Global Digital Advertising Market Overview
Digital Advertising Market size is projected to reach USD XX Million by 2028 from an estimated USD XX Million in 2021, growing at a CAGR of xx% globally.Marketing using online channels such as websites, streaming material, and more is referred to as digital advertising. Text, image, audio, and video are all examples of digital ad forms. They may assist you in achieving a range of company objectives throughout the marketing funnel, including brand exposure, customer engagement, product launches, and repeat sales. In comparison to traditional channels such as periodicals, billboards, and direct mail, the sector of digital advertising is still relatively new. Advertising's change isn't just about how ads look or where they appear, it's also about how they're developed, sold, and measured. One of the key advantages of digital advertising is that an advertiser can track the campaign's progress in real time. The purpose of digital advertising is to advertise inorganically where customers are and to tailor adverts to the preferences of the target audience.
In 1994, the first digital ad was a banner ad. Because of the launch of Google AdWords, Google AdSense, and Facebook in the early 2000s, the advertising industry has altered dramatically since then. As the digital transformation, or the use of technology to construct or modify business processes, continues, this industry will continue to evolve. Furthermore, the 6-second commercial is gaining traction across a variety of social media channels. According to new data from the Advertising Research Foundation, six-second TV commercials attract 8% to 11% more attention per second than longer commercials. Furthermore, in the financial year 2020, the digital advertising business in India had a market size of roughly 199 billion Indian rupees, up from just 47 billion in the previous year. By the financial year 2024, this was expected to rise to roughly 539 billion rupees, demonstrating a significant increase in the industry area.
Covid-19 Impact On Digital Advertising Market
The coronavirus pandemic, which has affected practically every business, has had a significant impact on the marketing industry as well as global advertising. The COVID-19 sickness, which is thought to have originated in the Chinese city of Wuhan, quickly spread over the world in early 2020, affecting practically every facet of life. Countries began implementing measures such as social isolation, work from home, and outright lockdowns in an attempt to stop the virus from spreading. As a result, there has been a major shift in how or when consumers are exposed to advertising, resulting in lower media investment. In 2020, media budgets were cut in all parts of the world, including the LATAM region, which witnessed a 46 percent cut.
Marketers have to adjust their goals, aims, and tactics to deal with budget constraints and changing media consumption due to the industry's rapid developments. While many marketers delayed or reviewed efforts in response to the coronavirus outbreak, others moved promptly to the pandemic and published advertising in direct response to the outbreak. According to a study, as early as April 2020, 68 percent of polled marketers stated they already had a campaign running in direct response to the pandemic, with another 8% planning to launch one soon. In addition, faced with sharp drops in media spending, marketers were forced to explore new paths and begin employing a variety of measures to combat the coronavirus's effects. According to poll results, 29% of respondents said they explored new avenues for new businesses in the first half of 2020, while another 29% said they supplied new services to clients, and 17% said they moved into new industries. However, the pandemic had a particularly strong impact in the first half of 2020, with the average amount of money provided being severely reduced.
Market Segmentation
Players Covered in Digital Advertising market are :
- Acxiom Corporation
- Twitter Inc.
- Alibaba Group Holding Limited
- Amazon.com Inc.
- Baidu Inc.
- Dentsu International
- Eniro AB
- Epsilon Data Management LLC
- Facebook Inc.
- Google Inc.
- IAC/InterActiveCorp.
- Microsoft Corporation
- LinkedIn Corporation
- Sohu.com Inc.
- SXM Media
- Tencent Holdings Ltd.
- TradeDoubler AB
- Xaxis LLC
- Verizon Media
Key Industry Developments of Digital Advertising Market
In March 2022, Jivox, a leader in tailored digital marketing technology, has launched its Personalized Commerce Marketing service. With five core characteristics, this Jivox offering enables digital commerce marketers in verticals such as retailers, banks, and insurance businesses selling directly to consumers to promote many relevant goods customized to individual consumers in real-time.
In May 2020, Acxiom®, the data and technology foundation for the world's best marketers, today announced the launch of Addressable Advertising, a new performance-based digital media solution suite that combines Acxiom's 50 years of expertise in customer data management, identity, and ethical data use with Matterkind, a Kinesso company, to deliver more marketing intelligence and measurable business results.
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Chapter 1: Introduction
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Ad Format
3.2 By Platform
3.3 By Pricing Model
3.4 By Industry Vertical
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
3.5.1 Drivers
3.5.2 Restraints
3.5.3 Opportunities
3.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 4: Digital Advertising Market by Ad Format
4.1 Digital Advertising Market Overview Snapshot and Growth Engine
4.2 Digital Advertising Market Overview
4.3 Social Media
