Edible Flakes Market Synopsis
Edible Flakes Market Size Was Valued at USD 6.39 Billion in 2023 and is Projected to Reach USD 10.4 Billion by 2032, Growing at a CAGR of 5.56% From 2024-2032.
Edible flakes or cereal flakes is a food product produced from corn, rice, oats wheat, and other cereal grains. For the production of flakes, first the outer coating of the grain is removed and then the grain is purified into groats. The groats are then cooked in salt and sugar syrup then this meal is move out into thin flakes which are then toasted in ovens. It comes in numerous flavors such as raspberry, chocolate, caramel, strawberry, and fruit & nut.
- It is utilized as breakfast and often taken with milk, yogurt, fruit, or nuts. Edible flakes are also applied in making snacks. Which consist oat-based bread, biscuits, energy bars, infant food, cookies, and probiotic drinks. Moreover, edible flakes are additional bakery ingredients used in numerous food applications to supply enhanced appeal to the goods, while developing the color, texture and modifying the overall taste of the product they are applied in. These flakes are generally colored, flavored adding an extra dimension to the baked goods’ appeal and flavorings.
- The rising efforts by producers to develop new flavors and healthy variants of edible flakes are expected to drive the global market. The prominent players are embarking on the launch of new products and joint ventures with relevant stakeholders to increase their market prominence. The increasing popularity of clean-labelled and organic edible flakes in developed regions is expected to further propel the product growth.
Edible Flakes Market Trend Analysis
Health and Wellness Trends
- Edible flakes often incorporate nutrient-rich ingredients such as whole grains, nuts, seeds, and dried fruits. These ingredients contribute essential vitamins, minerals, fiber, and antioxidants to the diet.
- Manufacturers are incorporating functional ingredients into edible flakes to enhance their health benefits. This includes adding vitamins, minerals, probiotics, and other bioactive compounds to address specific health concerns.
- Many consumers are seeking products with whole grains and high fiber content, which are associated with digestive health, weight management, and a reduced risk of chronic diseases. Edible flakes made from whole grains contribute to meeting these dietary preferences.
- Health-conscious consumers often look for products with reduced sugar and salt content. Manufacturers of edible flakes may formulate their products with lower levels of added sugars and sodium to meet these demands.
- The demand for gluten-free products has driven the development of edible flakes made from alternative grains such as rice, quinoa, or oats. Additionally, allergen-free options cater to individuals with specific dietary restrictions or sensitivities.
Plant-Based and Vegan Offerings
- Consumers are turning to plant-based diets due to perceived health benefits associated with reduced consumption of animal products. Edible flakes made from plant-based ingredients, such as grains, nuts, seeds, and fruits, can align with this health-conscious trend.
- The rise in vegan and vegetarian lifestyles has created a demand for plant-based snacks. Edible flakes that are entirely free from animal-derived ingredients cater to these dietary preferences.
- Plant-based protein sources, such as legumes, nuts, and seeds, can be incorporated into edible flakes to provide protein-rich alternatives. This is particularly appealing to consumers looking for convenient and tasty plant-based protein snacks.
- Plant-based and vegan products are often chosen by consumers who are concerned about animal welfare and the environmental impact of their food choices. Brands emphasizing ethical sourcing and sustainability in their production processes can leverage these considerations.
- The plant-based trend encourages the use of a wide variety of ingredients, including ancient grains, alternative flours, and unique plant sources. Edible flakes can benefit from diversifying their ingredient profiles to create unique and appealing products.
Edible Flakes Market Segment Analysis:
Edible Flakes Market Segmented on the basis of Nature, Type, and Distribution Channel
By Nature, Conventional segment is expected to dominate the market during the forecast period
- Conventional edible flakes may be more cost-effective to produce compared to their organic or natural counterparts. This cost advantage can make conventional products more accessible to a broader consumer base, especially in price-sensitive markets.
- Some consumers prioritize price over other factors, and conventional products, which often have lower production costs, may be more appealing to those who are price-sensitive.
