Plant Based Water Market - Global Size and Upcoming Trends

Plant Based Water Market Overview

Global Plant Based Water Market was valued at USD 4.74 Billion in 2023 and is expected to reach USD 23.38 Billion by the year 2032, at a CAGR of 19.4%.

The plant-based water market is emerging as a healthier, sustainable alternative to traditional beverages, catering to the increasing global demand for low-sugar, nutrient-rich drinks. Derived from plants such as coconuts, birch trees, and even cactus, these waters are gaining popularity among health-conscious consumers seeking natural hydration. Their trace amounts of nutrition, coupled with their lower calorie content, make them a preferred choice for those adopting a healthier lifestyle. Furthermore, innovative and attractive packaging has played a significant role in boosting sales, while the growing scrutiny of product ingredients allows consumers to make informed choices.

• Despite its potential, the market faces challenges, particularly in sustainability and sourcing. Birch sap, for example, is only harvested during a brief two-week period annually, complicating supply chain logistics. While automated aseptic sap collection methods and contract manufacturing are addressing some of these challenges, the supply chains of plant-based waters remain more complex compared to carbonated beverages. Additionally, the lack of documented health claims and the arduous extraction processes may hinder the growth of the market. Nonetheless, the global beverage industry’s focus on cutting-edge product innovation and unique flavors continues to drive market expansion.
• The rising trend of veganism and the demand for plant-based products, including milk and smoothies, further propels the plant-based water market. These beverages appeal to health-conscious individuals, lactose-intolerant consumers, and those prioritizing low environmental impact. With their dual benefits of health and sustainability, plant-based waters are positioned to gain a significant share in the global beverage market.

Market Dynamics And Factors

Drivers:

• Plant based waters are substitutes to routine beverages and can give a high amount of nutrition. Some of the plant water remain a lower sugar, sustainable substitute to regular beverages. These plant water help to offer trace amounts of nutrition but like other beverages is considered to limit the intake owing to their sugar levels.
• People have become more aware of their health and are shifting towards a healthy lifestyle. Creative packaging has a magnetic effect in raising the sales of the product. The low-calorie content present in the plant-based waters will hasten the global market Earlier, the sap from the trees was composed through the hole in the tree and bucket. But now, the companies are creating automated solutions that compose sap aseptically from the tree. Beverage companies are selecting for contract production for sourcing sap from trees.

Restraints:

• Sustainability challenges and inadequately documented health claims might hamper the growth of plant-based waters. Validating birch sap is quite an arduous task as this is blended just for a fortnight in the full year. Distribution channels for plant-based waters are more composite as compared to that of carbonated beverages, which can restrain the growth of the product market.

Opportunities:

• Key opportunities for the key players with their certain brands can be found by supplying waters with positioning such as premium, organic, craft, and not from concentrate are create the lucrative opportunity in the plant-based water market.
• Furthermore, the expansion and development of plant-based water globally to take advantage of consumer trends towards plant-based food and beverages. High investment for the innovation for the immunity boost natural plant-based water, and research for new sources for the plant water to offer the new product with healthy flavor to the consumer create new lucrative opportunity during the forecast period.

Market Segmentation

Segmentation Insights

• Based on Product Type, the coconut water segment is projected to account for the largest market share during the forecast period. Coconut water is one of the largest markets in terms of volume and revenue. Birch and maple water are the new entrants and are being considered as the next "super drinks" set to replace coconut water and are heading towards U.S., U.K., and other markets. Earlier, birch water extraction was recognized as a cottage industry and was harvested from trees during spring in Eastern Europe, Korea, Japan, and Scandian economies.
• Based on Flavor Variant, original or unflavored plant-based waters is expected to dominate the market over the forecast period. Key players are introducing these waters by adding flavors such as lime, green tea, ginger, rose, etc. A mixture of two or more constituents forms flavored plant-based waters. The trend of different flavors is on the rise which can remarkedly impact the global market.
• Based on Pack Type, cartons are expected to capture the maximum market during the forecast period. Innovations in packaging type are helping in improving the shelf life of these products and allow producers to introduce healthy, low-calorie, and natural plant waters that are sustainably sourced. The product market has been classified into cans, bottles, cartons, and pouches. The majority of the coconut water is packed in hygienic cartons. Pouches are expected to grow at a significant rate in the future.
• Based on the Distribution Channels, retail stores accounted for the highest share in the market owing to the easy availability for the consumers. In addition, the fresh product can be reached to the customer. Furthermore, online channels act a significant role in the marketing of the product and hold a significant market share. The ease of availability of the product and the busy lifestyle of people has led to the popularity of online stores. By online portals, key players have the advantage of showcasing their broad product portfolio in one platform.

