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Global Online Food Ordering Market Overview

Online Food Ordering Market was valued at USD 244.52 billion in 2023 and is expected to reach USD 591.85 Billion by the year 2032, at a CAGR of 10.32%.

Online food ordering refers to the process by which consumers can place orders for food through websites, mobile applications, or other digital platforms. This service allows customers to browse menus, customize their orders, and select delivery or pickup options, offering convenience and variety that align with modern lifestyle demands. Restaurants, cafes, and even individual chefs offer an extensive range of options for breakfast, lunch, and dinner, catering to diverse tastes and dietary preferences. These platforms typically feature various cuisines and types of meals, ranging from fast food and gourmet dishes to health-conscious choices and beverages.

  • With online food ordering, customers can enjoy ready-to-eat meals directly from restaurants, home kitchens, or independent food entrepreneurs. Additionally, many platforms now cater to the growing trend of ordering ingredients and groceries, offering delivery services for items that are not necessarily prepared for immediate consumption. These can include fresh produce, frozen foods, snacks, and more, directly sourced from farms or food suppliers. For example, consumers can order vegetables, fruits, dairy products, and even frozen items such as pre-packaged meals and pizza.
  • The concept of online food delivery traces back to 1994 when Pizza Hut became the first company to facilitate online pizza ordering. Since then, the industry has seen explosive growth, driven by technological advancements, shifting consumer preferences, and the widespread adoption of smartphones. The global increase in mobile phone usage is one of the primary factors fueling the rapid rise of online food ordering. Today, smartphones and internet access are nearly ubiquitous, allowing consumers to effortlessly order food at any time, from anywhere. This convenience has helped online food delivery platforms grow significantly, as they cater to the demands of tech-savvy, convenience-seeking consumers.

Market Dynamics And Factors For Online Food Ordering Market

Drivers:

Expansion of The Various Online Food Delivery Providers

  • There are several online platforms available for people to order food. Online food delivery platforms like Zomato, Swiggy, Uber Eats, and others. For Instance, in August 2021, Zomato and Swiggy dominated the market with about 70% each in India. Other apps like included Uber Eats and Food Panda are also popular in India. UberEats was the most popular food delivery app in the United Kingdom (UK) in 2021 with nearly six million downloads. This shows the increasing volume of online orders and users. Along with this food, delivery providers are offering extra services like cash back, vouchers, and quick delivery. Additionally, this food delivery provider is using smart AI and smart technology in food delivery platforms for customer convenience this expansion of online food providers is expected to provide large growth to the market.

Restraints:

Increasing Plastic Waste

  • Although this service is so widely used and as most people purchase meals online for convenience, the market for online food ordering is constantly expanding. But this results in the overuse of plastic and a significant amount of environmentally hazardous plastic garbage production. Food should be delivered in high-quality boxes, plates, utensils, and wrapping made of plastic rather than paper, which produces a lot of trash. For instance, the Chinese meal delivery market processes more than 16 billion orders annually, yet more than 80% of the country's eateries that specialize in food delivery only use plastic packaging. In addition to adding to landfill garbage, this results in air pollution due to the manufacture of plastic packaging. This has a negative impact on the market during the projection period.

Opportunities:

Adoption of Ghost Kitchen in the Online Food Ordering Industry

  • As online food ordering is increasing day by day the food providers are converting their 20 to 40% business online. To meet these increasing demand of customer for both online and offline food delivery, restaurants have an opportunity to establish ghost kitchens or cloud kitchens. This concept can fill the need for inexpensive kitchen space to feed the increased volume of online food ordering. A ghost kitchen is purposefully built for delivery-only and has separate areas for storage space, stoves, and refrigeration. This build-up is giving opportunities to the online food ordering market to serve more people or to offer services to a large population. As these kitchens are often located in less populated areas of a city, and also have parking areas for the vehicles. Additionally, Ghost kitchens also allow restaurants to create their brand restaurants that exist only online and generate revenue by getting online orders.

