Breakfast Cereal Market Synopsis

Breakfast Cereal Market Size Was Valued at USD 62.19 Billion in 2023, and is Projected to Reach USD   114.33 Billion by 2032, Growing at a CAGR of 7.00%From 2024-2032.

Breakfast cereal can be described as a manufactured food from grain that is designed to be consumed as a large meal preferably in the morning. It is typically taken with milk or yogurt–it could be eaten hot or cold. Examples of breakfast cereals are flakes, puffs, shredded biscuits, and granola and could either be sweet or come with flavors. Some of the leading breakfast cereals are prepared from grains most of which are fortified with vitamins and minerals to provide an easy way of taking fiber, vitamins and minerals in the morning.

• The breakfast cereal market has also evolved hugely over the last few decades this has been driven by the changing customer preference, increased health consciousness and diversity of the cereal products. The market is believed to be worth billions of dollars and covers all sorts of products, from ready-to-east cereals, hot cereals, granola, to muesli. Drivers for the demand of breakfast cereals includes; convenience, nutritional value and the current global consciousness of the significance of taking breakfast. Food processing firms have been quick to target different demographic aspects within the populace, the youths and children, the adults and the elderly in regard to preferred or recommended diets.
• Various global sectors have been impacted by the current culture of focusing on the aspects of health via the changed functioning of the breakfast cereal market. Conventionally, emerging trends talk to shifted customer preference for natural, organic, and non-GMO food products and milled cereals with vit, minerals and fiber. The growth in quality consciousness among the consumers has also contributed to sales of cereals with low sugar, without gluten, affluent in certain nutrients, and well-suited to certain eating patterns including keto and high protein diets. At the same time, traditional cereals have competitors in plant-based foods and whole-grain products, which is explained by the current trends towards conscious and environmentally friendly eating.
•  The breakfast cereal market is very saturated, the leading companies that manufacture breakfast cereals include Kellogg, General, Nestle, and Post. These firms always adapt in a bid to maintain their hold in the market and go a step further to capture new clients. Consequently, the industry uses product differentiation and brand management strategies, which include the production of new products; different flavors, LTOs and popular brands associations, especially children. Small and specific brands have also grown popular concentrating on specific selling points like, handmade products, recyclable packaging, and natural products.
•  Breakfast cereal market has been particularly influenced by these changes in the subsequent ways as the demands of society became more innovated through technological development. The selected e-business types and direct selling have emerged and helped companies to access new consumers and gain key information about them. Online platforms and advertising strategies are essential strategies when it comes to brand development and consumers’ attention, key partnerships, and the use of engaging content.
• However, there are several problems that have emerged in the breakfast cereal market even though the market itself has shown a positive graph. The concerns of people towards the environment and sustainable farming practices alongside the packaging wastes as well has forced both the consumers and the law to look for environmentally friendly practices. Such problems have prompted organizations to make changes regarding their packing materials and sourcing methods. Furthermore, volatility in the costs of the raw material and issues affecting the supply chain remain problems that affect profitability and effectiveness in performing organizational activities.
•  In the future, the breakfast cereal market has vast potential in the process of continuously changing. The general theme of health and wellness is expected to build up further, and improvements seem to be demonstrated on advanced nutrients and improvements. Powered by the progress of biotechnology and data analysis, science locked, another trend might come out in the battle of cereal marketing: the development of personalized nutrition where people are able to get their favored cereal according to their health status. The advancement and incorporation of technology in the production, distribution and marketing of the products will continue to boost the market and guarantee the place of breakfast cereals in every home.

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Breakfast Cereal Market Trend Analysis