- Conventional products may have wider distribution and availability compared to specialty or organic products. This increased accessibility can contribute to higher sales volume and market dominance.
- In some cases, consumers may not perceive a significant difference in taste or quality between conventional and alternative options. As a result, they may opt for conventional products due to familiarity and habit.
- In mature markets, conventional products might have established a strong presence over time. Consumers may be accustomed to conventional edible flakes, and the market dynamics may favor well-established brands in this segment.
By Type, Corn Flakes segment held the largest share of 35.36% in 2022
- Corn flakes were one of the first types of ready-to-eat cereals to be introduced to the market. They were developed by Dr. John Harvey Kellogg in the late 19th century, making them one of the oldest and most established types of edible flakes.
- Corn flakes have been a breakfast staple for many generations, leading to high levels of consumer familiarity and trust. Consumers often choose products they are familiar with, contributing to the dominance of corn flakes in the market.
- Corn flakes are versatile and can be consumed in various ways. They can be enjoyed with milk, yogurt, or as an ingredient in recipes such as granola bars and snack mixes. This versatility appeals to consumers looking for convenient and adaptable food options.
- Corn flakes have a mild and neutral flavor, making them suitable for a wide range of consumers, including those with diverse taste preferences. The neutral taste allows for easy customization with various toppings and additions.
Edible Flakes Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast period
- North American consumers have a long-standing tradition of incorporating ready-to-eat cereals and edible flakes into their breakfast routines. This cultural preference has contributed to a sustained demand for these products in the region.
- Several well-established and globally recognized cereal brands, such as Kellogg's and General Mills, originated in North America. These companies have played a pivotal role in shaping consumer preferences and driving the market's growth through extensive marketing and product innovation.
- North America offers a wide variety of edible flakes, including corn flakes, rice flakes, wheat flakes, and oat flakes, catering to diverse consumer tastes and dietary preferences. The availability of a broad range of products contributes to the overall market dominance.
- The breakfast culture in North America emphasizes the importance of quick and convenient options. Edible flakes, being a convenient and easy-to-prepare breakfast choice, align well with the lifestyle and preferences of North American consumers.
- North American manufacturers continuously innovate in terms of flavors, ingredients, and nutritional profiles to meet evolving consumer demands. This innovation contributes to the sustained growth and dominance of the edible flakes market in the region.
Edible Flakes Market Top Key Players:
- Kellogg Company (US)
- General Mills, Inc. (US)
- MOM Brands Company (Post Holdings) (US)
- Kashi Company (Kellogg) (US)
- Barbara's Bakery (Post Holdings) (US)
- Hain Celestial Group, Inc. (US)
- Attune Foods (US)
- Arrowhead Mills, Inc. (US)
- Post-Consumer Brands (US)
- Glanbia plc (Ireland)
- Golden Temple (US)
- McCann's Irish Oatmeal (US)
- Post Holdings, Inc. (US)
- Nature's Path Foods, Inc. (Canada)
- Back to Nature Foods Company, LLC (US)
- PepsiCo, Inc. (US)
- The Quaker Oats Company (US)
- Weetabix Limited (UK)
- Dorset Cereals (UK)
- Sante Naturkosmetik (Germany)
- Cereal Partners Worldwide (Switzerland)
- Nestlé S.A. (Switzerland)
- Raisio Group (Finland)
- Freedom Foods Group Limited (Australia)
- Marico Limited (India)
Key Industry Developments in the Edible Flakes Market:
- In May 2023, General Mills Acquired TNT, a leading producer of gluten-free cereals, expanding its reach in the growing allergy-free segment and introduced "Cheerios Heart Healthy" with added plant sterols to help lower cholesterol.
- In Oct 2023, Quaker Oats Launched "Overnight Oats" kits for a convenient and healthy breakfast option. Introduced "Hello Good Morning! Oats & Ancient Grains" with a mix of grains and seeds for added nutrients.
