Water Purifier Market Synopsis

Water Purifier Market Size Was Valued at USD 32.6 Billion in 2023, and is Projected to Reach USD 63.1 Billion by 2032, Growing at a CAGR of 7.6% From 2024-2032.

water purifiers filter sedimentary particles out of water, disinfect or annihilate biological substances present in them which include microorganisms like bacteria & viruses and further demineralizes water to enhance it quality in terms of taste & smell. They also make the water better for immediate consumption in terms of drinking and also for other uses like in food preparation, washing, and cleaning. There are mainly two types of water purifiers: Point- of- entry or point- of- use filter systems: point- of- entry systems include point-of- entry or whole-house filter systems and point- of- use systems.

Water purifiers that are installed in places where the water is introduced into building are commonly known as the point-of-entry systems. The kind of purifiers that are fitted to the section of the water delivery pipeline that serves a certain point are called point of use systems. Implementation of point of entry (POE) and point of use (POU) systems means that water purification is accomplished at every levels from water softening to pathogen elimination. typically, contaminants in the raw water are filtered out through the use of different technologies such as reverse osmosis, ultra-violet and gravity-based water purification system.

• The pandemic negatively impacted the growth of the market due to disruptions in the supply chain during the lockdown. Initially, the pandemic led to a reduction in production rates as factories shut down, and there was a stoppage of supply chains. Nevertheless, due to the emergence of measures to curb the spread of the virus as of mid-2020 and the development of recovery plans by manufacturers and governments, the market for industrial batteries began to recover.
• The global purified water market can be expected to expand in the future because of the growing awareness among people regarding the effects of purified water and the inclination of the people to spend more and more money for the same. Some of the key trends that exist in the market include multiple major players seeking to expand their market reach in various regions of the world and seeking to expand their portfolio of products and services. For instance, A. O. Smith Corp, a market leader, unveiled a new under the counter water treatment unit with UV plus silver-activated post-carbon technology in 2021 in India.
• Market drivers which are aiding the Water Purifier market growth rate are a developing economy, government and organism activities aimed at supplying clean water, the growing population and raising the awareness of diseases originating from water.

Water Purifier Market Trend Analysis

Increasing Water-borne Disease and Awareness Regarding Pollution Drive the Market

• The population has been on the rise and as a result, the pressures exerted on the available water sources has also gone up. The water-distributing organizations are under stress to provide adequate and safe water for citizens of today’s world. On the same note, increased population has also posed a threat to manufacturing industries as this may result to severe water pollution. Pollution of water has also been a significant issue due to urbanization and industrialization where hazardous products like minerals and chemicals have polluted the water sources. This has given rise to rising cases of water related diseases including diarrhea, cholera, typhoid and campylobacterosis especially in the developing and poor economies especially Asia, Latin America and Africa. Actually, according to WHO data, approximately 1. It is sad that 5 million civilians die from water born illnesses every year. Hence, the governments and the Non-Governmental organizations have concentrated more efforts in putting in place necessary frameworks for the provision of safe water.
• The companies operating in the market have also started advertising their brands, thereby displaying advertisements, which demonstrate the adverse impact of consuming polluted water and the importance of water purification. Due to the high and easy access to such information, consumers are becoming conscious of these fatal illnesses and the impacts posed by consuming polluted water. This is making people change their behavior and install water purification systems within their homes and workplaces; this is fuelling the water purifier market.

Increase in disposable income in emerging nations

• Emerging economies receive more boost in disposable income, and this has positively impacted water purifier production. The level of utilization of purchasing contingencies is innovated by increase in income level since this will lead to enhanced standard of living. Similarly, with regard to excellence, the rise in number of water recycling treatments and availability of water supplied by municipalities has boosted the demand for water purification systems in developing nations. The increase of disposable income was observed in some of the emerging countries like Brazil and China due to skill development of the population and the employment issue in the service sectors sort of industries. This led to the enhancement of the need for water purification systems in these fields and therefore aligned to the establishment of the water purifier. The rise of the international population awareness for the necessity to preserve health and quality of life contributed to the implementation of hygiene. This has become a significant factor for the global market’s expansion, as shall be seen below in detail.
• Furthermore, enlargement of the health care services access, shift in the economies, and change in systems, early detection of diseases and illnesses, have made consumers healthier across different regions of the world. Thus, growth in awareness regarding health and apprehension in the number of water borne illness boosts the usage of purification systems.

