Hotel CRM Software Market Synopsis

Hotel CRM Software Market Size Was Valued at USD 2.33 Billion in 2023, and is Projected to Reach USD 6.74 Million by 2032, Growing at a CAGR of 10.2% From 2024-2032.

Hotel CRM (Customer Relationship Management) is a specific type of software designed for hotels and other accommodation facilities to facilitate the management of relationships with their existing and prospective clients. This software allows hotels to start working more effectively by integrating guest data, organizing hotels’ stays, and choosing individual approaches to guest servitude.

• These may comprise guest identification, scheduling and reservations, messaging and notice, and analysis, which is used to optimise customer regards and involvement. Nonetheless, through the use of CRM tools, hotel owners and managers can be in a better position to understand the customers’ trends and responses in a way that will help marketing departments in their strategies and enable the service departments to serve the clients in the best way possible.
• The use of hotel CRM software has a number of advantages, including the enhancement of overall strategic effectiveness in managing a variety of guest inquiries and reservations, the raising of retention rates of guests, and the improvement of organizations’ capacity to deliver individual tailored services. For example, if a guest and his/her background is brought to the hotel’s attention or if the guest itself is check in at the hotel then the hotel can have a look at the previous experience of the guest, his/her likes and dislikes, and complaints if any and act as required.
• In the same tune, use of the CRM can also eliminate some everyday tasks such as sending out conformation and reminders on bookings or specials offers to guests, allowing human-capital to engage the guests an higher level. Consequently, with a soluble competitiveness in the hospitality industry, using of more developed CRM software becomes crucial for hotels, which would strive to present themselves as places that can provide guests only with the unique and special experience.

Hotel CRM Software Market Trend Analysis

Increasing Cloud-based solutions

• The use of cloud-based solutions can be identified as a key trend in the hotel CRM software market and are adopted due to the numerous benefits such as flexibility, scalability, and lower costs. Cloud-based CRM systems enable hotels to access the set of CRM tools with related data with no need to be at the office, which can be crucial in case of huge hotel chain or multiple location management. It also helps ensure that guest experiences are equally effective across all different hotel properties due to the consistent interaction with hotel employees.
• Also, there are more affordable solutions more often found in the cloud than in on-premises ones because there are no enormous costs for the equipment and maintenance fees to incur.
• Also, in the deployment mode, cloud-based hotel CRM software improves security and compliance issues, which are pivotal in the hospitality business. The companies that provide cloud solutions usually provide strong safeguards, such as encryption, updates, and protection of the data under the laws and policies of other countries and international treaties, which allows guests’ information to be secure.
• Another advantage of cloud CRM is the great possibility to connect and work with other cloud applications, as well as various third parties, which in turn creates the best technology environment for hotels. This functionality enables information exchange and analysis, which in turn results in enhanced marketing effort results, enhanced organizational business performance, and maximized guest satisfaction. As more organizations demand agility and innovation, the use of CRM solutions in the hotel industry is on course to experience a significant boost towards cloud solutions.

Growth in mobile adoption

• Again, the significant increase in the mobile adoption feature can also be considered as a strong growth factor for the hotel CRM software market because mobile allows for more direct and personalized communication between a hotel and its guests. In particular, it has been reported that more visitors prior, during, and post their journey employ smart phones and tables to organize their holidays, and utilization of mobile CRM solutions can be of significant value to hotel marketing communications.
• With the help of the Mobile CRM applications guests can book a room or a table, check in to their rooms, order room service, and contact hotel employees through the Internet on their mobile gadgets. Such convenience and availability ultimately create a better experience and more guest loyalty because they conform to the new generation of consumers’ demands for more and faster conveniences.
• Furthermore, Arnities stresses that mobile adoption offers hotels access to important data which can be utilised to enhance marketing communication strategies and optimise the management of the hotel operations. In light of this, mobile guest engagement helps the hotel to directly and accurately capture various guest behaviour and preference by further use of mobile interactions as the means of more effective and timely promotions that in return increases the conversion cycle and revenue.
• For example, the first name greetings, timely promotional messages alerting the guest about specific deals or nearby tourist sites or souvenirs can help the guest spend more. Moreover, it enshrine an adequate number of application which is helpful for the staff to make right decision by providing real time details about the guests to give a better service. As the mobile technology usage increases in the global market, hotels employing and implementing the mobile CRM solutions can benefit by fully capitalizing on this development, hence stabilizing their competitiveness and market share in the hospitality industry.

Hotel CRM Software Market Segment Analysis:

Hotel CRM Software Market is segmented based on Type, Application.

