US Potato Chips Market Overview

US Potato Chips Market Size Was Valued at USD 10.38 Billion in 2023, and is Projected to Reach USD 15.43 Billion by 2032, Growing at a CAGR of 4.5% From 2024-2032.

Potato chips are not a healthy choice for a snack but are classified as 'junk food'. However,when it comes to crispy, crunchy tastiness, most people will agree that potato chips are unrivalled. They cater to the desires for salty, crunchy, or fatty snacks. Eating snacks directly from a pack is the easiest and fastest option because they are convenient. Different types are made with different flavourings and ingredients like herbs, spices, cheeses, natural and artificial Flavors, as well as additives. Potato chips, also called crisps, are a major snack food in English-speaking countries and are primarily consumed in the United States.

Americans eat around 6.5 pounds of potato chips annually. Interest is particularly attracted to chips that are made with unconventional base ingredients and unique flavour combinations. Nonetheless, veggie chips surpass sweet Flavors, showing that consumers still prefer the classic Savory and salty taste of chips. The potato chips industry is well-developed and mature in the nation. This is because they are quite affordable and due to their lower cost compared to other snacks, even premium potato chips have become popular across all age groups. The young people in the expanding population are the main target group responsible for the increasing popularity of the potato chips market. This is because potato chips are easily found in different Flavors like salty, spicy, and others.

Market Dynamics And Factors For US Potato Chips Market

Driver:

Development Of Fortified Potato Chips

The rapid socio-economic development that has taken place over the decades has also resulted in the rise of diseases such as heart disease, cancer and diabetes to various segments of the population. The growing health consciousness has resulted in consumers preferring fortified savory snacks such as potato chips with added health benefits. It has been noted recently that the antioxidants are being added to the potato chips in order to increase the shelf life of the frying oil. The changing lifestyles that encourage on the go eating and a growing trend to replace meals with smaller nutritional snacks have lead to an increase in adoption of potato chips in their daily diet.

The trend of being proactive to chronic health problems has spurred the demand for potato chips as they contain essential ingredients for instance plant extracts containing proteins that improve the overall health of consumers. The global trends that are moving towards personalized nutrition is expected to have a positive impact on positive impact on market growth of these products. The growing concerns among the about heart health, malnutrition and obesity can increase the demand for potato chips among the population. The rising healthcare expenditure cost due to improper food consumption is expected to drive demand for potato chips with health benefits. The fast-paced lifestyle couple with growing health awareness can increase the demand for these products.

Restraint:

Cluttered Product Market

The attractiveness of savory snacks market has caught the attention of many consumer companies. The consumer companies that have a deep understanding of changing consumer tastes and proper research coupled with new product development has led to the introduction of a large number of products. The entry of so many new companies has resulted in a product clutter in the savory snacks market.

The market is characterized by the presence of established as well as local players. These industry participants have led to the formation of clusters based on flavours, product, and health benefits. The changing consumer trends and lifestyles along with the industry’s efforts to develop products that suit these lifestyles have led to the product clutter in the savory snacks industry. However, despite the product clutter, the industry is growing. Going forward, the established players would have to trim down their product offerings to suit consumer demands. The consumer awareness about savory snacks is expected to increase and this would result in consumers opting for some specific products rather than experimenting with many products.

Segmentation Analysis of US Potato Chips Market

By Flavour, the Plain/Salted product segment is expected to have the highest share of the US Potato Chips Market in the forecast period. This segment has attained maturity and the primary reason for it can be attributed to the millennial population who don’t go for trying new flavours and experimenting. Another reason for the people in the U.S to stick with the conventional taste is that they are health conscious and carefully examine all the ingredients that goes into the products including artificial flavours. Growing demand for surface finished products coupled with presence of number of U.S Potato Chips manufacturers is likely to drive market demand over the forecast period.

The Flavoured segment market is characterized by the presence of established as well as local players. These industry participants have led to the formation of clusters based on flavours, product, and health benefits. The market is quite competitive in terms of the innovative and exotic flavours introduced by the companies. For instance, PepsiCo in January 2016 introduced eight new flavours, which involved the fusion of both Indian and Japanese cuisines.

By Distribution Channel, the Supermarket/Hypermarket product segment is expected to have the highest share of the US Potato Chips Market in the forecast period. Supermarkets/hypermarkets are the major distribution channel for the sale of potato chips in the US. The discount on large quantity purchases and the ease of shopping offered by supermarkets is expected to drive the demand of these products through this distribution channel. The rising number of supermarkets has resulted in improved access to these products for consumers. The rising health awareness coupled with improved convenience is expected to drive the demand for potato chips through supermarket/hypermarket distribution channel.

Convenience stores are predicted to have the second-highest share of the US Potato Chips Market. Convenience store is a retail format that stocks a large number of everyday items such as groceries, snack foods, toiletries, soft drinks, tobacco products, magazines, and newspapers. They are majorly located along the roadside, busy areas or transport hubs. The location is the major influencing factor that drives the demand of savory snacks through this distribution channel.

