13.4.6 Others
 13.5 Historic and Forecasted Market Size By Delivery Type
  13.5.1 Home Delivery
  13.5.2 Click & Collect
 13.6 Historic and Forecast Market Size by Country
  13.6.1 Brazil
  13.6.2 Argentina
  13.6.3 Rest of SA

Chapter 14 Investment Analysis

Chapter 15 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. ONLINE GROCERY MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. ONLINE GROCERY MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. ONLINE GROCERY MARKET COMPETITIVE RIVALRY
TABLE 005. ONLINE GROCERY MARKET THREAT OF NEW ENTRANTS
TABLE 006. ONLINE GROCERY MARKET THREAT OF SUBSTITUTES
TABLE 007. ONLINE GROCERY MARKET BY TYPE
TABLE 008. FRESH PRODUCE MARKET OVERVIEW (2016-2028)
TABLE 009. BREAKFAST & DAIRY MARKET OVERVIEW (2016-2028)
TABLE 010. SNACKS & BEVERAGES MARKET OVERVIEW (2016-2028)
TABLE 011. MEAT & SEAFOOD MARKET OVERVIEW (2016-2028)
TABLE 012. STAPLES & COOKING ESSENTIALS MARKET OVERVIEW (2016-2028)
TABLE 013. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 014. ONLINE GROCERY MARKET BY DELIVERY TYPE
TABLE 015. HOME DELIVERY MARKET OVERVIEW (2016-2028)
TABLE 016. CLICK & COLLECT MARKET OVERVIEW (2016-2028)
TABLE 017. NORTH AMERICA ONLINE GROCERY MARKET, BY TYPE (2016-2028)
TABLE 018. NORTH AMERICA ONLINE GROCERY MARKET, BY DELIVERY TYPE (2016-2028)
TABLE 019. N ONLINE GROCERY MARKET, BY COUNTRY (2016-2028)
TABLE 020. EUROPE ONLINE GROCERY MARKET, BY TYPE (2016-2028)
TABLE 021. EUROPE ONLINE GROCERY MARKET, BY DELIVERY TYPE (2016-2028)
TABLE 022. ONLINE GROCERY MARKET, BY COUNTRY (2016-2028)
TABLE 023. ASIA PACIFIC ONLINE GROCERY MARKET, BY TYPE (2016-2028)
TABLE 024. ASIA PACIFIC ONLINE GROCERY MARKET, BY DELIVERY TYPE (2016-2028)
TABLE 025. ONLINE GROCERY MARKET, BY COUNTRY (2016-2028)
TABLE 026. MIDDLE EAST & AFRICA ONLINE GROCERY MARKET, BY TYPE (2016-2028)
TABLE 027. MIDDLE EAST & AFRICA ONLINE GROCERY MARKET, BY DELIVERY TYPE (2016-2028)
TABLE 028. ONLINE GROCERY MARKET, BY COUNTRY (2016-2028)
TABLE 029. SOUTH AMERICA ONLINE GROCERY MARKET, BY TYPE (2016-2028)
TABLE 030. SOUTH AMERICA ONLINE GROCERY MARKET, BY DELIVERY TYPE (2016-2028)
TABLE 031. ONLINE GROCERY MARKET, BY COUNTRY (2016-2028)
TABLE 032. NETGROCER COM INC.: SNAPSHOT
TABLE 033. NETGROCER COM INC.: BUSINESS PERFORMANCE
TABLE 034. NETGROCER COM INC.: PRODUCT PORTFOLIO
TABLE 035. NETGROCER COM INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 035. GROFERS INDIA PVT LTD.: SNAPSHOT
TABLE 036. GROFERS INDIA PVT LTD.: BUSINESS PERFORMANCE
TABLE 037. GROFERS INDIA PVT LTD.: PRODUCT PORTFOLIO
TABLE 038. GROFERS INDIA PVT LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. AEON CO: SNAPSHOT
TABLE 039. AEON CO: BUSINESS PERFORMANCE
TABLE 040. AEON CO: PRODUCT PORTFOLIO
TABLE 041. AEON CO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. AMAZON INDIA PVT LTD.: SNAPSHOT
TABLE 042. AMAZON INDIA PVT LTD.: BUSINESS PERFORMANCE
TABLE 043. AMAZON INDIA PVT LTD.: PRODUCT PORTFOLIO
TABLE 044. AMAZON INDIA PVT LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. KONINKLIJKE AHOLD DELHAIZE N.V.: SNAPSHOT
TABLE 045. KONINKLIJKE AHOLD DELHAIZE N.V.: BUSINESS PERFORMANCE
TABLE 046. KONINKLIJKE AHOLD DELHAIZE N.V.: PRODUCT PORTFOLIO
TABLE 047. KONINKLIJKE AHOLD DELHAIZE N.V.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. FRESH DIRECT LLC.: SNAPSHOT
TABLE 048. FRESH DIRECT LLC.: BUSINESS PERFORMANCE
TABLE 049. FRESH DIRECT LLC.: PRODUCT PORTFOLIO
TABLE 050. FRESH DIRECT LLC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. SCHWAN FOOD COMPANY: SNAPSHOT
TABLE 051. SCHWAN FOOD COMPANY: BUSINESS PERFORMANCE
TABLE 052. SCHWAN FOOD COMPANY: PRODUCT PORTFOLIO
TABLE 053. SCHWAN FOOD COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. MY BRANDS INC.: SNAPSHOT
TABLE 054. MY BRANDS INC.: BUSINESS PERFORMANCE
TABLE 055. MY BRANDS INC.: PRODUCT PORTFOLIO
TABLE 056. MY BRANDS INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. INSTACART: SNAPSHOT
TABLE 057. INSTACART: BUSINESS PERFORMANCE
TABLE 058. INSTACART: PRODUCT PORTFOLIO
TABLE 059. INSTACART: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. WAL-MART STORES: SNAPSHOT
TABLE 060. WAL-MART STORES: BUSINESS PERFORMANCE
TABLE 061. WAL-MART STORES: PRODUCT PORTFOLIO
TABLE 062. WAL-MART STORES: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 063. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 064. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 065. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. ONLINE GROCERY MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. ONLINE GROCERY MARKET OVERVIEW BY TYPE
FIGURE 012. FRESH PRODUCE MARKET OVERVIEW (2016-2028)
FIGURE 013. BREAKFAST & DAIRY MARKET OVERVIEW (2016-2028)
FIGURE 014. SNACKS & BEVERAGES MARKET OVERVIEW (2016-2028)
FIGURE 015. MEAT & SEAFOOD MARKET OVERVIEW (2016-2028)
FIGURE 016. STAPLES & COOKING ESSENTIALS MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 018. ONLINE GROCERY MARKET OVERVIEW BY DELIVERY TYPE
FIGURE 019. HOME DELIVERY MARKET OVERVIEW (2016-2028)
FIGURE 020. CLICK & COLLECT MARKET OVERVIEW (2016-2028)
FIGURE 021. NORTH AMERICA ONLINE GROCERY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. EUROPE ONLINE GROCERY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 023. ASIA PACIFIC ONLINE GROCERY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 024. MIDDLE EAST & AFRICA ONLINE GROCERY MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. SOUTH AMERICA ONLINE GROCERY MARKET OVERVIEW BY COUNTRY (2016-2028)