Increasing Demand for Healthy and Nutrient-Rich Options

• Presently, the market of breakfast cereals is experiencing increased demand due to the growing customers’ awareness of the importance of health and improved eating habits and introducing new value added whole grain, fiber and natural breakfast cereals. This section also shows that as the consumer starts to establish a concern of his or her health there is a rise in the consumption of cereal products such as vitamin and minerals fortified products and cereal; those containing probiotics. This is also driven by growing INCIDENCE of lifestyle diseases such as obesity, diabetes, cardiovascular diseases and hence consumers in search of low sugar, low fat, low gluten cereals and related products.
•  Also, due to the flexitarian trend promoting a reduction of animal product consumption there are introduced morning cereals based on other seeds such as quinoa, chia, flaxseed which are more suitable for vegan and vegetarian behaviors. This is now being seen in approaches that manufacturers are making partly to keep up with the new change consisted in experimenting with new flavors and textures in their foods, in addition to keeping a clean label which is a new trend most customers are adopting particularly in their bakery products that do not contain artificial preservatives and additives. This demand is also reflected in the aspects of packaging and is the reason for innovations in packaging domain in line with the fact of the current consumer focusing on Eco-friendly options and on the consumption of products which conveniently fit into the new consumer’s life. For this reason the market of breakfast cereals is shifting to a more dynamic plane on which health products become the only focus, and hence motivation for continuously rising consumers interest.

Expansion of Personalized Nutrition and Customizable Cereals

• The acceptance of convenience and acceptability of breakfast cereals through an increase in portability and general satisfaction and the requirement for segmentation and diversification of products which provide nutritional value and meaningfulness to consumers’ health and new found ways of recognizing and internalizing wellness. Finally, since people’s needs and preferences concerning the consumption of nutrition have become determinable through technology, manufacturers are designing cereals with different nutrition benefit focuses, including delicious taste to consumers with specific needs or preferences. The trend is further enhanced by the shift in the business model where brand owners can offer to make special cereal for the customers, who can then decide from a number of options as per the options on the ingredients used, the flavor, and even the nutritional value.
•   Besides, the trends concerning the clean label, organic products, and functional foods contribute to the growth of the consumption of the superfood cereals, vitamins and minerals included into the cereals. Hence, because of the increase need of health product and solutions that fit individual consumers’ preference and can be processed, there would be a paradigm shift of tailor made solutions and Flexibility that the Breakfast Cereal industry would have to adopt through the Innovation.

Breakfast Cereal Market Segment Analysis:

Breakfast Cereal Market Segmented based on Product Type, Ingredients Type  and Distribution Channel.

By Product Type, Ready-to-Eat (RTE) segment is expected to dominate the market during the forecast period

• The Breakfast Cereal Market can be segmented into two main product types: These groups includes hot cereals and ready to eat (RTE) cereals. Heated breakfast foods include items such as oatmeal and porridge and these are usually prepared using a stove of hot water. These cereals are commonly regarded as healthier than the other because most of them contain less sugar and contain more fiber than rut cereals. They target consumers looking for something less perceptions, as it is more of a conventional or heavy breakfast.
•  Ready-to-eat cereals are semiprocessed while ready-breakfast cereals are fully processed products, they come pre-cooked and packaged in bags that enables them to be eaten out of the bag. These include such well-known brands as corn flakes, granola, and muesli; these are easy to prepare and tend to be sweeter in taste, which provides for consumers looking for a quick-to-prepare meal. RTE segment currently holds the largest proportion of the global breakfast cereal market since its products are easy to prepare, available in different flavors and textures, besides having been marketed aggressively by cereal brands. Hot cereals are less popular but targeted at the audiences concerned with their health and those who prefer a warm breakfast, typically advertised as healthy and cardinally different from sweet cold oatmeal. Both segments belong to the Bountiful Breakfast to diversified business risks and opportunities of breakfast cereal market.

By Ingredients Type  , Oats segment held the largest share in 2023

• Analyzing the Breakfast Cereal Market by the type of ingredients such as wheat, rice, corn, barley, and oats, the market distribution expresses tremendous variety owing to the customer preferences, healthy consciousness, nutritional values, etc. A wide range of cereals are based on wheat products most of which provide a good fibre content and balances of carbohydrates to a rather large population of consumers. Rice-based cereals include products for the Celiac community and for those who do not enjoy denser textures or heavier, more ‘full’ feeling, some of which are advertised as hypo-allergenic. Corn-based cereal is particularly preferred due to the crunch and natural sweetness similar to the appeal of sugary snacks among children and healthy oriented adults with gluten intolerance.
•  Barley, with high fiber and nutty flavor is getting incorporated in to cereals calling for the heart health and digestive health line. Healthy grains such as oats, which have recently been marketed for their cholesterol-reducing abilities and dense consistency are well featured in foods marketed under ‘energy boosting and keeping you full’ labels. Every structure of the ingredient type signifies the continuous growth of new product innovations in the areas that include flavor profile, nutritional enhancement, and texturization, which helps in creating change in the structure and gaining consumer loyalty in the highly competitive breakfast cereal industry.