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size (2016-2028F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 Social Media: Grographic Segmentation
4.4 Search Engine
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size (2016-2028F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 Search Engine: Grographic Segmentation
4.5 Video
4.5.1 Introduction and Market Overview
4.5.2 Historic and Forecasted Market Size (2016-2028F)
4.5.3 Key Market Trends, Growth Factors and Opportunities
4.5.4 Video: Grographic Segmentation
4.6 Others
4.6.1 Introduction and Market Overview
4.6.2 Historic and Forecasted Market Size (2016-2028F)
4.6.3 Key Market Trends, Growth Factors and Opportunities
4.6.4 Others: Grographic Segmentation
Chapter 5: Digital Advertising Market by Platform
5.1 Digital Advertising Market Overview Snapshot and Growth Engine
5.2 Digital Advertising Market Overview
5.3 Mobile
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Mobile: Grographic Segmentation
5.4 Desktop
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Desktop: Grographic Segmentation
5.5 Laptop
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2016-2028F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Laptop: Grographic Segmentation
Chapter 6: Digital Advertising Market by Pricing Model
6.1 Digital Advertising Market Overview Snapshot and Growth Engine
6.2 Digital Advertising Market Overview
6.3 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM): Grographic Segmentation
6.4 Performance Based Advertising
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Performance Based Advertising: Grographic Segmentation
6.5 Hybrid
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2016-2028F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Hybrid: Grographic Segmentation
6.6 Others
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size (2016-2028F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Others: Grographic Segmentation
Chapter 7: Digital Advertising Market by Industry Vertical
7.1 Digital Advertising Market Overview Snapshot and Growth Engine
7.2 Digital Advertising Market Overview
7.3 Retail & Consumer Goods
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size (2016-2028F)
7.3.3 Key Market Trends, Growth Factors and Opportunities
7.3.4 Retail & Consumer Goods: Grographic Segmentation
7.4 Automotive
7.4.1 Introduction and Market Overview
7.4.2 Historic and Forecasted Market Size (2016-2028F)
7.4.3 Key Market Trends, Growth Factors and Opportunities
7.4.4 Automotive: Grographic Segmentation
7.5 Healthcare
7.5.1 Introduction and Market Overview
7.5.2 Historic and Forecasted Market Size (2016-2028F)
7.5.3 Key Market Trends, Growth Factors and Opportunities
7.5.4 Healthcare: Grographic Segmentation
7.6 Media & Entertainment
7.6.1 Introduction and Market Overview
7.6.2 Historic and Forecasted Market Size (2016-2028F)
7.6.3 Key Market Trends, Growth Factors and Opportunities
7.6.4 Media & Entertainment: Grographic Segmentation
7.7 Education
7.7.1 Introduction and Market Overview
7.7.2 Historic and Forecasted Market Size (2016-2028F)
7.7.3 Key Market Trends, Growth Factors and Opportunities
7.7.4 Education: Grographic Segmentation
7.8 Transport & Tourism
7.8.1 Introduction and Market Overview
7.8.2 Historic and Forecasted Market Size (2016-2028F)
7.8.3 Key Market Trends, Growth Factors and Opportunities
7.8.4 Transport & Tourism: Grographic Segmentation
7.9 BFSI
7.9.1 Introduction and Market Overview
7.9.2 Historic and Forecasted Market Size (2016-2028F)
7.9.3 Key Market Trends, Growth Factors and Opportunities
7.9.4 BFSI: Grographic Segmentation
7.10 IT & Telecom
7.10.1 Introduction and Market Overview
7.10.2 Historic and Forecasted Market Size (2016-2028F)
7.10.3 Key Market Trends, Growth Factors and Opportunities
7.10.4 IT & Telecom: Grographic Segmentation
7.11 Others
7.11.1 Introduction and Market Overview
7.11.2 Historic and Forecasted Market Size (2016-2028F)
7.11.3 Key Market Trends, Growth Factors and Opportunities
7.11.4 Others: Grographic Segmentation
Chapter 8: Company Profiles and Competitive Analysis
8.1 Competitive Landscape
8.1.1 Competitive Positioning
8.1.2 Digital Advertising Sales and Market Share By Players
8.1.3 Industry BCG Matrix
8.1.4 Ansoff Matrix
8.1.5 Digital Advertising Industry Concentration Ratio (CR5 and HHI)
8.1.6 Top 5 Digital Advertising Players Market Share
8.1.7 Mergers and Acquisitions
8.1.8 Business Strategies By Top Players
8.2 ACXIOM CORPORATION
8.2.1 Company Overview
8.2.2 Key Executives
8.2.3 Company Snapshot
8.2.4 Operating Business Segments
8.2.5 Product Portfolio
8.2.6 Business Performance
8.2.7 Key Strategic Moves and Recent Developments
8.2.8 SWOT Analysis
8.3 TWITTER INC.
8.4 ALIBABA GROUP HOLDING LIMITED
8.5 AMAZON.COM INC.
8.6 BAIDU INC.
8.7 DENTSU INTERNATIONAL
8.8 ENIRO AB
8.9 EPSILON DATA MANAGEMENT LLC
8.10 FACEBOOK INC.
8.11 GOOGLE INC.
8.12 IAC/INTERACTIVECORP.
8.13 MICROSOFT CORPORATION
8.14 LINKEDIN CORPORATION
8.15 SOHU.COM INC.
8.16 SXM MEDIA
8.17 TENCENT HOLDINGS LTD.
8.18 TRADEDOUBLER AB
8.19 XAXIS LLC
8.20 VERIZON MEDIA
Chapter 9: Global Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
9.1 Market Overview
9.2 Historic and Forecasted Market Size By Ad Format
9.2.1 Social Media
9.2.2 Search Engine
9.2.3 Video
9.2.4 Others
9.3 Historic and Forecasted Market Size By Platform
9.3.1 Mobile
9.3.2 Desktop
9.3.3 Laptop
9.4 Historic and Forecasted Market Size By Pricing Model
9.4.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
9.4.2 Performance Based Advertising
9.4.3 Hybrid
9.4.4 Others
9.5 Historic and Forecasted Market Size By Industry Vertical
9.5.1 Retail & Consumer Goods
9.5.2 Automotive
9.5.3 Healthcare
9.5.4 Media & Entertainment
9.5.5 Education
9.5.6 Transport & Tourism
9.5.7 BFSI
9.5.8 IT & Telecom
9.5.9 Others
Chapter 10: North America Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Ad Format
