Smartphone Security Market Synopsis

Smartphone Security Market Size is Valued at USD 5.62 Billion in 2023, and is Projected to Reach USD 31.05 Billion by 2032, Growing at a CAGR of 20.90% From 2024-2032.

A variety of products and services are included in the smartphone security market, which aims to shield mobile devices from security risks such malware, phishing, illegal access, data breaches, and other cyberattacks. It comprises a range of operating system-specific security features, such as antivirus software, encryption, mobile device management (MDM), and identity and access management (IAM) (Android, iOS, etc.). In order to protect sensitive data and guarantee the integrity of mobile communications and transactions, this market offers deployment choices that are both on-premises and cloud-based. It serves a variety of industry verticals, including BFSI, IT & Telecom, healthcare, and government.

• The market for smartphone security is mostly driven by the rise in cyberthreats and the expanding use of smartphones for both personal and business purposes. With mobile devices becoming an essential part of everyday life and carrying financial information, trade secrets, and sensitive personal data, there is an increasing need for strong security solutions. This is made worse by the increase in phishing scams, network spoofing instances, and mobile malware, all of which have increased user and business awareness of the need to secure their devices. Furthermore, in light of the COVID-19 epidemic and the increasing prevalence of remote work, more stringent mobile security protocols are needed to safeguard company data accessible via cellphones outside of conventional office settings.
• Furthermore, enterprises are being forced to adopt strict security policies for mobile devices due to regulatory obligations and compliance standards across a range of industries. Regulations like GDPR, HIPAA, and PCI-DSS, for example, require the security of sensitive data in industries like banking, financial services, and healthcare. Bring-your-own-device (BYOD) policies are becoming more and more common in offices, which raises the need for all-encompassing mobile security solutions as companies try to protect their networks from any threats brought on by employee-owned devices. All of these elements work together to propel the market for smartphone security, promoting ongoing innovation and financial investment in cutting-edge security solutions.

Smartphone Security Market Trend Analysis

• Mobile Malware Surge, Boosting the Smartphone Security Market

The growth is being observed due to the use of smart phones for a variety of operations involving confidential banking, shopping, and access to company’s valuable information. Mobile malware and phishing have become more rampant; therefore, organizations and individuals need better protection of their data. This demand is backed with what is referred as mobile payment systems as well as the popular BYOD policies in organizations today. For this reason, cited above, it subjects enterprise data to potential security threat, enterprises are turning to MDM & MAM solutions to protect it.

• Also, such innovative technologies as artificial intelligence (AI) and machine learning (ML) are changing the face of protecting smartphones. Now AI and ML are being used in Security solutions products to provide fast and enhanced detection and response to the advanced threats. In view of this, it can also be stated that the trend toward increasing cloud security demand is also driving market growth, as well as comprehensible and cost-effective solutions to the numerous problems of small and large business. Taking into account the fact that cyber threats are constantly changing and diversifying while people increasingly use mobile devices, the smartphone security market has every potential to continue developing in the future.

Shielding Smartphones, Market Opportunities in Mobile Security

• It is somewhere attractive market for Smartphone security seeing the fact that more and more people across the world are adopting smartphones especially in the developing countries. With the smartphones constantly becoming part of people’s daily lives either for working, learning, or as part of their entertainment, they require better, stronger security systems. Such increase is attributed to the increased cases of mobile threats such as, malware, phishing and ransomware that continue to target mobile devices. Also, mobile banking, e-shops, and other essential and sensitive activities through smart gadgets have also increased, which raise the demand for high-level protection of individual and monetary information. Thus, the target security solutions market is a significant one because it means that vendors can provide consumers with new, simple, and all-encompassing security applications compatible with different operating systems like Android and iOS.
•  Moreover, the market for Smartphone Security has the enterprise sector as the promising segment to expand in. Since the use of mobile devices is rapidly becoming integrated into business organizations for a wide range of purposes, including operational and employee’s application, it is crucial to secure the companies’ information. They are well on their way to popularize MDM that is Mobile Device Management as well as MAM that is Mobile Application Management and IAM that is Identity as well as Access Management. Moreover, due to the onset of work from home and BYOD, corporations are eager to find appropriate mechanisms to ensure the safe endpoint that will prevent various breaches. Another factor that promotes growth and development of more advanced methods of secure smartphone protection is the constantly rising number of regulatory measures for data protection and privacy violation.