Regional Insights

• Asia-Pacific region dominates the plant based water market with creating high opportunities in the future for the players as branded and packaged coconut water consumption is an untapped market in countries such as India, Indonesia, etc. owing to the huge supply of coconut in these nations and is an unorganized and non-branded segment.
• The North American region provides a better market for organic sourcing and natural flavors. In the U.S., packaged water consumption has increased owing to busy lifestyles and switching consumers towards the packaged food and beverages during the forecast period. In addition, Maple water production is discovered in North America due to the extensive cultivation of maple trees.
• In Europe, birch trees are widely tapped owing to Germany, UK, and France the best prospects for birch water, also a new trend for the plant-based product are supporting to growth of this product market, and is expected to continue during the forecast period.

Players Covered in Plant Based Water market are :

• PepsiCo Inc.
• World Waters
• All Harmless Harv
• Market Inc.
• Caliwater LLC
• Sibberi
• DrinkSEVA
• Steaz
• The Coca-Cola Company
• Oviva Maple Water Company
• ARTY Water Company
• Happy Tree Group and major key players.

Key Industry Developments

• In May 2023, Coca-Cola Beverages Botswana (CCBB) inaugurated a state-of-the-art production line and water treatment plant, marking a P310 million (USD24.4 million) investment. The new facilities significantly enhance production capacity while ensuring compliance with environmental standards by returning clean water to the ecosystem. This milestone underscores CCBB’s commitment to sustainable practices and operational excellence.

Chapter 1: Introduction
 1.1 Research Objectives
 1.2 Research Methodology
 1.3 Research Process
 1.4 Scope and Coverage
  1.4.1 Market Definition
  1.4.2 Key Questions Answered
 1.5 Market Segmentation

Chapter 2:Executive Summary

Chapter 3:Growth Opportunities By Segment
 3.1 By Type
 3.2 By Flavor Variant
 3.3 By Pack Types
 3.4 By Distribution Channels

Chapter 4: Market Landscape
 4.1 Porter's Five Forces Analysis
  4.1.1 Bargaining Power of Supplier
  4.1.2 Threat of New Entrants
  4.1.3 Threat of Substitutes
  4.1.4 Competitive Rivalry
  4.1.5 Bargaining Power Among Buyers
 4.2 Industry Value Chain Analysis
 4.3 Market Dynamics
  4.3.1 Drivers
  4.3.2 Restraints
  4.3.3 Opportunities
  4.5.4 Challenges
 4.4 Pestle Analysis
 4.5 Technological Roadmap
 4.6 Regulatory Landscape
 4.7 SWOT Analysis
 4.8 Price Trend Analysis
 4.9 Patent Analysis
 4.10 Analysis of the Impact of Covid-19
  4.10.1 Impact on the Overall Market
  4.10.2 Impact on the Supply Chain
  4.10.3 Impact on the Key Manufacturers
  4.10.4 Impact on the Pricing

Chapter 5: Plant Based Water Market by Type
 5.1 Plant Based Water Market Overview Snapshot and Growth Engine
 5.2 Plant Based Water Market Overview
 5.3 Coconut Water
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Coconut Water: Grographic Segmentation
 5.4 Maple Water
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Maple Water: Grographic Segmentation
 5.5 Cactus Water
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Cactus Water: Grographic Segmentation
 5.6 Artichoke Water
  5.6.1 Introduction and Market Overview
  5.6.2 Historic and Forecasted Market Size (2017-2032F)
  5.6.3 Key Market Trends, Growth Factors and Opportunities
  5.6.4 Artichoke Water: Grographic Segmentation
 5.7 Others
  5.7.1 Introduction and Market Overview
  5.7.2 Historic and Forecasted Market Size (2017-2032F)
  5.7.3 Key Market Trends, Growth Factors and Opportunities
  5.7.4 Others: Grographic Segmentation