10.4.1 Social Media
10.4.2 Search Engine
10.4.3 Video
10.4.4 Others
10.5 Historic and Forecasted Market Size By Platform
10.5.1 Mobile
10.5.2 Desktop
10.5.3 Laptop
10.6 Historic and Forecasted Market Size By Pricing Model
10.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
10.6.2 Performance Based Advertising
10.6.3 Hybrid
10.6.4 Others
10.7 Historic and Forecasted Market Size By Industry Vertical
10.7.1 Retail & Consumer Goods
10.7.2 Automotive
10.7.3 Healthcare
10.7.4 Media & Entertainment
10.7.5 Education
10.7.6 Transport & Tourism
10.7.7 BFSI
10.7.8 IT & Telecom
10.7.9 Others
10.8 Historic and Forecast Market Size by Country
10.8.1 U.S.
10.8.2 Canada
10.8.3 Mexico
Chapter 11: Europe Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Ad Format
11.4.1 Social Media
11.4.2 Search Engine
11.4.3 Video
11.4.4 Others
11.5 Historic and Forecasted Market Size By Platform
11.5.1 Mobile
11.5.2 Desktop
11.5.3 Laptop
11.6 Historic and Forecasted Market Size By Pricing Model
11.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
11.6.2 Performance Based Advertising
11.6.3 Hybrid
11.6.4 Others
11.7 Historic and Forecasted Market Size By Industry Vertical
11.7.1 Retail & Consumer Goods
11.7.2 Automotive
11.7.3 Healthcare
11.7.4 Media & Entertainment
11.7.5 Education
11.7.6 Transport & Tourism
11.7.7 BFSI
11.7.8 IT & Telecom
11.7.9 Others
11.8 Historic and Forecast Market Size by Country
11.8.1 Germany
11.8.2 U.K.
11.8.3 France
11.8.4 Italy
11.8.5 Russia
11.8.6 Spain
Chapter 12: Asia-Pacific Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Ad Format
12.4.1 Social Media
12.4.2 Search Engine
12.4.3 Video
12.4.4 Others
12.5 Historic and Forecasted Market Size By Platform
12.5.1 Mobile
12.5.2 Desktop
12.5.3 Laptop
12.6 Historic and Forecasted Market Size By Pricing Model
12.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
12.6.2 Performance Based Advertising
12.6.3 Hybrid
12.6.4 Others
12.7 Historic and Forecasted Market Size By Industry Vertical
12.7.1 Retail & Consumer Goods
12.7.2 Automotive
12.7.3 Healthcare
12.7.4 Media & Entertainment
12.7.5 Education
12.7.6 Transport & Tourism
12.7.7 BFSI
12.7.8 IT & Telecom
12.7.9 Others
12.8 Historic and Forecast Market Size by Country
12.8.1 China
12.8.2 India
12.8.3 Japan
12.8.4 Southeast Asia
Chapter 13: South America Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Ad Format
13.4.1 Social Media
13.4.2 Search Engine
13.4.3 Video
13.4.4 Others
13.5 Historic and Forecasted Market Size By Platform
13.5.1 Mobile
13.5.2 Desktop
13.5.3 Laptop
13.6 Historic and Forecasted Market Size By Pricing Model
13.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
13.6.2 Performance Based Advertising
13.6.3 Hybrid
13.6.4 Others
13.7 Historic and Forecasted Market Size By Industry Vertical
13.7.1 Retail & Consumer Goods
13.7.2 Automotive
13.7.3 Healthcare
13.7.4 Media & Entertainment
13.7.5 Education
13.7.6 Transport & Tourism
13.7.7 BFSI
13.7.8 IT & Telecom
13.7.9 Others
13.8 Historic and Forecast Market Size by Country
13.8.1 Brazil
13.8.2 Argentina
Chapter 14: Middle East & Africa Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
14.1 Key Market Trends, Growth Factors and Opportunities
14.2 Impact of Covid-19
14.3 Key Players
14.4 Key Market Trends, Growth Factors and Opportunities
14.4 Historic and Forecasted Market Size By Ad Format
14.4.1 Social Media
14.4.2 Search Engine
14.4.3 Video
14.4.4 Others
14.5 Historic and Forecasted Market Size By Platform
14.5.1 Mobile
14.5.2 Desktop
14.5.3 Laptop
14.6 Historic and Forecasted Market Size By Pricing Model
14.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
14.6.2 Performance Based Advertising
14.6.3 Hybrid
14.6.4 Others
14.7 Historic and Forecasted Market Size By Industry Vertical
14.7.1 Retail & Consumer Goods
14.7.2 Automotive
14.7.3 Healthcare
14.7.4 Media & Entertainment
14.7.5 Education
14.7.6 Transport & Tourism
14.7.7 BFSI
14.7.8 IT & Telecom
14.7.9 Others
14.8 Historic and Forecast Market Size by Country
14.8.1 Saudi Arabia
14.8.2 South Africa
Chapter 15 Investment Analysis
Chapter 16 Analyst Viewpoint and Conclusion
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
Chapter 2:Executive Summary
Chapter 3:Growth Opportunities By Segment
3.1 By Ad Format
3.2 By Platform
3.3 By Pricing Model
3.4 By Industry Vertical
Chapter 4: Market Landscape
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
3.5.1 Drivers
3.5.2 Restraints
3.5.3 Opportunities
3.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
Chapter 4: Digital Advertising Market by Ad Format
4.1 Digital Advertising Market Overview Snapshot and Growth Engine
4.2 Digital Advertising Market Overview
4.3 Social Media
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market Size (2016-2028F)
4.3.3 Key Market Trends, Growth Factors and Opportunities
4.3.4 Social Media: Grographic Segmentation
4.4 Search Engine
4.4.1 Introduction and Market Overview
4.4.2 Historic and Forecasted Market Size (2016-2028F)
4.4.3 Key Market Trends, Growth Factors and Opportunities
4.4.4 Search Engine: Grographic Segmentation
4.5 Video
4.5.1 Introduction and Market Overview
4.5.2 Historic and Forecasted Market Size (2016-2028F)
4.5.3 Key Market Trends, Growth Factors and Opportunities
4.5.4 Video: Grographic Segmentation
4.6 Others
4.6.1 Introduction and Market Overview