Water Purifier Market Segment Analysis:

Water Purifier Market Segmented based on Product Type, Category, and Application.

By Product Type, Point-of-use filters segment is expected to dominate the market during the forecast period

• Depending on the type of solutions offered, the global market is divided into two categories – point-of-use filters and point-of-entry filters. The point-of-use filters segment is subdivided into counter top filters, under sink filters, pitcher filters, faucet along mounted filters, and others. Out of the two leading segments, the point-of-use filters segment captured the highest market share in 2023. Compared with tank-type filters, point-of-use filters are more compact and compressed which take less space. These filters come in capacities that are relatively small than the high-volume ones and are thus ideal for use in less demanding tasks. Hence, among the point-of-use water filters that make up the segment, the countertop filters have a significant role in revenue generation. As estimated in the industry survey conducted for the year 2023, the point-of-entry filter segment contributed a large market share. These water filtration systems are fixed at the main entry point where water supplies are connected to the house, to only serve domestic use. These are also referred to as whole-house filters since it deals with filtering water in the entry point of the house. The water treated by point of entry filters can be used for cooking, washing of clothes, washing of utensils, taking shower, storing food in refrigerator, flushing of toilet and other uses in the house hold. In most cases, point-of-entry filters have more water treatment ability and are more expensive as compared to the point-of-use filters.

By Category, RO Filters segment held the largest share in 2023

• The RO Filters segment dominated the market in terms of revenue in the given year 2023. RO water filters work with an efficiency of 99% contaminants reduction and are mainly used to create bottled quality water. These filters are being preferred highly to reduce hard water owing to the promising barrier created by them against such undesirable minerals. At times, RO filters remove viable elements such as iron, calcium, and magnesium from water which may change the taste of water. Out of all the segments, the gravity filters segment was the most dominant in the market share. These filters work through the use of gravity and simply cannot function without it, and do not need electricity in the process. U. V. filters are experiencing a constantly increasing demand because of the benefits like having relatively simpler mechanisms, no chemical content, and affordability.

Water Purifier Market Regional Insights:

Asia-Pacific is Expected to Dominate the Market Over the Forecast period

• The global market was dominated in Asia Pacific region due to its large population and developing economy. Among these factors, the increase in the living standard and the enhanced purchasing power of the people in the region has led to a higher consumption of materials and goods that are easy to use and provide a healthier way of living. Among the product families that have attracted lots of attention in the region, water purifiers form a significant product family. The governments of many countries in the region have not been able to supply households with pure water for their uses. For this reason, people have ensured that they incorporate water purification systems in their homes. Population pressure on available water such as potable water, has remain high in Asia Pacific and hence boosting the demand for water purifiers.

Active Key Players in the Water Purifier Market

• A. O. Smith Corporation (U.S.)
• Brita LP (U.S.)
• Pentair PLC (U.S.)
• Culligan International Company (U.S.)
• Unilever PLC (U.K.)
• Panasonic Corporation (Japan)
• LG Electronics (South Korea)
• Helen of Troy Limited (U.S.)
• Best Water Technology Group (Austria)
• Kent RO Systems Ltd. (India)
• iSpring Water Systems LLC (U.S.)
• The 3M Company (U.S.)
• Honeywell International Inc. (Switzerland)
• Other Key Players

Key Industry Developments in the Water Purifier Market:

• November 2022 CIGA – Culligan International merges with Waterlogic Group Holding to become ‘Culligan’ the provider of clean drinking water with sustainability at its core.
• August 2022: To expand its water purifier systems’ market, LG Electronics recently introduced its new product, the PuriCare Self-Service Tankless Water Purifier, in Malaysia. The newly launched system features onboard replaceable filters. July 2022 - Pentair PLC completed the acquired Manitowoc Ice from the Welbilt, Inc . This acquisition will help the Pentair PLC to had a strategic commercial water solutions business.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Water Purifier Market by Product Type
 4.1 Water Purifier Market Snapshot and Growth Engine
 4.2 Water Purifier Market Overview
 4.3 Point-of-use Filters
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Point-of-use Filters: Geographic Segmentation Analysis
 4.4 Point-of-entry Filters
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Point-of-entry Filters: Geographic Segmentation Analysis

