Analytics as a Service Market Synopsis

Analytics as a Service Market Size Was Valued at USD 12.5 Billion in 2023, and is Projected to Reach USD 99.4 Billion by 2032, Growing at a CAGR of 25.9% From 2024-2032.

Analytics as a Service or AaaS in short is a cloud-based solution that offers the framework and resources required for data analytics without the need for system and equipment investments in the local environment. AaaS utilizes the characteristics and features of cloud computing to provide a broad spectrum of analytics solutions that start with data-driven insights and extend to using predictive analytics and data mining algorithms. This service model allows organizations to engage in complex data analytics as a subscription service where organizations afford themselves the licenses to well-developed analytics platforms whereby they can feed large sets of data in real-time while generating meaningful insights that aid in the making of rapid decisions in organizations. Thus, the implementation of AaaS can bring value to companies by improving their analytics-driven decisions, optimizing cost, and providing better performances.

• The current market of Analytics as a Service (PaaS) is rapidly expanding due to the rise in the demand of organizations aiming at using considerable amounts of analytics in their decisions. As the amount of data increases, fueled by the use of digital technology, organizations opt for AaaS service solutions as a way of enhancing their competitiveness through the obtaining of more meaningful information from the raw data. The characteristics of Typical AaaS are shown that AaaS vendors deliver scalability, flexibility, and cost-savvy because they use a pure Cloud-Infrastructure; they offer up-to-date high-level analytic tools for business applications without high investments in hardware and software.
• Challenges within the AaaS market include the steps being towards the increasing use of cloud services, the development of artificial intelligence and machine learning technologies, and the importance of real-time data analysis that is constantly gaining value. Further, the incorporation of the AaaS in new technologies like IoT and big data analytics enhances its applicability in various ways since it enables organizations to gain meaningful insights from a variety of data sources. With the focus on delivering flexibility and innovation to solution portfolios by creating analytical capabilities for businesses, AaaS market is projected to evolve even further, catering to the diverse demands of industries and businesses.

Analytics as a Service Market Trend Analysis

Increasing adoption of cloud computing and the growing need for businesses

• Analytics as a Service (AaaS) market is in high-growth phase and this growth has been triggered by the growth of cloud computing and need for businesses to generate insights from massive data analytics. The adoption of AaaS solutions in organizations has grown considerably by providing effective organizational decision-making support, effective customer experience management, and competitive gain. Several industry verticals have now adopted digital magazines, and technologies like artificial intelligence and machine learning are pushing the uptake of analytics platforms that promise scalability and affordable options.
• Furthermore, AaaS extended with IoT or big data technologies promises new possibilities to enhance the meaning of analysts’ services based on real-time analytics or other deep methodologies. With business decision-makers increasingly turning to intelligent processes to drive their organization’s performance forward, there are outstanding growth and development opportunities for the AaaS services market.

Increasing demand for data-driven decision-making across various industries

• It has players such as Amazon Web Services, Inc, Google LLC, Microsoft Corporation and SAP SE located in United States, Germany respectively, making the market more elastic for development. With less reliance on fixed physical infrastructure, many organizations have turned to AaaS solutions in order to improve their ability to derive decision-supporting information. The next major trend is caused by prompt development of cloud solutions, artificial intelligence, and management of big data to increase business productivity and customer satisfaction. By investing more and more in their data-driven approaches, the AaaS market is expected to grow significantly in the coming years, opening up new opportunities and prospects for business implementing such services as well as for their providers.

Analytics as a Service Market Segment Analysis:

Analytics as a Service Market is segmented on the basis of type, enterprise size, and end-use.

By Type, predictive analytics segment is expected to dominate the market during the forecast period

• The AaaS market by type is expected to grow at a higher rate and be dominated by the predictive analytics type during the forecast period. Thanks to predictive analysis, an organization can assess scenarios and possibilities of their future behavior or performance with the help of earlier observations and tests based on mathematical models. Many organizations, irrespective of the industry type, are embedding the advanced technique of predictive analytics in their systems to predict consumer behavior, manage processes, control risks, and determine important strategies.
• A number of aspects can be identified that have contributed to predictive analytics of being dominant within the AaaS market. They include the increased adoption of the use of big data in organizations, abundance of data that can be analyzed, and emergence of new related technologies in fields such as machine learning and AI. Furthermore, there are realizations that PA solutions can bring about complete tangible advantages such as the improved accuracy in forecasting, the increased marketing effectiveness, and the improved operational efficiency, which has led to the increasing demand of the product.