4.6.2 Historic and Forecasted Market Size (2016-2028F)
4.6.3 Key Market Trends, Growth Factors and Opportunities
4.6.4 Others: Grographic Segmentation
Chapter 5: Digital Advertising Market by Platform
5.1 Digital Advertising Market Overview Snapshot and Growth Engine
5.2 Digital Advertising Market Overview
5.3 Mobile
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Mobile: Grographic Segmentation
5.4 Desktop
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Desktop: Grographic Segmentation
5.5 Laptop
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2016-2028F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Laptop: Grographic Segmentation
Chapter 6: Digital Advertising Market by Pricing Model
6.1 Digital Advertising Market Overview Snapshot and Growth Engine
6.2 Digital Advertising Market Overview
6.3 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM): Grographic Segmentation
6.4 Performance Based Advertising
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Performance Based Advertising: Grographic Segmentation
6.5 Hybrid
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2016-2028F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Hybrid: Grographic Segmentation
6.6 Others
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size (2016-2028F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Others: Grographic Segmentation
Chapter 7: Digital Advertising Market by Industry Vertical
7.1 Digital Advertising Market Overview Snapshot and Growth Engine
7.2 Digital Advertising Market Overview
7.3 Retail & Consumer Goods
7.3.1 Introduction and Market Overview
7.3.2 Historic and Forecasted Market Size (2016-2028F)
7.3.3 Key Market Trends, Growth Factors and Opportunities
7.3.4 Retail & Consumer Goods: Grographic Segmentation
7.4 Automotive
7.4.1 Introduction and Market Overview
7.4.2 Historic and Forecasted Market Size (2016-2028F)
7.4.3 Key Market Trends, Growth Factors and Opportunities
7.4.4 Automotive: Grographic Segmentation
7.5 Healthcare
7.5.1 Introduction and Market Overview
7.5.2 Historic and Forecasted Market Size (2016-2028F)
7.5.3 Key Market Trends, Growth Factors and Opportunities
7.5.4 Healthcare: Grographic Segmentation
7.6 Media & Entertainment
7.6.1 Introduction and Market Overview
7.6.2 Historic and Forecasted Market Size (2016-2028F)
7.6.3 Key Market Trends, Growth Factors and Opportunities
7.6.4 Media & Entertainment: Grographic Segmentation
7.7 Education
7.7.1 Introduction and Market Overview
7.7.2 Historic and Forecasted Market Size (2016-2028F)
7.7.3 Key Market Trends, Growth Factors and Opportunities
7.7.4 Education: Grographic Segmentation
7.8 Transport & Tourism
7.8.1 Introduction and Market Overview
7.8.2 Historic and Forecasted Market Size (2016-2028F)
7.8.3 Key Market Trends, Growth Factors and Opportunities
7.8.4 Transport & Tourism: Grographic Segmentation
7.9 BFSI
7.9.1 Introduction and Market Overview
7.9.2 Historic and Forecasted Market Size (2016-2028F)
7.9.3 Key Market Trends, Growth Factors and Opportunities
7.9.4 BFSI: Grographic Segmentation
7.10 IT & Telecom
7.10.1 Introduction and Market Overview
7.10.2 Historic and Forecasted Market Size (2016-2028F)
7.10.3 Key Market Trends, Growth Factors and Opportunities
7.10.4 IT & Telecom: Grographic Segmentation
7.11 Others
7.11.1 Introduction and Market Overview
7.11.2 Historic and Forecasted Market Size (2016-2028F)
7.11.3 Key Market Trends, Growth Factors and Opportunities
7.11.4 Others: Grographic Segmentation
Chapter 8: Company Profiles and Competitive Analysis
8.1 Competitive Landscape
8.1.1 Competitive Positioning
8.1.2 Digital Advertising Sales and Market Share By Players
8.1.3 Industry BCG Matrix
8.1.4 Ansoff Matrix
8.1.5 Digital Advertising Industry Concentration Ratio (CR5 and HHI)
8.1.6 Top 5 Digital Advertising Players Market Share
8.1.7 Mergers and Acquisitions
8.1.8 Business Strategies By Top Players
8.2 ACXIOM CORPORATION
8.2.1 Company Overview
8.2.2 Key Executives
8.2.3 Company Snapshot
8.2.4 Operating Business Segments
8.2.5 Product Portfolio
8.2.6 Business Performance
8.2.7 Key Strategic Moves and Recent Developments
8.2.8 SWOT Analysis
8.3 TWITTER INC.
8.4 ALIBABA GROUP HOLDING LIMITED
8.5 AMAZON.COM INC.
8.6 BAIDU INC.
8.7 DENTSU INTERNATIONAL
8.8 ENIRO AB
8.9 EPSILON DATA MANAGEMENT LLC
8.10 FACEBOOK INC.
8.11 GOOGLE INC.
8.12 IAC/INTERACTIVECORP.
8.13 MICROSOFT CORPORATION
8.14 LINKEDIN CORPORATION
8.15 SOHU.COM INC.
8.16 SXM MEDIA
8.17 TENCENT HOLDINGS LTD.
8.18 TRADEDOUBLER AB
8.19 XAXIS LLC
8.20 VERIZON MEDIA
Chapter 9: Global Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
9.1 Market Overview
9.2 Historic and Forecasted Market Size By Ad Format
9.2.1 Social Media
9.2.2 Search Engine
9.2.3 Video
9.2.4 Others
9.3 Historic and Forecasted Market Size By Platform
9.3.1 Mobile
9.3.2 Desktop
9.3.3 Laptop
9.4 Historic and Forecasted Market Size By Pricing Model
9.4.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
9.4.2 Performance Based Advertising
9.4.3 Hybrid
9.4.4 Others
9.5 Historic and Forecasted Market Size By Industry Vertical
9.5.1 Retail & Consumer Goods
9.5.2 Automotive
9.5.3 Healthcare
9.5.4 Media & Entertainment
9.5.5 Education
9.5.6 Transport & Tourism
9.5.7 BFSI
9.5.8 IT & Telecom
9.5.9 Others
Chapter 10: North America Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Ad Format