Segmentation Analysis Of Online Food Ordering Market

  • By Type, the platform-to-consumer delivery segment dominates the overall market growth of online food ordering in the past few years and is expected to continue its dominance over the forecast period. The growing adoption and increasing popularity of different food delivery platform apps such as Zomato, UberEats, Deliveroo, and Grubhub across the globe are contributing to the market growth of online food ordering. Most of the people are using these platforms for quick and quality services. Moreover, this platform includes number of restaurants that provide a variety of food items so individuals get more choices and options for ordering food. Additionally, the platforms are offering brands that have their presence in online food delivery like Dominoes, Pizza Hut, and McDonald’s. These are some brands that have their own application for food ordering but they are also present on this platform. These advantages provided by platforms help in the increase in the platform-to-consumer delivery segment due to this the segment are expected to grow rapidly in the upcoming years.
  • By Payment Mode, the online banking segment is expecting maximum market share in online food ordering during the projected period. Online banking includes the payment process by using online payment platforms such as phone pay, Google pay, and others. This is mostly used payment mode in recent years due to the penetration of mobile phones and the internet. Also, this is a downloadable, easy-to-use, and quick mode of payment transactions. Online baking also provides security to the payments. It is the most popular and convenient way of transection that provides security services. As a result, the online banking segment is expected to grow rapidly in the analysis period and highly contribute to the growth of the online food ordering market.

Regional Analysis Of Online Food Ordering Market

  • Asia-Pacific is the major dominating region for Online Food Ordering. Rising consumer interest and a better understanding of the technology are supporting the growth of the market. Additionally, Increasing need for quick and easy services due to workloads and hectic life style, people are so busy and getting less time for cooking and cleaning so they are most likely to order food from different restaurants by using online food. Also, there is a huge population in the Asia Pacific region which provides a large consumer base for this food ordering sector. This region consists of countries like China, Japan, and India, These are densely populated countries and are in the developing phase so the adoption of smartphones and technology is high in this region. For instance, over the last decade, its market size has grown nearly 40-fold, reaching 121.06 billion in 2021. As of the end of 2021, almost 53 present of internet users in China had used online food delivery services. These are some of the major driving factors responsible for the growth of online food ordering in this region
  • The North American region is the second dominant and fast-growing region for Online Food Ordering. This market is estimated to be driven by the rise in consumer demand for home delivery and convenience food due to their busy lifestyles. Further, the rapidly increasing food processing industry in the region, along with the growing business and industrialization has a direct influence on the functional online food ordering in the region owing to the high use of mobile phones, the internet, and applications. Additionally, the region includes the growing retail food industry, high per capita income, and increasing population that help in the rise of spending on food delivery. This gives significant expansion in the spending on food and revenue of food delivery applications.
  • Europe is the leading region in the online food ordering sector. This region is consisting of well-developed countries such as Germany, the U.K., and France. The people who live in these countries are highly educated and employed which shows the high spending capacity of people in that region. So this region is positively contributing to the online food ordering market revenue. Additionally, this region consists of the strong presence of key players like Takeaway.com Group B.V., Roofoods Limited (Deliveroo), and Delivery Hero SE in the market.  The public in this region ordered food online on across all areas surveyed, from developing to suburban and urban areas so the demand for this market is increasing continuously in the Europe region.

Players Covered In Online Food Ordering Market

  • McDonalds (US)
  • KFC (US)
  • GrubHub (US)
  • Swiggy (US)
  • MEITUAN (China)
  • Uber Eats (California)
  • DoorDash (US)
  • Caviar (California)
  • Zomato (US)
  • Subway (US)
  • Pizza hut (US)
  • Starbucks (US)
  • Burger King (US)
  • Domino’s Pizza (US)
  • Dunkin Donuts (US)
  • Dairy Queen (Minnesota)
  • Papa John’s (US)
  • Wendy’s (US)
  • Just Eat (UK)
  • Takeaway (Netherlands)
  • Alibaba Group (China) and other major players.

Key Industry Development In The Online Food Ordering Market

  • In May 2024, Instacart and Uber Technologies, Inc. announced a strategic partnership to bring Uber Eats restaurant delivery to Instacart customers. In the coming weeks, Instacart customers nationwide will be able to use the Instacart app to order from hundreds of thousands of restaurants, powered by Uber Eats.
  • In June 2023, GrubHub, a food ordering and delivery platform, announced the expansion of its collaboration with Amazon. As part of this extended partnership, Grubhub will offer a one-year complimentary Grubhub+ membership to Amazon Prime members in the United States. This initiative is designed to provide added value to Amazon Prime members who have previously enrolled in Grubhub+ since its introduction in July 2022. These members will now receive an extra 12 months of free Grubhub+ membership.

