Hair Color Market Synopsis

Hair Color Market Size Was Valued at USD 24.77 Billion in 2023, and is Projected to Reach 42.21 USD Billion by 2032, Growing at a CAGR of 6.1% From 2024-2032.

Hair color industry has undergone rapid growth in the past years. This is a result of both dynamic tendencies in fashion as well as the economic prosperity since consumers purchase more items. The innovation of hair colour professionals also contributes to the current industry development. The market provides wide array of hair coloring choices such that enabling consumers with fleeting-long term hair dye, semi-permanent and temporary preferences. With the customers' neck and neck concern around health and intactness; there is a huge growth demand in natural and organic hair color products to the greater extent of markets today.

Thus, the rise of the botanical-based formulas and the cruelty-free substitutes attracts the very availability of shoppers who are also eco-friendly. An important aspect is that the growth of social media influencers and the use of celebrities in marketing or advertising make a big difference, giving rise to the opinions and help to speed up the use of certain products. Social media platforms like Instagram and TikTok serve as advertising channels where hair color brands can convey new trends and empower the potential clients’ interplay.

• The hair color market has been witnessing a huge growth in past years because of reasons like fashion trends, amount of disposable income which keeps increasing, and older population, who want to hide their gray hair. Customers of the hair product market are among the boldest ones, thus making the demand for hair coloring products even higher.
• There is a considerable competitive edge to the industry with big-shot market forces shaping up the whole global platform. In this category are multinational companies comprising of L’Oréal, Procter & Gamble and Coty Inc, fashion and the well known brands in beauty. Competition is fierce as it concerns mainly the price rate of services/products, quality of services/products, and marketing strategies.
• Markets with short product life cycles are seen, where companies are continuously launching new shades, formulations and application techniques to rrpinitely cater for the consumer varience. This, on the other hand, covers launching of natural and organic hair color products in response to the increasing number of the customers who prefer eco-friendly and chemicals free options.
• The range of hair color products distribution landscape is very broad. It consists of different types of shops: traditional brick and mortar ones, e-commerse platforms, special beauty stores, salons and spas. Of e-commerce platforms electronic has been mainly frequent in use since it is very convenient and can harbor larger consumer groups.
• There is a complete shift to the use of natural and organic hair color by clients whose concerns about the possible adverse effects of synthetic chemicals in conventional hair dyes on their wellbeing is paramount. Besides these actions made by manufacturers, one may say that the emergence of plant-based, ammonia-free, and cruelty-free hair coloring products is the other measure taken against this fact.

Hair Color Market Trend Analysis

Rising developments in production process and format to support the market growth

• In order to develop hair color formulations that prioritize hair health and safety while delivering vibrant and long-lasting results, manufacturers are allocating resources towards research and development. This is not just a combination of different vitamins, (system relative pronouns) plant extracts and many products (run-on sentence) that give the hair nourishment and safety.
• Helping them achieve their dream hairstyle, customers nowadays are rapidly swaying towards repeatedly experimenting with unique hair color solutions, be it with shade, intensity, or application method of their choice. The technological inventions of color mixing equipment, "ready-to-use” color cocktails, and color sample kits for "do-it-yourself” indoor painting which help us a lot in this pursuit are gaining the much-needed popularity.
• Customization of hair color is becoming more and more popular among people nowadays, with the increasing access to products for customizable hair color, like the choice of hue, level of saturation, and the application method. Inventions including color mixing systems with predefined shades and preblended ‘cocktails’ as well as DIY (standing for: Do it yourself) color kits which offer options of abundance to obtain desirable results are part of this trend.
• Through technology integration, high-tech machines, automation, and data analytics implementing in the same process of hair color production, make technology integration more and more important in the market. Additionally, plans envisage augmented reality applications and virtual try on instruments that will help a customer to visualize the variation of a preferred hair color prior to a buy, providing customer a unique shopping experience online.

Increasing awareness and concerns about hair health

• Diligent customers now scrutinize the ingredient listings in hair color formulations and mainly opt for products without too many harsh chemicals and instead a mixture of gentle and natural hair nourishing ingredients. Transparency is becoming a selling point for the customers. Buyers consider the list of allergens and irritants contained in cosmetics as one of the important criteria when choosing the brand.
• Let's begin with hairstyling products: traditional hair coloring processes, especially when ammonia and peroxide are used, can lead to the hair missing on its oils and proteins leaving the hair in the end dry, brittle, and vulnerable to breaking. Lastly, such category of customer is looking for hair color products with gentler formulations - ammonia-free dyes, shades with a low or lack of peroxide content, and conditioning treatments that can help minimize the damage and preserve hair health.
• Morphing of hybrid products which sole purpose is to strengthen and nourish hair in the process. These hair colors usually encompass keratin, argon oil and collagen, and not only can provide a little color but also help to strengthen, hydrate and repair the hair, resulting in healthy looking hair after dying.
• Manufacturers and beauty vloggers are definitely in the front line when it comes to informing the public on the importance of having hair health and also raising awareness on proper hair care and coloring techniques. This range of materials includes instructional materials, blog posts, social media posts and workshops that equip consumers with the needed knowledge and skills as well as the know-how to manage their hair color properly.