Edible Flakes Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 6.39 Bn. |
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CAGR (2024-2032) : |
5.56% |
Market Size in 2032: |
USD 10.4 Bn. |
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Segments Covered: |
By Nature |
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By Type |
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By Distribution Channel |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the Report: |
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- INTRODUCTION
- RESEARCH OBJECTIVES
- RESEARCH METHODOLOGY
- RESEARCH PROCESS
- SCOPE AND COVERAGE
- Market Definition
- Key Questions Answered
- MARKET SEGMENTATION
- EXECUTIVE SUMMARY
- MARKET OVERVIEW
- GROWTH OPPORTUNITIES BY SEGMENT
- MARKET LANDSCAPE
- PORTER’S FIVE FORCES ANALYSIS
- Bargaining Power Of Supplier
- Threat Of New Entrants
- Threat Of Substitutes
- Competitive Rivalry
- Bargaining Power Among Buyers
- INDUSTRY VALUE CHAIN ANALYSIS
- MARKET DYNAMICS
- Drivers
- Restraints
- Opportunities
- Challenges
- MARKET TREND ANALYSIS
- REGULATORY LANDSCAPE
- PESTLE ANALYSIS
- PRICE TREND ANALYSIS
- PATENT ANALYSIS
- TECHNOLOGY EVALUATION
- MARKET IMPACT OF THE RUSSIA-UKRAINE WAR
- Geopolitical Market Disruptions
- Supply Chain Disruptions
- Instability in Emerging Markets
- ECOSYSTEM
- PORTER’S FIVE FORCES ANALYSIS
- EDIBLE FLAKES MARKET BY NATURE (2017 – 2032)
- EDIBLE FLAKES MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- CONVENTIONAL
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017 – 2032F)
- Historic And Forecasted Market Size in Volume (2017 – 2032F)
- Key Market Trends, Growth Factors And Opportunities
- Geographic Segmentation Analysis
- ORGANIC
- EDIBLE FLAKES MARKET BY TYPE (2017 – 2032)
- EDIBLE FLAKES MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- CORN FLAKES
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017 – 2032F)
- Historic And Forecasted Market Size in Volume (2017 – 2032F)
- Key Market Trends, Growth Factors And Opportunities
- Geographic Segmentation Analysis
- OAT FLAKES
- WHEAT FLAKES
- EDIBLE FLAKES MARKET BY DISTRIBUTION CHANNEL (2017 – 2032)
- EDIBLE FLAKES MARKET SNAPSHOT AND GROWTH ENGINE
- MARKET OVERVIEW
- SUPERMARKETS/HYPERMARKETS
- Introduction And Market Overview
- Historic And Forecasted Market Size in Value (2017 – 2032F)
- Historic And Forecasted Market Size in Volume (2017 – 2032F)
- Key Market Trends, Growth Factors And Opportunities
- Geographic Segmentation Analysis
- ONLINE
- RETAIL STORES
- SPECIALTY STORES
- COMPANY PROFILES AND COMPETITIVE ANALYSIS
- COMPETITIVE LANDSCAPE
- Competitive Positioning
- EDIBLE FLAKES Market Share By Manufacturer (2023)
- Industry BCG Matrix
- Heat Map Analysis
- Mergers & Acquisitions
- KELLOGG COMPANY (US)
- Company Overview
- Key Executives
- Company Snapshot
- Role of the Company in the Market
- Sustainability and Social Responsibility
- Operating Business Segments
- Product Portfolio
- Business Performance (Production Volume, Sales Volume, Sales Margin, Production Capacity, Capacity Utilization Rate)
- Key Strategic Moves And Recent Developments
- SWOT Analysis
- GENERAL MILLS, INC. (US)
- MOM BRANDS COMPANY (POST HOLDINGS) (US)
- KASHI COMPANY (KELLOGG) (US)
- BARBARA'S BAKERY (US)
- HAIN CELESTIAL GROUP, INC. (US)
- ATTUNE FOODS (US)
- ARROWHEAD MILLS, INC. (US)
- POST-CONSUMER BRANDS (US)
- GLANBIA PLC (IRELAND)
- GOLDEN TEMPLE (US)
- MCCANN'S IRISH OATMEAL (US)
- POST HOLDINGS, INC. (US)
- NATURE'S PATH FOODS, INC. (CANADA)
- BACK TO NATURE FOODS COMPANY, LLC (US)
- PEPSICO, INC. (US)
- THE QUAKER OATS COMPANY (US)
- WEETABIX LIMITED (UK)
- COMPETITIVE LANDSCAPE
- GLOBAL EDIBLE FLAKES MARKET BY REGION
- OVERVIEW
- NORTH AMERICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Nature