10.4.1 Social Media
10.4.2 Search Engine
10.4.3 Video
10.4.4 Others
10.5 Historic and Forecasted Market Size By Platform
10.5.1 Mobile
10.5.2 Desktop
10.5.3 Laptop
10.6 Historic and Forecasted Market Size By Pricing Model
10.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
10.6.2 Performance Based Advertising
10.6.3 Hybrid
10.6.4 Others
10.7 Historic and Forecasted Market Size By Industry Vertical
10.7.1 Retail & Consumer Goods
10.7.2 Automotive
10.7.3 Healthcare
10.7.4 Media & Entertainment
10.7.5 Education
10.7.6 Transport & Tourism
10.7.7 BFSI
10.7.8 IT & Telecom
10.7.9 Others
10.8 Historic and Forecast Market Size by Country
10.8.1 U.S.
10.8.2 Canada
10.8.3 Mexico
Chapter 11: Europe Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Ad Format
11.4.1 Social Media
11.4.2 Search Engine
11.4.3 Video
11.4.4 Others
11.5 Historic and Forecasted Market Size By Platform
11.5.1 Mobile
11.5.2 Desktop
11.5.3 Laptop
11.6 Historic and Forecasted Market Size By Pricing Model
11.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
11.6.2 Performance Based Advertising
11.6.3 Hybrid
11.6.4 Others
11.7 Historic and Forecasted Market Size By Industry Vertical
11.7.1 Retail & Consumer Goods
11.7.2 Automotive
11.7.3 Healthcare
11.7.4 Media & Entertainment
11.7.5 Education
11.7.6 Transport & Tourism
11.7.7 BFSI
11.7.8 IT & Telecom
11.7.9 Others
11.8 Historic and Forecast Market Size by Country
11.8.1 Germany
11.8.2 U.K.
11.8.3 France
11.8.4 Italy
11.8.5 Russia
11.8.6 Spain
Chapter 12: Asia-Pacific Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Ad Format
12.4.1 Social Media
12.4.2 Search Engine
12.4.3 Video
12.4.4 Others
12.5 Historic and Forecasted Market Size By Platform
12.5.1 Mobile
12.5.2 Desktop
12.5.3 Laptop
12.6 Historic and Forecasted Market Size By Pricing Model
12.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
12.6.2 Performance Based Advertising
12.6.3 Hybrid
12.6.4 Others
12.7 Historic and Forecasted Market Size By Industry Vertical
12.7.1 Retail & Consumer Goods
12.7.2 Automotive
12.7.3 Healthcare
12.7.4 Media & Entertainment
12.7.5 Education
12.7.6 Transport & Tourism
12.7.7 BFSI
12.7.8 IT & Telecom
12.7.9 Others
12.8 Historic and Forecast Market Size by Country
12.8.1 China
12.8.2 India
12.8.3 Japan
12.8.4 Southeast Asia
Chapter 13: South America Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Ad Format
13.4.1 Social Media
13.4.2 Search Engine
13.4.3 Video
13.4.4 Others
13.5 Historic and Forecasted Market Size By Platform
13.5.1 Mobile
13.5.2 Desktop
13.5.3 Laptop
13.6 Historic and Forecasted Market Size By Pricing Model
13.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
13.6.2 Performance Based Advertising
13.6.3 Hybrid
13.6.4 Others
13.7 Historic and Forecasted Market Size By Industry Vertical
13.7.1 Retail & Consumer Goods
13.7.2 Automotive
13.7.3 Healthcare
13.7.4 Media & Entertainment
13.7.5 Education
13.7.6 Transport & Tourism
13.7.7 BFSI
13.7.8 IT & Telecom
13.7.9 Others
13.8 Historic and Forecast Market Size by Country
13.8.1 Brazil
13.8.2 Argentina
Chapter 14: Middle East & Africa Digital Advertising Market Analysis, Insights and Forecast, 2016-2028
14.1 Key Market Trends, Growth Factors and Opportunities
14.2 Impact of Covid-19
14.3 Key Players
14.4 Key Market Trends, Growth Factors and Opportunities
14.4 Historic and Forecasted Market Size By Ad Format
14.4.1 Social Media
14.4.2 Search Engine
14.4.3 Video
14.4.4 Others
14.5 Historic and Forecasted Market Size By Platform
14.5.1 Mobile
14.5.2 Desktop
14.5.3 Laptop
14.6 Historic and Forecasted Market Size By Pricing Model
14.6.1 Cost Per Thousand (CPM)/Cost-Per-Mille (CPM)
14.6.2 Performance Based Advertising
14.6.3 Hybrid
14.6.4 Others
14.7 Historic and Forecasted Market Size By Industry Vertical
14.7.1 Retail & Consumer Goods
14.7.2 Automotive
14.7.3 Healthcare
14.7.4 Media & Entertainment
14.7.5 Education
14.7.6 Transport & Tourism
14.7.7 BFSI
14.7.8 IT & Telecom
14.7.9 Others
14.8 Historic and Forecast Market Size by Country
14.8.1 Saudi Arabia
14.8.2 South Africa
Chapter 15 Investment Analysis
Chapter 16 Analyst Viewpoint and Conclusion
| Digital Advertising Market - In-Deep Analysis Focusing on Market Share | |||
|---|---|---|---|
| Segmentations | by Type |
| |
| by Platform |
| ||
| by Pricing Model |
| ||
| by Industry Vertical |
| ||
| by Region |
| ||
LIST OF TABLES
TABLE 001. EXECUTIVE SUMMARY
TABLE 002. DIGITAL ADVERTISING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. DIGITAL ADVERTISING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. DIGITAL ADVERTISING MARKET COMPETITIVE RIVALRY
TABLE 005. DIGITAL ADVERTISING MARKET THREAT OF NEW ENTRANTS
TABLE 006. DIGITAL ADVERTISING MARKET THREAT OF SUBSTITUTES
TABLE 007. DIGITAL ADVERTISING MARKET BY AD FORMAT
TABLE 008. SOCIAL MEDIA MARKET OVERVIEW (2016-2028)
TABLE 009. SEARCH ENGINE MARKET OVERVIEW (2016-2028)
TABLE 010. VIDEO MARKET OVERVIEW (2016-2028)
TABLE 011. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 012. DIGITAL ADVERTISING MARKET BY PLATFORM
TABLE 013. MOBILE MARKET OVERVIEW (2016-2028)
TABLE 014. DESKTOP MARKET OVERVIEW (2016-2028)
TABLE 015. LAPTOP MARKET OVERVIEW (2016-2028)
TABLE 016. DIGITAL ADVERTISING MARKET BY PRICING MODEL
TABLE 017. COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM) MARKET OVERVIEW (2016-2028)
TABLE 018. PERFORMANCE BASED ADVERTISING MARKET OVERVIEW (2016-2028)
TABLE 019. HYBRID MARKET OVERVIEW (2016-2028)
TABLE 020. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 021. DIGITAL ADVERTISING MARKET BY INDUSTRY VERTICAL
TABLE 022. RETAIL & CONSUMER GOODS MARKET OVERVIEW (2016-2028)
TABLE 023. AUTOMOTIVE MARKET OVERVIEW (2016-2028)
TABLE 024. HEALTHCARE MARKET OVERVIEW (2016-2028)
TABLE 025. MEDIA & ENTERTAINMENT MARKET OVERVIEW (2016-2028)
TABLE 026. EDUCATION MARKET OVERVIEW (2016-2028)
TABLE 027. TRANSPORT & TOURISM MARKET OVERVIEW (2016-2028)
TABLE 028. BFSI MARKET OVERVIEW (2016-2028)
TABLE 029. IT & TELECOM MARKET OVERVIEW (2016-2028)