Chapter 6: Plant Based Water Market by Flavor Variant
 6.1 Plant Based Water Market Overview Snapshot and Growth Engine
 6.2 Plant Based Water Market Overview
 6.3 Flavored
  6.3.1 Introduction and Market Overview
  6.3.2 Historic and Forecasted Market Size (2017-2032F)
  6.3.3 Key Market Trends, Growth Factors and Opportunities
  6.3.4 Flavored: Grographic Segmentation
 6.4 Original
  6.4.1 Introduction and Market Overview
  6.4.2 Historic and Forecasted Market Size (2017-2032F)
  6.4.3 Key Market Trends, Growth Factors and Opportunities
  6.4.4 Original: Grographic Segmentation

Chapter 7: Plant Based Water Market by Pack Types
 7.1 Plant Based Water Market Overview Snapshot and Growth Engine
 7.2 Plant Based Water Market Overview
 7.3 Pouches
  7.3.1 Introduction and Market Overview
  7.3.2 Historic and Forecasted Market Size (2017-2032F)
  7.3.3 Key Market Trends, Growth Factors and Opportunities
  7.3.4 Pouches: Grographic Segmentation
 7.4 Cans
  7.4.1 Introduction and Market Overview
  7.4.2 Historic and Forecasted Market Size (2017-2032F)
  7.4.3 Key Market Trends, Growth Factors and Opportunities
  7.4.4 Cans: Grographic Segmentation
 7.5 Cartons
  7.5.1 Introduction and Market Overview
  7.5.2 Historic and Forecasted Market Size (2017-2032F)
  7.5.3 Key Market Trends, Growth Factors and Opportunities
  7.5.4 Cartons: Grographic Segmentation
 7.6 Bottles
  7.6.1 Introduction and Market Overview
  7.6.2 Historic and Forecasted Market Size (2017-2032F)
  7.6.3 Key Market Trends, Growth Factors and Opportunities
  7.6.4 Bottles: Grographic Segmentation
 7.7 Others
  7.7.1 Introduction and Market Overview
  7.7.2 Historic and Forecasted Market Size (2017-2032F)
  7.7.3 Key Market Trends, Growth Factors and Opportunities
  7.7.4 Others: Grographic Segmentation

Chapter 8: Plant Based Water Market by Distribution Channels
 8.1 Plant Based Water Market Overview Snapshot and Growth Engine
 8.2 Plant Based Water Market Overview
 8.3 Online Sales
  8.3.1 Introduction and Market Overview
  8.3.2 Historic and Forecasted Market Size (2017-2032F)
  8.3.3 Key Market Trends, Growth Factors and Opportunities
  8.3.4 Online Sales: Grographic Segmentation
 8.4 Retail Stores
  8.4.1 Introduction and Market Overview
  8.4.2 Historic and Forecasted Market Size (2017-2032F)
  8.4.3 Key Market Trends, Growth Factors and Opportunities
  8.4.4 Retail Stores: Grographic Segmentation
 8.5 Cafes & Fitness Centers
  8.5.1 Introduction and Market Overview
  8.5.2 Historic and Forecasted Market Size (2017-2032F)
  8.5.3 Key Market Trends, Growth Factors and Opportunities
  8.5.4 Cafes & Fitness Centers: Grographic Segmentation