Breakfast Cereal Market Regional Insights:

Asia Pacific  is Expected to Dominate the Market Over the Forecast period

• The following are the reasons why the breakfast cereal industry will be overtaken by the Asia Pacific region in the course of the given time period. Demographic factors such as population increase, increasing urbanization and people’s better standards of living such as the growing middle class in Asia especially in countries like China, India and Japan creates increased consumption of convenience foods of which breakfast cereals are part. Another such trend is health consciousness by the customers, about which customers have understood that they want to eat healthy and for convenience one morning cereal is a ready to eat breakfast product.
•  In addition there is also an increase in the switch to western diets and hence there is an inclination to RCBC and also due to increase in working population breakfast cereal is more preferable ready to eat a meal than the other available ones. Also the increase in the retail outlets, increase in the e- business platforms as distribution channels has also made these products easily available hence leading to the growth of this market. Other factors include actions taken by governments to enhance consumers’ knowledge and portrayals of the importance of a healthy diet and nutritional conscious campaigns, other notable factors driving the ASPAC region that is seen as a fast-growing segment in the global breakfast cereal market.

Active Key Players in the Breakfast Cereal Market

• PepsiCo (USA)
• Nestlé (Switzerland)
• Marico (India)
• Calbee (Japan)
• Bagrry India Pvt. Ltd. (India)
• General Mills Inc. (USA)
• Kellogg Co. (USA)
• B&G Foods, Inc. (USA)
• Nature's Path Foods (Canada)
• Bob’s Red Mill Natural Foods (USA)
• Other Key Players

Key Industry Developments in the Breakfast Cereal Market

• October 2022: Kellogg's India launched 'Kellogg's Pro Muesli', a high protein muesli that is 100% plant-based. Kellogg's Pro Muesli with 200 ml milk provides 29% of an adult's (sedentary woman's) protein requirement for the day.
• September 2022: Quacker Oats, a Pepsico brand, launched Quacker Oats Muesli. The product contains added fruits, nuts, and seeds. The product is available in two flavors, i.e., Fruit & Nut and Berries & Seeds.
• August 2021: Kellogg's launched Froot loops, a multigrain cereal made from corn, wheat, and oats. Additionally, these companies are pushing the consumption of cereals for occasions beyond breakfast. Kellog's introduced K Energy Bars, and Tata Soulfull has Ragi Bites Snacks.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Breakfast Cereal Market by Product Type
 4.1 Breakfast Cereal Market Snapshot and Growth Engine
 4.2 Breakfast Cereal Market Overview
 4.3 Hot Cereals
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Hot Cereals: Geographic Segmentation Analysis
 4.4 Ready-to-Eat (RTE))
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Ready-to-Eat (RTE)): Geographic Segmentation Analysis

Chapter 5: Breakfast Cereal Market by By Ingredient Type
 5.1 Breakfast Cereal Market Snapshot and Growth Engine
 5.2 Breakfast Cereal Market Overview
 5.3 Wheat
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Wheat: Geographic Segmentation Analysis
 5.4 Rice
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Rice: Geographic Segmentation Analysis
 5.5 Corn
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Corn: Geographic Segmentation Analysis
 5.6 Barley
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Barley: Geographic Segmentation Analysis
 5.7 Oats
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Oats: Geographic Segmentation Analysis

Chapter 6: Breakfast Cereal Market by By Distribution Channel
 6.1 Breakfast Cereal Market Snapshot and Growth Engine
 6.2 Breakfast Cereal Market Overview
 6.3 Supermarkets & Hypermarkets
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Supermarkets & Hypermarkets: Geographic Segmentation Analysis
 6.4 Convenience Stores
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Convenience Stores: Geographic Segmentation Analysis
 6.5 E-commerce
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 E-commerce: Geographic Segmentation Analysis
 6.6 Others
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Others: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Breakfast Cereal Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 PEPSICO (USA)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 NESTLÉ (SWITZERLAND)
 7.4 MARICO (INDIA)
 7.5 CALBEE (JAPAN)
 7.6 BAGRRY INDIA PVT LTD (INDIA)
 7.7 GENERAL MILLS INC (USA)
 7.8 KELLOGG CO (USA)
 7.9 B&G FOODS INC (USA)
 7.10 NATURE'S PATH FOODS (CANADA)
 7.11 BOB’S RED MILL NATURAL FOODS (USA)
 7.12 OTHER