- Historic And Forecasted Market Size By Type
- Historic And Forecasted Market Size By Distribution Channel
- Historic And Forecasted Market Size By Country
- USA
- Canada
- Mexico
- EASTERN EUROPE
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Russia
- Bulgaria
- The Czech Republic
- Hungary
- Poland
- Romania
- Rest Of Eastern Europe
- WESTERN EUROPE
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Germany
- United Kingdom
- France
- The Netherlands
- Italy
- Spain
- Rest Of Western Europe
- ASIA PACIFIC
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- China
- India
- Japan
- South Korea
- Malaysia
- Thailand
- Vietnam
- The Philippines
- Australia
- New-Zealand
- Rest Of APAC
- MIDDLE EAST & AFRICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Turkey
- Bahrain
- Kuwait
- Saudi Arabia
- Qatar
- UAE
- Israel
- South Africa
- SOUTH AMERICA
- Key Market Trends, Growth Factors And Opportunities
- Key Manufacturers
- Historic And Forecasted Market Size By Segments
- Historic And Forecasted Market Size By Country
- Brazil
- Argentina
- Rest of South America
- INVESTMENT ANALYSIS
- ANALYST VIEWPOINT AND CONCLUSION
- Recommendations and Concluding Analysis
- Potential Market Strategies
Edible Flakes Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 6.39 Bn. |
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CAGR (2024-2032) : |
5.56% |
Market Size in 2032: |
USD 10.4 Bn. |
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Segments Covered: |
By Nature |
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By Type |
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By Distribution Channel |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Key Opportunities: |
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Companies Covered in the Report: |
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Frequently Asked Questions :
The forecast period in the Edible Flakes Market research report is 2024-2032.
Kellogg Company (US), General Mills, Inc. (US), MOM Brands Company (Post Holdings) (US), Kashi Company (Kellogg) (US), Barbara's Bakery (Post Holdings) (US), Hain Celestial Group, Inc. (US), Attune Foods (US), Arrowhead Mills, Inc. (US), Post-Consumer Brands (US), Glanbia plc (Ireland), Golden Temple (US), McCann's Irish Oatmeal (US), Post Holdings, Inc. (US), Nature's Path Foods, Inc. (Canada), Back to Nature Foods Company, LLC (US), PepsiCo, Inc. (US), The Quaker Oats Company (US), Weetabix Limited (UK), Dorset Cereals (UK), Sante Naturkosmetik (Germany), Cereal Partners Worldwide (Switzerland), Nestlé S.A. (Switzerland), Raisio Group (Finland), Freedom Foods Group Limited (Australia), Marico Limited (India) and Other Major Players and Other Major Players.
The Edible Flakes Market is segmented into, Nature, Type, Distribution Channel, and region. By Nature, the market is categorized into Conventional, Organic. By Type, the market is categorized into Corn Flakes, Oat Flakes, Wheat Flakes. By Distribution Channel, the market is categorized into Supermarkets/Hypermarkets, Online Retail Stores, Specialty Stores. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
Edible flakes or cereal flakes is a food product produced from corn, rice, oats wheat, and other cereal grains. For the production of flakes, first the outer coating of the grain is removed and then the grain is purified into groats. The groats are then cooked in salt and sugar syrup then this meal is move out into thin flakes which are then toasted in ovens. It comes in numerous flavors such as raspberry, chocolate, caramel, strawberry, and fruit & nut.
Edible Flakes Market Size Was Valued at USD 6.39 Billion in 2023 and is Projected to Reach USD 10.4 Billion by 2032, Growing at a CAGR of 5.56% From 2024-2032.