Chapter 9: Company Profiles and Competitive Analysis
 9.1 Competitive Landscape
  9.1.1 Competitive Positioning
  9.1.2 Plant Based Water Sales and Market Share By Players
  9.1.3 Industry BCG Matrix
  9.1.4 Ansoff Matrix
  9.1.5 Plant Based Water Industry Concentration Ratio (CR5 and HHI)
  9.1.6 Top 5 Plant Based Water Players Market Share
  9.1.7 Mergers and Acquisitions
  9.1.8 Business Strategies By Top Players
 9.2 PEPSICO INC.
  9.2.1 Company Overview
  9.2.2 Key Executives
  9.2.3 Company Snapshot
  9.2.4 Operating Business Segments
  9.2.5 Product Portfolio
  9.2.6 Business Performance
  9.2.7 Key Strategic Moves and Recent Developments
  9.2.8 SWOT Analysis
 9.3 WORLD WATERS
 9.4 ALL HARMLESS HARV
 9.5 MARKET INC.
 9.6 CALIWATER
 9.7 SIBBERI
 9.8 DRINKSEVA
 9.9 STEAZ
 9.10 THE COCA-COLA COMPANY
 9.11 OVIVA MAPLE WATER COMPANY
 9.12 ARTY WATER COMPANY
 9.13 HAPPY TREE GROUP
 9.14 OTHER MAJOR PLAYERS

Chapter 10: Global Plant Based Water Market Analysis, Insights and Forecast, 2017-2032
 10.1 Market Overview
 10.2 Historic and Forecasted Market Size By Type
  10.2.1 Coconut Water
  10.2.2 Maple Water
  10.2.3 Cactus Water
  10.2.4 Artichoke Water
  10.2.5 Others
 10.3 Historic and Forecasted Market Size By Flavor Variant
  10.3.1 Flavored
  10.3.2 Original
 10.4 Historic and Forecasted Market Size By Pack Types
  10.4.1 Pouches
  10.4.2 Cans
  10.4.3 Cartons
  10.4.4 Bottles
  10.4.5 Others
 10.5 Historic and Forecasted Market Size By Distribution Channels
  10.5.1 Online Sales
  10.5.2 Retail Stores
  10.5.3 Cafes & Fitness Centers

Chapter 11: North America Plant Based Water Market Analysis, Insights and Forecast, 2017-2032
 11.1 Key Market Trends, Growth Factors and Opportunities
 11.2 Impact of Covid-19
 11.3 Key Players
 11.4 Key Market Trends, Growth Factors and Opportunities
 11.4 Historic and Forecasted Market Size By Type
  11.4.1 Coconut Water
  11.4.2 Maple Water
  11.4.3 Cactus Water
  11.4.4 Artichoke Water
  11.4.5 Others
 11.5 Historic and Forecasted Market Size By Flavor Variant
  11.5.1 Flavored
  11.5.2 Original
 11.6 Historic and Forecasted Market Size By Pack Types
  11.6.1 Pouches
  11.6.2 Cans
  11.6.3 Cartons
  11.6.4 Bottles
  11.6.5 Others
 11.7 Historic and Forecasted Market Size By Distribution Channels
  11.7.1 Online Sales
  11.7.2 Retail Stores
  11.7.3 Cafes & Fitness Centers
 11.8 Historic and Forecast Market Size by Country
  11.8.1 U.S.
  11.8.2 Canada
  11.8.3 Mexico

Chapter 12: Europe Plant Based Water Market Analysis, Insights and Forecast, 2017-2032
 12.1 Key Market Trends, Growth Factors and Opportunities
 12.2 Impact of Covid-19
 12.3 Key Players
 12.4 Key Market Trends, Growth Factors and Opportunities
 12.4 Historic and Forecasted Market Size By Type
  12.4.1 Coconut Water
  12.4.2 Maple Water
  12.4.3 Cactus Water
  12.4.4 Artichoke Water
  12.4.5 Others
 12.5 Historic and Forecasted Market Size By Flavor Variant
  12.5.1 Flavored
  12.5.2 Original
 12.6 Historic and Forecasted Market Size By Pack Types
  12.6.1 Pouches
  12.6.2 Cans
  12.6.3 Cartons
  12.6.4 Bottles
  12.6.5 Others
 12.7 Historic and Forecasted Market Size By Distribution Channels
  12.7.1 Online Sales
  12.7.2 Retail Stores
  12.7.3 Cafes & Fitness Centers
 12.8 Historic and Forecast Market Size by Country
  12.8.1 Germany
  12.8.2 U.K.
  12.8.3 France
  12.8.4 Italy
  12.8.5 Russia
  12.8.6 Spain
  12.8.7 Rest of Europe