Smartphone Security Market Segment Analysis:

Smartphone Security Market Segmented on the basis of Operating System, By security Type, and Solution.

By Operating System, Android segment is expected to dominate the market during the forecast period

• The smartphone security market is divided according to the operating systems; in this case the most important ones are Android, iOS and others. This makes Android, predominantly used across the world to be a very viable market for the security solution providers because first, it is used more compared to any other operating system and second it is more vulnerable to the malware attacks.
• iOS is consistently considered as secure; however, modern threats necessitate more sophisticated measures in this context. The other operating systems, although not very common, also need specific protection that must be provided for all the operating systems in the mobile devices. This segmentation draws particular attention to how customers’ needs vary and how there is a great potential for new developments in the global smartphone security market depending on the operating system.

By Security Type, Application Security segment held the largest share in 2024

• The smartphone security market by security types consists of application security, network security, endpoint security, and cloud security. Application security on the other hand deals with threats and vulnerabilities of mobile applications to keep the interactions safe for users. Network security protects the entire information, which is transmitted through different types of networks from being attacked or accessed unauthorized.
• Endpoint protection is a security solution that deals with threats related to particular endpoints, namely mobile devices that connect to a greater network. Cloud safety entails the safeguard of data and applications in the cloud, which has become a popular working model often accessed through smartphones. This segmentation highlights which aspects need to be protected because only a set of measures encompassing all these areas can be adequate to safeguard smartphones against various threats and at different stages of the latter’s usage.

Smartphone Security Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• Among all the regions, North America dominates the Smartphone Security Market due to the excellent implementation of new mobile technologies and high coverage of smartphones. It is noteworthy that the region has very strict standards of compliance and represents high levels of data protection and privacy that, in turn, increases the demand for advanced protection services. Some of the leading vendors are located in North America, including the US and Canada, and due to the mature markets, competition drives vendors to develop new and impromptu solutions to modern threats. Various industries of business and economy like, Banking and Financial Services Industry, Healthcare industry and also the government organizations invest significantly on mobile security solutions to protect data from increasing Mobile threats like malware, phishing, data thefts and many other. The increasing trend in the use of mobile devices especially in North America due to the importance of smart phones and mobile devices in almost all aspects of life and business, shall continue to drive the need for security solutions.
• North American consumer market also has significant influence on the smartphone security solutions, apart from the corporate trends of adopting them. Due to technological developments, a growing number of people is knowledgeable about cyber threats, and implementation of mobile security app and services is on the rise. Safety measures against identity theft, unauthorized access to the user’s data, and malware infective are of priority importance to consumers. This is a consumer-led demand that enhances enterprise spending, this provides more variability and complexities in the development of smartphone security solutions in North America. The threats to mobile have become more frequent, complex, and intricate and vendors are expected to incorporate new technologies like artificial intelligence and machine learning to provide a pre-emptive type of security that protects the confidentiality and authenticity of the mobile transactions.

Active Key Players in the Smartphone Security Market

• Apple Inc. (United States)
• Google LLC (United States)
• Samsung Electronics Co., Ltd. (South Korea)
• Symantec Corporation (United States)
• McAfee, LLC (United States)
• Kaspersky Lab (Russia)
• Trend Micro Inc. (Japan)
• Check Point Software Technologies Ltd. (Israel)
• Sophos Ltd. (United Kingdom)
• Bitdefender (Romania)
• Others

Key Industry Developments in the Defense Cyber Security Market:

• In September 2023, Uniken announced that it was selected as a strategic mobile and cybersecurity partner with the Indian Citizen Assistance for Mobile Privacy and Security (I-CAMPS), an initiative by the Government of India. This collaboration aimed to empower Indian citizens by providing expert guidance and resources on mobile privacy and security. Through this partnership, Uniken played a pivotal role in strengthening digital safety practices, helping citizens safeguard their mobile devices from evolving cybersecurity threats. The initiative highlighted Uniken’s commitment to enhancing the digital security landscape in India.
• In July 2023, Approov, a leader in end-to-end mobile app security, launched a global partner program to empower qualified business, reseller, and technology partners with advanced mobile security solutions and extensive support. This initiative is built on Approov’s existing network of technology partnerships, offering partners access to proven mobile security technology designed to safeguard apps and APIs against potential threats. The program expanded Approov’s reach, enabling partners to leverage robust mobile protection solutions and technical expertise, ultimately enhancing the security landscape for mobile applications worldwide.
• In July 2023, Samsung Electronics announced a major advancement in mobile device security for business customers through a new collaboration with Microsoft. This partnership introduced the industry’s first on-device, mobile hardware-backed device attestation solution, designed to enhance security across both corporate and personal devices. By leveraging hardware-based protection, the solution provides stronger, more reliable verification of device integrity, setting a new standard for mobile security. This innovation marks the first step in Samsung’s larger plan to reimagine mobile security for enterprises, aiming to deliver comprehensive, trusted solutions for the modern business landscape.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Smartphone Security Market by Operating System
 4.1 Smartphone Security Market Snapshot and Growth Engine
 4.2 Smartphone Security Market Overview
 4.3 Android
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Android: Geographic Segmentation Analysis
 4.4 iOS
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 iOS: Geographic Segmentation Analysis
 4.5 Others
  4.5.1 Introduction and Market Overview
  4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.5.3 Key Market Trends, Growth Factors and Opportunities
  4.5.4 Others: Geographic Segmentation Analysis

Chapter 5: Smartphone Security Market by Security Type
 5.1 Smartphone Security Market Snapshot and Growth Engine
 5.2 Smartphone Security Market Overview
 5.3 Application Security
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Application Security: Geographic Segmentation Analysis
 5.4 Network Security
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Network Security: Geographic Segmentation Analysis
 5.5 Endpoint Security
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Endpoint Security: Geographic Segmentation Analysis
 5.6 Cloud Security
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Cloud Security: Geographic Segmentation Analysis

Chapter 6: Smartphone Security Market by Solution
 6.1 Smartphone Security Market Snapshot and Growth Engine
 6.2 Smartphone Security Market Overview
 6.3 Antivirus & Antimalware
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Antivirus & Antimalware: Geographic Segmentation Analysis
 6.4 Encryption
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Encryption: Geographic Segmentation Analysis
 6.5 Data Loss Prevention (DLP)
  6.5.1 Introduction and Market Overview
  6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.5.3 Key Market Trends, Growth Factors and Opportunities
  6.5.4 Data Loss Prevention (DLP): Geographic Segmentation Analysis
 6.6 Mobile Application Management (MAM)
  6.6.1 Introduction and Market Overview
  6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.6.3 Key Market Trends, Growth Factors and Opportunities
  6.6.4 Mobile Application Management (MAM): Geographic Segmentation Analysis
 6.7 Mobile Device Management (MDM)
  6.7.1 Introduction and Market Overview
  6.7.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.7.3 Key Market Trends, Growth Factors and Opportunities
  6.7.4 Mobile Device Management (MDM): Geographic Segmentation Analysis
 6.8 Identity & Access Management (IAM)
  6.8.1 Introduction and Market Overview
  6.8.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.8.3 Key Market Trends, Growth Factors and Opportunities
  6.8.4 Identity & Access Management (IAM): Geographic Segmentation Analysis
 6.9 Firewalls
  6.9.1 Introduction and Market Overview
  6.9.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  6.9.3 Key Market Trends, Growth Factors and Opportunities
  6.9.4 Firewalls: Geographic Segmentation Analysis

Chapter 7: Company Profiles and Competitive Analysis
 7.1 Competitive Landscape
  7.1.1 Competitive Benchmarking
  7.1.2 Smartphone Security Market Share by Manufacturer (2023)
  7.1.3 Industry BCG Matrix
  7.1.4 Heat Map Analysis
  7.1.5 Mergers and Acquisitions
  
 7.2 APPLE INC (UNITED STATES)
  7.2.1 Company Overview
  7.2.2 Key Executives
  7.2.3 Company Snapshot
  7.2.4 Role of the Company in the Market
  7.2.5 Sustainability and Social Responsibility
  7.2.6 Operating Business Segments
  7.2.7 Product Portfolio
  7.2.8 Business Performance
  7.2.9 Key Strategic Moves and Recent Developments
  7.2.10 SWOT Analysis
 7.3 GOOGLE LLC (UNITED STATES)
 7.4 SAMSUNG ELECTRONICS CO LTD (SOUTH KOREA)
 7.5 SYMANTEC CORPORATION (UNITED STATES)
 7.6 MCAFEE LLC (UNITED STATES)
 7.7 KASPERSKY LAB (RUSSIA)
 7.8 TREND MICRO INC (JAPAN)
 7.9 CHECK POINT SOFTWARE TECHNOLOGIES LTD (ISRAEL)
 7.10 SOPHOS LTD (UNITED KINGDOM)
 7.11 BITDEFENDER (ROMANIA)
 7.12 OTHERS