Chapter 5: Water Purifier Market by Category
 5.1 Water Purifier Market Snapshot and Growth Engine
 5.2 Water Purifier Market Overview
 5.3 RO Filters
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 RO Filters: Geographic Segmentation Analysis
 5.4 UV Filters
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 UV Filters: Geographic Segmentation Analysis
 5.5 Gravity Filters
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Gravity Filters: Geographic Segmentation Analysis
 5.6 Others
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Others: Geographic Segmentation Analysis

Chapter 6: Water Purifier Market by Application
 6.1 Water Purifier Market Snapshot and Growth Engine
 6.2 Water Purifier Market Overview
 6.3 Residential
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Residential: Geographic Segmentation Analysis
 6.4 Light Commercial
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Light Commercial: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Water Purifier Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 A O SMITH CORPORATION (US)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 BRITA LP (US)
 7.4 PENTAIR PLC (US)
 7.5 CULLIGAN INTERNATIONAL COMPANY (US)
 7.6 UNILEVER PLC (UK)
 7.7 PANASONIC CORPORATION (JAPAN)
 7.8 LG ELECTRONICS (SOUTH KOREA)
 7.9 HELEN OF TROY LIMITED (US)
 7.10 BEST WATER TECHNOLOGY GROUP (AUSTRIA)
 7.11 KENT RO SYSTEMS LTD (INDIA)
 7.12 ISPRING WATER SYSTEMS LLC (US)
 7.13 THE 3M COMPANY (US)
 7.14 HONEYWELL INTERNATIONAL INC (SWITZERLAND)
 7.15 OTHER KEY PLAYERS

Chapter 8: Global Water Purifier Market By Region
 8.1 Overview
 8.2. North America Water Purifier Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Product Type
   8.2.4.1 Point-of-use Filters
   8.2.4.2 Point-of-entry Filters
  8.2.5 Historic and Forecasted Market Size By Category
   8.2.5.1 RO Filters
   8.2.5.2 UV Filters
   8.2.5.3 Gravity Filters
   8.2.5.4 Others
  8.2.6 Historic and Forecasted Market Size By Application
   8.2.6.1 Residential
   8.2.6.2 Light Commercial
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Water Purifier Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Product Type
   8.3.4.1 Point-of-use Filters
   8.3.4.2 Point-of-entry Filters
  8.3.5 Historic and Forecasted Market Size By Category
   8.3.5.1 RO Filters
   8.3.5.2 UV Filters
   8.3.5.3 Gravity Filters
   8.3.5.4 Others
  8.3.6 Historic and Forecasted Market Size By Application
   8.3.6.1 Residential
   8.3.6.2 Light Commercial
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Water Purifier Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Product Type
   8.4.4.1 Point-of-use Filters
   8.4.4.2 Point-of-entry Filters
  8.4.5 Historic and Forecasted Market Size By Category
   8.4.5.1 RO Filters
   8.4.5.2 UV Filters
   8.4.5.3 Gravity Filters
   8.4.5.4 Others
  8.4.6 Historic and Forecasted Market Size By Application
   8.4.6.1 Residential
   8.4.6.2 Light Commercial
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Water Purifier Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Product Type
   8.5.4.1 Point-of-use Filters
   8.5.4.2 Point-of-entry Filters
  8.5.5 Historic and Forecasted Market Size By Category
   8.5.5.1 RO Filters
   8.5.5.2 UV Filters
   8.5.5.3 Gravity Filters
   8.5.5.4 Others
  8.5.6 Historic and Forecasted Market Size By Application
   8.5.6.1 Residential
   8.5.6.2 Light Commercial
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Water Purifier Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Product Type
   8.6.4.1 Point-of-use Filters
   8.6.4.2 Point-of-entry Filters
  8.6.5 Historic and Forecasted Market Size By Category
   8.6.5.1 RO Filters
   8.6.5.2 UV Filters
   8.6.5.3 Gravity Filters
   8.6.5.4 Others
  8.6.6 Historic and Forecasted Market Size By Application
   8.6.6.1 Residential
   8.6.6.2 Light Commercial
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Water Purifier Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Product Type
   8.7.4.1 Point-of-use Filters
   8.7.4.2 Point-of-entry Filters
  8.7.5 Historic and Forecasted Market Size By Category
   8.7.5.1 RO Filters
   8.7.5.2 UV Filters
   8.7.5.3 Gravity Filters
   8.7.5.4 Others
  8.7.6 Historic and Forecasted Market Size By Application
   8.7.6.1 Residential
   8.7.6.2 Light Commercial
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research