Chapter 13: Asia-Pacific Plant Based Water Market Analysis, Insights and Forecast, 2017-2032
 13.1 Key Market Trends, Growth Factors and Opportunities
 13.2 Impact of Covid-19
 13.3 Key Players
 13.4 Key Market Trends, Growth Factors and Opportunities
 13.4 Historic and Forecasted Market Size By Type
  13.4.1 Coconut Water
  13.4.2 Maple Water
  13.4.3 Cactus Water
  13.4.4 Artichoke Water
  13.4.5 Others
 13.5 Historic and Forecasted Market Size By Flavor Variant
  13.5.1 Flavored
  13.5.2 Original
 13.6 Historic and Forecasted Market Size By Pack Types
  13.6.1 Pouches
  13.6.2 Cans
  13.6.3 Cartons
  13.6.4 Bottles
  13.6.5 Others
 13.7 Historic and Forecasted Market Size By Distribution Channels
  13.7.1 Online Sales
  13.7.2 Retail Stores
  13.7.3 Cafes & Fitness Centers
 13.8 Historic and Forecast Market Size by Country
  13.8.1 China
  13.8.2 India
  13.8.3 Japan
  13.8.4 Singapore
  13.8.5 Australia
  13.8.6 New Zealand
  13.8.7 Rest of APAC

Chapter 14: Middle East & Africa Plant Based Water Market Analysis, Insights and Forecast, 2017-2032
 14.1 Key Market Trends, Growth Factors and Opportunities
 14.2 Impact of Covid-19
 14.3 Key Players
 14.4 Key Market Trends, Growth Factors and Opportunities
 14.4 Historic and Forecasted Market Size By Type
  14.4.1 Coconut Water
  14.4.2 Maple Water
  14.4.3 Cactus Water
  14.4.4 Artichoke Water
  14.4.5 Others
 14.5 Historic and Forecasted Market Size By Flavor Variant
  14.5.1 Flavored
  14.5.2 Original
 14.6 Historic and Forecasted Market Size By Pack Types
  14.6.1 Pouches
  14.6.2 Cans
  14.6.3 Cartons
  14.6.4 Bottles
  14.6.5 Others
 14.7 Historic and Forecasted Market Size By Distribution Channels
  14.7.1 Online Sales
  14.7.2 Retail Stores
  14.7.3 Cafes & Fitness Centers
 14.8 Historic and Forecast Market Size by Country
  14.8.1 Turkey
  14.8.2 Saudi Arabia
  14.8.3 Iran
  14.8.4 UAE
  14.8.5 Africa
  14.8.6 Rest of MEA

Chapter 15: South America Plant Based Water Market Analysis, Insights and Forecast, 2017-2032
 15.1 Key Market Trends, Growth Factors and Opportunities
 15.2 Impact of Covid-19
 15.3 Key Players
 15.4 Key Market Trends, Growth Factors and Opportunities
 15.4 Historic and Forecasted Market Size By Type
  15.4.1 Coconut Water
  15.4.2 Maple Water
  15.4.3 Cactus Water
  15.4.4 Artichoke Water
  15.4.5 Others
 15.5 Historic and Forecasted Market Size By Flavor Variant
  15.5.1 Flavored
  15.5.2 Original
 15.6 Historic and Forecasted Market Size By Pack Types
  15.6.1 Pouches
  15.6.2 Cans
  15.6.3 Cartons
  15.6.4 Bottles
  15.6.5 Others
 15.7 Historic and Forecasted Market Size By Distribution Channels
  15.7.1 Online Sales
  15.7.2 Retail Stores
  15.7.3 Cafes & Fitness Centers
 15.8 Historic and Forecast Market Size by Country
  15.8.1 Brazil
  15.8.2 Argentina
  15.8.3 Rest of SA

Chapter 16 Investment Analysis

Chapter 17 Analyst Viewpoint and Conclusion