By End Use, BFSI segment is expected to held the largest share

• The AaaS market share of various end use industries reveals that Banking, Financial Service and Insurance industry has the largest proportion of market share among all the industries. The following factors within the business, financial services and industrial sector may account for this dominance. Firstly, the financial institutions have to handle massive transactions and customers’ information, market trends, and other risk factors. AaaS solutions have provided these organizations with this data to manage, analyzed, use for decision making purposes, fraud detection, minimize risks as well as to improve customers’ experience.
• Furthermore, the market for BFSI is characterized by high regulatory pressure and rising competition, making it essential for organizations to adopt robust analytical solutions to meet the complicated regulatory norms and sustain their presence in the marketplace. Factors such as change and growth in regulatory requirements and the state of the market for AaaS highlight why AaaS platforms offer the flexibility needed while at the same time offering actionable intelligence that lead to the enhancement of operations and profitability.

Analytics as a Service Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• Concerning the global Analytics as a Service (AaaS) market, the Asia Pacific region will seize the market in the upcoming years due to the following aspects: There is one particularly crucial influence and it has to do with the fast-paced advancement of digitalization in various industries within the region. Therefore, growth in the number of organizations that use data and analytics to support their management and gain a competitive edge in the market is forecasted to lead to growth in the popularity of different AaaS solutions.
• Also, the rate at which Cloud Computing and Advanced Analytics technologies are being adopted in countries such as China, India, Japan, and South Korea has increase demanding for these products. Characterized by their well-developed IT systems, an availability of skilled human capital, and the increased rate of start-ups, these countries present the right environment for the uptake of AaaS solutions.

Active Key Players in the Analytics as a Service Market

• Amazon Web Services, Inc. (United States)
• GoodData Corporation (United States)
• Google LLC (United States)
• Hewlett Packard Enterprise Development LP (United States)
• IBM (United States)
• Microsoft Corporation (United States)
• Oracle Corporation (United States)
• SAP SE (Germany)
• SAS Institute Inc. (United States), Other key Players