Independent retailers form an important component of the distribution channel for any potato chips manufacturer. The U.S potato chips market is experiencing an increase in the number of independent retailers that are boosting the penetration of potato chips in the country. Other distribution channels in the US potato chips market are service stations, drug stores, and online retail. The important components of the service station distribution channel are the petrol pumps or repair centres which are located on the roadside. The service station distribution channel has gained relatively less importance and is not expected to show much potential to generate more sales than other distribution channel.

Top Key Players Covered In The US Potato Chips Market

• Kraft Heinz Company
• Pepsico Inc
• ConAgra Foods
• Calbee Foods
• Diamond Foods
• General Mills
• Arca Continental
• Kellogg Company
• The Hain Celestial Group

Key Industry Developments In The US Potato Chips Market

• In April 2024, Lay’s is launching a special new potato chip flavour that seems perfect for summer, though it will only be available for a short time. The new chips are being advertised as having a “zesty” and “rich” tomato-based flavour profile and will be available as a limited Lay’s summer release.
• In February 2023,Campbell Soup Company-owned crisp manufacturer, Kettle Brand, has introduced a new line of crisps into the US market, Air Fried Chips. According to Kettle Brand, the crisps are “the first-ever kettle-cooked, air-fried potato chip”. The crisps deliver a light, crispy texture with 30% less fat than the original versions and are available in Sea Salt & Vinegar, Jalapeno and Himalayan Salt flavours.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Flavour
 3.2 By Distribution Channel

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: US Potato Chips Market by Flavour
 5.1 US Potato Chips Market Overview Snapshot and Growth Engine
 5.2 US Potato Chips Market Overview
 5.3 Flavoured
  5.3.1 Introduction and Market Overview
  5.3.2 Key Market Trends, Growth Factors and Opportunities
  5.3.3 Impact of Covid-19
  5.3.4 Historic and Forecasted Market Size (2017-2032F)
  5.3.5 Key Market Trends, Growth Factors and Opportunities
  5.3.6 Flavoured: Geographic Segmentation
 5.4 Plain/Salted
  5.4.1 Introduction and Market Overview
  5.4.2 Key Market Trends, Growth Factors and Opportunities
  5.4.3 Impact of Covid-19
  5.4.4 Historic and Forecasted Market Size (2017-2032F)
  5.4.5 Key Market Trends, Growth Factors and Opportunities
  5.4.6 Plain/Salted: Geographic Segmentation

Chapter 6: US Potato Chips Market by Distribution Channel
 6.1 US Potato Chips Market Overview Snapshot and Growth Engine
 6.2 US Potato Chips Market Overview
 6.3 Supermarket/Hypermarket
  6.3.1 Introduction and Market Overview
  6.3.2 Key Market Trends, Growth Factors and Opportunities
  6.3.3 Impact of Covid-19
  6.3.4 Historic and Forecasted Market Size (2017-2032F)
  6.3.5 Key Market Trends, Growth Factors and Opportunities
  6.3.6 Supermarket/Hypermarket: Geographic Segmentation
 6.4 Independent Retailers
  6.4.1 Introduction and Market Overview
  6.4.2 Key Market Trends, Growth Factors and Opportunities
  6.4.3 Impact of Covid-19
  6.4.4 Historic and Forecasted Market Size (2017-2032F)
  6.4.5 Key Market Trends, Growth Factors and Opportunities
  6.4.6 Independent Retailers: Geographic Segmentation
 6.5 Convenience Stores
  6.5.1 Introduction and Market Overview
  6.5.2 Key Market Trends, Growth Factors and Opportunities
  6.5.3 Impact of Covid-19
  6.5.4 Historic and Forecasted Market Size (2017-2032F)
  6.5.5 Key Market Trends, Growth Factors and Opportunities
  6.5.6 Convenience Stores: Geographic Segmentation
 6.6 Other
  6.6.1 Introduction and Market Overview
  6.6.2 Key Market Trends, Growth Factors and Opportunities
  6.6.3 Impact of Covid-19
  6.6.4 Historic and Forecasted Market Size (2017-2032F)
  6.6.5 Key Market Trends, Growth Factors and Opportunities
  6.6.6 Other: Geographic Segmentation

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Positioning
  7.1.2 US Potato Chips Sales and Market Share By Players
  7.1.3 Industry BCG Matrix
  7.1.4 Ansoff Matrix
  7.1.5 US Potato Chips Industry Concentration Ratio (CR5 and HHI)
  7.1.6 Top 5 US Potato Chips Players Market Share
  7.1.7 Mergers and Acquisitions
  7.1.8 Business Strategies By Top Players
 7.2 KRAFT HEINZ COMPANY
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Operating Business Segments
  7.2.5 Product Portfolio
  7.2.6 Business Performance
  7.2.7 Key Strategic Moves and Recent Developments
  7.2.8 SWOT Analysis
 7.3 PEPSICO INC
 7.4 CONAGRA FOODS
 7.5 CALBEE FOODS
 7.6 DIAMOND FOODS
 7.7 GENERAL MILLS
 7.8 ARCA CONTINENTAL
 7.9 KELLOGG COMPANY
 7.10 THE HAIN CELESTIAL GROUP