Global Online Food Ordering Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data :

2017 to 2023

Market Size in 2023:

USD 244.52 Mn.

Forecast Period 2024-32 CAGR:

10.32%

Market Size in 2032:

USD 591.85 Mn.

Segments Covered:

By Type

  • Platform to Consumer Delivery
  • Restaurant to Consumer Delivery

By Payment Mode

  • Online Banking
  • Net Banking
  • Cash on delivery

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Expansion of the various online food delivery providers.

Key Market Restraints:

  • Increasing plastic waste

Key Opportunities:

  • Adoption of Ghost Kitchen in the Online Food Ordering Industry

Companies Covered in the report:

  • Food Panda(US), Swiggy (US), Subway (US), Zomato (US) Just Eat (UK), DoorDash (US) and other major players.

Chapter 1: Introduction
 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape
 3.1 Market Dynamics
  3.1.1 Drivers
  3.1.2 Restraints
  3.1.3 Opportunities
  3.1.4 Challenges
 3.2 Market Trend Analysis
 3.3 PESTLE Analysis
 3.4 Porter's Five Forces Analysis
 3.5 Industry Value Chain Analysis
 3.6 Ecosystem
 3.7 Regulatory Landscape
 3.8 Price Trend Analysis
 3.9 Patent Analysis
 3.10 Technology Evolution
 3.11 Investment Pockets
 3.12 Import-Export Analysis

Chapter 4: Online Food Ordering Market by Type
 4.1 Online Food Ordering Market Snapshot and Growth Engine
 4.2 Online Food Ordering Market Overview
 4.3 Platform to Consumer Delivery
  4.3.1 Introduction and Market Overview
  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.3.3 Key Market Trends, Growth Factors and Opportunities
  4.3.4 Platform to Consumer Delivery: Geographic Segmentation Analysis
 4.4 Restaurant to Consumer Delivery
  4.4.1 Introduction and Market Overview
  4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  4.4.3 Key Market Trends, Growth Factors and Opportunities
  4.4.4 Restaurant to Consumer Delivery: Geographic Segmentation Analysis

Chapter 5: Online Food Ordering Market by Payment Mode
 5.1 Online Food Ordering Market Snapshot and Growth Engine
 5.2 Online Food Ordering Market Overview
 5.3 Online Banking
  5.3.1 Introduction and Market Overview
  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.3.3 Key Market Trends, Growth Factors and Opportunities
  5.3.4 Online Banking: Geographic Segmentation Analysis
 5.4 Net Banking
  5.4.1 Introduction and Market Overview
  5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.4.3 Key Market Trends, Growth Factors and Opportunities
  5.4.4 Net Banking: Geographic Segmentation Analysis
 5.5 Cash on Delivery
  5.5.1 Introduction and Market Overview
  5.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F)
  5.5.3 Key Market Trends, Growth Factors and Opportunities
  5.5.4 Cash on Delivery: Geographic Segmentation Analysis

Chapter 6: Company Profiles and Competitive Analysis
 6.1 Competitive Landscape
  6.1.1 Competitive Benchmarking
  6.1.2 Online Food Ordering Market Share by Manufacturer (2023)
  6.1.3 Industry BCG Matrix
  6.1.4 Heat Map Analysis
  6.1.5 Mergers and Acquisitions
  