Chapter 8: Global Smartphone Security Market By Region
 8.1 Overview
 8.2. North America Smartphone Security Market
  8.2.1 Key Market Trends, Growth Factors and Opportunities
  8.2.2 Top Key Companies
  8.2.3 Historic and Forecasted Market Size by Segments
  8.2.4 Historic and Forecasted Market Size By Operating System
   8.2.4.1 Android
   8.2.4.2 iOS
   8.2.4.3 Others
  8.2.5 Historic and Forecasted Market Size By Security Type
   8.2.5.1 Application Security
   8.2.5.2 Network Security
   8.2.5.3 Endpoint Security
   8.2.5.4 Cloud Security
  8.2.6 Historic and Forecasted Market Size By Solution
   8.2.6.1 Antivirus & Antimalware
   8.2.6.2 Encryption
   8.2.6.3 Data Loss Prevention (DLP)
   8.2.6.4 Mobile Application Management (MAM)
   8.2.6.5 Mobile Device Management (MDM)
   8.2.6.6 Identity & Access Management (IAM)
   8.2.6.7 Firewalls
  8.2.7 Historic and Forecast Market Size by Country
   8.2.7.1 US
   8.2.7.2 Canada
   8.2.7.3 Mexico
 8.3. Eastern Europe Smartphone Security Market
  8.3.1 Key Market Trends, Growth Factors and Opportunities
  8.3.2 Top Key Companies
  8.3.3 Historic and Forecasted Market Size by Segments
  8.3.4 Historic and Forecasted Market Size By Operating System
   8.3.4.1 Android
   8.3.4.2 iOS
   8.3.4.3 Others
  8.3.5 Historic and Forecasted Market Size By Security Type
   8.3.5.1 Application Security
   8.3.5.2 Network Security
   8.3.5.3 Endpoint Security
   8.3.5.4 Cloud Security
  8.3.6 Historic and Forecasted Market Size By Solution
   8.3.6.1 Antivirus & Antimalware
   8.3.6.2 Encryption
   8.3.6.3 Data Loss Prevention (DLP)
   8.3.6.4 Mobile Application Management (MAM)
   8.3.6.5 Mobile Device Management (MDM)
   8.3.6.6 Identity & Access Management (IAM)
   8.3.6.7 Firewalls
  8.3.7 Historic and Forecast Market Size by Country
   8.3.7.1 Bulgaria
   8.3.7.2 The Czech Republic
   8.3.7.3 Hungary
   8.3.7.4 Poland
   8.3.7.5 Romania
   8.3.7.6 Rest of Eastern Europe
 8.4. Western Europe Smartphone Security Market
  8.4.1 Key Market Trends, Growth Factors and Opportunities
  8.4.2 Top Key Companies
  8.4.3 Historic and Forecasted Market Size by Segments
  8.4.4 Historic and Forecasted Market Size By Operating System
   8.4.4.1 Android
   8.4.4.2 iOS
   8.4.4.3 Others
  8.4.5 Historic and Forecasted Market Size By Security Type
   8.4.5.1 Application Security
   8.4.5.2 Network Security
   8.4.5.3 Endpoint Security
   8.4.5.4 Cloud Security
  8.4.6 Historic and Forecasted Market Size By Solution
   8.4.6.1 Antivirus & Antimalware
   8.4.6.2 Encryption
   8.4.6.3 Data Loss Prevention (DLP)
   8.4.6.4 Mobile Application Management (MAM)
   8.4.6.5 Mobile Device Management (MDM)
   8.4.6.6 Identity & Access Management (IAM)
   8.4.6.7 Firewalls
  8.4.7 Historic and Forecast Market Size by Country
   8.4.7.1 Germany
   8.4.7.2 UK
   8.4.7.3 France
   8.4.7.4 Netherlands
   8.4.7.5 Italy
   8.4.7.6 Russia
   8.4.7.7 Spain
   8.4.7.8 Rest of Western Europe
 8.5. Asia Pacific Smartphone Security Market
  8.5.1 Key Market Trends, Growth Factors and Opportunities
  8.5.2 Top Key Companies