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. ANALYTICS AS A SERVICE MARKET BY TYPE (2017-2032)
   1. ANALYTICS AS A SERVICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. PREDICTIVE ANALYTICS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. PRESCRIPTIVE ANALYTICS
   5. DIAGNOSTIC ANALYTICS
   6. DESCRIPTIVE ANALYTICS
7. ANALYTICS AS A SERVICE MARKET BY ENTERPRISE SIZE (2017-2032)
   1. ANALYTICS AS A SERVICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. LARGE ENTERPRISE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SMALL & MEDIUM ENTERPRISE (SME)
8. ANALYTICS AS A SERVICE MARKET BY END USER (2017-2032)
   1. ANALYTICS AS A SERVICE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. BFSI
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. RETAIL
   5. IT & TELECOM
   6. HEALTHCARE
   7. MANUFACTURING
   8. OTHERS
9. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. ANALYTICS AS A SERVICE Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. AMAZON WEB SERVICES, INC. (UNITED STATES)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. GOODDATA CORPORATION (UNITED STATES)
   4. GOOGLE LLC (UNITED STATES)
   5. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP (UNITED STATES)
   6. IBM (UNITED STATES)
   7. MICROSOFT CORPORATION (UNITED STATES)
   8. ORACLE CORPORATION (UNITED STATES)
   9. SAP SE (GERMANY)
   10. SAS INSTITUTE INC. (UNITED STATES),
10. GLOBAL ANALYTICS AS A SERVICE MARKET BY REGION
    1. OVERVIEW
    2. NORTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Type
       4. Historic And Forecasted Market Size By Enterprise Size
       5. Historic And Forecasted Market Size By End User
       6. Historic And Forecasted Market Size By Country
          1. USA
          2. Canada
          3. Mexico
    3. EASTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Russia
          2. Bulgaria
          3. The Czech Republic
          4. Hungary
          5. Poland
          6. Romania
          7. Rest Of Eastern Europe
    4. WESTERN EUROPE
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Germany
          2. United Kingdom
          3. France
          4. The Netherlands
          5. Italy
          6. Spain
          7. Rest Of Western Europe
    5. ASIA PACIFIC
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. China
          2. India
          3. Japan
          4. South Korea
          5. Malaysia
          6. Thailand
          7. Vietnam
          8. The Philippines
          9. Australia
          10. New-Zealand
          11. Rest Of APAC
    6. MIDDLE EAST & AFRICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Turkey
          2. Bahrain
          3. Kuwait
          4. Saudi Arabia
          5. Qatar
          6. UAE
          7. Israel
          8. South Africa
    7. SOUTH AMERICA
       1. Key Market Trends, Growth Factors And Opportunities
       2. Key Manufacturers
       3. Historic And Forecasted Market Size By Segments
       4. Historic And Forecasted Market Size By Country
          1. Brazil
          2. Argentina
          3. Rest of South America
11. INVESTMENT ANALYSIS
12. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. ANALYTICS AS A SERVICE MARKET MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. ANALYTICS AS A SERVICE MARKET MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. ANALYTICS AS A SERVICE MARKET MARKET COMPETITIVE RIVALRY
TABLE 005. ANALYTICS AS A SERVICE MARKET MARKET THREAT OF NEW ENTRANTS
TABLE 006. ANALYTICS AS A SERVICE MARKET MARKET THREAT OF SUBSTITUTES
TABLE 007. ANALYTICS AS A SERVICE MARKET MARKET BY TYPE
TABLE 008. DESCRIPTIVE MARKET OVERVIEW (2016-2028)
TABLE 009. PRESCRIPTIVE MARKET OVERVIEW (2016-2028)
TABLE 010. PREDICTIVE MARKET OVERVIEW (2016-2028)
TABLE 011. AND DIAGNOSTIC MARKET OVERVIEW (2016-2028)
TABLE 012. ANALYTICS AS A SERVICE MARKET MARKET BY ENTERPRISE SIZE
TABLE 013. LARGE ENTERPRISES MARKET OVERVIEW (2016-2028)
TABLE 014. SMES MARKET OVERVIEW (2016-2028)
TABLE 015. ANALYTICS AS A SERVICE MARKET MARKET BY END-USERS
TABLE 016. BFSI MARKET OVERVIEW (2016-2028)
TABLE 017. IT & TELECOM MARKET OVERVIEW (2016-2028)
TABLE 018. MANUFACTURING MARKET OVERVIEW (2016-2028)
TABLE 019. HEALTHCARE MARKET OVERVIEW (2016-2028)
TABLE 020. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 021. NORTH AMERICA ANALYTICS AS A SERVICE MARKET MARKET, BY TYPE (2016-2028)
TABLE 022. NORTH AMERICA ANALYTICS AS A SERVICE MARKET MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 023. NORTH AMERICA ANALYTICS AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 024. N ANALYTICS AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 025. EUROPE ANALYTICS AS A SERVICE MARKET MARKET, BY TYPE (2016-2028)