 6.2 MCDONALDS (US)
  6.2.1 Company Overview
  6.2.2 Key Executives
  6.2.3 Company Snapshot
  6.2.4 Role of the Company in the Market
  6.2.5 Sustainability and Social Responsibility
  6.2.6 Operating Business Segments
  6.2.7 Product Portfolio
  6.2.8 Business Performance
  6.2.9 Key Strategic Moves and Recent Developments
  6.2.10 SWOT Analysis
 6.3 KFC (US)
 6.4 GRUBHUB (US)
 6.5 SWIGGY (US)
 6.6 MEITUAN (CHINA)
 6.7 UBER EATS (CALIFORNIA)
 6.8 DOORDASH (US)
 6.9 CAVIAR (CALIFORNIA)
 6.10 ZOMATO (US)
 6.11 SUBWAY (US)
 6.12 PIZZA HUT (US)
 6.13 STARBUCKS (US)
 6.14 BURGER KING (US)
 6.15 DOMINO’S PIZZA (US)
 6.16 DUNKIN DONUTS (US)
 6.17 DAIRY QUEEN (MINNESOTA)
 6.18 PAPA JOHN’S (US)
 6.19 WENDY’S (US)
 6.20 JUST EAT (UK)
 6.21 TAKEAWAY (NETHERLANDS)
 6.22 ALIBABA GROUP (CHINA)
 6.23 OTHERS MAJOR PLAYERS.

Chapter 7: Global Online Food Ordering Market By Region
 7.1 Overview
7.2. North America Online Food Ordering Market
  7.2.1 Key Market Trends, Growth Factors and Opportunities
  7.2.2 Top Key Companies
  7.2.3 Historic and Forecasted Market Size by Segments
  7.2.4 Historic and Forecasted Market Size By Type
  7.2.4.1 Platform to Consumer Delivery
  7.2.4.2 Restaurant to Consumer Delivery
  7.2.5 Historic and Forecasted Market Size By Payment Mode
  7.2.5.1 Online Banking
  7.2.5.2 Net Banking
  7.2.5.3 Cash on Delivery
  7.2.6 Historic and Forecast Market Size by Country
  7.2.6.1 US
  7.2.6.2 Canada
  7.2.6.3 Mexico
7.3. Eastern Europe Online Food Ordering Market
  7.3.1 Key Market Trends, Growth Factors and Opportunities
  7.3.2 Top Key Companies
  7.3.3 Historic and Forecasted Market Size by Segments
  7.3.4 Historic and Forecasted Market Size By Type
  7.3.4.1 Platform to Consumer Delivery
  7.3.4.2 Restaurant to Consumer Delivery
  7.3.5 Historic and Forecasted Market Size By Payment Mode
  7.3.5.1 Online Banking
  7.3.5.2 Net Banking
  7.3.5.3 Cash on Delivery
  7.3.6 Historic and Forecast Market Size by Country
  7.3.6.1 Bulgaria
  7.3.6.2 The Czech Republic
  7.3.6.3 Hungary
  7.3.6.4 Poland
  7.3.6.5 Romania
  7.3.6.6 Rest of Eastern Europe
7.4. Western Europe Online Food Ordering Market
  7.4.1 Key Market Trends, Growth Factors and Opportunities
  7.4.2 Top Key Companies
  7.4.3 Historic and Forecasted Market Size by Segments
  7.4.4 Historic and Forecasted Market Size By Type
  7.4.4.1 Platform to Consumer Delivery
  7.4.4.2 Restaurant to Consumer Delivery
  7.4.5 Historic and Forecasted Market Size By Payment Mode
  7.4.5.1 Online Banking
  7.4.5.2 Net Banking
  7.4.5.3 Cash on Delivery
  7.4.6 Historic and Forecast Market Size by Country
  7.4.6.1 Germany
  7.4.6.2 UK
  7.4.6.3 France
  7.4.6.4 Netherlands
  7.4.6.5 Italy
  7.4.6.6 Russia
  7.4.6.7 Spain
  7.4.6.8 Rest of Western Europe
7.5. Asia Pacific Online Food Ordering Market
  7.5.1 Key Market Trends, Growth Factors and Opportunities
  7.5.2 Top Key Companies
  7.5.3 Historic and Forecasted Market Size by Segments
  7.5.4 Historic and Forecasted Market Size By Type
  7.5.4.1 Platform to Consumer Delivery
  7.5.4.2 Restaurant to Consumer Delivery
  7.5.5 Historic and Forecasted Market Size By Payment Mode
  7.5.5.1 Online Banking
  7.5.5.2 Net Banking
  7.5.5.3 Cash on Delivery
  7.5.6 Historic and Forecast Market Size by Country
  7.5.6.1 China
  7.5.6.2 India
  7.5.6.3 Japan
  7.5.6.4 South Korea
  7.5.6.5 Malaysia
  7.5.6.6 Thailand
  7.5.6.7 Vietnam
  7.5.6.8 The Philippines
  7.5.6.9 Australia
  7.5.6.10 New Zealand
  7.5.6.11 Rest of APAC
7.6. Middle East & Africa Online Food Ordering Market
  7.6.1 Key Market Trends, Growth Factors and Opportunities
  7.6.2 Top Key Companies
  7.6.3 Historic and Forecasted Market Size by Segments
  7.6.4 Historic and Forecasted Market Size By Type
  7.6.4.1 Platform to Consumer Delivery
  7.6.4.2 Restaurant to Consumer Delivery
  7.6.5 Historic and Forecasted Market Size By Payment Mode
  7.6.5.1 Online Banking
  7.6.5.2 Net Banking
  7.6.5.3 Cash on Delivery
  7.6.6 Historic and Forecast Market Size by Country
  7.6.6.1 Turkey
  7.6.6.2 Bahrain
  7.6.6.3 Kuwait
  7.6.6.4 Saudi Arabia
  7.6.6.5 Qatar
  7.6.6.6 UAE
  7.6.6.7 Israel
  7.6.6.8 South Africa
7.7. South America Online Food Ordering Market
  7.7.1 Key Market Trends, Growth Factors and Opportunities
  7.7.2 Top Key Companies
  7.7.3 Historic and Forecasted Market Size by Segments
  7.7.4 Historic and Forecasted Market Size By Type
  7.7.4.1 Platform to Consumer Delivery
  7.7.4.2 Restaurant to Consumer Delivery
  7.7.5 Historic and Forecasted Market Size By Payment Mode
  7.7.5.1 Online Banking
  7.7.5.2 Net Banking
  7.7.5.3 Cash on Delivery
  7.7.6 Historic and Forecast Market Size by Country
  7.7.6.1 Brazil
  7.7.6.2 Argentina
  7.7.6.3 Rest of SA