By Type, cloud-based is expected to dominate the market during the forecast period

• Of the two CRM software available for the hotel market, the hotel cloud-based CRM software segment is growing rapidly to be ahead of the premise-based segment. This transform can be attributed to a myriad of benefits associated with cloud-based CRM that includes flexibility, scalability and economical benefits of use.
• Many small and independent hotels besides large brand hotels are moving to cloud-based CRM solutions because they can have the solutions without having to invest heavily in huge machinery requirements. Rather, many parks are based on subscription, which supports the equal distribution of the costs and avoids a severe load on the hotel. Also, cloud services require no complex investment in infrastructure hence they may be expanded to suit one’s requirements or scaled down in case of a shift in demand or innovations.
• The final determinant that has made cloud-based CRM solutions to dominate the corporate landscape is their availability and flexibility. Some of the benefits that are derived from the use of cloud-based CRM include; flexibility since any male or female staff can access guests’ data and reduce their interactions from any physical location using any device that is connected to the internet. This is especially helpful for businesses like hotels with branches or for a business that are remotely run because it can connect and properly oversee all running services of the hotel.
• Moreover, Cloud CRM solutions are more easily customizable to existing cloud adoption and third-party solutions which enable hotels to create a coherent system and application environment. Further, the data security is stronger, updates are performed automatically, and all the norms of the data protection laws and regulations are met when using the cloud-based CRM solutions, which is why modern hotels would tend to go with them. This is how the popularity and adoption of cloud solutions in the hotel CRM market is expected to increase even more, leaving far behind local premise-based analogs.

By Applications, the large enterprise segment held the largest share in 2023

• The market share that has traditionally been more apparent in the hotel CRM software market is the large enterprise segment. The use of CRM software has initially been driven by hotel conglomerates and international hospitality firms as they often cater to diverse customers, offer diversified services, and are financially capable of implementing such systems.
• These big businesses use CRM applications to handle a huge customer database, operate and coordinate a number of branches and lodges, and to create customized service for the wide range of clients. The detailed features of the CRM system, which consist of features like analytics, multi-channel communication, and reporting, also complement large enterprise’s strategy to improve guest satisfaction and loyalty at the large scale.
• However, there is a increasing thesis of the adoption that involved in the small and medium-sized enterprises especially in the hospitality industry. As we have seen earlier, adoption of these systems was previously cumbersome for SMBs due to the expensive and often complex on-premise implementation of the system. However, these challenges have become mitigated due to development of new technologies and the availability of cloud based CRM.
• SMBs are now starting to see that there is focus on the use of CRM software in enhancing customer relations of the firms, reducing on tasks cost through automation of such tasks and gaining insight of the preferences of the guests. In lighter hotels /guesthouse and boutique type of properties, it may be easier to take on the larger brands/competition through personalization of services and building of accurate customer relations through the implementation of CRM systems. This trend shows that the market for hotel CRM software is expanding with SMBs representing a major driver, not only for its fast-growing but also for the industrial diversification of the sector.

Hotel CRM Software Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America maintains it’s dominance in the hotel CRM software market because of several reasons, which include Technologically developed country and technological competition in the hospitality sector. The region is comprised of contingent of the best hotel chains and many hospitality brands that are capable of dedicating a good amount of money to buys high end CRM solutions. These large enterprises turn their focus on improving the guest experiences and operations; the more the guests the more the need for sophisticated CRM systems.
• Furthermore, North American region has a strong base for technology and especially the silicon valley and other regions facilitate the availability of latest CRM technologies and hotels can easily implement the best of the technologies being available in abundance.
• Also, the increased consumers’ digital buying behaviours are a critical factor that helps North America have a larger piece of this market share. There is also growing pressure from the customers to give them attention and make their accommodation as smooth as possible with the help of virtual devices. Therefore, the hotels in the region have been forced to integrate the CRM systems that can evaluate the customer information, complement a guess work, and have capability to send automatic invitations to the guests.
• North American hospitality companies have particularly stressed on customer focus and value added initiatives like loyalty programs which has thereby also promoted the practice of CRM software. Benefits such as these, conceived together with the highly receptive legal structure and key CRM software vendors based in North America, further strengthen the region’s position as the global frontrunner in hotel CRM software.

Active Key Players in the Hotel CRM Software Market

• Claritysoft (Dublin, USA)
• Freshdesk (San Mateo, USA)
• Hatchbuck (now known as BenchmarkONE) (St. Louis, USA)
• HubSpot CRM (Cambridge, USA)
• Infusionsoft (now known as Keap) (Chandler, USA)
• KIZEN (Austin, USA)
• Less Annoying CRM (St. Louis, USA)
• NetSuite (Austin, USA)
• Pipeliner CRM (Los Angeles, USA)
• ProsperWorks CRM (now known as Copper) (San Francisco, USA)
• Really Simple Systems (Hampshire, UK)
• Results CRM (Clifton Park, USA)
• Salesforce.com (San Francisco, USA)
• Supportbench (Vancouver, Canada)
• Zendesk Sell (San Francisco, USA)
• Other Key Players