  8.5.3 Historic and Forecasted Market Size by Segments
  8.5.4 Historic and Forecasted Market Size By Operating System
   8.5.4.1 Android
   8.5.4.2 iOS
   8.5.4.3 Others
  8.5.5 Historic and Forecasted Market Size By Security Type
   8.5.5.1 Application Security
   8.5.5.2 Network Security
   8.5.5.3 Endpoint Security
   8.5.5.4 Cloud Security
  8.5.6 Historic and Forecasted Market Size By Solution
   8.5.6.1 Antivirus & Antimalware
   8.5.6.2 Encryption
   8.5.6.3 Data Loss Prevention (DLP)
   8.5.6.4 Mobile Application Management (MAM)
   8.5.6.5 Mobile Device Management (MDM)
   8.5.6.6 Identity & Access Management (IAM)
   8.5.6.7 Firewalls
  8.5.7 Historic and Forecast Market Size by Country
   8.5.7.1 China
   8.5.7.2 India
   8.5.7.3 Japan
   8.5.7.4 South Korea
   8.5.7.5 Malaysia
   8.5.7.6 Thailand
   8.5.7.7 Vietnam
   8.5.7.8 The Philippines
   8.5.7.9 Australia
   8.5.7.10 New Zealand
   8.5.7.11 Rest of APAC
 8.6. Middle East & Africa Smartphone Security Market
  8.6.1 Key Market Trends, Growth Factors and Opportunities
  8.6.2 Top Key Companies
  8.6.3 Historic and Forecasted Market Size by Segments
  8.6.4 Historic and Forecasted Market Size By Operating System
   8.6.4.1 Android
   8.6.4.2 iOS
   8.6.4.3 Others
  8.6.5 Historic and Forecasted Market Size By Security Type
   8.6.5.1 Application Security
   8.6.5.2 Network Security
   8.6.5.3 Endpoint Security
   8.6.5.4 Cloud Security
  8.6.6 Historic and Forecasted Market Size By Solution
   8.6.6.1 Antivirus & Antimalware
   8.6.6.2 Encryption
   8.6.6.3 Data Loss Prevention (DLP)
   8.6.6.4 Mobile Application Management (MAM)
   8.6.6.5 Mobile Device Management (MDM)
   8.6.6.6 Identity & Access Management (IAM)
   8.6.6.7 Firewalls
  8.6.7 Historic and Forecast Market Size by Country
   8.6.7.1 Turkey
   8.6.7.2 Bahrain
   8.6.7.3 Kuwait
   8.6.7.4 Saudi Arabia
   8.6.7.5 Qatar
   8.6.7.6 UAE
   8.6.7.7 Israel
   8.6.7.8 South Africa
 8.7. South America Smartphone Security Market
  8.7.1 Key Market Trends, Growth Factors and Opportunities
  8.7.2 Top Key Companies
  8.7.3 Historic and Forecasted Market Size by Segments
  8.7.4 Historic and Forecasted Market Size By Operating System
   8.7.4.1 Android
   8.7.4.2 iOS
   8.7.4.3 Others
  8.7.5 Historic and Forecasted Market Size By Security Type
   8.7.5.1 Application Security
   8.7.5.2 Network Security
   8.7.5.3 Endpoint Security
   8.7.5.4 Cloud Security
  8.7.6 Historic and Forecasted Market Size By Solution
   8.7.6.1 Antivirus & Antimalware
   8.7.6.2 Encryption
   8.7.6.3 Data Loss Prevention (DLP)
   8.7.6.4 Mobile Application Management (MAM)
   8.7.6.5 Mobile Device Management (MDM)
   8.7.6.6 Identity & Access Management (IAM)
   8.7.6.7 Firewalls
  8.7.7 Historic and Forecast Market Size by Country
   8.7.7.1 Brazil
   8.7.7.2 Argentina
   8.7.7.3 Rest of SA

Chapter 9 Analyst Viewpoint and Conclusion
9.1 Recommendations and Concluding Analysis
9.2 Potential Market Strategies

Chapter 10 Research Methodology
10.1 Research Process
10.2 Primary Research
10.3 Secondary Research