Chapter 8 Analyst Viewpoint and Conclusion
8.1 Recommendations and Concluding Analysis
8.2 Potential Market Strategies

Chapter 9 Research Methodology
9.1 Research Process
9.2 Primary Research
9.3 Secondary Research

Global Online Food Ordering Market

Base Year:

2023

Forecast Period:

2024-2032

Historical Data :

2017 to 2023

Market Size in 2023:

USD 244.52 Mn.

Forecast Period 2024-32 CAGR:

10.32%

Market Size in 2032:

USD 591.85 Mn.

Segments Covered:

By Type

  • Platform to Consumer Delivery
  • Restaurant to Consumer Delivery

By Payment Mode

  • Online Banking
  • Net Banking
  • Cash on delivery

By Region

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
  • Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
  • South America (Brazil, Argentina, Rest of SA)

Key Market Drivers:

  • Expansion of the various online food delivery providers.

Key Market Restraints:

  • Increasing plastic waste

Key Opportunities:

  • Adoption of Ghost Kitchen in the Online Food Ordering Industry

Companies Covered in the report:

  • Food Panda(US), Swiggy (US), Subway (US), Zomato (US) Just Eat (UK), DoorDash (US) and other major players.
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Frequently Asked Questions :

What would be the forecast period in the Online Food Ordering research report?

The forecast period in the Online Food Ordering research report is 2024-2032.

Who are the key players in Online Food Ordering?

Food Panda(US), Swiggy (US), Subway (US), Zomato (US) Just Eat (UK), DoorDash (US) and other major players.

What are the segments of the Online Food Ordering?

The Online Food Ordering is segmented into Type, Payment Mode and region. By Type, the market is categorized into Platform to Consumer Delivery and Restaurant to Consumer Delivery, By Payment Mode the market is categorized into Online Banking, Net Banking and Cash on Delivery. By region, it is analyzed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

What is the Online Food Ordering?

Online food ordering is the process that people carried out for ordering food, from a website or other mobile application.

How big is the Online Food Ordering?

Online Food Ordering Market was valued at USD 244.52 billion in 2023 and is expected to reach USD 591.85 Billion by the year 2032, at a CAGR of 10.32%.