TABLE 026. EUROPE ANALYTICS AS A SERVICE MARKET MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 027. EUROPE ANALYTICS AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 028. ANALYTICS AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 029. ASIA PACIFIC ANALYTICS AS A SERVICE MARKET MARKET, BY TYPE (2016-2028)
TABLE 030. ASIA PACIFIC ANALYTICS AS A SERVICE MARKET MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 031. ASIA PACIFIC ANALYTICS AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 032. ANALYTICS AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 033. MIDDLE EAST & AFRICA ANALYTICS AS A SERVICE MARKET MARKET, BY TYPE (2016-2028)
TABLE 034. MIDDLE EAST & AFRICA ANALYTICS AS A SERVICE MARKET MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 035. MIDDLE EAST & AFRICA ANALYTICS AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 036. ANALYTICS AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 037. SOUTH AMERICA ANALYTICS AS A SERVICE MARKET MARKET, BY TYPE (2016-2028)
TABLE 038. SOUTH AMERICA ANALYTICS AS A SERVICE MARKET MARKET, BY ENTERPRISE SIZE (2016-2028)
TABLE 039. SOUTH AMERICA ANALYTICS AS A SERVICE MARKET MARKET, BY END-USERS (2016-2028)
TABLE 040. ANALYTICS AS A SERVICE MARKET MARKET, BY COUNTRY (2016-2028)
TABLE 041. AMAZON WEB SERVICES INC.: SNAPSHOT
TABLE 042. AMAZON WEB SERVICES INC.: BUSINESS PERFORMANCE
TABLE 043. AMAZON WEB SERVICES INC.: PRODUCT PORTFOLIO
TABLE 044. AMAZON WEB SERVICES INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. GOODDATA CORPORATION: SNAPSHOT
TABLE 045. GOODDATA CORPORATION: BUSINESS PERFORMANCE
TABLE 046. GOODDATA CORPORATION: PRODUCT PORTFOLIO
TABLE 047. GOODDATA CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. GOOGLE LLC: SNAPSHOT
TABLE 048. GOOGLE LLC: BUSINESS PERFORMANCE
TABLE 049. GOOGLE LLC: PRODUCT PORTFOLIO
TABLE 050. GOOGLE LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: SNAPSHOT
TABLE 051. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: BUSINESS PERFORMANCE
TABLE 052. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: PRODUCT PORTFOLIO
TABLE 053. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. IBM: SNAPSHOT
TABLE 054. IBM: BUSINESS PERFORMANCE
TABLE 055. IBM: PRODUCT PORTFOLIO
TABLE 056. IBM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. MICROSOFT CORPORATION: SNAPSHOT
TABLE 057. MICROSOFT CORPORATION: BUSINESS PERFORMANCE
TABLE 058. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 059. MICROSOFT CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. ORACLE CORPORATION: SNAPSHOT
TABLE 060. ORACLE CORPORATION: BUSINESS PERFORMANCE
TABLE 061. ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 062. ORACLE CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. SAP SE: SNAPSHOT
TABLE 063. SAP SE: BUSINESS PERFORMANCE
TABLE 064. SAP SE: PRODUCT PORTFOLIO
TABLE 065. SAP SE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. SAS INSTITUTE INC.: SNAPSHOT
TABLE 066. SAS INSTITUTE INC.: BUSINESS PERFORMANCE
TABLE 067. SAS INSTITUTE INC.: PRODUCT PORTFOLIO
TABLE 068. SAS INSTITUTE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. OTHER MAJOR PLAYERS: SNAPSHOT
TABLE 069. OTHER MAJOR PLAYERS: BUSINESS PERFORMANCE
TABLE 070. OTHER MAJOR PLAYERS: PRODUCT PORTFOLIO
TABLE 071. OTHER MAJOR PLAYERS: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY TYPE
FIGURE 012. DESCRIPTIVE MARKET OVERVIEW (2016-2028)
FIGURE 013. PRESCRIPTIVE MARKET OVERVIEW (2016-2028)
FIGURE 014. PREDICTIVE MARKET OVERVIEW (2016-2028)
FIGURE 015. AND DIAGNOSTIC MARKET OVERVIEW (2016-2028)
FIGURE 016. ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY ENTERPRISE SIZE
FIGURE 017. LARGE ENTERPRISES MARKET OVERVIEW (2016-2028)
FIGURE 018. SMES MARKET OVERVIEW (2016-2028)
FIGURE 019. ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY END-USERS
FIGURE 020. BFSI MARKET OVERVIEW (2016-2028)
FIGURE 021. IT & TELECOM MARKET OVERVIEW (2016-2028)
FIGURE 022. MANUFACTURING MARKET OVERVIEW (2016-2028)
FIGURE 023. HEALTHCARE MARKET OVERVIEW (2016-2028)
FIGURE 024. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 025. NORTH AMERICA ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. EUROPE ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. ASIA PACIFIC ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. MIDDLE EAST & AFRICA ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 029. SOUTH AMERICA ANALYTICS AS A SERVICE MARKET MARKET OVERVIEW BY COUNTRY (2016-2028)