Chapter 8: Global Breakfast Cereal Market By Region
 8.1 Overview
 8.2. North America Breakfast Cereal Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Product Type
   8.2.4.1 Hot Cereals
   8.2.4.2 Ready-to-Eat (RTE))
  8.2.5 Historic and Forecasted Market Size By By Ingredient Type
   8.2.5.1 Wheat
   8.2.5.2 Rice
   8.2.5.3 Corn
   8.2.5.4 Barley
   8.2.5.5 Oats
  8.2.6 Historic and Forecasted Market Size By By Distribution Channel
   8.2.6.1 Supermarkets & Hypermarkets
   8.2.6.2 Convenience Stores
   8.2.6.3 E-commerce
   8.2.6.4 Others
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Breakfast Cereal Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Product Type
   8.3.4.1 Hot Cereals
   8.3.4.2 Ready-to-Eat (RTE))
  8.3.5 Historic and Forecasted Market Size By By Ingredient Type
   8.3.5.1 Wheat
   8.3.5.2 Rice
   8.3.5.3 Corn
   8.3.5.4 Barley
   8.3.5.5 Oats
  8.3.6 Historic and Forecasted Market Size By By Distribution Channel
   8.3.6.1 Supermarkets & Hypermarkets
   8.3.6.2 Convenience Stores
   8.3.6.3 E-commerce
   8.3.6.4 Others
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Breakfast Cereal Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Product Type
   8.4.4.1 Hot Cereals
   8.4.4.2 Ready-to-Eat (RTE))
  8.4.5 Historic and Forecasted Market Size By By Ingredient Type
   8.4.5.1 Wheat
   8.4.5.2 Rice
   8.4.5.3 Corn
   8.4.5.4 Barley
   8.4.5.5 Oats
  8.4.6 Historic and Forecasted Market Size By By Distribution Channel
   8.4.6.1 Supermarkets & Hypermarkets
   8.4.6.2 Convenience Stores
   8.4.6.3 E-commerce
   8.4.6.4 Others
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Breakfast Cereal Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Product Type
   8.5.4.1 Hot Cereals
   8.5.4.2 Ready-to-Eat (RTE))
  8.5.5 Historic and Forecasted Market Size By By Ingredient Type
   8.5.5.1 Wheat
   8.5.5.2 Rice
   8.5.5.3 Corn
   8.5.5.4 Barley
   8.5.5.5 Oats
  8.5.6 Historic and Forecasted Market Size By By Distribution Channel
   8.5.6.1 Supermarkets & Hypermarkets
   8.5.6.2 Convenience Stores
   8.5.6.3 E-commerce
   8.5.6.4 Others
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Breakfast Cereal Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Product Type
   8.6.4.1 Hot Cereals
   8.6.4.2 Ready-to-Eat (RTE))
  8.6.5 Historic and Forecasted Market Size By By Ingredient Type
   8.6.5.1 Wheat
   8.6.5.2 Rice
   8.6.5.3 Corn
   8.6.5.4 Barley
   8.6.5.5 Oats
  8.6.6 Historic and Forecasted Market Size By By Distribution Channel
   8.6.6.1 Supermarkets & Hypermarkets
   8.6.6.2 Convenience Stores
   8.6.6.3 E-commerce
   8.6.6.4 Others
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Breakfast Cereal Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Product Type
   8.7.4.1 Hot Cereals
   8.7.4.2 Ready-to-Eat (RTE))
  8.7.5 Historic and Forecasted Market Size By By Ingredient Type
   8.7.5.1 Wheat
   8.7.5.2 Rice
   8.7.5.3 Corn
   8.7.5.4 Barley
   8.7.5.5 Oats
  8.7.6 Historic and Forecasted Market Size By By Distribution Channel
   8.7.6.1 Supermarkets & Hypermarkets
   8.7.6.2 Convenience Stores
   8.7.6.3 E-commerce
   8.7.6.4 Others
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research