Chapter 8 Investment Analysis

Chapter 9 Analyst Viewpoint and Conclusion

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. US POTATO CHIPS MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. US POTATO CHIPS MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. US POTATO CHIPS MARKET COMPETITIVE RIVALRY
TABLE 005. US POTATO CHIPS MARKET THREAT OF NEW ENTRANTS
TABLE 006. US POTATO CHIPS MARKET THREAT OF SUBSTITUTES
TABLE 007. US POTATO CHIPS MARKET BY FLAVOUR
TABLE 008. FLAVOURED MARKET OVERVIEW (2016-2028)
TABLE 009. PLAIN/SALTED MARKET OVERVIEW (2016-2028)
TABLE 010. US POTATO CHIPS MARKET BY DISTRIBUTION CHANNEL
TABLE 011. SUPERMARKET/HYPERMARKET MARKET OVERVIEW (2016-2028)
TABLE 012. INDEPENDENT RETAILERS MARKET OVERVIEW (2016-2028)
TABLE 013. CONVENIENCE STORES MARKET OVERVIEW (2016-2028)
TABLE 014. OTHER MARKET OVERVIEW (2016-2028)
TABLE 015. US POTATO CHIPS MARKET, BY FLAVOUR (2016-2028)
TABLE 016. US POTATO CHIPS MARKET, BY DISTRIBUTION CHANNEL (2016-2028)
TABLE 017. US POTATO CHIPS MARKET, BY COUNTRY (2016-2028)
TABLE 018. KRAFT HEINZ COMPANY: SNAPSHOT
TABLE 019. KRAFT HEINZ COMPANY: BUSINESS PERFORMANCE
TABLE 020. KRAFT HEINZ COMPANY: PRODUCT PORTFOLIO
TABLE 021. KRAFT HEINZ COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 021. PEPSICO INC: SNAPSHOT
TABLE 022. PEPSICO INC: BUSINESS PERFORMANCE
TABLE 023. PEPSICO INC: PRODUCT PORTFOLIO
TABLE 024. PEPSICO INC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 024. CONAGRA FOODS: SNAPSHOT
TABLE 025. CONAGRA FOODS: BUSINESS PERFORMANCE
TABLE 026. CONAGRA FOODS: PRODUCT PORTFOLIO
TABLE 027. CONAGRA FOODS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 027. CALBEE FOODS: SNAPSHOT
TABLE 028. CALBEE FOODS: BUSINESS PERFORMANCE
TABLE 029. CALBEE FOODS: PRODUCT PORTFOLIO
TABLE 030. CALBEE FOODS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 030. DIAMOND FOODS: SNAPSHOT
TABLE 031. DIAMOND FOODS: BUSINESS PERFORMANCE
TABLE 032. DIAMOND FOODS: PRODUCT PORTFOLIO
TABLE 033. DIAMOND FOODS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 033. GENERAL MILLS: SNAPSHOT
TABLE 034. GENERAL MILLS: BUSINESS PERFORMANCE
TABLE 035. GENERAL MILLS: PRODUCT PORTFOLIO
TABLE 036. GENERAL MILLS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 036. ARCA CONTINENTAL: SNAPSHOT
TABLE 037. ARCA CONTINENTAL: BUSINESS PERFORMANCE
TABLE 038. ARCA CONTINENTAL: PRODUCT PORTFOLIO
TABLE 039. ARCA CONTINENTAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 039. KELLOGG COMPANY: SNAPSHOT
TABLE 040. KELLOGG COMPANY: BUSINESS PERFORMANCE
TABLE 041. KELLOGG COMPANY: PRODUCT PORTFOLIO
TABLE 042. KELLOGG COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 042. THE HAIN CELESTIAL GROUP: SNAPSHOT
TABLE 043. THE HAIN CELESTIAL GROUP: BUSINESS PERFORMANCE
TABLE 044. THE HAIN CELESTIAL GROUP: PRODUCT PORTFOLIO
TABLE 045. THE HAIN CELESTIAL GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. US POTATO CHIPS MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. US POTATO CHIPS MARKET OVERVIEW BY FLAVOUR
FIGURE 012. FLAVOURED MARKET OVERVIEW (2016-2028)
FIGURE 013. PLAIN/SALTED MARKET OVERVIEW (2016-2028)
FIGURE 014. US POTATO CHIPS MARKET OVERVIEW BY DISTRIBUTION CHANNEL
FIGURE 015. SUPERMARKET/HYPERMARKET MARKET OVERVIEW (2016-2028)
FIGURE 016. INDEPENDENT RETAILERS MARKET OVERVIEW (2016-2028)
FIGURE 017. CONVENIENCE STORES MARKET OVERVIEW (2016-2028)
FIGURE 018. OTHER MARKET OVERVIEW (2016-2028)
FIGURE 019. US POTATO CHIPS MARKET OVERVIEW BY COUNTRY (2016-2028)