TABLE 030. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 031. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 032. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 033. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 034. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 035. N DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 036. EUROPE DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 037. EUROPE DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 038. EUROPE DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 039. EUROPE DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 040. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 041. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 042. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 043. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 044. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 045. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 046. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 047. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 048. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 049. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 050. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 051. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 052. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 053. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 054. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 055. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 056. ACXIOM CORPORATION: SNAPSHOT
TABLE 057. ACXIOM CORPORATION: BUSINESS PERFORMANCE
TABLE 058. ACXIOM CORPORATION: PRODUCT PORTFOLIO
TABLE 059. ACXIOM CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. TWITTER INC.: SNAPSHOT
TABLE 060. TWITTER INC.: BUSINESS PERFORMANCE
TABLE 061. TWITTER INC.: PRODUCT PORTFOLIO
TABLE 062. TWITTER INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. ALIBABA GROUP HOLDING LIMITED: SNAPSHOT
TABLE 063. ALIBABA GROUP HOLDING LIMITED: BUSINESS PERFORMANCE
TABLE 064. ALIBABA GROUP HOLDING LIMITED: PRODUCT PORTFOLIO
TABLE 065. ALIBABA GROUP HOLDING LIMITED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. AMAZON.COM INC.: SNAPSHOT
TABLE 066. AMAZON.COM INC.: BUSINESS PERFORMANCE
TABLE 067. AMAZON.COM INC.: PRODUCT PORTFOLIO
TABLE 068. AMAZON.COM INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. BAIDU INC.: SNAPSHOT
TABLE 069. BAIDU INC.: BUSINESS PERFORMANCE
TABLE 070. BAIDU INC.: PRODUCT PORTFOLIO
TABLE 071. BAIDU INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. DENTSU INTERNATIONAL: SNAPSHOT
TABLE 072. DENTSU INTERNATIONAL: BUSINESS PERFORMANCE
TABLE 073. DENTSU INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 074. DENTSU INTERNATIONAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 074. ENIRO AB: SNAPSHOT
TABLE 075. ENIRO AB: BUSINESS PERFORMANCE
TABLE 076. ENIRO AB: PRODUCT PORTFOLIO
TABLE 077. ENIRO AB: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 077. EPSILON DATA MANAGEMENT LLC: SNAPSHOT
TABLE 078. EPSILON DATA MANAGEMENT LLC: BUSINESS PERFORMANCE
TABLE 079. EPSILON DATA MANAGEMENT LLC: PRODUCT PORTFOLIO
TABLE 080. EPSILON DATA MANAGEMENT LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 080. FACEBOOK INC.: SNAPSHOT
TABLE 081. FACEBOOK INC.: BUSINESS PERFORMANCE
TABLE 082. FACEBOOK INC.: PRODUCT PORTFOLIO
TABLE 083. FACEBOOK INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 083. GOOGLE INC.: SNAPSHOT
TABLE 084. GOOGLE INC.: BUSINESS PERFORMANCE
TABLE 085. GOOGLE INC.: PRODUCT PORTFOLIO
TABLE 086. GOOGLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 086. IAC/INTERACTIVECORP.: SNAPSHOT
TABLE 087. IAC/INTERACTIVECORP.: BUSINESS PERFORMANCE
TABLE 088. IAC/INTERACTIVECORP.: PRODUCT PORTFOLIO
TABLE 089. IAC/INTERACTIVECORP.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 089. MICROSOFT CORPORATION: SNAPSHOT
TABLE 090. MICROSOFT CORPORATION: BUSINESS PERFORMANCE
TABLE 091. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 092. MICROSOFT CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 092. LINKEDIN CORPORATION: SNAPSHOT
TABLE 093. LINKEDIN CORPORATION: BUSINESS PERFORMANCE
TABLE 094. LINKEDIN CORPORATION: PRODUCT PORTFOLIO
TABLE 095. LINKEDIN CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 095. SOHU.COM INC.: SNAPSHOT
TABLE 096. SOHU.COM INC.: BUSINESS PERFORMANCE
TABLE 097. SOHU.COM INC.: PRODUCT PORTFOLIO
TABLE 098. SOHU.COM INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 098. SXM MEDIA: SNAPSHOT
TABLE 099. SXM MEDIA: BUSINESS PERFORMANCE
TABLE 100. SXM MEDIA: PRODUCT PORTFOLIO
TABLE 101. SXM MEDIA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 101. TENCENT HOLDINGS LTD.: SNAPSHOT
TABLE 102. TENCENT HOLDINGS LTD.: BUSINESS PERFORMANCE
TABLE 103. TENCENT HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 104. TENCENT HOLDINGS LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 104. TRADEDOUBLER AB: SNAPSHOT
TABLE 105. TRADEDOUBLER AB: BUSINESS PERFORMANCE
TABLE 106. TRADEDOUBLER AB: PRODUCT PORTFOLIO
TABLE 107. TRADEDOUBLER AB: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 107. XAXIS LLC: SNAPSHOT
TABLE 108. XAXIS LLC: BUSINESS PERFORMANCE
TABLE 109. XAXIS LLC: PRODUCT PORTFOLIO
TABLE 110. XAXIS LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 110. VERIZON MEDIA: SNAPSHOT
TABLE 111. VERIZON MEDIA: BUSINESS PERFORMANCE
TABLE 112. VERIZON MEDIA: PRODUCT PORTFOLIO
TABLE 113. VERIZON MEDIA: KEY STRATEGIC MOVES AND DEVELOPMENTS
LIST OF FIGURES
FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. DIGITAL ADVERTISING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. DIGITAL ADVERTISING MARKET OVERVIEW BY AD FORMAT
FIGURE 012. SOCIAL MEDIA MARKET OVERVIEW (2016-2028)
FIGURE 013. SEARCH ENGINE MARKET OVERVIEW (2016-2028)
FIGURE 014. VIDEO MARKET OVERVIEW (2016-2028)
FIGURE 015. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 016. DIGITAL ADVERTISING MARKET OVERVIEW BY PLATFORM