Hair Color Market Segment Analysis:

Hair Color Market is Segmented Based on Product Type and Distribution Channel

By Product Type, below Bleacher’s segment is expected to dominate the market during the forecast period

• Bleach products are used to lighten the hair les it lose its early color. The product of these type includes component of strong chemical like the presence of hydrogen peroxide or ammonia that work by eliminating the melanin from the hair shaft. Stands that have a bleach powder mix are a favorite among trendsetters who are tipping the scales to the dark side with icy blondes and vivid pastels shades.
• · Frame highlighting is a technique that is employed to bring greater depth and texture to the hair by lift-speeding specific areas strands or sections only. Those techniques can be run by a variety of methods such as foiling, balayage and cap highlighting, among others. Highlights are helpful in that they are the source for getting a sun kissed effect and hence light and shadow shades.
• Permanent hair coloring products derive their ability to permanently change the hair color of the hair from their formulization that allows them to penetrate the cortex and then leave behind the new pigments. These permanent hair dyes have a basic composition that is alkaline (usually ammonia) which leads to the opening of hair cuticle and allowing the color molecules to penetrate in the process. Permanent dyes provide results that cannot be beaten with regards to the intensity of the color and the level of coverage of grey hair.
• Semi-permanent color glazes are not penetrating semi-permanents that are applied simply on the hair shaft and don’t get into the cortex deeply. These shampoos would not have ammonia or peroxide and would be built with kind of formula that would make them fade gradually during each shampoo that could last from few washes to weeks. Semi-occasional or semi-permanent colorants are easier applied to hair when you need color change that is temporary or if you want to add some vibrant color, rich tones or experiment with new color shades without such kind of commitment.

By Distribution Channel, Research Institutes segment held the largest share in 2023

• Hypermarkets/Supermarkets mostly for haircolouring products due to their convenience, variety, prices and ultimately, they offer competing brands. Retailers that are specialists include beauty supply shops/stores and salons/spas, and they address consumers who want personal advice and professional-grade products. Convenience stores and other channels such as them additionally are the sources of other distribution channels that are outlets of purchasing the consumers.
• In particular, online shops have disclosed remarkable growth in the marketplace of hair color products that is ascribed to the causes such as rapidly increasing popularity of online shopping, home delivery convenience and broad range of different brands and colors.
• The distribution channel that have the upper hand to facilitate the movement of the product may change across the regions due to factors like consumer shopping behaviour, infrastructure development, and cultural differences. For instance, e-commerce likes online shopping is gaining momentum with the customer satisfaction in developed markets including North America and Europe but the traditional shopping still dominates the emerging markets such as Asia-Pacific and Latin America.

Hair Color Market Regional Insights:

North America Hair Color market accounts for the Highest market share due to the availability of cutting-edge treatment

Consumer demand for hair color commodities is a cut-throat and evolving stand of the cosmetics and personal care industry in the United States. It differs in the sense that it has a massive selection of products that can meet the diverse demands and needs of the consumers. Among the dozens of hair coloring products held on shelves in hair salons, salons, there are such ones as temporary, semipermanent, and permanent colors, in addition to balayage and coloring kits.

It is an essential aspect in the US coloring market that is the drive of the demand for being different and self-expression. The consumers make an effort to color their hair in order to keep believe fashionable and preventing showing their personal style away. Also, this aging of nation's population contributes to the demand of hair color products as well, more people wish their hair to be youthful and would use color to hide the gray hair.

In addition, the market is affected by factors such as the increase in people’s spending, and they are becoming increasingly concerned about personal hygiene which involves more attention to aesthetics. Now the days are fashion-aware people even more enjoy having hair color or products that give the mirror image they like.

On one hand, some minor and special companies like L'Oréal, Procter & Gamble, and Revlon are also dippers in the waters of the hair color market in America. Through their fight for customers, these enterprises consider innovative products which help them to develop competitive denominations and develop good marketing strategies. The social media and celebrity endorsement cause consumers to follow consumer preference and the demand for the emergence of the hair coloring trend is huge.

Active Key Players in the Hair Color Market

• L'Oréal S.A. (France)
• Kao Corporation (Japan)
• Henkel AG & Co. KGaA (Germany)
• Revlon Inc. (US)
• Coty Inc. (UK)
• Estée Lauder Companies Inc. (US)
• Combe Incorporated (US)
• Hoyu Co. Ltd (Japan)
• Godrej Consumer Products Limited (India)
• Davines S.p.A. (Italy), and Others Key Players.

Key Industry Development:

• In July 2024, L'Oréal Paris, the trailblazer in permanent hair color innovation, proudly announced the exclusive launch of its award-winning new hair color device, Colorsonic, at Target.com and Target stores nationwide. Developed and incubated by L'Oreal for ten years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths, and textures, it makes hair coloring easier by automatically mixing dye and developer in a perfect 1:1 ratio with the press of a button.
• In June 2024, Clairol, the go-to brand for surprisingly easy at-home color, announced the release of Clairol House Calls, in partnership with on-demand beauty service, Glamsquad. The new offering addresses common barriers and myths surrounding at-home hair coloring, empowering consumers to take charge of their color in the comfort of their homes.