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. HOTEL CRM SOFTWARE MARKET BY TYPE (2017-2032)
   1. HOTEL CRM SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. CLOUD BASED
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. PREMISE BASED
7. HOTEL CRM SOFTWARE MARKET BY APPLICATION (2017-2032)
   1. HOTEL CRM SOFTWARE MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. LARGE ENTERPRISE
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. SMB
8. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. Hotel CRM Software Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. CLARITYSOFT (DUBLIN, USA)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. FRESHDESK (SAN MATEO, USA)
   4. HATCHBUCK (NOW KNOWN AS BENCHMARKONE) (ST. LOUIS, USA)
   5. HUBSPOT CRM (CAMBRIDGE, USA)
   6. INFUSIONSOFT (NOW KNOWN AS KEAP) (CHANDLER, USA)
   7. KIZEN (AUSTIN, USA)
   8. LESS ANNOYING CRM (ST. LOUIS, USA)
   9. NETSUITE (AUSTIN, USA)
   10. PIPELINER CRM (LOS ANGELES, USA)
   11. PROSPERWORKS CRM (NOW KNOWN AS COPPER) (SAN FRANCISCO, USA)
   12. REALLY SIMPLE SYSTEMS (HAMPSHIRE, UK)
   13. RESULTS CRM (CLIFTON PARK, USA)
   14. SALESFORCE.COM (SAN FRANCISCO, USA)
   15. SUPPORTBENCH (VANCOUVER, CANADA)
   16. ZENDESK SELL (SAN FRANCISCO, USA)
9. GLOBAL HOTEL CRM SOFTWARE MARKET BY REGION
   1. OVERVIEW
   2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Type
      4. Historic And Forecasted Market Size By Application
      5. Historic And Forecasted Market Size By Country
         1. USA
         2. Canada
         3. Mexico
   3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Russia
         2. Bulgaria
         3. The Czech Republic
         4. Hungary
         5. Poland
         6. Romania
         7. Rest Of Eastern Europe
   4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Germany
         2. United Kingdom
         3. France
         4. The Netherlands
         5. Italy
         6. Spain
         7. Rest Of Western Europe
   5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Malaysia
         6. Thailand
         7. Vietnam
         8. The Philippines
         9. Australia
         10. New-Zealand
         11. Rest Of APAC
   6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Turkey
         2. Bahrain
         3. Kuwait
         4. Saudi Arabia
         5. Qatar
         6. UAE
         7. Israel
         8. South Africa
   7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Brazil
         2. Argentina
         3. Rest of South America
10. INVESTMENT ANALYSIS
11. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies

LIST OF TABLES

TABLE 001. EXECUTIVE SUMMARY
TABLE 002. HOTEL CRM SOFTWARE MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. HOTEL CRM SOFTWARE MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. HOTEL CRM SOFTWARE MARKET COMPETITIVE RIVALRY
TABLE 005. HOTEL CRM SOFTWARE MARKET THREAT OF NEW ENTRANTS
TABLE 006. HOTEL CRM SOFTWARE MARKET THREAT OF SUBSTITUTES
TABLE 007. HOTEL CRM SOFTWARE MARKET BY TYPE
TABLE 008. CLOUD BASED MARKET OVERVIEW (2016-2028)
TABLE 009. ON PREMISE MARKET OVERVIEW (2016-2028)
TABLE 010. HOTEL CRM SOFTWARE MARKET BY APPLICATION
TABLE 011. APPLICATION A MARKET OVERVIEW (2016-2028)
TABLE 012. APPLICATION B MARKET OVERVIEW (2016-2028)
TABLE 013. APPLICATION C MARKET OVERVIEW (2016-2028)
TABLE 014. NORTH AMERICA HOTEL CRM SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 015. NORTH AMERICA HOTEL CRM SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 016. N HOTEL CRM SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 017. EUROPE HOTEL CRM SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 018. EUROPE HOTEL CRM SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 019. HOTEL CRM SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 020. ASIA PACIFIC HOTEL CRM SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 021. ASIA PACIFIC HOTEL CRM SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 022. HOTEL CRM SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 023. MIDDLE EAST & AFRICA HOTEL CRM SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 024. MIDDLE EAST & AFRICA HOTEL CRM SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 025. HOTEL CRM SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 026. SOUTH AMERICA HOTEL CRM SOFTWARE MARKET, BY TYPE (2016-2028)
TABLE 027. SOUTH AMERICA HOTEL CRM SOFTWARE MARKET, BY APPLICATION (2016-2028)
TABLE 028. HOTEL CRM SOFTWARE MARKET, BY COUNTRY (2016-2028)
TABLE 029. SALESFORCE.COM: SNAPSHOT
TABLE 030. SALESFORCE.COM: BUSINESS PERFORMANCE
TABLE 031. SALESFORCE.COM: PRODUCT PORTFOLIO
TABLE 032. SALESFORCE.COM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 032. HUBSPOT CRM: SNAPSHOT
TABLE 033. HUBSPOT CRM: BUSINESS PERFORMANCE
TABLE 034. HUBSPOT CRM: PRODUCT PORTFOLIO
TABLE 035. HUBSPOT CRM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 035. INFUSIONSOFT: SNAPSHOT
TABLE 036. INFUSIONSOFT: BUSINESS PERFORMANCE
TABLE 037. INFUSIONSOFT: PRODUCT PORTFOLIO
TABLE 038. INFUSIONSOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. RESULTS CRM: SNAPSHOT
TABLE 039. RESULTS CRM: BUSINESS PERFORMANCE
TABLE 040. RESULTS CRM: PRODUCT PORTFOLIO
TABLE 041. RESULTS CRM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. PROSPERWORKS CRM: SNAPSHOT
TABLE 042. PROSPERWORKS CRM: BUSINESS PERFORMANCE
TABLE 043. PROSPERWORKS CRM: PRODUCT PORTFOLIO
TABLE 044. PROSPERWORKS CRM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. NETSUITE: SNAPSHOT
TABLE 045. NETSUITE: BUSINESS PERFORMANCE
TABLE 046. NETSUITE: PRODUCT PORTFOLIO
TABLE 047. NETSUITE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. BASE: SNAPSHOT
TABLE 048. BASE: BUSINESS PERFORMANCE
TABLE 049. BASE: PRODUCT PORTFOLIO
TABLE 050. BASE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. LESS ANNOYING CRM: SNAPSHOT
TABLE 051. LESS ANNOYING CRM: BUSINESS PERFORMANCE
TABLE 052. LESS ANNOYING CRM: PRODUCT PORTFOLIO
TABLE 053. LESS ANNOYING CRM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. CLARITYSOFT: SNAPSHOT
TABLE 054. CLARITYSOFT: BUSINESS PERFORMANCE
TABLE 055. CLARITYSOFT: PRODUCT PORTFOLIO
TABLE 056. CLARITYSOFT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. FRESHDESK: SNAPSHOT
TABLE 057. FRESHDESK: BUSINESS PERFORMANCE
TABLE 058. FRESHDESK: PRODUCT PORTFOLIO
TABLE 059. FRESHDESK: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. HATCHBUCK: SNAPSHOT
TABLE 060. HATCHBUCK: BUSINESS PERFORMANCE
TABLE 061. HATCHBUCK: PRODUCT PORTFOLIO
TABLE 062. HATCHBUCK: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. KIZEN: SNAPSHOT
TABLE 063. KIZEN: BUSINESS PERFORMANCE
TABLE 064. KIZEN: PRODUCT PORTFOLIO
TABLE 065. KIZEN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. PIPELINER CRM: SNAPSHOT
TABLE 066. PIPELINER CRM: BUSINESS PERFORMANCE
TABLE 067. PIPELINER CRM: PRODUCT PORTFOLIO
TABLE 068. PIPELINER CRM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. REALLY SIMPLE SYSTEMS: SNAPSHOT
TABLE 069. REALLY SIMPLE SYSTEMS: BUSINESS PERFORMANCE
TABLE 070. REALLY SIMPLE SYSTEMS: PRODUCT PORTFOLIO
TABLE 071. REALLY SIMPLE SYSTEMS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. SUPPORTBENCH: SNAPSHOT
TABLE 072. SUPPORTBENCH: BUSINESS PERFORMANCE
TABLE 073. SUPPORTBENCH: PRODUCT PORTFOLIO
TABLE 074. SUPPORTBENCH: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. HOTEL CRM SOFTWARE MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. HOTEL CRM SOFTWARE MARKET OVERVIEW BY TYPE
FIGURE 012. CLOUD BASED MARKET OVERVIEW (2016-2028)
FIGURE 013. ON PREMISE MARKET OVERVIEW (2016-2028)
FIGURE 014. HOTEL CRM SOFTWARE MARKET OVERVIEW BY APPLICATION
FIGURE 015. APPLICATION A MARKET OVERVIEW (2016-2028)
FIGURE 016. APPLICATION B MARKET OVERVIEW (2016-2028)
FIGURE 017. APPLICATION C MARKET OVERVIEW (2016-2028)
FIGURE 018. NORTH AMERICA HOTEL CRM SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 019. EUROPE HOTEL CRM SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. ASIA PACIFIC HOTEL CRM SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. MIDDLE EAST & AFRICA HOTEL CRM SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 022. SOUTH AMERICA HOTEL CRM SOFTWARE MARKET OVERVIEW BY COUNTRY (2016-2028)