FIGURE 017. MOBILE MARKET OVERVIEW (2016-2028)
FIGURE 018. DESKTOP MARKET OVERVIEW (2016-2028)
FIGURE 019. LAPTOP MARKET OVERVIEW (2016-2028)
FIGURE 020. DIGITAL ADVERTISING MARKET OVERVIEW BY PRICING MODEL
FIGURE 021. COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM) MARKET OVERVIEW (2016-2028)
FIGURE 022. PERFORMANCE BASED ADVERTISING MARKET OVERVIEW (2016-2028)
FIGURE 023. HYBRID MARKET OVERVIEW (2016-2028)
FIGURE 024. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 025. DIGITAL ADVERTISING MARKET OVERVIEW BY INDUSTRY VERTICAL
FIGURE 026. RETAIL & CONSUMER GOODS MARKET OVERVIEW (2016-2028)
FIGURE 027. AUTOMOTIVE MARKET OVERVIEW (2016-2028)
FIGURE 028. HEALTHCARE MARKET OVERVIEW (2016-2028)
FIGURE 029. MEDIA & ENTERTAINMENT MARKET OVERVIEW (2016-2028)
FIGURE 030. EDUCATION MARKET OVERVIEW (2016-2028)
FIGURE 031. TRANSPORT & TOURISM MARKET OVERVIEW (2016-2028)
FIGURE 032. BFSI MARKET OVERVIEW (2016-2028)
FIGURE 033. IT & TELECOM MARKET OVERVIEW (2016-2028)
FIGURE 034. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 035. NORTH AMERICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 036. EUROPE DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 037. ASIA PACIFIC DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 038. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 039. SOUTH AMERICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
TABLE 001. EXECUTIVE SUMMARY
TABLE 002. DIGITAL ADVERTISING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. DIGITAL ADVERTISING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. DIGITAL ADVERTISING MARKET COMPETITIVE RIVALRY
TABLE 005. DIGITAL ADVERTISING MARKET THREAT OF NEW ENTRANTS
TABLE 006. DIGITAL ADVERTISING MARKET THREAT OF SUBSTITUTES
TABLE 007. DIGITAL ADVERTISING MARKET BY AD FORMAT
TABLE 008. SOCIAL MEDIA MARKET OVERVIEW (2016-2028)
TABLE 009. SEARCH ENGINE MARKET OVERVIEW (2016-2028)
TABLE 010. VIDEO MARKET OVERVIEW (2016-2028)
TABLE 011. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 012. DIGITAL ADVERTISING MARKET BY PLATFORM
TABLE 013. MOBILE MARKET OVERVIEW (2016-2028)
TABLE 014. DESKTOP MARKET OVERVIEW (2016-2028)
TABLE 015. LAPTOP MARKET OVERVIEW (2016-2028)
TABLE 016. DIGITAL ADVERTISING MARKET BY PRICING MODEL
TABLE 017. COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM) MARKET OVERVIEW (2016-2028)
TABLE 018. PERFORMANCE BASED ADVERTISING MARKET OVERVIEW (2016-2028)
TABLE 019. HYBRID MARKET OVERVIEW (2016-2028)
TABLE 020. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 021. DIGITAL ADVERTISING MARKET BY INDUSTRY VERTICAL
TABLE 022. RETAIL & CONSUMER GOODS MARKET OVERVIEW (2016-2028)
TABLE 023. AUTOMOTIVE MARKET OVERVIEW (2016-2028)
TABLE 024. HEALTHCARE MARKET OVERVIEW (2016-2028)
TABLE 025. MEDIA & ENTERTAINMENT MARKET OVERVIEW (2016-2028)
TABLE 026. EDUCATION MARKET OVERVIEW (2016-2028)
TABLE 027. TRANSPORT & TOURISM MARKET OVERVIEW (2016-2028)
TABLE 028. BFSI MARKET OVERVIEW (2016-2028)
TABLE 029. IT & TELECOM MARKET OVERVIEW (2016-2028)
TABLE 030. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 031. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 032. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 033. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 034. NORTH AMERICA DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 035. N DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 036. EUROPE DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 037. EUROPE DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 038. EUROPE DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 039. EUROPE DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 040. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 041. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 042. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 043. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 044. ASIA PACIFIC DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 045. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 046. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 047. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 048. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 049. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 050. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 051. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY AD FORMAT (2016-2028)
TABLE 052. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY PLATFORM (2016-2028)
TABLE 053. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY PRICING MODEL (2016-2028)
TABLE 054. SOUTH AMERICA DIGITAL ADVERTISING MARKET, BY INDUSTRY VERTICAL (2016-2028)
TABLE 055. DIGITAL ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 056. ACXIOM CORPORATION: SNAPSHOT
TABLE 057. ACXIOM CORPORATION: BUSINESS PERFORMANCE
TABLE 058. ACXIOM CORPORATION: PRODUCT PORTFOLIO
TABLE 059. ACXIOM CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. TWITTER INC.: SNAPSHOT
TABLE 060. TWITTER INC.: BUSINESS PERFORMANCE
TABLE 061. TWITTER INC.: PRODUCT PORTFOLIO
TABLE 062. TWITTER INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. ALIBABA GROUP HOLDING LIMITED: SNAPSHOT
TABLE 063. ALIBABA GROUP HOLDING LIMITED: BUSINESS PERFORMANCE
TABLE 064. ALIBABA GROUP HOLDING LIMITED: PRODUCT PORTFOLIO
TABLE 065. ALIBABA GROUP HOLDING LIMITED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. AMAZON.COM INC.: SNAPSHOT
TABLE 066. AMAZON.COM INC.: BUSINESS PERFORMANCE
TABLE 067. AMAZON.COM INC.: PRODUCT PORTFOLIO
TABLE 068. AMAZON.COM INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. BAIDU INC.: SNAPSHOT
TABLE 069. BAIDU INC.: BUSINESS PERFORMANCE
TABLE 070. BAIDU INC.: PRODUCT PORTFOLIO
TABLE 071. BAIDU INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. DENTSU INTERNATIONAL: SNAPSHOT
TABLE 072. DENTSU INTERNATIONAL: BUSINESS PERFORMANCE
TABLE 073. DENTSU INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 074. DENTSU INTERNATIONAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 074. ENIRO AB: SNAPSHOT