1. INTRODUCTION
   1. RESEARCH OBJECTIVES
   2. RESEARCH METHODOLOGY
   3. RESEARCH PROCESS
   4. SCOPE AND COVERAGE
      1. Market Definition
      2. Key Questions Answered
   5. MARKET SEGMENTATION
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
4. GROWTH OPPORTUNITIES BY SEGMENT
5. MARKET LANDSCAPE
   1. PORTER’S FIVE FORCES ANALYSIS
      1. Bargaining Power Of Supplier
      2. Threat Of New Entrants
      3. Threat Of Substitutes
      4. Competitive Rivalry
      5. Bargaining Power Among Buyers
   2. INDUSTRY VALUE CHAIN ANALYSIS
   3. MARKET DYNAMICS
      1. Drivers
      2. Restraints
      3. Opportunities
      4. Challenges
   4. MARKET TREND ANALYSIS
   5. REGULATORY LANDSCAPE
   6. PESTLE ANALYSIS
   7. PRICE TREND ANALYSIS
   8. PATENT ANALYSIS
   9. TECHNOLOGY EVALUATION
   10. MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
       1. Geopolitical Market Disruptions
       2. Supply Chain Disruptions
       3. Instability in Emerging Markets
   11. ECOSYSTEM
6. HAIR COLOR MARKET BY PRODUCT TYPE (2017-2032)
   1. HAIR COLOR MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. BLEACHERS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. HIGHLIGHTERS
   5. PERMANENT COLORANTS
   6. SEMI-PERMANENT COLORANTS
   7. OTHER
7. HAIR COLOR MARKET BY DISTRIBUTION CHANNEL (2017-2032)
   1. HAIR COLOR MARKET SNAPSHOT AND GROWTH ENGINE
   2. MARKET OVERVIEW
   3. SUPERMARKETS/HYPERMARKETS
      1. Introduction And Market Overview
      2. Historic And Forecasted Market Size in Value (2017 – 2032F)
      3. Historic And Forecasted Market Size in Volume (2017 – 2032F)
      4. Key Market Trends, Growth Factors And Opportunities
      5. Geographic Segmentation Analysis
   4. CONVENIENCE STORES
   5. SPECIALIST RETAILERS
   6. ONLINE STORES
   7. OTHER
8. COMPANY PROFILES AND COMPETITIVE ANALYSIS
   1. COMPETITIVE LANDSCAPE
      1. Competitive Positioning
      2. HAIR COLOR Market Share By Manufacturer (2023)
      3. Industry BCG Matrix
      4. Heat Map Analysis
      5. Mergers & Acquisitions
   2. L'ORÉAL S.A. (FRANCE)
      1. Company Overview
      2. Key Executives
      3. Company Snapshot
      4. Role of the Company in the Market
      5. Sustainability and Social Responsibility
      6. Operating Business Segments
      7. Product Portfolio
      8. Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
      9. Key Strategic Moves And Recent Developments
      10. SWOT Analysis
   3. KAO CORPORATION (JAPAN)
   4. HENKEL AG & CO. KGAA (GERMANY)
   5. REVLON INC. (US)
   6. COTY INC. (UK)
   7. ESTÉE LAUDER COMPANIES INC. (US)
   8. COMBE INCORPORATED (US)
   9. HOYU CO. LTD (JAPAN)
   10. GODREJ CONSUMER PRODUCTS LIMITED (INDIA)
   11. DAVINES S.P.A. (ITALY)
9. GLOBAL HAIR COLOR MARKET BY REGION
   1. OVERVIEW
   2. NORTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Product Type
      4. Historic And Forecasted Market Size By Distribution Channel
      5. Historic And Forecasted Market Size By Country
         1. USA
         2. Canada
         3. Mexico
   3. EASTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Russia
         2. Bulgaria
         3. The Czech Republic
         4. Hungary
         5. Poland
         6. Romania
         7. Rest Of Eastern Europe
   4. WESTERN EUROPE
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Germany
         2. United Kingdom
         3. France
         4. The Netherlands
         5. Italy
         6. Spain
         7. Rest Of Western Europe
   5. ASIA PACIFIC
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. China
         2. India
         3. Japan
         4. South Korea
         5. Malaysia
         6. Thailand
         7. Vietnam
         8. The Philippines
         9. Australia
         10. New-Zealand
         11. Rest Of APAC
   6. MIDDLE EAST & AFRICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Turkey
         2. Bahrain
         3. Kuwait
         4. Saudi Arabia
         5. Qatar
         6. UAE
         7. Israel
         8. South Africa
   7. SOUTH AMERICA
      1. Key Market Trends, Growth Factors And Opportunities
      2. Key Manufacturers
      3. Historic And Forecasted Market Size By Segments
      4. Historic And Forecasted Market Size By Country
         1. Brazil
         2. Argentina
         3. Rest of South America
10. INVESTMENT ANALYSIS
11. ANALYST VIEWPOINT AND CONCLUSION
    1. Recommendations and Concluding Analysis
    2. Potential Market Strategies