TABLE 075. ENIRO AB: BUSINESS PERFORMANCE
TABLE 076. ENIRO AB: PRODUCT PORTFOLIO
TABLE 077. ENIRO AB: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 077. EPSILON DATA MANAGEMENT LLC: SNAPSHOT
TABLE 078. EPSILON DATA MANAGEMENT LLC: BUSINESS PERFORMANCE
TABLE 079. EPSILON DATA MANAGEMENT LLC: PRODUCT PORTFOLIO
TABLE 080. EPSILON DATA MANAGEMENT LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 080. FACEBOOK INC.: SNAPSHOT
TABLE 081. FACEBOOK INC.: BUSINESS PERFORMANCE
TABLE 082. FACEBOOK INC.: PRODUCT PORTFOLIO
TABLE 083. FACEBOOK INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 083. GOOGLE INC.: SNAPSHOT
TABLE 084. GOOGLE INC.: BUSINESS PERFORMANCE
TABLE 085. GOOGLE INC.: PRODUCT PORTFOLIO
TABLE 086. GOOGLE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 086. IAC/INTERACTIVECORP.: SNAPSHOT
TABLE 087. IAC/INTERACTIVECORP.: BUSINESS PERFORMANCE
TABLE 088. IAC/INTERACTIVECORP.: PRODUCT PORTFOLIO
TABLE 089. IAC/INTERACTIVECORP.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 089. MICROSOFT CORPORATION: SNAPSHOT
TABLE 090. MICROSOFT CORPORATION: BUSINESS PERFORMANCE
TABLE 091. MICROSOFT CORPORATION: PRODUCT PORTFOLIO
TABLE 092. MICROSOFT CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 092. LINKEDIN CORPORATION: SNAPSHOT
TABLE 093. LINKEDIN CORPORATION: BUSINESS PERFORMANCE
TABLE 094. LINKEDIN CORPORATION: PRODUCT PORTFOLIO
TABLE 095. LINKEDIN CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 095. SOHU.COM INC.: SNAPSHOT
TABLE 096. SOHU.COM INC.: BUSINESS PERFORMANCE
TABLE 097. SOHU.COM INC.: PRODUCT PORTFOLIO
TABLE 098. SOHU.COM INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 098. SXM MEDIA: SNAPSHOT
TABLE 099. SXM MEDIA: BUSINESS PERFORMANCE
TABLE 100. SXM MEDIA: PRODUCT PORTFOLIO
TABLE 101. SXM MEDIA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 101. TENCENT HOLDINGS LTD.: SNAPSHOT
TABLE 102. TENCENT HOLDINGS LTD.: BUSINESS PERFORMANCE
TABLE 103. TENCENT HOLDINGS LTD.: PRODUCT PORTFOLIO
TABLE 104. TENCENT HOLDINGS LTD.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 104. TRADEDOUBLER AB: SNAPSHOT
TABLE 105. TRADEDOUBLER AB: BUSINESS PERFORMANCE
TABLE 106. TRADEDOUBLER AB: PRODUCT PORTFOLIO
TABLE 107. TRADEDOUBLER AB: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 107. XAXIS LLC: SNAPSHOT
TABLE 108. XAXIS LLC: BUSINESS PERFORMANCE
TABLE 109. XAXIS LLC: PRODUCT PORTFOLIO
TABLE 110. XAXIS LLC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 110. VERIZON MEDIA: SNAPSHOT
TABLE 111. VERIZON MEDIA: BUSINESS PERFORMANCE
TABLE 112. VERIZON MEDIA: PRODUCT PORTFOLIO
TABLE 113. VERIZON MEDIA: KEY STRATEGIC MOVES AND DEVELOPMENTS
LIST OF FIGURES
FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. DIGITAL ADVERTISING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. DIGITAL ADVERTISING MARKET OVERVIEW BY AD FORMAT
FIGURE 012. SOCIAL MEDIA MARKET OVERVIEW (2016-2028)
FIGURE 013. SEARCH ENGINE MARKET OVERVIEW (2016-2028)
FIGURE 014. VIDEO MARKET OVERVIEW (2016-2028)
FIGURE 015. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 016. DIGITAL ADVERTISING MARKET OVERVIEW BY PLATFORM
FIGURE 017. MOBILE MARKET OVERVIEW (2016-2028)
FIGURE 018. DESKTOP MARKET OVERVIEW (2016-2028)
FIGURE 019. LAPTOP MARKET OVERVIEW (2016-2028)
FIGURE 020. DIGITAL ADVERTISING MARKET OVERVIEW BY PRICING MODEL
FIGURE 021. COST PER THOUSAND (CPM)/COST-PER-MILLE (CPM) MARKET OVERVIEW (2016-2028)
FIGURE 022. PERFORMANCE BASED ADVERTISING MARKET OVERVIEW (2016-2028)
FIGURE 023. HYBRID MARKET OVERVIEW (2016-2028)
FIGURE 024. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 025. DIGITAL ADVERTISING MARKET OVERVIEW BY INDUSTRY VERTICAL
FIGURE 026. RETAIL & CONSUMER GOODS MARKET OVERVIEW (2016-2028)
FIGURE 027. AUTOMOTIVE MARKET OVERVIEW (2016-2028)
FIGURE 028. HEALTHCARE MARKET OVERVIEW (2016-2028)
FIGURE 029. MEDIA & ENTERTAINMENT MARKET OVERVIEW (2016-2028)
FIGURE 030. EDUCATION MARKET OVERVIEW (2016-2028)
FIGURE 031. TRANSPORT & TOURISM MARKET OVERVIEW (2016-2028)
FIGURE 032. BFSI MARKET OVERVIEW (2016-2028)
FIGURE 033. IT & TELECOM MARKET OVERVIEW (2016-2028)
FIGURE 034. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 035. NORTH AMERICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 036. EUROPE DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 037. ASIA PACIFIC DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 038. MIDDLE EAST & AFRICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 039. SOUTH AMERICA DIGITAL ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
Frequently Asked Questions :
What would be forecast period in the market research report?
The forecast period in the market research report is 2022-2028.
Who are the key players in Digital Advertising market?
The key players mentioned are Acxiom Corporation, Twitter Inc., Alibaba Group Holding Limited, Amazon.com Inc., Baidu Inc., Dentsu International, Eniro AB, Epsilon Data Management LLC, Facebook Inc., Google Inc., IAC/InterActiveCorp., Microsoft Corporation, LinkedIn Corporation, Sohu.com Inc., SXM Media, Tencent Holdings Ltd., TradeDoubler AB, Xaxis LLC, Verizon Media.
What are the segments of Digital Advertising market?
The Digital Advertising market is segmented into Ad Format, Platform, Pricing Model, Industry Vertical and region. By region, it is analysed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain; Rest of Europe), Asia-Pacific (China; India; Japan; Southeast Asia; Rest of APAC), Middle East & Africa (GCC Countries; South Africa; Rest of MEA), South America (Brazil; Argentina; Rest of South America).
What is the Digital Advertising market?
Digital Advertising Market size is projected to reach xxxx units by 2028 from an estimated xxxx unit in 2021, growing at a CAGR of xx% globally.
How big is the Digital Advertising market?
The global Digital Advertising market size was estimated at USD XX billion in 2021 and is expected to reach USD XX billion in 2028.
